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Kroger & Uber Eats Restaurant Integration | Fast Five Shorts · Omni Talk Retail

• 0:00
  Kroger
• 0:00
  and
• 0:00
  Uber
• 0:00
  Eats
• 0:01
  have
• 0:01
  expanded
• 0:01
  their
• 0:01
  partnership,
• 0:02
  integrating
• 0:03
  restaurants
• 0:04
  directly
• 0:04
  into
• 0:04
  the
• 0:05
  Kroger
• 0:05
  app.
• 0:06
  According
• 0:06
  to
• 0:06
  ChainStorage,
• 0:07
  the
• 0:07
  two
• 0:07
  are
• 0:08
  growing
• 0:08
  their
• 0:08
  partnership
• 0:08
  to
• 0:09
  more
• 0:09
  than
• 0:09
  2,
• 0:09
  600
• 0:10
  stores
• 0:10
  across
• 0:10
  all
• 0:11
  Kroger
• 0:11
  banners.
• 0:12
  In
• 0:12
  addition,
• 0:13
  Kroger
• 0:13
  Boost
• 0:13
  members
• 0:14
  will
• 0:14
  now
• 0:14
  be
• 0:14
  able
• 0:14
  to
• 0:14
  take
• 0:15
  advantage
• 0:15
  of
• 0:15
  an
• 0:15
  extended
• 0:16
  free
• 0:16
  trial
• 0:16
  of
• 0:17
  Uber
• 0:17
  One
• 0:18
  for
• 0:18
  6%
• 0:18
  cash
• 0:19
  back
• 0:19
  and
• 0:19
  automatic
• 0:20
  surge
• 0:20
  savings
• 0:21
  on
• 0:21
  rides,
• 0:22
  $0
• 0:22
  delivery
• 0:23
  fees
• 0:23
  and
• 0:23
  up
• 0:23
  to
• 0:23
  10%
• 0:24
  off
• 0:24
  all
• 0:25
  Uber
• 0:25
  Eats
• 0:25
  order
• 0:26
  orders.
• 0:26
  Uber
• 0:26
  Eats
• 0:27
  restaurant
• 0:27
  selection
• 0:28
  will
• 0:28
  now
• 0:28
  also
• 0:29
  be
• 0:29
  integrated
• 0:29
  directly
• 0:30
  on
• 0:30
  the
• 0:30
  Kroger
• 0:31
  app,
• 0:31
  allowing
• 0:31
  customers
• 0:32
  to
• 0:32
  place
• 0:32
  their
• 0:32
  weekly
• 0:33
  grocery
• 0:33
  order
• 0:33
  and
• 0:34
  order
• 0:34
  dinner
• 0:34
  from
• 0:35
  their
• 0:35
  local
• 0:35
  restaurant
• 0:36
  of
• 0:36
  choice
• 0:36
  seamlessly
• 0:37
  via
• 0:37
  Kroger's
• 0:38
  app.
• 0:38
  Kroger
• 0:39
  will
• 0:39
  be
• 0:39
  the
• 0:39
  first
• 0:40
  retailer
• 0:40
  on
• 0:40
  the
• 0:41
  platform
• 0:41
  where
• 0:41
  customers
• 0:42
  can
• 0:42
  access
• 0:42
  grocery
• 0:42
  items
• 0:43
  alongside
• 0:43
  hundreds
• 0:44
  of
• 0:44
  thousands
• 0:44
  of
• 0:44
  restaurants
• 0:45
  with
• 0:45
  zero
• 0:45
  dollar
• 0:46
  delivery
• 0:46
  fees
• 0:46
  and
• 0:46
  reduced
• 0:47
  service
• 0:47
  fees
• 0:47
  for
• 0:48
  all
• 0:48
  Boost
• 0:48
  members.
• 0:48
  And
• 0:49
  what
• 0:49
  do
• 0:49
  you
• 0:49
  think
• 0:49
  of
• 0:49
  the
• 0:49
  idea
• 0:50
  of
• 0:50
  ordering
• 0:50
  restaurant
• 0:50
  delivery
• 0:51
  from
• 0:51
  your
• 0:52
  groceries
• 0:52
  app
• 0:52
  akin
• 0:53
  to
• 0:53
  how
• 0:53
  Kroger
• 0:53
  is
• 0:54
  doing
• 0:54
  it
• 0:54
  with
• 0:54
  Uber
• 0:54
  Eats?
• 0:55
  I
• 0:55
  love
• 0:56
  it.
• 0:56
  I
• 0:56
  think
• 0:56
  it's
• 0:56
  super
• 0:56
  smarter.
• 0:58
  Back
• 0:58
  in
• 0:58
  the
• 0:58
  day,
• 0:59
  you
• 0:59
  know,
• 0:59
  when
• 0:59
  Kroger
• 1:00
  opened
• 1:00
  their,
• 1:00
  their
• 1:01
  new
• 1:01
  future
• 1:02
  store
• 1:02
  format
• 1:02
  in
• 1:03
  Cincinnati
• 1:03
  and
• 1:03
  they
• 1:04
  had
• 1:04
  a
• 1:04
  food
• 1:04
  hall
• 1:04
  as
• 1:04
  part
• 1:05
  of
• 1:05
  their
• 1:05
  experience,
• 1:06
  this
• 1:06
  was
• 1:06
  something
• 1:07
  that
• 1:07
  they
• 1:07
  were
• 1:07
  working
• 1:08
  on,
• 1:08
  trying
• 1:08
  to
• 1:08
  get
• 1:09
  to
• 1:09
  the,
• 1:10
  the
• 1:10
  point
• 1:10
  of
• 1:10
  where
• 1:11
  they
• 1:11
  could
• 1:11
  service
• 1:12
  customers
• 1:13
  in
• 1:13
  one
• 1:13
  experience
• 1:14
  both
• 1:14
  from
• 1:14
  their
• 1:15
  everyday
• 1:15
  grocery
• 1:16
  needs
• 1:16
  and
• 1:16
  essentials
• 1:17
  and,
• 1:17
  and
• 1:18
  deliver,
• 1:18
  you
• 1:18
  know,
• 1:19
  hot
• 1:19
  and
• 1:19
  ready
• 1:19
  to
• 1:20
  eat
• 1:20
  food
• 1:20
  from
• 1:20
  one
• 1:21
  of
• 1:21
  their,
• 1:21
  their
• 1:21
  food
• 1:22
  hall
• 1:22
  providers.
• 1:23
  But
• 1:23
  I
• 1:23
  think
• 1:23
  this
• 1:24
  goes
• 1:24
  back
• 1:24
  to
• 1:24
  what
• 1:24
  I
• 1:25
  was
• 1:25
  just
• 1:25
  saying
• 1:25
  in
• 1:25
  the
• 1:25
  last
• 1:26
  episode,
• 1:26
  or
• 1:26
  sorry,
• 1:27
  in
• 1:27
  the
• 1:27
  last
• 1:27
  headline
• 1:28
  too,
• 1:28
  which
• 1:28
  is
• 1:28
  like
• 1:29
  Uber
• 1:29
  Eats
• 1:30
  is
• 1:30
  the
• 1:30
  better
• 1:30
  player
• 1:30
  here.
• 1:31
  You're
• 1:31
  giving
• 1:32
  unlimited
• 1:32
  options
• 1:33
  to
• 1:34
  your
• 1:34
  customers.
• 1:35
  You're
• 1:35
  now
• 1:35
  able
• 1:36
  to,
• 1:36
  I
• 1:36
  assume,
• 1:37
  share
• 1:37
  data
• 1:38
  with
• 1:38
  Uber
• 1:38
  Eats
• 1:38
  about
• 1:39
  what
• 1:39
  customers
• 1:40
  are
• 1:40
  ordering
• 1:41
  from
• 1:41
  their
• 1:41
  restaurant
• 1:42
  experiences
• 1:43
  and
• 1:44
  that
• 1:44
  helps
• 1:44
  influence
• 1:45
  the
• 1:45
  kind
• 1:45
  of
• 1:45
  trends
• 1:46
  and
• 1:46
  things
• 1:46
  that
• 1:46
  we'll
• 1:47
  be
• 1:47
  seeing
• 1:47
  in
• 1:48
  on
• 1:48
  the
• 1:48
  shelves
• 1:48
  inside
• 1:49
  Kroger.
• 1:49
  So
• 1:50
  I
• 1:50
  think
• 1:50
  from
• 1:50
  an
• 1:50
  operations
• 1:51
  perspective
• 1:51
  like
• 1:52
  that,
• 1:52
  data
• 1:52
  share
• 1:53
  will
• 1:53
  be
• 1:53
  very
• 1:53
  valuable
• 1:54
  for
• 1:54
  both
• 1:54
  of
• 1:54
  them.
• 1:55
  And
• 1:55
  then
• 1:55
  as
• 1:55
  a
• 1:56
  consumer
• 1:56
  like
• 1:56
  you
• 1:57
  ultimately
• 1:57
  have
• 1:57
  all
• 1:58
  of
• 1:58
  the
• 1:58
  benefits
• 1:59
  of,
• 1:59
  you
• 2:00
  know,
• 2:00
  getting
• 2:00
  all
• 2:00
  of
• 2:00
  these
• 2:01
  things
• 2:01
  done
• 2:01
  in
• 2:01
  one
• 2:02
  order
• 2:02
  plus
• 2:02
  the
• 2:03
  loyalty
• 2:03
  points
• 2:04
  and
• 2:04
  you
• 2:04
  know,
• 2:05
  you
• 2:05
  get
• 2:05
  the
• 2:05
  duplicate
• 2:06
  duplicative
• 2:07
  advantages
• 2:08
  both
• 2:09
  for
• 2:09
  Uber
• 2:09
  Eats
• 2:10
  and
• 2:10
  for
• 2:11
  Kroger.
• 2:12
  They're
• 2:12
  all
• 2:12
  synced
• 2:12
  together
• 2:13
  for
• 2:13
  you,
• 2:13
  so
• 2:13
  there's
• 2:13
  no
• 2:14
  thinking,
• 2:14
  it's
• 2:14
  just,
• 2:14
  just
• 2:14
  all
• 2:15
  easy
• 2:15
  button
• 2:16
  for
• 2:16
  the
• 2:16
  consumer.
• 2:17
  So
• 2:17
  I,
• 2:18
  I
• 2:18
  think
• 2:18
  it's
• 2:18
  great.
• 2:19
  Are
• 2:19
  you
• 2:19
  in
• 2:20
  the
• 2:20
  same,
• 2:20
  I
• 2:20
  mean,
• 2:20
  you're
• 2:20
  a
• 2:21
  doordash
• 2:21
  person.
• 2:21
  So
• 2:22
  if
• 2:23
  you
• 2:23
  had
• 2:23
  a
• 2:23
  Kroger
• 2:24
  near
• 2:24
  you,
• 2:24
  are
• 2:24
  you
• 2:24
  going
• 2:25
  to
• 2:25
  go
• 2:25
  to
• 2:25
  Kroger
• 2:25
  and
• 2:25
  Uber
• 2:26
  eats
• 2:26
  when
• 2:26
  you're
• 2:26
  in.
• 2:27
  Oh,
• 2:27
  yeah.
• 2:27
  Chris,
• 2:28
  I'm,
• 2:28
  I'm
• 2:28
  surprised
• 2:29
  you're
• 2:29
  curious
• 2:29
  about
• 2:29
  where
• 2:30
  I
• 2:30
  am
• 2:30
  on
• 2:30
  this.
• 2:30
  I
• 2:30
  feel
• 2:30
  like
• 2:30
  I've
• 2:31
  talked
• 2:31
  about
• 2:31
  this
• 2:31
  idea
• 2:31
  on
• 2:32
  the
• 2:32
  show,
• 2:32
  like,
• 2:33
  hypothetically
• 2:34
  for
• 2:34
  a,
• 2:35
  you
• 2:35
  know.
• 2:36
  Hypothetically,
• 2:36
  yes,
• 2:37
  that's
• 2:37
  a
• 2:37
  word.
• 2:37
  Hypothetically,
• 2:38
  for
• 2:38
  a
• 2:38
  really,
• 2:38
  really
• 2:39
  long
• 2:39
  time.
• 2:40
  You
• 2:40
  know,
• 2:40
  I
• 2:40
  think
• 2:40
  I,
• 2:41
  I
• 2:41
  love
• 2:41
  this
• 2:42
  idea.
• 2:42
  I
• 2:42
  love
• 2:43
  that
• 2:43
  Kroger's
• 2:43
  the
• 2:43
  first
• 2:44
  one
• 2:44
  doing
• 2:44
  this,
• 2:44
  because
• 2:45
  to
• 2:45
  me,
• 2:45
  like
• 2:45
  you
• 2:46
  said,
• 2:46
  Anne,
• 2:46
  I
• 2:46
  mean,
• 2:46
  this
• 2:46
  is
• 2:47
  what
• 2:47
  you're
• 2:47
  alluding
• 2:47
  to.
• 2:47
  I
• 2:47
  think
• 2:47
  it's
• 2:48
  just
• 2:48
  an
• 2:48
  extension
• 2:48
  of
• 2:49
  the
• 2:49
  subscription
• 2:49
  war,
• 2:50
  you
• 2:50
  know,
• 2:51
  across
• 2:51
  Walmart
• 2:52
  plus
• 2:52
  and
• 2:52
  wherever
• 2:53
  else
• 2:53
  you
• 2:53
  want
• 2:53
  to.
• 2:53
  Amazon
• 2:54
  prime,
• 2:54
  everywhere
• 2:54
  else
• 2:54
  you
• 2:55
  want
• 2:55
  to
• 2:55
  go.
• 2:55
  And
• 2:55
  so,
• 2:56
  and
• 2:56
  if
• 2:56
  you
• 2:56
  step
• 2:56
  back,
• 2:57
  it's.
• 2:58
  And
• 2:58
  you
• 2:58
  mentioned
• 2:58
  DoorDash,
• 2:59
  it's
• 2:59
  honestly
• 2:59
  just
• 3:00
  Doordash's
• 3:01
  double
• 3:01
  dash,
• 3:01
  but
• 3:02
  in
• 3:02
  reverse.
• 3:03
  You
• 3:03
  know,
• 3:03
  you're
• 3:03
  going
• 3:03
  to
• 3:04
  the
• 3:04
  grocery
• 3:04
  store
• 3:04
  first
• 3:05
  and
• 3:05
  then
• 3:05
  getting
• 3:05
  your
• 3:05
  restaurant
• 3:06
  from
• 3:06
  the
• 3:06
  same
• 3:06
  place.
• 3:06
  So,
• 3:07
  yeah,
• 3:07
  why
• 3:07
  wouldn't
• 3:07
  that
• 3:07
  work?
• 3:08
  You
• 3:08
  know,
• 3:08
  and
• 3:08
  probably,
• 3:09
  it
• 3:09
  probably
• 3:09
  gets
• 3:09
  you
• 3:09
  more
• 3:10
  traffic
• 3:10
  also
• 3:10
  at
• 3:10
  the
• 3:11
  end
• 3:11
  of
• 3:11
  the
• 3:11
  day
• 3:11
  and
• 3:12
  keeps
• 3:12
  you
• 3:12
  more
• 3:12
  hooked
• 3:13
  into
• 3:13
  the
• 3:13
  subscription
• 3:13
  and
• 3:13
  the
• 3:14
  loyalty
• 3:14
  program
• 3:14
  like
• 3:14
  Boost.
• 3:15
  So.
• 3:15
  So
• 3:15
  I
• 3:16
  think
• 3:16
  this
• 3:16
  is
• 3:16
  brilliant.
• 3:17
  My
• 3:17
  big
• 3:17
  question,
• 3:17
  though,
• 3:18
  and
• 3:19
  as
• 3:19
  the,
• 3:20
  as
• 3:20
  the
• 3:20
  single
• 3:21
  biggest
• 3:22
  Walmart
• 3:22
  plus
• 3:23
  fan
• 3:23
  out
• 3:23
  there
• 3:24
  in
• 3:24
  America,
• 3:25
  I'm
• 3:25
  giving
• 3:25
  you
• 3:25
  that
• 3:25
  title,
• 3:26
  I'm
• 3:26
  bestowing
• 3:26
  that
• 3:26
  moniker
• 3:27
  on
• 3:27
  you
• 3:27
  today
• 3:28
  as
• 3:28
  the
• 3:28
  single
• 3:28
  biggest
• 3:29
  fan
• 3:29
  of
• 3:29
  Walmart
• 3:29
  plus
• 3:30
  in
• 3:30
  America.
• 3:31
  What
• 3:31
  is
• 3:31
  the
• 3:32
  over
• 3:32
  under
• 3:32
  on
• 3:32
  Walmart's
• 3:33
  response
• 3:33
  to
• 3:33
  this?
• 3:34
  I'm
• 3:34
  placing
• 3:35
  it
• 3:35
  at
• 3:35
  six
• 3:35
  months.
• 3:35
  You
• 3:36
  think
• 3:36
  Walmart
• 3:36
  responds
• 3:37
  with
• 3:37
  something
• 3:37
  similar
• 3:37
  in
• 3:38
  under
• 3:38
  or
• 3:38
  over
• 3:38
  six
• 3:39
  months?
• 3:39
  You
• 3:39
  know,
• 3:40
  I
• 3:40
  think
• 3:40
  it's
• 3:41
  going
• 3:41
  to
• 3:41
  be
• 3:41
  over.
• 3:42
  And
• 3:43
  I
• 3:43
  say
• 3:43
  that
• 3:43
  because
• 3:44
  they've
• 3:45
  had
• 3:45
  the
• 3:46
  chance
• 3:46
  to
• 3:46
  do
• 3:46
  this
• 3:46
  for
• 3:47
  a
• 3:47
  long
• 3:47
  time
• 3:48
  and
• 3:48
  they
• 3:49
  are
• 3:49
  going
• 3:49
  for
• 3:49
  things
• 3:50
  like
• 3:50
  the
• 3:50
  Burger
• 3:50
  King
• 3:51
  partnership.
• 3:51
  They're
• 3:52
  going
• 3:52
  for
• 3:52
  things
• 3:52
  like
• 3:52
  other
• 3:53
  things
• 3:53
  in
• 3:54
  the
• 3:54
  space.
• 3:54
  So
• 3:55
  while
• 3:55
  I
• 3:55
  wish
• 3:55
  it
• 3:55
  would
• 3:55
  be
• 3:56
  under
• 3:56
  six
• 3:56
  months,
• 3:57
  something
• 3:57
  tells
• 3:57
  me
• 3:57
  that
• 3:58
  there's
• 3:58
  like
• 3:59
  some
• 3:59
  negotiation
• 4:00
  that's
• 4:00
  still
• 4:00
  in
• 4:00
  the
• 4:01
  works
• 4:01
  that
• 4:01
  will
• 4:02
  make
• 4:02
  this
• 4:02
  a
• 4:02
  little
• 4:03
  bit
• 4:03
  longer
• 4:03
  for
• 4:03
  them.
• 4:04
  But
• 4:04
  what
• 4:04
  are
• 4:04
  you
• 4:05
  taking
• 4:05
  over?
• 4:05
  Under?
• 4:06
  I
• 4:06
  think
• 4:07
  just
• 4:07
  for
• 4:07
  the
• 4:07
  point
• 4:07
  of
• 4:07
  debate,
• 4:08
  I'm
• 4:08
  going
• 4:08
  to
• 4:08
  say,
• 4:08
  I'm
• 4:09
  going
• 4:09
  to
• 4:09
  say
• 4:09
  under
• 4:09
  and
• 4:09
  doordash
• 4:10
  has
• 4:10
  already
• 4:10
  been
• 4:11
  rung
• 4:11
  up
• 4:11
  on
• 4:11
  speed
• 4:11
  dial.
• 4:12
  I
• 4:12
  think
• 4:12
  that's,
• 4:13
  that's
• 4:13
  my
• 4:13
  take,
• 4:14
  that
• 4:14
  whoever's
• 4:14
  running
• 4:14
  Walmart
• 4:15
  plus
• 4:15
  because
• 4:15
  I
• 4:15
  can't
• 4:15
  remember
• 4:16
  who
• 4:16
  it
• 4:16
  is
• 4:16
  because
• 4:16
  Vanessa
• 4:16
  left.
• 4:17
  But,
• 4:17
  but
• 4:18
  yeah,
• 4:18
  I
• 4:19
  think
• 4:19
  They've
• 4:19
  already
• 4:19
  got
• 4:19
  DoorDash
• 4:20
  on
• 4:20
  speed
• 4:20
  dial
• 4:21
  saying,
• 4:21
  hey,
• 4:21
  can
• 4:21
  you
• 4:21
  do
• 4:22
  the
• 4:22
  same
• 4:22
  thing
• 4:22
  for
• 4:22
  us?
• 4:22
  Let's
• 4:23
  talk
• 4:23
  about
• 4:23
  it.
• 4:23
  That's.
• 4:24
  I
• 4:24
  don't
• 4:24
  know.
• 4:24
  That's.
• 4:25
  That's
• 4:25
  my.
• 4:25
  That's
• 4:25
  my
• 4:26
  dream.
• 4:26
  Which.
• 4:26
  Which
• 4:26
  would
• 4:27
  be
• 4:27
  great
• 4:27
  for
• 4:27
  me
• 4:27
  and.
• 4:28
  But
• 4:28
  even
• 4:29
  better.
• 4:29
  Oh,
• 4:29
  God.
• 4:30
  It'd
• 4:30
  be
• 4:30
  great
• 4:30
  for
• 4:31
  me.
• 4:31
  It'd
• 4:31
  be
• 4:31
  great
• 4:31
  for
• 4:31
  me.
• 4:32
  There's
• 4:32
  already
• 4:32
  so
• 4:32
  many
• 4:33
  advantages,
• 4:33
  though,
• 4:34
  that,
• 4:34
  that.
• 4:35
  Yeah,
• 4:35
  I.
• 4:35
  I
• 4:35
  mean,
• 4:36
  but
• 4:36
  I
• 4:36
  do.
• 4:36
  The
• 4:37
  other
• 4:37
  thing
• 4:37
  is,
• 4:37
  like,
• 4:37
  I
• 4:38
  do
• 4:38
  have
• 4:38
  the
• 4:38
  Uber
• 4:39
  one
• 4:39
  thing
• 4:40
  through
• 4:40
  Delta,
• 4:41
  they
• 4:41
  connected
• 4:41
  those
• 4:42
  partnerships,
• 4:42
  so
• 4:42
  I've
• 4:43
  already
• 4:43
  shifted
• 4:44
  some
• 4:45
  of
• 4:45
  my
• 4:46
  Door
• 4:46
  Dash
• 4:47
  away
• 4:47
  from
• 4:48
  Door
• 4:48
  Dash
• 4:48
  into
• 4:49
  Uber
• 4:49
  one
• 4:50
  now
• 4:50
  because
• 4:50
  of.
• 4:51
  So.
• 4:52
  But
• 4:52
  you
• 4:52
  are
• 4:52
  a
• 4:53
  subscription
• 4:53
  maven.
• 4:54
  You're
• 4:54
  like
• 4:54
  a
• 4:54
  maven
• 4:54
  of
• 4:55
  subscriptions.
• 4:55
  You
• 4:55
  know
• 4:55
  all
• 4:56
  the
• 4:56
  deals.
• 4:57
  Yes,
• 4:57
  I
• 4:58
  do.