4 Steps to Capturing Leads... Snagging Them Hook, Line and Sinker | AskSwenk | Ep #72

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies · Aug 2, 2015 · 11m

4 Steps to Capturing Leads... Snagging Them Hook, Line and Sinker

If your biggest issue right now within your agency is capturing leads, especially from big clients, then you are probably going about it the wrong way.

There's a big difference between generating leads and capturing leads… and it's a lot like fishing. Think about the term "fishing" for a moment. Do you actually want to "go fishing" or do you really want to "go catching"? To be successful, it's the latter.

You can go fishing by dropping a pole in a random location with random bait and you might get lucky, but usually you just…