We Grew Too Fast and Nearly Lost Everything with Njål Elliasson (Proptonomy & Heimby)
When Njål Elliasson co-founded his Norwegian-based short-term rental property management company, Heimby, in 2022, he was over the moon as it quickly grew in size and profit. But before he knew it, his company started crumbling, going from a $100k profit in year one to a $200k loss by the end of year two.
By the end of 2023, Njål was forced to start over, prioritizing quality of product over profit and growth. He got rid of all of his team, downsized to just the 20 best homes, hired at CTO and spent a year working on a tech product that would help him scale, but this time better. He is now…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.