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Your Business Is Losing Customers. The Problem Might Not Be Your Product | Ammarah Ahmed
Why do businesses lose customers even when their products are good?
Sometimes, the problem isn’t the product itself. It’s the experience surrounding it: confusing interfaces, unnecessary friction, difficult cancellation processes, and decisions made without understanding what customers actually need.
In this episode of Thought Atlas, Ammarah Ahmed, founder of Precision Consulting, joins us to explore customer behaviour, conversion rate optimization, behavioural psychology, and the importance of designing better business experiences.
Ammarah describes how businesses can become disconnected…
The skinny
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