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The Rise of Ragebait: From Bizarre Influencer Lies to Insidious Political Strategies

In this episode, I explore the steep rise of ragebait content & why we love to hate— from innocuous celebrity PR plays to more dangerous strategies in tech and politics intended to keep our digital ecosystem hostile and divided.

Timestamps:

3:34 Defining ragebait

6:28 The rise of ragebait & how platforms have played a role

11:50 Examples of mainstream ragebait by influencers: Nikacado Avocado & Winta Zesu

15:33 Ragebait as a political tool

20:35 Political ragebait example: Jubilee

22:27 The threats of ragebait

24:00 The appeal of ragebait

27:18 Conclusion

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