Latest / Earn Your Leisure / EYL #125 Grow a Business, & Social Media Marketing feat. Spectaular Smith

Transcript

EYL #125 Grow a Business, & Social Media Marketing feat. Spectaular Smith · Earn Your Leisure

• 0:00
  Speaker 1: An illegal alien from Guatemala charged with raping a child
• 0:03
  Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador
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  Speaker 1: accused of murdering a Texas man of Venezuelan charged with
• 0:11
  Speaker 1: filming and selling child pornography in Michigan. These are just
• 0:15
  Speaker 1: some of the heinous migrant criminals caught because of President
• 0:19
  Speaker 1: Donald J. Trump's leadership. I'm Christy nom the United States
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  Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border
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  Speaker 1: one hundred thousand illegal aliens have been arrested. If you
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  Speaker 1: are here illegally, your next you will be fined nearly
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  Speaker 1: one thousand dollars a day, imprisoned, and deported. You will
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  Speaker 1: never return. But if you register using our CBP home
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  Speaker 1: app and leave now, you could be allowed to return legally.
• 0:50
  Speaker 1: Do what's right, leave now. Under President Trump, America's laws,
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  Speaker 1: border and families will be protected.
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  Speaker 2: Sponsored by the United States Department of Homeland Security.
• 1:00
  Speaker 3: What's going on?
• 1:00
  Speaker 4: Earners, Welcome to EYL University, the number one place for
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  Speaker 4: business education.
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  Speaker 5: Shatty talm. What'll we be bringing?
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  Speaker 3: Yes. EYL University already has over one hundred past webinars
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  Speaker 3: industry leaders. It includes access to our investment Facebook group,
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  Speaker 3: movie club, our book club. It also includes access to
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  Speaker 3: group chat call. So once a month, Me, Troy and
• 1:40
  Speaker 3: the whole team is going to let you in on
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  Speaker 3: our personal plays, our portfolio, what we're doing, and more
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  Speaker 3: so all of that. We are running for a special
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  Speaker 3: So at the Eyluniversity dot com right now and take advantage,
• 1:57
  Speaker 3: you know as works.
• 1:57
  Speaker 5: Don't wait, don't have to take you. We'll see you
• 1:59
  Speaker 5: on the other side.
• 2:01
  Speaker 6: My graduates from my school being forced bad drop b.
• 2:06
  Speaker 3: Drop, Mike drop, bad drop drop. All right, guys, welcome back.
• 2:22
  Speaker 3: We're still in Miami.
• 2:23
  Speaker 5: We might never leave.
• 2:24
  Speaker 3: It's been an ol of a runout here, man. Yeah,
• 2:28
  Speaker 3: we've been doing a lot.
• 2:29
  Speaker 5: Yeah, the whole lot every day or something Man every
• 2:31
  Speaker 5: night or something.
• 2:32
  Speaker 3: You never know what could happen in Miami. So with
• 2:35
  Speaker 3: that in line, Spectacular, it's a good name. Man Spectacular.
• 2:40
  Speaker 5: He's a common team out here.
• 2:41
  Speaker 4: Every time we's somewhere, he's am everyone.
• 2:44
  Speaker 2: Yeah, everybody.
• 2:47
  Speaker 5: That's a fact. You never know who, you know.
• 2:50
  Speaker 3: I ran into him a few days ago randomly in Komodo,
• 2:53
  Speaker 3: and ever since then, I think I seen him.
• 2:55
  Speaker 4: Every day every day we've been sore.
• 3:00
  Speaker 3: Yeah, yeah, for sure, man shout out to He was
• 3:02
  Speaker 3: in the p interview that victory victory.
• 3:05
  Speaker 5: Can can y'all not stand on the couches? Please?
• 3:09
  Speaker 7: When come you to turn?
• 3:12
  Speaker 3: Yeah? Yeah, yeah. So it's been a it's been a
• 3:14
  Speaker 3: it's been a great trip and this is a great
• 3:16
  Speaker 3: way to end it. So so sactly A Smith. You
• 3:19
  Speaker 3: might have known him from his musical career, were pretty
• 3:21
  Speaker 3: ricky multi platinum group. You're still a member of that group?
• 3:25
  Speaker 5: Yeah yeah, we.
• 3:26
  Speaker 2: Just got off tour. We got pulled off to it because.
• 3:28
  Speaker 3: Cod Okay, yeah, so huge, huge, huge group, multi platinum,
• 3:34
  Speaker 3: all of that good stuff. But he's also a serial
• 3:36
  Speaker 3: entrepreneur and an online gurgle of sorts. He teaches people
• 3:42
  Speaker 3: how to monetize their platform, about Facebook ads, about how
• 3:47
  Speaker 3: to go viral, all of that everything online that you
• 3:51
  Speaker 3: need to actually run a business. A lot of times
• 3:54
  Speaker 3: people don't fully understand the power of online and social
• 3:57
  Speaker 3: media marketing. They just they have a business and they
• 4:00
  Speaker 3: just post on on Instagram like hey, fifty percent off sale.
• 4:03
  Speaker 3: That's it.
• 4:04
  Speaker 5: Who's your audience?
• 4:05
  Speaker 3: Yeah, but they don't know how to actually grow the
• 4:07
  Speaker 3: page and how to actually monetize the page, and how
• 4:09
  Speaker 3: to actually you know, figure out the algorithms and all that.
• 4:12
  Speaker 3: So this is this is a business show. So this
• 4:15
  Speaker 3: is like vitally important to all business owners and even
• 4:17
  Speaker 3: people that's not business owners, but people that might have
• 4:19
  Speaker 3: services or just want to just grow their brand. You
• 4:23
  Speaker 3: got to know how to run ads, you gotta know
• 4:25
  Speaker 3: how to market yourself, you got to know how to
• 4:26
  Speaker 3: monetize your platform. Is extremely important. So these are all
• 4:30
  Speaker 3: things that we're going to talk about today. He has
• 4:33
  Speaker 3: a company called ad Wizards as wizard, and he also
• 4:37
  Speaker 3: has a platform where he helps and trains people and
• 4:40
  Speaker 3: teaches these things. So we're gonna have a broad range conversation.
• 4:43
  Speaker 3: We're gonna go over everything nuts and boats. So at
• 4:46
  Speaker 3: first and foremost thank you for joining us.
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  Speaker 2: Appreciate it much love man, I've been doing your thing.
• 4:51
  Speaker 2: Man sign the type.
• 4:53
  Speaker 3: I appreciate it, appreciate it. So all right, let's get
• 4:55
  Speaker 3: it going.
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  Speaker 5: All right.
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  Speaker 3: So entrepreneur, Right, so you started at a young age,
• 5:02
  Speaker 3: me and an entrepreneur, like crazy story. You was making
• 5:06
  Speaker 3: fifteen hundred, two thousand dollars a week when he was
• 5:08
  Speaker 3: twelve years old. Yeah, how does that happen?
• 5:12
  Speaker 2: Just understanding problems. I think every successful business you're solving
• 5:18
  Speaker 2: a problem. And in school, like kids were starving in class,
• 5:23
  Speaker 2: acting up because they was just hungry. So I was
• 5:25
  Speaker 2: just like, well, not only I can solve this problem.
• 5:30
  Speaker 2: And my solve was candy. I was like, Okay, you hungry.
• 5:33
  Speaker 2: I mean, well you hungry, you hungry?
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  Speaker 7: Like, oh, y'all hungry.
• 5:35
  Speaker 2: Then if all y'all hungry, that mean if I bring
• 5:38
  Speaker 2: some candy, I'll buy the candy because y'all hungry. So
• 5:42
  Speaker 2: I had forty five dollar bads in candy because that's
• 5:44
  Speaker 2: the only amount that I can bring to school, like
• 5:46
  Speaker 2: actually carried with me and I was sold lot by
• 5:49
  Speaker 2: the time I got the third period, So we had
• 5:51
  Speaker 2: seven periods. I was in middle school, sixth grade eleven
• 5:55
  Speaker 2: years old, and by the time I got the fourth period,
• 5:59
  Speaker 2: fifth Pieros, sixth period, it.
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  Speaker 4: Was like, I thought you had candy. You told me
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  Speaker 4: I had candy. Like, I'm sole locked know what to do.
• 6:04
  Speaker 4: Everybody know who that guy is in the school.
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  Speaker 2: You know, I don't have no more. So I came
• 6:10
  Speaker 2: to the conclusion like I need help. So I got
• 6:12
  Speaker 2: ten people to agree to sell candy for me. I said, yo,
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  Speaker 2: I give you twenty dollars a week if you help
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  Speaker 2: me sell this candy. You in class all day anyway,
• 6:19
  Speaker 2: all you got to do is sell it while you're
• 6:21
  Speaker 2: in class. They said, I ain't cool. I said, well, guess what,
• 6:24
  Speaker 2: I get extra extra five dollars if you sell them
• 6:27
  Speaker 2: on it three times in one week. And I gave
• 6:30
  Speaker 2: him a centima. I didn't even know this at the time.
• 6:34
  Speaker 2: You just was winging it, bro, I was just winging it.
• 6:36
  Speaker 7: I just wanted to push him to sell more candy.
• 6:38
  Speaker 2: And by the time I give everybody at the beginning
• 6:41
  Speaker 2: to the school on the side of the school, just
• 6:42
  Speaker 2: gave him twenty five dollars bad as a candy apiece
• 6:45
  Speaker 2: and they would sell out majority of the time. By
• 6:47
  Speaker 2: the time they got to literally like the fifth periods,
• 6:51
  Speaker 2: two more periods left. It was all so lout of candy.
• 6:55
  Speaker 2: And I did it every single week. And I mean
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  Speaker 2: I was making more than my mom.
• 6:58
  Speaker 5: Yeah, so it's crazy.
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  Speaker 4: So the math on that we make fifteen hundred dollars
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  Speaker 4: a week, six thousand dollars a month, seventy two thousand
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  Speaker 4: dollars for the year, seventy six thousand dollars for a year, right,
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  Speaker 4: seventy two thousand.
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  Speaker 5: What is that like, man?
• 7:10
  Speaker 4: Cause like it took me to I was like twenty
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  Speaker 4: seven to even get that type of money. You walking
• 7:15
  Speaker 4: through middle school, probably making more than the teachers and
• 7:18
  Speaker 4: your mom.
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  Speaker 5: You said, So what's that feeling like? Like, are you
• 7:20
  Speaker 5: the guy? Like what's going on with you on a
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  Speaker 5: personal level?
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  Speaker 2: You know what? I was just helping my mom with bills, yeah, Like,
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  Speaker 2: and I just would buy anything I want. I bought
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  Speaker 2: my first car at fourteen. Yeah, license ain't That's why
• 7:37
  Speaker 2: I didn't get back. I got to have no license,
• 7:39
  Speaker 2: no registration.
• 7:40
  Speaker 5: But I was on the road.
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  Speaker 2: My you know, my mom she was let me get
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  Speaker 2: away with that. Matter of fact, I don't know how
• 7:48
  Speaker 2: she let me get away. My dad when he got
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  Speaker 2: out of prison. My dad serarted twelve years in prison.
• 7:52
  Speaker 2: When he got out of prison, He's seen what I
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  Speaker 2: was doing.
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  Speaker 7: It was like yo, yo, get that call, like he
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  Speaker 7: made me get my call away.
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  Speaker 5: Damn.
• 8:00
  Speaker 2: Yeah, I was. Yeah.
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  Speaker 3: And where was where was? Where'd you grow up?
• 8:04
  Speaker 7: Care City in Miami?
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  Speaker 3: Right? Yeah, so so you that's where Rick Ross is from.
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  Speaker 2: Yeah? And floor Rider?
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  Speaker 3: Okay, all right, so you you out here and you're
• 8:16
  Speaker 3: running a whole operation with candy safe to say, are
• 8:20
  Speaker 3: you buying candy like wholesale?
• 8:21
  Speaker 2: Yeah, I'm a small smart Smart and Final something called
• 8:25
  Speaker 2: Smarter Final. I don't even know they still got that
• 8:27
  Speaker 2: out here, but yeah, I would get the forty the
• 8:29
  Speaker 2: forty eight snaker bar pack like the area.
• 8:36
  Speaker 5: Yeah, I know it's talking about it.
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  Speaker 7: And I used to get all the like Eminem's and everything.
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  Speaker 2: And man, that's when I realized that because like I
• 8:44
  Speaker 2: even had my brothers selling for me too. Yeah. They
• 8:47
  Speaker 2: was you know, they used to eat my candy, man,
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  Speaker 2: they used to.
• 8:53
  Speaker 5: We got we got a customer.
• 8:56
  Speaker 3: You can vouch for that.
• 8:58
  Speaker 5: There's a human Vendom machine.
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  Speaker 2: No, no, listen. That was the first time I ever
• 9:02
  Speaker 2: got put out of business. Was the Vendom machines. The
• 9:05
  Speaker 2: school realized how much money I was making, and they
• 9:08
  Speaker 2: literally got venom machines. They every single time they was
• 9:11
  Speaker 2: catching my employees and it was just like yo, like smill,
• 9:16
  Speaker 2: we got another one for like they used to see
• 9:18
  Speaker 2: me in the always say we got another one. They
• 9:20
  Speaker 2: were so mad at me. The principal and I used
• 9:23
  Speaker 2: to go. I used to come in the office and
• 9:24
  Speaker 2: see my bag on the floor. I see I see
• 9:31
  Speaker 2: my my my inventory, bro, and they passing it around
• 9:35
  Speaker 2: in the office. You want one? You want one? I'm like, yo,
• 9:37
  Speaker 2: like a hot yo. No, but seriously, like it was,
• 9:41
  Speaker 2: it was. It was pretty bad man. They it was
• 9:43
  Speaker 2: eating my canny. And then and then that's when the
• 9:46
  Speaker 2: venom machines came out because they see how much money
• 9:48
  Speaker 2: I was making. Because they started counting my pockets. They
• 9:51
  Speaker 2: was like, well hold up, you got we put like
• 9:53
  Speaker 2: ten people in detention. We're then suspended a couple of them.
• 9:56
  Speaker 7: And then that's when they put the Vendom machines there.
• 9:58
  Speaker 2: So I started trying to fight back, start playing paper
• 10:00
  Speaker 2: in the quarter slots.
• 10:02
  Speaker 5: You know.
• 10:04
  Speaker 2: I paid somebody to cut the cord and then before
• 10:07
  Speaker 2: I looked at it, I was like, oh, they got
• 10:10
  Speaker 2: a camera right facing toward and that's when I was
• 10:12
  Speaker 2: officially out of business. And then but then my daddy
• 10:15
  Speaker 2: had a record label. It was a group called Piccolo,
• 10:18
  Speaker 2: and they had like a bunch of hit records like
• 10:20
  Speaker 2: in Miami and like his company, uh you know, he
• 10:23
  Speaker 2: went out of business with the with the record label.
• 10:26
  Speaker 2: So he had like like he had like I don't know,
• 10:28
  Speaker 2: I think what fifty thousand CDs in there in the garage.
• 10:32
  Speaker 2: I took every last CD to the school and I
• 10:35
  Speaker 2: told every last person. I was like, yo, I was like, listen,
• 10:38
  Speaker 2: this how you sell it?
• 10:39
  Speaker 7: I was like, go to him.
• 10:41
  Speaker 2: I gave him three songs that was a banker in Miami,
• 10:44
  Speaker 2: big moneyballers, like it was all the biggest records. And
• 10:47
  Speaker 2: I used to put the headphones on and say, listen,
• 10:50
  Speaker 2: give me thirty seconds of your time. If you don't
• 10:53
  Speaker 2: like what you hear, I'm gonna leave you alone. You
• 10:55
  Speaker 2: never got to hear from you again. But if you
• 10:57
  Speaker 2: like what you here, it's just gonna be five dollars.
• 10:59
  Speaker 2: This the whole package right here. And by the time
• 11:01
  Speaker 2: I did, I saw my dad was like, Yo, what
• 11:04
  Speaker 2: them CDs out in here? I sold every last CD,
• 11:07
  Speaker 2: me and me and my whole squad, them boys went
• 11:09
  Speaker 2: platinum in the school.
• 11:12
  Speaker 3: So you've always been a hustle your whole life.
• 11:14
  Speaker 2: I always been like that.
• 11:15
  Speaker 3: So how'd you get into music?
• 11:17
  Speaker 2: I really got forced into music. I never wanted to
• 11:20
  Speaker 2: be an artist. I used to be dancing and stuff,
• 11:23
  Speaker 2: like in Miami they call it booty shaking, and like,
• 11:25
  Speaker 2: I was always a dancer, being dance groups on the
• 11:28
  Speaker 2: stage for like freaking five thousand people in the crowd,
• 11:32
  Speaker 2: getting pulled off stage in the third grade.
• 11:35
  Speaker 7: Like, I was always an entertainer.
• 11:37
  Speaker 2: And then when my dad got out of prison, he
• 11:39
  Speaker 2: was just like, yo, you're coming with me. You know,
• 11:42
  Speaker 2: no woman can show a man how to be a man.
• 11:44
  Speaker 2: And I was a mama's boy, and you damn he
• 11:46
  Speaker 2: was too strict for me. My mama let me get
• 11:48
  Speaker 2: away with murder.
• 11:49
  Speaker 7: The only thing she ain't really let you bring no
• 11:51
  Speaker 7: girls home.
• 11:52
  Speaker 2: My dad he don't care who come on. But uh,
• 11:55
  Speaker 2: but yeah, he was strict as hell man and uh,
• 11:58
  Speaker 2: and I didn't want to go, but he was just like, no,
• 12:00
  Speaker 2: you coming. Used to talk down on me, like nahs
• 12:02
  Speaker 2: for gay guys dance around boots shaking shaky hands on stage,
• 12:05
  Speaker 2: like yo, he was, you know, my dad's a drill sergeant.
• 12:09
  Speaker 2: So I was just like, man, that's kind of messed up.
• 12:13
  Speaker 2: You got talking to me like he don't care tho.
• 12:15
  Speaker 2: So he told me, he was like, listen, if you're
• 12:18
  Speaker 2: gonna dance, get in the group with your brothers. And uh,
• 12:21
  Speaker 2: my brother's pretty ricky. So I was the person dancing
• 12:24
  Speaker 2: on stage with no mic, just dance, just dance. I'm
• 12:28
  Speaker 2: just I'm here, so I don't get fine, So I'm
• 12:31
  Speaker 2: just dancing and whatever. And and one day that the
• 12:35
  Speaker 2: record label, not the record LA, but the producer, Jim Johnson,
• 12:39
  Speaker 2: was like, Yo, why are you gonna give Speck a verse?
• 12:42
  Speaker 2: It was like king rap. I just wanted to dance,
• 12:45
  Speaker 2: so they gave me a rap. Uh, they made me rap.
• 12:48
  Speaker 2: I got on the song and they made me perform
• 12:51
  Speaker 2: the one verse I had and all the girls started
• 12:54
  Speaker 2: going crazy. So it was like, Yo, put Speck on
• 12:56
  Speaker 2: all the songs. So I ended up having to jump
• 12:58
  Speaker 2: on every song they already had recorded. And then we
• 13:01
  Speaker 2: came out with a song called ground on Me.
• 13:03
  Speaker 4: That's the first wasn't very hard, so like he got
• 13:08
  Speaker 4: into that, okay, because I'm.
• 13:11
  Speaker 5: Like, yo, that's you out of here with that.
• 13:13
  Speaker 4: It was a rap, so you had known them. It
• 13:15
  Speaker 4: was our first R and B R and B record.
• 13:17
  Speaker 4: You know these guys from school.
• 13:18
  Speaker 3: That's his brothers.
• 13:19
  Speaker 7: Yeah, my brother, so actual blood brother.
• 13:21
  Speaker 2: So Slick them is is my we call each other
• 13:25
  Speaker 2: baby Blue is my brother, okay, right, same mom, same dad,
• 13:29
  Speaker 2: and then Slick is my cousin. Literally it was like
• 13:32
  Speaker 2: I know since birth and Pete and uh and p
• 13:36
  Speaker 2: he came in and we knew Pete growing up. So
• 13:40
  Speaker 2: like the first song we ever did with Pete was
• 13:42
  Speaker 2: grind on.
• 13:43
  Speaker 5: Me, Wait to start. That's the way to start, right
• 13:46
  Speaker 5: right right off the back.
• 13:48
  Speaker 3: So all right, we always hear these horror stories about entertaining,
• 13:52
  Speaker 3: and even when we spoke to Fat Joe, he had
• 13:55
  Speaker 3: a horror story. He went to jail, you know that, Yeah,
• 13:58
  Speaker 3: for taxing his account wasn't painting. Mismanagement of money happens
• 14:01
  Speaker 3: pretty common, and this is a show where we actually
• 14:04
  Speaker 3: like to highlight the good and the bad. So you
• 14:06
  Speaker 3: got a tragic situation because you sold millions of records
• 14:09
  Speaker 3: but you didn't have any money. Yeah, how'd that happen?
• 14:12
  Speaker 7: My father was handling everything.
• 14:14
  Speaker 2: Like my dad was the guy with the bends a
• 14:16
  Speaker 2: year before it came out, two story house in the hood,
• 14:18
  Speaker 2: got out of prison, stayed in the stayed in the
• 14:21
  Speaker 2: back of a grocery store, and built this way up.
• 14:24
  Speaker 2: Gotta got a daycare like he was the man.
• 14:28
  Speaker 5: Yeah, the daycare.
• 14:28
  Speaker 7: Yeah, the daycare who started learning center.
• 14:32
  Speaker 2: Yeah. I don't know why he ain't franchised, but you know,
• 14:35
  Speaker 2: pretty riguous having all the babies made. That was the
• 14:38
  Speaker 2: perfect school. Look that was yo. Now that's vertically integrated.
• 14:45
  Speaker 7: And then we have the daycare for your kids.
• 14:47
  Speaker 2: Come on, now, this guy stick of the head, this guy,
• 14:50
  Speaker 2: come on, man. So back to the story though, So
• 14:53
  Speaker 2: he mismanaged the money. We got into it with the
• 14:56
  Speaker 2: record label Pleasure in the one to leave because we
• 15:00
  Speaker 2: it was all like family and pleasure, you know. He
• 15:02
  Speaker 2: was he was a close friend, you know, coming up.
• 15:04
  Speaker 2: But at the same time he's like, yo, I can't
• 15:06
  Speaker 2: get my money, I'm out. So the group ended up
• 15:09
  Speaker 2: splitting and because my pops weren't really giving nobody no
• 15:12
  Speaker 2: money like that.
• 15:13
  Speaker 5: And at this time he's managing all of y'am.
• 15:15
  Speaker 2: He's manager and he's the record label, which is a
• 15:17
  Speaker 2: conflict and we're kids, so we're just happy, you know,
• 15:21
  Speaker 2: we live in life. You know, we having fun. Girl,
• 15:26
  Speaker 2: we see you know what I'm saying. We were just
• 15:28
  Speaker 2: having fun. So all we cared about. That's all we
• 15:32
  Speaker 2: cared about, you know. And we were just having fun,
• 15:35
  Speaker 2: living life. And he was just handling all the business
• 15:37
  Speaker 2: affairs and the money, and all we had to do
• 15:39
  Speaker 2: is just be talent. All I want to do is
• 15:41
  Speaker 2: get on stage. I didn't care about the money. I
• 15:43
  Speaker 2: was just like, I just want to be on stage.
• 15:46
  Speaker 2: And then uh yeah. Then he told us we had
• 15:48
  Speaker 2: the family meeting, and he was like, yo, we ain't
• 15:50
  Speaker 2: got nothing, damn.
• 15:54
  Speaker 5: So everybody's in the living room, guys, let's have a talk.
• 15:57
  Speaker 3: We broke pretty much like like nothing.
• 16:02
  Speaker 2: We about to lose everything.
• 16:03
  Speaker 3: So all the masters in that he had all the
• 16:05
  Speaker 3: masters or did he have masters?
• 16:07
  Speaker 2: So like we so we were part owners of the label, right,
• 16:10
  Speaker 2: so we have basically how we worked the deal a
• 16:14
  Speaker 2: lot is we get fifty percent of the masters until
• 16:16
  Speaker 2: like the contract is over, then we get one hundred
• 16:18
  Speaker 2: percent of the masters.
• 16:18
  Speaker 3: Okay, that's how we worked. So you still have the masters. Yeah,
• 16:21
  Speaker 3: at least we had that.
• 16:22
  Speaker 2: Yeah, we still got me.
• 16:23
  Speaker 3: But you know, like it just wasn't anything.
• 16:25
  Speaker 2: The way the way that my dad set the business
• 16:27
  Speaker 2: up is really his label, you know what I'm saying.
• 16:30
  Speaker 2: But we didn't. We didn't know as kids how that
• 16:36
  Speaker 2: worked out.
• 16:36
  Speaker 3: How old were you when you found out you had
• 16:38
  Speaker 3: no money? Twenty eight, twenty twenty eight, you're grown inn
• 16:42
  Speaker 3: so you didn't, like, at no point did you realize, like, yo,
• 16:46
  Speaker 3: let me check the book.
• 16:47
  Speaker 2: Like I didn't no business, Like I was doing my
• 16:51
  Speaker 2: own business. So that's why I never cared, you know.
• 16:53
  Speaker 2: So like that was just like something I was doing
• 16:56
  Speaker 2: for my family that was the family business, and was
• 17:00
  Speaker 2: doing my other doing my social media stuff. So like
• 17:02
  Speaker 2: I was making my money, you know what I'm saying,
• 17:04
  Speaker 2: But we we have no money like that. He just
• 17:07
  Speaker 2: made horrible business decisions. We made a lot of money,
• 17:10
  Speaker 2: We did a lot of shows. We sold over seventeen
• 17:13
  Speaker 2: million singles ring tones albums worldwide, Like we made the money.
• 17:19
  Speaker 3: So like these stories were like TLC and all, like
• 17:21
  Speaker 3: this really happens in real life, like when people were
• 17:23
  Speaker 3: like sell millions of records and they broke.
• 17:26
  Speaker 2: Yeah, because they don't educate themselves. But for me, I
• 17:29
  Speaker 2: was just young. It would have never happened to me
• 17:31
  Speaker 2: right now.
• 17:32
  Speaker 5: Yeah, So at twenty eight, right, y'all have this meeting.
• 17:37
  Speaker 4: I see a follow so in my mom like if
• 17:39
  Speaker 4: this is somebody that I didn't know, this is this
• 17:41
  Speaker 4: this is not gonna end well, this could be a fight,
• 17:42
  Speaker 4: like right on the spot. Like what's the reaction when
• 17:45
  Speaker 4: that happens? Is everybody like wait, hold up? We all
• 17:48
  Speaker 4: in shaka.
• 17:50
  Speaker 2: It was like, let's get to it. What's next? Okay,
• 17:53
  Speaker 2: different reactions. Yeah, but that's how we got raised. Like
• 17:56
  Speaker 2: we never got raised as victims. It's never a victim.
• 18:00
  Speaker 2: So like there was a family business. It ain't go right,
• 18:03
  Speaker 2: no difference than any business. It's like, yo, we was winning,
• 18:08
  Speaker 2: we got one turn in the market. We flatlined what
• 18:11
  Speaker 2: we gonna do. We're gonna sit there and cry, or
• 18:13
  Speaker 2: we're gonna get to it. Let's get to the bag.
• 18:16
  Speaker 5: That's all, you know.
• 18:17
  Speaker 2: And for me, but Pops got mad one day we
• 18:20
  Speaker 2: were supposed to do like some a song. We was
• 18:23
  Speaker 2: trying to get an artist on the song or whatever,
• 18:26
  Speaker 2: and he didn't really like that artist and he got
• 18:28
  Speaker 2: mad and like he heard we was, you know, doing
• 18:31
  Speaker 2: the song with him, and it was like, yo, what's
• 18:33
  Speaker 2: the issue. Got mad being drill sergeant, got hot, kicked
• 18:37
  Speaker 2: me out of the house. Like literally it was a
• 18:39
  Speaker 2: real kick guy, like get out of my house.
• 18:41
  Speaker 5: Like the house, no clothes, Like we.
• 18:44
  Speaker 2: All stayed together. It was a big ass family. So
• 18:46
  Speaker 2: we had the big ass house. Like we all stayed together,
• 18:49
  Speaker 2: and that was the goal, like to build the compounds
• 18:51
  Speaker 2: and everybody had their house on the compound, like that
• 18:53
  Speaker 2: was the family goal. And yeah, he got mad, he
• 18:57
  Speaker 2: got upset, kicked me out, had no money, had no clothes,
• 19:00
  Speaker 2: had no nothing. He was just like, yo, get out.
• 19:02
  Speaker 2: I didn't even get nothing. He was just like no, right,
• 19:07
  Speaker 2: I guess I'm out, you know, and my family with
• 19:10
  Speaker 2: me and my son at my my my girl, like
• 19:14
  Speaker 2: had the.
• 19:14
  Speaker 5: Lead, gotta go, how to go? The house you built?
• 19:18
  Speaker 5: Help built you to go?
• 19:21
  Speaker 2: No, no, no, I mean because he had the house
• 19:24
  Speaker 2: before the deal. So, like I said, he already understood
• 19:29
  Speaker 2: like business, but he didn't know how to dance with
• 19:32
  Speaker 2: the wolves and sharks.
• 19:34
  Speaker 5: It was a different level.
• 19:35
  Speaker 3: So he got screwed up. It wasn't so much like
• 19:37
  Speaker 3: he was people taking advantage of him.
• 19:40
  Speaker 2: Yes, he didn't educate himself because he's just like the
• 19:44
  Speaker 2: street knowledge is only gonna take you so far.
• 19:47
  Speaker 7: But at some time, at some point in time, you got.
• 19:49
  Speaker 2: To apply yourself and you got to get the surroundings
• 19:51
  Speaker 2: of the experts that have your best interest. But he
• 19:54
  Speaker 2: didn't do that because he's a loner. He don't want
• 19:56
  Speaker 2: like he's the He got his family, like and he
• 19:59
  Speaker 2: gonna squad up. But like, what can we Like, you
• 20:01
  Speaker 2: gotta get real advisory like a real advisory board, and
• 20:06
  Speaker 2: like put your executive team together, Like, we can't run
• 20:09
  Speaker 2: a real label. You need real people that know real
• 20:12
  Speaker 2: information that could execute on a high level. And we
• 20:15
  Speaker 2: didn't do that.
• 20:16
  Speaker 3: So how do you transition into social media and making
• 20:19
  Speaker 3: that a business?
• 20:20
  Speaker 2: Well, when you get kicked out of the house as
• 20:22
  Speaker 2: a celebrity and you ain't got no money, no clothes.
• 20:24
  Speaker 5: You gotta figure something of some action.
• 20:28
  Speaker 2: So all right, So like so Maddie J. It all
• 20:33
  Speaker 2: started from Maddy J.
• 20:35
  Speaker 5: Did you know him prior to that moment?
• 20:37
  Speaker 2: So it's funny, right, it's a funny story by Maddie.
• 20:39
  Speaker 2: I ain't gona I'm gonna let him tell a story.
• 20:41
  Speaker 2: But I met Maddie J. And we was just like
• 20:45
  Speaker 2: internet buddies. You know, you meet people on the internet.
• 20:47
  Speaker 2: We was doing trending topics, all types of stuff on.
• 20:50
  Speaker 2: We used to run the whole trending topics on. We
• 20:52
  Speaker 2: the reason why they changed the way trending topics come up. Yeah,
• 20:56
  Speaker 2: we changed that whole whole legend. Man, we we changed
• 21:00
  Speaker 2: that whole thing. I was like, Yo, Maddie, let's let's
• 21:02
  Speaker 2: make some trends saying, what do you want to do.
• 21:03
  Speaker 2: Let's go boom trench topic, Let's go ten seconds trending
• 21:07
  Speaker 2: like we like we dominated Twitter. We made them put
• 21:10
  Speaker 2: parodies and boy like we made them switch how they
• 21:13
  Speaker 2: do a lot of stuff because me and Maddie like
• 21:16
  Speaker 2: just doing like just being innovative and changing things. But yeah,
• 21:20
  Speaker 2: so he gave me a call and he was like, yo, spec,
• 21:23
  Speaker 2: I gotta plate you can make money off of tweeting.
• 21:26
  Speaker 2: He just really wanted to referral fee. He was winning
• 21:29
  Speaker 2: top iPads, you know, so like, but he still put
• 21:32
  Speaker 2: me up on games. So I was like, all right,
• 21:34
  Speaker 2: what's this. It's called my lights dot com. And on
• 21:37
  Speaker 2: my Leights they had leaderboards. They have light and then
• 21:39
  Speaker 2: you get like the extra bonuses. If you number one,
• 21:42
  Speaker 2: if you number two, you got you know, one fifty.
• 21:44
  Speaker 2: If you number one, you got an extra fifty dollars
• 21:46
  Speaker 2: for the day of you number two. And uh yeah,
• 21:50
  Speaker 2: I was always number one. I ain't even know what
• 21:52
  Speaker 2: number two felt like. And I just I just I
• 21:56
  Speaker 2: just monopolized off of it. And the way that I
• 21:58
  Speaker 2: was doing it is you basically have ads, and you
• 22:03
  Speaker 2: sell traffic.
• 22:03
  Speaker 7: Against those ads.
• 22:06
  Speaker 2: Right, So you have a Twitter page, the more Twitter
• 22:10
  Speaker 2: follows you have, you post these links on there to
• 22:13
  Speaker 2: send them to the landing page, and from that traffic,
• 22:16
  Speaker 2: you sell ads against that traffic. So they've been in
• 22:19
  Speaker 2: real time for the ban of placements. So that's how
• 22:24
  Speaker 2: we was making our money. Just imagine you post, ten
• 22:27
  Speaker 2: minutes later, you refresh, you make twenty five dollars, you
• 22:29
  Speaker 2: were fresh again. Twenty minutes later, you made another hundred,
• 22:32
  Speaker 2: you refresh again. Before you know it, you're waking up
• 22:35
  Speaker 2: to two thousand dollars three thousand dollars every day.
• 22:37
  Speaker 5: So with more traffic, more money, more.
• 22:39
  Speaker 2: Traffic, more money. So I started buying digital real estate,
• 22:44
  Speaker 2: and I started by acquiring pages, and then I got
• 22:47
  Speaker 2: to the point where I realized, like, okay, well, if
• 22:50
  Speaker 2: it took me this long to actually build my portfolio,
• 22:56
  Speaker 2: I would say I started parody accounts, Kat Williams, Wilfare Engining,
• 22:59
  Speaker 2: and Joe Leave and I started all these pages and
• 23:03
  Speaker 2: that was the birth of Grumpy Cat. And then I
• 23:06
  Speaker 2: started freaking scaling up like crazy on all of it,
• 23:09
  Speaker 2: just building building, building, building, And before you know it,
• 23:12
  Speaker 2: I was just like, well, you know what if I'm
• 23:15
  Speaker 2: doing all this for myself, I see the leaderboard. I
• 23:17
  Speaker 2: reached out to everybody on the leaderboard. I was like, listen,
• 23:20
  Speaker 2: I'm number one. You clearly would never beat me, right,
• 23:22
  Speaker 2: so let me take over your pages. You don't have
• 23:25
  Speaker 2: to do nothing. Let's do a rev share and I'm
• 23:27
  Speaker 2: gonna manage all your pages the way I manage my pages.
• 23:31
  Speaker 2: And I was freaking murdering it. I had every top
• 23:34
  Speaker 2: page on a whole platform out one hundred million users.
• 23:37
  Speaker 2: I had the top ten monetizing pages, and I ran
• 23:40
  Speaker 2: all their pages. And that was the birth of like
• 23:43
  Speaker 2: my company. Right, I was like, Okay, but if I
• 23:45
  Speaker 2: can do this for parody accounts, then what I can
• 23:49
  Speaker 2: do with a celebrity.
• 23:51
  Speaker 3: The parody accounts is interesting because before we sat on Alesia,
• 23:56
  Speaker 3: we had a fashion wave. Man, it was a fashion
• 23:59
  Speaker 3: blow that we had started uh, because I saw I
• 24:03
  Speaker 3: saw a kind of direction on Instagram was going in
• 24:05
  Speaker 3: twenty twelve, and I realized that people was actually doing
• 24:08
  Speaker 3: soft sales from their page. Like these girls would have
• 24:11
  Speaker 3: like millions of followers on like like these fashion pages,
• 24:14
  Speaker 3: and they'd be like, hey, just got this dress. What
• 24:16
  Speaker 3: do you think I got it from this? And they
• 24:17
  Speaker 3: would tag the person. At that time, it was before
• 24:20
  Speaker 3: Instagram ads was even a thing, but I saw m like, Yo,
• 24:23
  Speaker 3: this is actually brilliant. This is like she's running the
• 24:25
  Speaker 3: ad without them even knowing it's an ads. So I'm like,
• 24:27
  Speaker 3: we should do a fashion page, get enough followers, and
• 24:30
  Speaker 3: then we can sell ads to small businesses that's trying
• 24:32
  Speaker 3: to advertise their company. So we did a bunch of
• 24:34
  Speaker 3: different things to grow our page. And one of the
• 24:36
  Speaker 3: things that we did was there was a Will Farrell
• 24:38
  Speaker 3: parody page and it was like had like seven hundred
• 24:41
  Speaker 3: thousand It's crazy. I think this is before was that
• 24:45
  Speaker 3: your page.
• 24:47
  Speaker 2: I had two Will Farrell.
• 24:49
  Speaker 5: I had one of the biggest Will far page that
• 24:51
  Speaker 5: we paid you.
• 24:52
  Speaker 3: It was it was it was a Will Farrell party page,
• 24:55
  Speaker 3: and every now and then they would just do a
• 24:57
  Speaker 3: shout out like hey, follow this page and then be
• 25:00
  Speaker 3: getting like a thousand followers for that shout out. Some
• 25:03
  Speaker 3: of them would drop off because they was like, you know,
• 25:05
  Speaker 3: they wasn't like real like it was like ghost followers.
• 25:07
  Speaker 3: It wasn't engaged, but recruited following. We go to like
• 25:09
  Speaker 3: twelve thousand people. But that's the first time I got
• 25:12
  Speaker 3: introduced to parody pages. And I think that that might
• 25:14
  Speaker 3: have been one of the reasons why they started to
• 25:15
  Speaker 3: do verification, right Yo, I was.
• 25:19
  Speaker 2: The first very parody page on Twitter. I create the
• 25:24
  Speaker 2: first parody. It wouldn't didn't even exist. And then they
• 25:27
  Speaker 2: took my They took every last page I owned, they
• 25:29
  Speaker 2: banned my IP and then when they gave me my
• 25:32
  Speaker 2: pages back, they say, you have to put parity in
• 25:34
  Speaker 2: the bio. So I was the first person to have
• 25:36
  Speaker 2: a parody and the first person to have to put
• 25:38
  Speaker 2: parity in the bio. And then once they took my pages,
• 25:41
  Speaker 2: it took everybody else's pages and then made everybody put
• 25:44
  Speaker 2: parity in the bio. So if you go to Twitter
• 25:46
  Speaker 2: right now, you see parody pages, you see parity in
• 25:48
  Speaker 2: the bio.
• 25:49
  Speaker 5: That was because of me.
• 25:50
  Speaker 4: When you when you originally got those pages where they
• 25:53
  Speaker 4: all rev shares or were you like, oh, I'm a
• 25:55
  Speaker 4: purchase it for this price?
• 25:57
  Speaker 2: Oh no, I acquired pages straight up, Like, yo, how
• 25:59
  Speaker 2: much you want for your.
• 26:00
  Speaker 5: How much was you paying for the early K five.
• 26:02
  Speaker 2: K for a page for like three four hundred thousand
• 26:04
  Speaker 2: follow us?
• 26:05
  Speaker 4: So you had a tear like this thousand a thousand
• 26:07
  Speaker 4: dollars favorite hundred thousand was like the price?
• 26:10
  Speaker 5: Okay, got you? Got you all right?
• 26:12
  Speaker 4: So then when you when you started making the parody pages,
• 26:14
  Speaker 4: I know you did the celebrity ones and he and
• 26:17
  Speaker 4: he drawed back from celebrities like, yo, what you're doing.
• 26:18
  Speaker 5: You're taking my stuff, You're taking my talent. What's going on?
• 26:21
  Speaker 2: Nah? Actually benefit of their brand like it was certain
• 26:24
  Speaker 2: times they would tag Will Ferroll like oh you need
• 26:26
  Speaker 2: to be like this real pharaoh and talking about my
• 26:28
  Speaker 2: page because he got time to entertain everybody all day,
• 26:31
  Speaker 2: Like I need to grow my.
• 26:32
  Speaker 7: Followers, so I need to be entertaining.
• 26:34
  Speaker 2: I need to make sure I'm saying engaging things like
• 26:38
  Speaker 2: this is what I'm doing right now. So he ain't
• 26:40
  Speaker 2: got time for all that.
• 26:42
  Speaker 5: Let me take that, let me take that from me.
• 26:43
  Speaker 7: Yeah, I take that.
• 26:45
  Speaker 2: You ain't tripping anyway.
• 26:47
  Speaker 3: You also have one of the first viral videos about
• 26:51
  Speaker 3: that face.
• 26:53
  Speaker 2: Though yo, no, for us, that video was one of those.
• 26:59
  Speaker 2: So what this is?
• 27:00
  Speaker 7: This is how the video came about.
• 27:01
  Speaker 2: We was releasing a single and I've been running pretty
• 27:03
  Speaker 2: ricky social media since the very first time, even all
• 27:06
  Speaker 2: like when it was break we was number one, We
• 27:08
  Speaker 2: was number one page on my Space when my Space
• 27:12
  Speaker 2: was hot, like every single platform, I ran every page,
• 27:15
  Speaker 2: all the campaigns, everything, and when that video can We
• 27:20
  Speaker 2: just had came up with a song. So I started
• 27:22
  Speaker 2: thinking to myself. I was saying, all right, what is
• 27:23
  Speaker 2: the elements to make things go viral? One they have
• 27:26
  Speaker 2: to laugh, two U they have to cry a three
• 27:30
  Speaker 2: they have to relate, right, So if you touch any
• 27:32
  Speaker 2: of those points, it's gonna it has the viralbility on
• 27:37
  Speaker 2: taking off.
• 27:38
  Speaker 7: So I was like, okay, what's gonna make this shit go?
• 27:42
  Speaker 2: And I was like yo.
• 27:44
  Speaker 3: I was like.
• 27:46
  Speaker 2: I was with my girl and I was like, what
• 27:48
  Speaker 2: do you think about this? She was like, I don't know.
• 27:52
  Speaker 2: It's like, okay, they gonna talk crap regardless. Is the
• 27:56
  Speaker 2: music gonna get out there?
• 27:57
  Speaker 5: She was like yeah.
• 27:58
  Speaker 2: I was like I don't know that. I said let's
• 28:01
  Speaker 2: do it. I was like, I'm gonna just look like
• 28:03
  Speaker 2: I'm drunk as hell, and I'm gonna put on.
• 28:05
  Speaker 5: These red draws.
• 28:06
  Speaker 2: And the crazy thing is right, she the one who
• 28:09
  Speaker 2: brun the draw She's like, man, what.
• 28:11
  Speaker 5: You think about these?
• 28:12
  Speaker 2: I said, you like him? She said yeah.
• 28:16
  Speaker 7: I was like, if you like him, okay, let me
• 28:19
  Speaker 7: put them on.
• 28:20
  Speaker 2: And then nah.
• 28:24
  Speaker 7: But yeah, So like I made, I made a bro.
• 28:28
  Speaker 2: I made Oh, I made some money off of that
• 28:30
  Speaker 2: bro because I had everything set up for monetization. So
• 28:33
  Speaker 2: when it went viral, I had everything set up for it.
• 28:36
  Speaker 3: So how'd you make money off of that? Because I
• 28:38
  Speaker 3: see videos go viral, like I had a number on
• 28:40
  Speaker 3: the video, text me number. Yeah, it was a text number,
• 28:44
  Speaker 3: and then they text you and now they parted like
• 28:46
  Speaker 3: the click funnel systems, you know.
• 28:49
  Speaker 2: Yeah, stuff like that. And then we had we had
• 28:51
  Speaker 2: traffic too, so I was pulling. I was posting the
• 28:54
  Speaker 2: video and bringing traffic back to my pages. So it's
• 28:57
  Speaker 2: like one of the very first viral videos.
• 28:59
  Speaker 3: Ever before only fans, no viral. Only fans know what
• 29:07
  Speaker 3: I'm saying. This is like you're doing you put out
• 29:09
  Speaker 3: content like now it would be like on only fans
• 29:12
  Speaker 3: like that kind of content would be on only fans, right, right, right,
• 29:15
  Speaker 3: what I'm saying, So.
• 29:16
  Speaker 4: I mean, for those who don't know the video, you're
• 29:18
  Speaker 4: like dancing in red underwear and like to grind, grinding
• 29:22
  Speaker 4: me right.
• 29:23
  Speaker 2: It was a song came out with.
• 29:24
  Speaker 4: Yeah, I remember because it was at the same I
• 29:26
  Speaker 4: feel like it was like the same time, Like I
• 29:28
  Speaker 4: remember your video and I feel like Steph.
• 29:30
  Speaker 5: Was eating vasoline. Those two videos went viral a round
• 29:32
  Speaker 5: the same time.
• 29:33
  Speaker 4: I'm like, shout the staff, the internet is a game.
• 29:38
  Speaker 3: You had a jar of vascoline? Remember that ye had
• 29:40
  Speaker 3: a jar?
• 29:42
  Speaker 4: But it was like, yo, the internet is getting crazy
• 29:44
  Speaker 4: right now. But yeah, that's crazy. You made money off
• 29:46
  Speaker 4: then that's that. I didn't even think I made.
• 29:48
  Speaker 7: Am off that big m Well chokes on you.
• 29:53
  Speaker 5: It's not funny no more.
• 29:55
  Speaker 3: It's always it's always funny till it's not.
• 29:57
  Speaker 5: It's a fact.
• 29:58
  Speaker 3: So all right, So and that, at what point do
• 30:01
  Speaker 3: you actually start to develop the business to help celebrities
• 30:07
  Speaker 3: grow their page and monetize their page, because that happened
• 30:09
  Speaker 3: before you started helping regular business owners. You was helping celebrities, right.
• 30:13
  Speaker 2: Yeah, so it all came from me running those top
• 30:16
  Speaker 2: ten people pages on that website, my life dot Com,
• 30:19
  Speaker 2: and then I realized that, okay, well these people have
• 30:22
  Speaker 2: four hundred thousand follows a million followers. Like imagine if
• 30:26
  Speaker 2: you get Sojier Boy with five million followers. Sean Kingston
• 30:29
  Speaker 2: had like six million followers. So I'm like, okay, well,
• 30:32
  Speaker 2: if I get these people, they already have the following.
• 30:34
  Speaker 2: They don't know how to monetize it. Some will monetize
• 30:38
  Speaker 2: it form. So that's what I started doing. I started
• 30:41
  Speaker 2: coming to them like, yo, I'm gonna not only make
• 30:44
  Speaker 2: you this money every single month, but I took what
• 30:49
  Speaker 2: the music industry was and took from them and bring
• 30:53
  Speaker 2: it to another industry and create a blue Ocean strategy.
• 30:56
  Speaker 2: Because all the white boys with the suit and tires,
• 30:58
  Speaker 2: they'll just come there get the deal automatically, I sit
• 31:00
  Speaker 2: down with somebody like right, cool, cool, cool, and never
• 31:03
  Speaker 2: hit back from them, you know. So like I was
• 31:05
  Speaker 2: going through that so many times. So I started coming
• 31:08
  Speaker 2: with money. I was like, yo, let me take this
• 31:10
  Speaker 2: from this from this industry and take it to this
• 31:14
  Speaker 2: industry like the same thing. How I think, I don't
• 31:17
  Speaker 2: know if it was the restaurants, the restaurant industry seen
• 31:20
  Speaker 2: the bank industry seene No, the restaurant industry seeing the
• 31:23
  Speaker 2: drive throughs with the banks. And they took that and
• 31:26
  Speaker 2: they put it to the fast through restaurant industry and
• 31:29
  Speaker 2: put drive throughs. Now, I know which one in the reverse.
• 31:31
  Speaker 2: I don't know which one it was. But I took
• 31:33
  Speaker 2: the same model. I thought, thought of the same thing.
• 31:36
  Speaker 2: So I took that from the music industry.
• 31:38
  Speaker 3: Would you take you give them advances, give them.
• 31:41
  Speaker 2: And then I gave them minimums. And I was a
• 31:44
  Speaker 2: guaranteed minimums. So I would come to people with forty
• 31:47
  Speaker 2: thousand dollars, fifty thousand dollars, one hundred thousand dollars, one
• 31:50
  Speaker 2: hundred and fifty thousand dollars.
• 31:51
  Speaker 3: In a brown bag.
• 31:53
  Speaker 7: Brown bag the only way let's go.
• 31:56
  Speaker 5: So you're doing that to a celebrities. So you're walking up.
• 31:59
  Speaker 4: So let's say, like on Kingston Soldier boy like that. God,
• 32:03
  Speaker 4: let me handle your social media. Here's one hundred bands
• 32:05
  Speaker 4: up front.
• 32:06
  Speaker 3: Yeah, I'm gonna make it back. I'm gonna recoup this
• 32:08
  Speaker 3: on the back end.
• 32:09
  Speaker 5: And you did.
• 32:12
  Speaker 2: I recouped within the first all my advances based on
• 32:15
  Speaker 2: two months. So if I give you one hundred k.
• 32:18
  Speaker 2: I know I'm gonna make my one hundred k by
• 32:19
  Speaker 2: the second.
• 32:19
  Speaker 3: Month, good boy talk, But how was you making that
• 32:23
  Speaker 3: hundred k? Like, what was some of the It was the.
• 32:25
  Speaker 2: Same traffic acquisition, then mint video monetization, sponsor posts like
• 32:29
  Speaker 2: all that stuff started coming in and play.
• 32:31
  Speaker 5: What platforms are you using to help.
• 32:33
  Speaker 2: To right now?
• 32:34
  Speaker 7: So at that point, Facebook had just took off.
• 32:37
  Speaker 2: So it went from like it went from like three
• 32:40
  Speaker 2: k in a day to Facebook ten thousand dollars in
• 32:43
  Speaker 2: a day. Like it was just like Facebook was like
• 32:45
  Speaker 2: Viral's hell.
• 32:46
  Speaker 5: At the time, this is before Facebook ads.
• 32:50
  Speaker 2: This was not Facebook ads was out. They didn't like
• 32:52
  Speaker 2: what I was doing because they had Facebook Ads. They
• 32:55
  Speaker 2: figured a way to cut my water off.
• 32:56
  Speaker 4: What was the difference in what you were doing in
• 32:58
  Speaker 4: Facebook ads what.
• 33:00
  Speaker 2: I was doing. The only difference was you wasn't paying Facebook,
• 33:06
  Speaker 2: right they I was taking the advertising they were supposed
• 33:09
  Speaker 2: to get, so they didn't like that. And then we
• 33:12
  Speaker 2: was using things like clickbait and all that stuff. So
• 33:14
  Speaker 2: like they ain't like that either. They thought people was
• 33:16
  Speaker 2: feeling it because everybody was clicking on it. They thought
• 33:18
  Speaker 2: it was a great experience.
• 33:19
  Speaker 3: Of more so you was doing like those clickbick like
• 33:23
  Speaker 3: seven ways to know your girls cheating on you to
• 33:26
  Speaker 3: click that and then just by clicking that you get
• 33:28
  Speaker 3: paid because it goes to a different landing site.
• 33:32
  Speaker 2: And was killing.
• 33:33
  Speaker 3: That's like all those all those little ads. I don't really,
• 33:35
  Speaker 3: I don't. I'm not on Facebook too much these days,
• 33:37
  Speaker 3: but I remember, like randomly, I just see these ads
• 33:39
  Speaker 3: like seventeen ways to make a million dollars tomorrow, and
• 33:42
  Speaker 3: it's like, just even with the Donald Trump thing with Russia,
• 33:45
  Speaker 3: it was like they got out of control. I think
• 33:47
  Speaker 3: that's why Facebook kind of cracked down on those.
• 33:49
  Speaker 2: Yeah, that was that was one of the main reasons
• 33:52
  Speaker 2: they cracked down on on just privacy in general. Right,
• 33:56
  Speaker 2: But they didn't like what we was doing. They knew
• 33:58
  Speaker 2: how much money we was making. They even try to
• 34:00
  Speaker 2: create their own version of what we was making. It's
• 34:02
  Speaker 2: like they don't like me on their platform, like they
• 34:05
  Speaker 2: try to boop me off every time. So they created
• 34:07
  Speaker 2: something called instant articles to try to duplicate what I
• 34:10
  Speaker 2: was doing. So they create they tried to create instant
• 34:13
  Speaker 2: articles and flopped, so they just decided to just kick
• 34:16
  Speaker 2: us off like ill had were gonna suppress everything. I
• 34:18
  Speaker 2: got certain keywords so it don't end up in the feed,
• 34:21
  Speaker 2: so you don't get paid. So it don't matter if
• 34:22
  Speaker 2: you got ten million followers, you would never see it
• 34:25
  Speaker 2: in the feed because they were suppressing it. So we
• 34:27
  Speaker 2: don't make no money.
• 34:29
  Speaker 4: So I'm sure that the people that started looking at
• 34:33
  Speaker 4: you like, yeah, I don't that's that van sounds crazy.
• 34:35
  Speaker 5: You're a dude from Pretty Ricky ain't listening to you.
• 34:37
  Speaker 5: Oh how'd you deal with that? Man?
• 34:40
  Speaker 2: Listen? I would come to dudes with a hundred thousand
• 34:42
  Speaker 2: dollars check. I can't an econ one hundred thousand dollars check.
• 34:46
  Speaker 2: Sat down with them penthouse office in the whole top
• 34:49
  Speaker 2: of LA, had the meeting.
• 34:52
  Speaker 7: God my lawyer's drive up contracts.
• 34:55
  Speaker 2: White man took the deal. He ain't go with me.
• 35:00
  Speaker 7: How you going through the lawsuit with the person that
• 35:02
  Speaker 7: you went?
• 35:02
  Speaker 5: You ain't go with me.
• 35:03
  Speaker 7: I'm a one.
• 35:04
  Speaker 2: Not only I can help grow your following because that
• 35:06
  Speaker 2: was my expertise, then I help you monetize it. So
• 35:10
  Speaker 2: not only I take you, I get a client that
• 35:12
  Speaker 2: like a million followers before you look at it, they
• 35:14
  Speaker 2: got five million followers. I took Kevin gates from a
• 35:18
  Speaker 2: one point five million, So I think you got like
• 35:20
  Speaker 2: what ten million dollars an hours? I mean ten million followers. Now,
• 35:24
  Speaker 2: I think I took training from like like a million
• 35:27
  Speaker 2: to like ten million two like, so I took everybody
• 35:31
  Speaker 2: followers from like literally from here all the way to here.
• 35:34
  Speaker 7: So I knew what I was doing, but they didn't believe.
• 35:38
  Speaker 2: They didn't believe in me. They was just like, like
• 35:41
  Speaker 2: T I T, I ain't go with me. He still
• 35:43
  Speaker 2: ain't going with me to this day. You know what
• 35:45
  Speaker 2: I'm saying.
• 35:45
  Speaker 7: He went with the white man, and I don't know, man, it.
• 35:48
  Speaker 2: Was a lot of It was a lot of people.
• 35:50
  Speaker 2: Snoop dogg ain't go at me. They told me my
• 35:51
  Speaker 2: money wasn't even good enough. Like he told my money
• 35:54
  Speaker 2: wasn't big enough. I kep with one fifty to Snoop
• 35:56
  Speaker 2: that big boss talk of that. That boy was like,
• 35:59
  Speaker 2: ain't ain't enough. Oh damn.
• 36:05
  Speaker 3: You said. Blue ocean strategy. Can you talk about that
• 36:07
  Speaker 3: a little bit? What is a blue ocean strategy?
• 36:09
  Speaker 2: So blue ocean strategy is it's a strategy that makes
• 36:13
  Speaker 2: you stand out right. So it's like red ocean is
• 36:16
  Speaker 2: basically what everybody else is doing. Everybody else is gonna
• 36:20
  Speaker 2: come and they they're gonna tell me, like, hey, I'm
• 36:22
  Speaker 2: gonna get you signed. You know, I'm gonna sign you
• 36:24
  Speaker 2: to this contract, this exclusive agreement, like just to.
• 36:28
  Speaker 7: Norm what everybody does.
• 36:29
  Speaker 2: So I wanted to stand out, right, Blue Ocean is
• 36:32
  Speaker 2: basically coming at it at a different angle. That's basically innovative,
• 36:37
  Speaker 2: thinking outside the box in your own little niche. So
• 36:40
  Speaker 2: I stopped trying to like go against the white boys
• 36:42
  Speaker 2: with the suit and ties, because I know I couldn't
• 36:44
  Speaker 2: win that battle. Like nobody was taking me serious, you know,
• 36:47
  Speaker 2: And I was like, I come in even with money,
• 36:49
  Speaker 2: they wasn't taking me serious. They still be like, I
• 36:52
  Speaker 2: just go him, you know, because they just felt like
• 36:54
  Speaker 2: that was more comfortable. I guess, I don't know I
• 36:57
  Speaker 2: could talk to when y'all interview, but yeah, you didn't.
• 37:02
  Speaker 2: They didn't go with me and.
• 37:06
  Speaker 3: What you do and when nobody else you're not trying
• 37:08
  Speaker 3: to do what anybody else does.
• 37:12
  Speaker 7: Yeah, that's that was the game plan. How can I
• 37:14
  Speaker 7: be different?
• 37:15
  Speaker 2: How can I stand out and be different from whatever
• 37:17
  Speaker 2: everybody else doing. So that's why I decide to take
• 37:21
  Speaker 2: the advances from the music industry and put it inside
• 37:24
  Speaker 2: this industry that was Blue Ocean. They never seen nothing
• 37:26
  Speaker 2: like that before. They were like advances, So now they
• 37:29
  Speaker 2: couldn't go to nobody else without advances.
• 37:31
  Speaker 7: So I don'et switched the market.
• 37:33
  Speaker 2: But by the time they caught on, I didn't hit
• 37:35
  Speaker 2: everybody at one time, So I made as many meetings
• 37:38
  Speaker 2: as possible in one week, so I can hit everybody
• 37:41
  Speaker 2: and just sign everybody up. So even if they had
• 37:43
  Speaker 2: a contract with the White Boys, I come and say
• 37:45
  Speaker 2: how much you're making? Okay, I double what you making
• 37:48
  Speaker 2: and get a one hundred thousand dollars check what's up?
• 37:50
  Speaker 4: So at what point does the other side said, you
• 37:54
  Speaker 4: know what, I know what he's doing. Instead of that
• 37:57
  Speaker 4: one hundred thousand, we're going to take it up to
• 37:59
  Speaker 4: two hundred they price.
• 38:00
  Speaker 5: You out of that or how does that work?
• 38:01
  Speaker 2: So what happened was that the White boys decided to
• 38:06
  Speaker 2: try to beat me.
• 38:08
  Speaker 7: It's like who can get lower.
• 38:09
  Speaker 2: In price, So they start trying to outbid me. And
• 38:11
  Speaker 2: that's why they start going out of business because they
• 38:14
  Speaker 2: went to Akon like, YO, were gonna give you this
• 38:17
  Speaker 2: and we're gonna guarantee you this, and knew they couldn't
• 38:19
  Speaker 2: guarantee that. They did it to Kevin Hart too, they said, yo,
• 38:23
  Speaker 2: sign on contract guarantee. They tried to take my model,
• 38:26
  Speaker 2: but my model was so predictable because I know how
• 38:28
  Speaker 2: to grow the followers. The more followers you have, the
• 38:30
  Speaker 2: more money you can make. They didn't know that part.
• 38:33
  Speaker 2: They only knew the monetization piece. So they're trying to
• 38:35
  Speaker 2: compete with me, and they went out of business. They
• 38:37
  Speaker 2: went bankrupt.
• 38:40
  Speaker 5: Yeah, that sounds all about right. So what's the scale?
• 38:42
  Speaker 2: Then?
• 38:43
  Speaker 5: What's the scale?
• 38:43
  Speaker 4: So if we're thinking about, like you said, the more
• 38:45
  Speaker 4: followers you have, the more money you made, because I
• 38:47
  Speaker 4: saw this somewhere that was like, Yo, if you have
• 38:49
  Speaker 4: one hundred thousand followers, you should be able to make
• 38:50
  Speaker 4: a hundred thousand dollars.
• 38:52
  Speaker 5: Is there a specific scale that you use or that
• 38:54
  Speaker 5: one that's out there?
• 38:55
  Speaker 2: It fluctuates so much now and the strategies are so
• 38:58
  Speaker 2: different now, So it's not like it's not like it
• 39:02
  Speaker 2: was before. Before it was like that, but all these
• 39:05
  Speaker 2: algorithm changes in the way that they're suppressing certain things.
• 39:09
  Speaker 2: If you say certain things, they they only want them,
• 39:14
  Speaker 2: they only want one hundred percent them, Like it's to
• 39:16
  Speaker 2: the point, if you think something, you will see a
• 39:18
  Speaker 2: pop up on your feet. Yes, they read minds now,
• 39:21
  Speaker 2: but nobody want to believe me. We don't. Nobody want
• 39:23
  Speaker 2: to have this conversation.
• 39:25
  Speaker 5: We're not seeing that. I don't see that.
• 39:26
  Speaker 4: Like I'll think something and it'll be like the adult
• 39:29
  Speaker 4: be right there and I'm like, no, this is crazy.
• 39:32
  Speaker 5: It doesn't even make no sense.
• 39:33
  Speaker 2: Yeah, but nobody everybody's in the now. But yeah, they didn't.
• 39:35
  Speaker 3: They don't capitalize, and they got and they got rooms,
• 39:39
  Speaker 3: taps and bone because I never forget. I was on
• 39:41
  Speaker 3: I was talking to somebody or I have a Sprint
• 39:44
  Speaker 3: phone and it had like a Nokia laptop, Like it
• 39:48
  Speaker 3: wasn't related. I was having a conversation with somebody on
• 39:51
  Speaker 3: my phone and I go on my laptop and what
• 39:54
  Speaker 3: I was talking about on my phone was the first
• 39:56
  Speaker 3: thing that popped up on a Google searching the laptop.
• 39:59
  Speaker 3: But it's not like I had an Apple phone with
• 40:00
  Speaker 3: an Apple computer, like you know what I'm saying. Had
• 40:02
  Speaker 3: an Apple phone and then Nokia laptop with Sprint service
• 40:06
  Speaker 3: on my phone, So it's nothing related to that. Unless
• 40:10
  Speaker 3: they're sharing information with each other as a company. They
• 40:13
  Speaker 3: do that too. Yeah, they have to because it's like
• 40:15
  Speaker 3: either that or they have the device bugged, because I mean,
• 40:19
  Speaker 3: I don't know how else are they gonna do that.
• 40:21
  Speaker 2: Was you on your did you have your social media
• 40:23
  Speaker 2: on that app on that phone?
• 40:25
  Speaker 3: Yeah?
• 40:25
  Speaker 2: Yeah, that's why. So like when you when you agree
• 40:27
  Speaker 2: to terms in service, they're taking that mic. You put
• 40:30
  Speaker 2: your mic on when you use the social channel, they're
• 40:33
  Speaker 2: using that when you're having a conversation.
• 40:35
  Speaker 5: M m.
• 40:35
  Speaker 2: That's how they're getting you.
• 40:36
  Speaker 5: That's crazy.
• 40:37
  Speaker 4: I think I was at work and I was talking
• 40:39
  Speaker 4: about like a new dryer and I promise you like
• 40:42
  Speaker 4: I had a dryer ad like on my Google on
• 40:45
  Speaker 4: my Instagram. I'm like, yo, Actually it wasn't even me,
• 40:48
  Speaker 4: it was my coworker was talking about it and it
• 40:50
  Speaker 4: popped up. I'm just like, yo, this doesn't even make
• 40:51
  Speaker 4: no sense, Like, yo, are they How are they're reading it?
• 40:54
  Speaker 4: But obviously it must be the mic must be the
• 40:55
  Speaker 4: mic read those terms of services.
• 40:57
  Speaker 7: Yeah, that's but that's why you got to use it. See,
• 40:59
  Speaker 7: I use it for my advantage.
• 41:00
  Speaker 2: When I want some I just talk to my phone
• 41:02
  Speaker 2: and I get the ad thank you boom, and I
• 41:04
  Speaker 2: buy it.
• 41:07
  Speaker 5: Why just let them use you?
• 41:08
  Speaker 2: I use them like Yo, okay, I'm looking for a raife.
• 41:12
  Speaker 2: I want to boom and pop up.
• 41:14
  Speaker 5: Thank you, I buy it, and I need a private jet. Yeah,
• 41:18
  Speaker 5: thanks guys.
• 41:20
  Speaker 2: No for real, right y'all playing, I'm telling you everything
• 41:23
  Speaker 2: you want to say it to your phone, they're delivered
• 41:25
  Speaker 2: to you. Got a little searching for it.
• 41:26
  Speaker 3: So let's let's talk about what's relevant now in twenty
• 41:28
  Speaker 3: twenty one because the vast majority of people in the world,
• 41:31
  Speaker 3: and people are listen if they're not celebrities, that just
• 41:33
  Speaker 3: you know, people that's trying to grow their social media file,
• 41:35
  Speaker 3: and people a trying to monetize, and they they might
• 41:37
  Speaker 3: not fully understand everything that's going on because everything changes
• 41:39
  Speaker 3: so quickly. So the first question I have for you
• 41:41
  Speaker 3: before IM gonna ask you a couple of questions about
• 41:44
  Speaker 3: ads and stuff like that. But I heard Apple Facebook
• 41:50
  Speaker 3: is changing their their ads now because Apple's not sharing
• 41:55
  Speaker 3: information anymore. So can you talk about that a little bit?
• 41:58
  Speaker 2: Yeah? I don't ready know much about about it, man.
• 42:00
  Speaker 2: I know that's been something that's been floating around the
• 42:05
  Speaker 2: digital marketing space and everybody's like trying to figure it out.
• 42:09
  Speaker 2: But man, I'm still here because I figure it out
• 42:11
  Speaker 2: every time. Every single competitor I ever had in history
• 42:16
  Speaker 2: is bankrupt. Still here, I'm never going nowhere ever, come out,
• 42:22
  Speaker 2: whatever update you want to come up with, I'm gonna
• 42:25
  Speaker 2: figure out a way around it, because that's just how
• 42:27
  Speaker 2: my mind works. So it haven't came yet, so it
• 42:30
  Speaker 2: haven't been on my radar. So once it like literally
• 42:34
  Speaker 2: is in my face, I'm gonna just figure out a
• 42:35
  Speaker 2: way and just make it happen. So I really don't
• 42:38
  Speaker 2: know much about the update, but to my knowledge, just
• 42:40
  Speaker 2: to expound on what you're talking about, is that they're
• 42:44
  Speaker 2: basically letting people block the cookies or the ips or
• 42:49
  Speaker 2: the pixels and everything. When you go to different websites,
• 42:51
  Speaker 2: like you can choose like, oh no, I don't want
• 42:54
  Speaker 2: this person advertising to me. That's devastating.
• 42:58
  Speaker 3: That's like a Facebook pixels. So what's Facebook pixels?
• 43:01
  Speaker 2: Yeah? So Facebook pixel is equivalent to somebody coming into
• 43:05
  Speaker 2: your store of your store owner, right, and you got
• 43:07
  Speaker 2: a pixel on your store. Right. Somebody comes in shop
• 43:11
  Speaker 2: or don't shop, just come windows shop, and then they
• 43:15
  Speaker 2: leave and you slap a GPS on their back and
• 43:17
  Speaker 2: now wherever they go, you're putting freaking billboards in front
• 43:22
  Speaker 2: of them. They stop at the light, look to the left, spectaclar. Hey,
• 43:25
  Speaker 2: all right, they go, they drive, they go to the
• 43:29
  Speaker 2: you know, McDonald's. They ad to drive through. They look
• 43:31
  Speaker 2: up spectacular, buy my shit. Hey, what's up, bro? You
• 43:35
  Speaker 2: know you see me? Boom you go again, like you
• 43:37
  Speaker 2: pull up home And when you look to the right,
• 43:39
  Speaker 2: your neighbor got a billboard on the top. Hey up here,
• 43:42
  Speaker 2: buy my shit. Right, And that's how that's how pixel is.
• 43:45
  Speaker 2: It follows you every single where you go. So no
• 43:48
  Speaker 2: matter where you go, you're gonna keep running to my act.
• 43:51
  Speaker 2: So if everybody, once you guys go to my page
• 43:53
  Speaker 2: to be nosy, I'm gonna follow you all right until
• 43:56
  Speaker 2: you buy my shit.
• 43:58
  Speaker 5: So once that first click, I'm done.
• 44:00
  Speaker 2: Once you once you on there, you they call it
• 44:03
  Speaker 2: pixel hell.
• 44:04
  Speaker 3: It's like the jaws of life. They can they're not
• 44:06
  Speaker 3: gonna let you go.
• 44:07
  Speaker 2: And then you just got to buy for me. Once
• 44:09
  Speaker 2: you buy for me, just buy something small, that's all,
• 44:11
  Speaker 2: and I leave alone.
• 44:12
  Speaker 3: But then, but then even if you don't buy, you
• 44:15
  Speaker 3: go to there's a thing called retargeting ads, right, but but.
• 44:18
  Speaker 2: You remove and retarget, So when you retarget somebody, you
• 44:22
  Speaker 2: only retarget people didn't buy.
• 44:23
  Speaker 3: That's what I'm saying, Like, if you if you talk
• 44:24
  Speaker 3: about what are retargeting as, because the best retarget I've
• 44:27
  Speaker 3: ever seen is Neo Davis shout out to man, I
• 44:30
  Speaker 3: made the mistake of going to his page one time
• 44:32
  Speaker 3: and not actually I just wanted to see. I just
• 44:33
  Speaker 3: wanted to see what's going on. He's like, hey, gosh,
• 44:36
  Speaker 3: this is the last off Ron, so you took im. Like, yo,
• 44:41
  Speaker 3: I feel like this is my man, Like I know
• 44:43
  Speaker 3: him personally, I'm gonna buy your joint, just I don't
• 44:45
  Speaker 3: really know what's going on. So but then he actually
• 44:48
  Speaker 3: introduced me, not knowingly to retargeting ads, and that I'm like, okay,
• 44:53
  Speaker 3: cause I'm like, yo, how is it? How did he
• 44:54
  Speaker 3: know what's what's retargeting ads? So retargeting his base shout
• 44:59
  Speaker 3: out to.
• 45:00
  Speaker 2: Basically, retargeting is when somebody comes to your landing page,
• 45:05
  Speaker 2: your website and you have a pixel on it. All right.
• 45:08
  Speaker 2: You can literally go and google how to set up
• 45:10
  Speaker 2: a pixel. It literally takes like five minutes to set
• 45:12
  Speaker 2: it up. You put your pixel on there. So everybody
• 45:15
  Speaker 2: that comes to your website, when they come to your website,
• 45:18
  Speaker 2: now you know they've been to your website. They have
• 45:21
  Speaker 2: the GPS on their back. So retargeting is really to
• 45:25
  Speaker 2: get those people back to your website because the hardest
• 45:28
  Speaker 2: where most of you the money come from an advertisement
• 45:32
  Speaker 2: is getting somebody to know about you. That's where all
• 45:35
  Speaker 2: the money comes in at. That's called top of funnel, right,
• 45:38
  Speaker 2: getting somebody to know who earned your leader is. Once
• 45:41
  Speaker 2: they know who earned your leader is, now that's when
• 45:44
  Speaker 2: they become retard. They in the retargeting bucket. Now, right,
• 45:48
  Speaker 2: that's called middle of funnel. So now that's middle of funnel.
• 45:51
  Speaker 2: And now once you have them in the middle of funnel,
• 45:54
  Speaker 2: that's where the majority of your money is going to
• 45:56
  Speaker 2: come from. So when you get them to know about you,
• 46:02
  Speaker 2: they transfer into the middle of the funnel bucket. Now it.
• 46:08
  Speaker 7: Lowers the CPM and the CPL.
• 46:11
  Speaker 2: Which is cost per lead drastically because they already know
• 46:15
  Speaker 2: who you are. It's a warm audience, they already know
• 46:18
  Speaker 2: who you are. So this is the equivalent. So you
• 46:20
  Speaker 2: have one hundred thousand people I'm targeting. Out of those
• 46:23
  Speaker 2: hundred thousand people, you're going to get a percentage that
• 46:25
  Speaker 2: actually take action, let's say twenty percent. So they got
• 46:27
  Speaker 2: twenty thousand people out of those twenty thousand people that
• 46:30
  Speaker 2: take action. The next step is now those twenty thousand
• 46:34
  Speaker 2: people is in a retargeting bucket, which is the middle
• 46:36
  Speaker 2: funnel bucket. So now that they're in a retargeting bucket,
• 46:40
  Speaker 2: the next step is hitting all of them with advertisements.
• 46:43
  Speaker 2: So now you're not you're not targeting one hundred thousand
• 46:45
  Speaker 2: people and on again twenty people. You're literally targeting the
• 46:48
  Speaker 2: twenty thousand people that already took action to know about you.
• 46:52
  Speaker 2: So it gets cheaper now because you don't need to
• 46:54
  Speaker 2: hitt one hundred thousand to get twenty thousand actions. You
• 46:57
  Speaker 2: in twenty thousand people to get twenty thousand actions. It
• 47:00
  Speaker 2: cuts the price literally significantly. So that's the money. And
• 47:05
  Speaker 2: then once they go to a bottom of funnel. Bottom
• 47:07
  Speaker 2: of funnel is the people that tried to check out,
• 47:09
  Speaker 2: like oh, they checked out and they went to your
• 47:11
  Speaker 2: sales page, but they didn't purchase, but they really window
• 47:15
  Speaker 2: shop and they picking stuff up, trying it on. They're
• 47:18
  Speaker 2: going in the direction room like they serious.
• 47:20
  Speaker 7: They just need that push.
• 47:21
  Speaker 5: Gotta finish the race, Yeah, you gotta.
• 47:23
  Speaker 2: You gotta finish the race, right, So now the bottom
• 47:26
  Speaker 2: of funnel is well all of them. Like that's what
• 47:28
  Speaker 2: like the ro ol net, which means return on investment
• 47:31
  Speaker 2: is through the roof because they just need that. They
• 47:34
  Speaker 2: just need that extra kick. Right. People believe in threes,
• 47:38
  Speaker 2: so if you hit somebody three times, they feel like
• 47:41
  Speaker 2: it's a sign from God, like, yo, I need to
• 47:44
  Speaker 2: buy this because evidently this is a sign right now. Right,
• 47:48
  Speaker 2: It's like it's coming. And then with advertisement it comes
• 47:50
  Speaker 2: at the right time for people, right, and then it
• 47:53
  Speaker 2: might be I mean it might be God right truthfully,
• 47:55
  Speaker 2: all right, just keep it in real so you.
• 47:58
  Speaker 7: Might get it at the right time. And it's just
• 48:01
  Speaker 7: a reminder.
• 48:01
  Speaker 2: Because like even me when I buy stuff, I'd be
• 48:04
  Speaker 2: so busy I want to buy something, and then like
• 48:06
  Speaker 2: something happened, I get the little shiny like the squirrel syndromes,
• 48:10
  Speaker 2: like oh I totally forgot what I was doing, and
• 48:12
  Speaker 2: then to add a pop back up, that's the retarget
• 48:14
  Speaker 2: that I was going to buy it I forgot and not.
• 48:16
  Speaker 2: The ad is just remind us reminders. So if you
• 48:19
  Speaker 2: needed money, or you was waiting for money, or like
• 48:22
  Speaker 2: you want to wait for the white time, or that's
• 48:24
  Speaker 2: when the ass keep reminding you, keep reminding you. So
• 48:26
  Speaker 2: because you in that bucket, like you right at the edge,
• 48:29
  Speaker 2: you're right at the finish line. So I just need
• 48:31
  Speaker 2: to take you across the finish line gets rid of resistance.
• 48:35
  Speaker 2: I heard Charlott Mane.
• 48:36
  Speaker 4: Of God say, yep, well, what what type of budget
• 48:41
  Speaker 4: do we need to be in this this space right?
• 48:44
  Speaker 4: Because this just sounds like it cost a lot of
• 48:46
  Speaker 4: money or maybe it doesn't. What type of money do
• 48:48
  Speaker 4: we need?
• 48:48
  Speaker 1: Man?
• 48:48
  Speaker 2: All you got to do is start off five dollars
• 48:50
  Speaker 2: a day, five dollars a day, five dollars a day.
• 48:53
  Speaker 2: I do all my test budgets. That's five to ten
• 48:55
  Speaker 2: dollars a day.
• 48:57
  Speaker 5: Okay, so what do you what is it? What's the test?
• 48:59
  Speaker 4: So the test budgets, Like, let me just put it out.
• 49:00
  Speaker 4: If I get a response from it, I'll add some more.
• 49:03
  Speaker 2: Yeah. This is the beautiful thing about Facebook ads and
• 49:06
  Speaker 2: Instagram ads and YouTube ads. You get a billboard, you
• 49:11
  Speaker 2: pay thirty grand for that billboard. It has to stay
• 49:13
  Speaker 2: up for thirty days if it bring in traffic, if
• 49:16
  Speaker 2: it don't bring in traffic, And it's all like random people,
• 49:20
  Speaker 2: but you you know the demographic. You know who's driving
• 49:25
  Speaker 2: past that actual highway. But you stuck with that and
• 49:30
  Speaker 2: Facebook ads. You got all these mini billboards and if
• 49:33
  Speaker 2: that billboard ain't bringing in traffic, you cut it off.
• 49:35
  Speaker 2: No more billboard, get out of here, all right, boom,
• 49:37
  Speaker 2: you test this out, all right? That billboard got you know,
• 49:40
  Speaker 2: some traffic, all right. So we got billboard in Miami.
• 49:43
  Speaker 2: We got a billboard in New York. We got a
• 49:45
  Speaker 2: billboard and Los Angeles, Los Angeles flop.
• 49:48
  Speaker 7: That billboard ain't do good. Cut that off all right.
• 49:51
  Speaker 2: Miami that did good. New York that flopped. So guess what.
• 49:54
  Speaker 2: We about to take Miami billboard and we about to
• 49:56
  Speaker 2: put it on every single place we know. It's about
• 49:58
  Speaker 2: to be in every single corner in Miami because that's
• 50:01
  Speaker 2: where it's making the money at. So it's gonna be
• 50:03
  Speaker 2: in wind Wood's gonna be in Brickle, it's gonna be
• 50:05
  Speaker 2: in South Beach, it's gonna be in the Hood. It's
• 50:06
  Speaker 2: gonna be everywhere because that's where the money coming from.
• 50:09
  Speaker 2: So we shut off everything that wasn't working, and now
• 50:12
  Speaker 2: we're only putting it in spots that is working. But
• 50:14
  Speaker 2: all you need is little micro budgets. That's only five
• 50:17
  Speaker 2: dollars a day. That's gonna show you where the winner is.
• 50:21
  Speaker 2: And once you find a winner, then you just freaking
• 50:24
  Speaker 2: go crazy and scale up in that market.
• 50:26
  Speaker 5: So you can do it about audience.
• 50:27
  Speaker 4: So if I know that I have a large following
• 50:29
  Speaker 4: in New York City, or if I have a large
• 50:31
  Speaker 4: audience in Chicago, I can target the ads just for
• 50:33
  Speaker 4: that city.
• 50:34
  Speaker 2: Yeah, you can. You can do it. You can do
• 50:37
  Speaker 2: mile radiuses too. So if you have a restaurant. Let's
• 50:40
  Speaker 2: say you got a restaurant and you gotta get people
• 50:42
  Speaker 2: to your restaurant, you can literally like just do twenty.
• 50:46
  Speaker 2: You can put your address in and then you can
• 50:48
  Speaker 2: target people twenty earners.
• 50:50
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• 53:38
  Speaker 2: You need, find moles within that radius and target your
• 53:41
  Speaker 2: specific ad to those people, and then you can put
• 53:44
  Speaker 2: different interests. So like if I had a music store
• 53:47
  Speaker 2: and I was only selling pretty Ricky music, I can
• 53:49
  Speaker 2: literally target Trey Songz fans, Chris Brown fans, Riyonna fans, right,
• 53:55
  Speaker 2: because it's a similar affinity. So once you have that
• 53:58
  Speaker 2: similar affinity, nine out of ten, if they like you,
• 54:00
  Speaker 2: they're gonna end up liking you, right, And you just
• 54:03
  Speaker 2: got to find out who's your competitors with the same
• 54:05
  Speaker 2: type of affinity, and those are the people that you
• 54:08
  Speaker 2: market to. But the game changes when you get your
• 54:12
  Speaker 2: first hundred customers. When you get your first hundred customers,
• 54:16
  Speaker 2: that's when you create what they call a lookalike audience.
• 54:18
  Speaker 2: So Facebook and the reason why they're getting so advanced
• 54:23
  Speaker 2: even with like the app Clubhouse, is because now you
• 54:27
  Speaker 2: know what people like. And while you knowing what people like,
• 54:30
  Speaker 2: you can put together those different interests and then you
• 54:34
  Speaker 2: can create a DNA of what your customer avatar looks
• 54:37
  Speaker 2: like based on what Facebook puts together. So if your
• 54:41
  Speaker 2: top one hundred customers like Earn your Leisure Spectacular and
• 54:47
  Speaker 2: Pretty Ricky nine out of ten, if that person that
• 54:50
  Speaker 2: like those three things purchase your stuff, they're gonna find
• 54:54
  Speaker 2: millions of other people that like Earn Your Leisure Spectacular
• 54:56
  Speaker 2: and Pretty Ricky, and they gonna put your advatar has
• 55:00
  Speaker 2: been right in front of them, and they're gonna buy your.
• 55:02
  Speaker 5: Shit Daniels in mine.
• 55:06
  Speaker 3: So that's the lookalike.
• 55:07
  Speaker 7: That's the lookalike audience.
• 55:09
  Speaker 2: And you want to do lookalikes based on one percent,
• 55:10
  Speaker 2: you want to split it up one percent, one percent
• 55:13
  Speaker 2: of two percent, two percent of three percent, and you
• 55:15
  Speaker 2: three percent to four percent all the way to ten percent,
• 55:17
  Speaker 2: and want to split them all up in different buckets
• 55:19
  Speaker 2: and see which one resonates the most with your message
• 55:22
  Speaker 2: when you're doing the Facebook ads.
• 55:25
  Speaker 3: And you can also hurt yourself by trying to spend
• 55:26
  Speaker 3: too much money. I've heard right, as long as you quickly.
• 55:30
  Speaker 2: Like now, as long as you're testing the budget first,
• 55:33
  Speaker 2: you want to test the budget. Like if you take
• 55:35
  Speaker 2: five dollars and you put them in assets, is basically
• 55:38
  Speaker 2: like a billboard. So put them in assets. So you
• 55:41
  Speaker 2: do ten different like let's say one hundred different assets
• 55:44
  Speaker 2: for five dollars.
• 55:46
  Speaker 4: AD sets or ad cens AD sets, so set, so
• 55:50
  Speaker 4: AD set.
• 55:51
  Speaker 2: So basically you put let's just say easy map, just
• 55:54
  Speaker 2: say ten. Right, you got ten, and you're doing five
• 55:56
  Speaker 2: dollars fifty dollars, So you're doing fifty dollars a day,
• 55:59
  Speaker 2: and that fifty dollars this day's gonna take three to
• 56:01
  Speaker 2: four days to know if it's profitable or not.
• 56:03
  Speaker 7: Three or four days. Anything before that is premature.
• 56:05
  Speaker 2: So now you have those assets that's going out, and
• 56:09
  Speaker 2: then it's gonna work as magic. And then you see
• 56:12
  Speaker 2: which one gotta sell, which one didn't get a sell.
• 56:14
  Speaker 2: The ones that gotta sell, you keep that going. The
• 56:17
  Speaker 2: ones didn't get a sell, you cut those off. The
• 56:19
  Speaker 2: ones that did get a sell, you duplicate those out,
• 56:23
  Speaker 2: and now you scale horizontally. Now you put five dollars
• 56:25
  Speaker 2: times ten, so now you got five dollars times ten.
• 56:29
  Speaker 2: Now you that same fifty dollars got cut off what
• 56:32
  Speaker 2: didn't work, and now it's going directly to what did work.
• 56:35
  Speaker 2: And now you're building that out, scaling horizontally, and then
• 56:38
  Speaker 2: you just change little things on it so it's not
• 56:40
  Speaker 2: competing with this thing. Like you might change the audience
• 56:43
  Speaker 2: on each one of them. So you're doing the same
• 56:45
  Speaker 2: as an ad that worked, and now you're switching the
• 56:47
  Speaker 2: audiences that have similar affinities.
• 56:50
  Speaker 3: What do you say, because I heard you on clubhouse
• 56:52
  Speaker 3: talking and it's I guess it's two different people that
• 56:56
  Speaker 3: I see on social media. I see people like yourself,
• 57:00
  Speaker 3: people like Maddy J. I didn't even know what Maddy J. Did.
• 57:03
  Speaker 3: If I didn't know him, I wouldn't even know he's
• 57:05
  Speaker 3: in Toro. You don't sell from your page, then you
• 57:08
  Speaker 3: have the Derek Graces of the world, then Excess of
• 57:11
  Speaker 3: the world with they saw a lot from their page.
• 57:14
  Speaker 3: So why don't you sell from like your page? And
• 57:18
  Speaker 3: what's your philosophy on selling from a page versus not
• 57:22
  Speaker 3: selling from a page? Or is a mixture of both appropriate?
• 57:26
  Speaker 2: Yeah, So I don't sell from my page because I
• 57:31
  Speaker 2: truly believe that the Facing Ford is like the show,
• 57:39
  Speaker 2: like I'm not selling you nothing.
• 57:41
  Speaker 3: And just selling from your page. I mean like actually,
• 57:44
  Speaker 3: like I put up a post selling in the post,
• 57:47
  Speaker 3: promoting my product in the actual post.
• 57:49
  Speaker 2: Right right, And Derek Graci freaking kills it.
• 57:53
  Speaker 7: Those boys kill it doing that.
• 57:55
  Speaker 2: They hit you with the scarcity model. And the crazy
• 57:58
  Speaker 2: thing is, I know what he's doing, but he does
• 57:59
  Speaker 2: it so good, like believable every single time. It's like, Yo,
• 58:03
  Speaker 2: I'm just letting you know, you know, like it's gonna.
• 58:07
  Speaker 5: Go up shout to the whole b W.
• 58:12
  Speaker 2: So some boys really, Yeah, they.
• 58:17
  Speaker 5: Yo, this is it after this, it's not coming back.
• 58:20
  Speaker 2: So like they understand the scarcity model and all that.
• 58:23
  Speaker 2: But for me, I'm a strong believer in like building
• 58:26
  Speaker 2: the brand up front and then sell on the back end.
• 58:29
  Speaker 2: So like me selling you on an ad, like you
• 58:31
  Speaker 2: cool with that, but you know, me hitting you in
• 58:34
  Speaker 2: the front end, like that's just not really my thing.
• 58:37
  Speaker 3: Wrong way diminishes the value a little bit. I think
• 58:39
  Speaker 3: it's it's a thin line because if you throw it
• 58:41
  Speaker 3: too much, you kind of diminished the value your page.
• 58:44
  Speaker 3: Then your page just becomes a sales page exactly.
• 58:46
  Speaker 7: And that's just the last thing I want.
• 58:48
  Speaker 2: So I just want to be forward facing, just showing
• 58:51
  Speaker 2: my value up front and and let people know, like
• 58:55
  Speaker 2: to paint the story for them up front, and every
• 58:58
  Speaker 2: now and then I might hit them with a little
• 58:59
  Speaker 2: caller for like a holiday or something, but it'd be
• 59:02
  Speaker 2: in the caption. It wouldn't be like a straight up like, yo,
• 59:04
  Speaker 2: here goes to sell. You know what I'm saying, Like,
• 59:07
  Speaker 2: that's just not what I do right And like I said,
• 59:10
  Speaker 2: it's no right or.
• 59:11
  Speaker 7: Wrong way to do it.
• 59:11
  Speaker 2: That's just like how I ra I would rather just
• 59:14
  Speaker 2: hit you on the advertisement tip and position it in
• 59:18
  Speaker 2: a way where it's not going to turn off my audience,
• 59:20
  Speaker 2: but I'm gonna still hit you on the back end
• 59:22
  Speaker 2: down your feed.
• 59:23
  Speaker 3: And I think it's important for people to be knowledgeable
• 59:25
  Speaker 3: with everything because I think there's no right or wrong,
• 59:27
  Speaker 3: like you said, because you can make money and eat
• 59:28
  Speaker 3: a scenario, but you got to know your personality, like
• 59:31
  Speaker 3: for us, for me, I run on social media, I
• 59:34
  Speaker 3: personally just don't feel comfortable doing that. I just don't.
• 59:37
  Speaker 3: I don't like to do it, like you know what
• 59:38
  Speaker 3: I'm saying, Like every now and then, like you said,
• 59:40
  Speaker 3: we might post a fly or something like that, but
• 59:41
  Speaker 3: it just feel more comfortable selling on the back end
• 59:44
  Speaker 3: and just adding value up front. And it just feels
• 59:47
  Speaker 3: better for me. But somebody else might feel completely comfortable
• 59:50
  Speaker 3: with selling on like And I asked Derek, I'm like,
• 59:52
  Speaker 3: why you don't run Facebook ads? And He's like, I
• 59:54
  Speaker 3: just don't trust Facebook. And I don't want to give
• 59:55
  Speaker 3: him no money. It's working out for him, but he's
• 59:58
  Speaker 3: it's a lot of leg work. Man.
• 1:00:00
  Speaker 2: Listen, man, that boy ran Facebook ads, he would be
• 1:00:03
  Speaker 2: up like three four million a month.
• 1:00:07
  Speaker 8: Easy.
• 1:00:08
  Speaker 3: Yeah, Like I'm telling like, because easy there's too much
• 1:00:12
  Speaker 3: legwork just doing everything.
• 1:00:13
  Speaker 2: Not only I'm just saying the data that he already accumulated.
• 1:00:17
  Speaker 2: He accumulated the data to create those looking like audience,
• 1:00:20
  Speaker 2: to literally put as many advertisements in front as many
• 1:00:24
  Speaker 2: people that will buy his stuff, that's ready to buy
• 1:00:26
  Speaker 2: his stuff. And literally he can take is he can
• 1:00:29
  Speaker 2: go in his analytics and he can go to his
• 1:00:31
  Speaker 2: video content and see what got the most website clicks.
• 1:00:34
  Speaker 2: And that's what's going to make people click your website.
• 1:00:36
  Speaker 2: That's what's making people take action on your page and
• 1:00:39
  Speaker 2: click a link. Take that video and make that video
• 1:00:42
  Speaker 2: the actual advertisement, put the copy in there, and literally
• 1:00:46
  Speaker 2: hit every last person on your page, because with your algorithm,
• 1:00:50
  Speaker 2: you're only hitting three to four percent five percent of
• 1:00:52
  Speaker 2: you lucky of your fan base, the average is like
• 1:00:55
  Speaker 2: two percent.
• 1:00:57
  Speaker 5: Every time I did the math on it's like less
• 1:00:58
  Speaker 5: than one percent.
• 1:00:59
  Speaker 2: Let's than one percent. So once you literally grab all
• 1:01:03
  Speaker 2: your audience the most engaged in the last one hundred
• 1:01:07
  Speaker 2: and eighty days, because you can't go past that and
• 1:01:10
  Speaker 2: for your for your engagement, and hit every last one
• 1:01:14
  Speaker 2: of those. And then after you hit every last one
• 1:01:16
  Speaker 2: of those, then the next thing you do, you you
• 1:01:19
  Speaker 2: create a lookalike audience and then do a three hundred
• 1:01:21
  Speaker 2: and sixty five days lookalike audience. Now you find people
• 1:01:24
  Speaker 2: that not only will that looks similar to the people
• 1:01:28
  Speaker 2: that follow you, but people people are actually gonna buy
• 1:01:32
  Speaker 2: your shit, and at the same time, they're gonna follow
• 1:01:35
  Speaker 2: your page new followers. So you're getting the awareness, get
• 1:01:39
  Speaker 2: the attension, and then once you get the attention, then
• 1:01:42
  Speaker 2: you're gonna get the followers the followship at the same time,
• 1:01:45
  Speaker 2: like all of that stuff is gonna like yo here
• 1:01:47
  Speaker 2: leaving so much money on the tent.
• 1:01:49
  Speaker 4: So that's on Facebook, right, But have you mastered the
• 1:01:52
  Speaker 4: same strategy for YouTube as well, because that's a billion.
• 1:01:56
  Speaker 2: Yeah, YouTube, Like I spend I spend six figures a
• 1:01:58
  Speaker 2: month on YouTube at.
• 1:02:00
  Speaker 5: So it's the same trategy, or it's a little different.
• 1:02:02
  Speaker 2: It's a little different. It's a little different, but they
• 1:02:05
  Speaker 2: have the same thing. There's it's called similar audiences and
• 1:02:09
  Speaker 2: that's their version of looking like audience. And with YouTube,
• 1:02:14
  Speaker 2: the first I think is the first five seconds. If
• 1:02:19
  Speaker 2: somebody clicks off of that in the first five seconds,
• 1:02:22
  Speaker 2: it doesn't even count costs, no costs, So you got
• 1:02:27
  Speaker 2: to try to get whoever you gotta trick them to like,
• 1:02:30
  Speaker 2: you gotta literally the laser on what your offer is
• 1:02:33
  Speaker 2: in the first five seconds, so they can leave if
• 1:02:35
  Speaker 2: they don't want so you ain't got to pay for that.
• 1:02:37
  Speaker 2: But if they if you hit them straight with your offer,
• 1:02:40
  Speaker 2: like if you whatever, your your your your hookie is
• 1:02:43
  Speaker 2: at the beginning, it gotta make sense to keep that person,
• 1:02:47
  Speaker 2: keep that person going, and push away to people that
• 1:02:50
  Speaker 2: ain't rocking with you in that message. So you ain't
• 1:02:52
  Speaker 2: got to pay for that.
• 1:02:53
  Speaker 3: What would you say to people that small business owners
• 1:02:56
  Speaker 3: that haven't really thought about advertising online. They might feel
• 1:03:00
  Speaker 3: like that business is too small to advertise online and
• 1:03:03
  Speaker 3: not they're not a social media influencer. They're not, you know,
• 1:03:07
  Speaker 3: making a one hundred thousand and a million dollars five
• 1:03:08
  Speaker 3: hundred thousand dollars a month. What would you say to
• 1:03:11
  Speaker 3: those people?
• 1:03:12
  Speaker 2: That's easy. I would build I would build the brand up.
• 1:03:16
  Speaker 2: If if you're a person well, I always like to
• 1:03:18
  Speaker 2: leave with the personality personal brand. But if you're an
• 1:03:21
  Speaker 2: introvert and you feel like, nah, I don't want to
• 1:03:24
  Speaker 2: do that spect then you can create a great company logo.
• 1:03:27
  Speaker 2: You go to Canva dot com c A n V
• 1:03:30
  Speaker 2: a dot com. Go create a logo from there, create
• 1:03:33
  Speaker 2: a dope logo. Right, build out the content on the page.
• 1:03:38
  Speaker 2: Nine pieces of content. Right, this is from you. Start
• 1:03:41
  Speaker 2: from scratch and build out the nine pieces of content.
• 1:03:44
  Speaker 2: I would do either shout out or a giveaway. I'll
• 1:03:47
  Speaker 2: do a giveaway and have a have my you can
• 1:03:50
  Speaker 2: have you have your friends and family, like give away
• 1:03:52
  Speaker 2: some fifty dollars cash shop. You know, go create a
• 1:03:55
  Speaker 2: page and say hey, go follow my company page. Right,
• 1:03:59
  Speaker 2: follow my company page and get a chance to win
• 1:04:01
  Speaker 2: fifty dollars. Have all your besties posted at one time.
• 1:04:04
  Speaker 2: Everybody tag three people, tag three people, go follow this
• 1:04:08
  Speaker 2: page right here.
• 1:04:09
  Speaker 5: It just just have just.
• 1:04:11
  Speaker 2: The people, you know, give a fifty dollars giveaway, get
• 1:04:13
  Speaker 2: a chance to win fifty and that's gonna shoot it
• 1:04:15
  Speaker 2: up like three four, five hundred followers, one thousand followers.
• 1:04:18
  Speaker 2: I would do hashtags, and I would go to best
• 1:04:21
  Speaker 2: hashtag dot com.
• 1:04:23
  Speaker 7: Go figure out whatever's in your niche.
• 1:04:24
  Speaker 2: Every time you post directly posted in your comments, you'll
• 1:04:28
  Speaker 2: get more reached for that. So when you post hashtags,
• 1:04:30
  Speaker 2: it's people following hashtags. So you got millions of people
• 1:04:33
  Speaker 2: following hashtags. So when my best dash hashtags dot com.
• 1:04:37
  Speaker 2: It has the top follow hashtags in that niche so
• 1:04:40
  Speaker 2: put one keyword. They go follow the best freaking hashtag
• 1:04:43
  Speaker 2: with the most people following them. So now that's going
• 1:04:46
  Speaker 2: to grow your page like at least like one hundred
• 1:04:48
  Speaker 2: two hundred followers a week. And once you do that
• 1:04:51
  Speaker 2: for like a couple of months, now you have social proof.
• 1:04:54
  Speaker 2: You probably got three four thousand followers, got a dope logo,
• 1:04:57
  Speaker 2: dope bio. Everything is structured correctly, and then you have
• 1:05:00
  Speaker 2: your You have your curated content, which basically means go
• 1:05:04
  Speaker 2: get content from other people that's viral, give them the credit,
• 1:05:07
  Speaker 2: and start building it out. You can do your own content.
• 1:05:11
  Speaker 2: Go to light room, get the lightroom app, edit it up.
• 1:05:14
  Speaker 2: You can go get face tuned app. Go get that boom,
• 1:05:17
  Speaker 2: get your face right, get get the pictures right, clean
• 1:05:20
  Speaker 2: it up like a professional editor. And then now you
• 1:05:23
  Speaker 2: have great content that's that's coming out. You build the
• 1:05:26
  Speaker 2: credibility right now, you got three four thousand followers. Now
• 1:05:30
  Speaker 2: take that and now go get an influencer to post it.
• 1:05:33
  Speaker 7: Go pay them, reach out to him.
• 1:05:35
  Speaker 2: DM. I'm gonna say, yo, I love what you're doing,
• 1:05:39
  Speaker 2: but I want to know what's your cost for promo
• 1:05:43
  Speaker 2: and you say, okay, cool, this is this price. Boom
• 1:05:46
  Speaker 2: pay him a couple hundred dollars. You can start with
• 1:05:47
  Speaker 2: micro influence with a one hundred thousand, two hundred thousand,
• 1:05:50
  Speaker 2: three hundred thousand followers. They don't get much deal flow,
• 1:05:53
  Speaker 2: so they'd be happy to post your stuff. You get
• 1:05:55
  Speaker 2: them to rock your product. Now you got that as advertisement.
• 1:05:58
  Speaker 2: Give them a contract to say, hey, sign this that
• 1:06:01
  Speaker 2: you're leasing me this video, that I own this video
• 1:06:04
  Speaker 2: that I can use it in advertisement. So now you
• 1:06:06
  Speaker 2: have that video. Take that video and now you're posting
• 1:06:11
  Speaker 2: on your page. See what type of traction and get
• 1:06:13
  Speaker 2: get three or four influences to post it. They post
• 1:06:15
  Speaker 2: it on that page. It's going to draw traffic back
• 1:06:18
  Speaker 2: to your page. The credibility is there when they're coming like,
• 1:06:20
  Speaker 2: oh I like this page, let me follow it.
• 1:06:21
  Speaker 7: So now they follow the page.
• 1:06:23
  Speaker 2: So now once they follow the page, you start building
• 1:06:26
  Speaker 2: your audience up.
• 1:06:27
  Speaker 7: Okay, now you take that video and.
• 1:06:29
  Speaker 2: You use the Facebook ads and you do five dollars
• 1:06:32
  Speaker 2: a day on that video. Guess what, it's a known face.
• 1:06:35
  Speaker 2: You can target that person's followers without even being on it.
• 1:06:39
  Speaker 7: Already didn't post it on your page.
• 1:06:41
  Speaker 2: You can streamshot that show that you posted on your page,
• 1:06:44
  Speaker 2: use that as the video, then posting it on their page,
• 1:06:47
  Speaker 2: and then do another set asset of just the video itself,
• 1:06:52
  Speaker 2: and then you target that person's fans. They already know,
• 1:06:55
  Speaker 2: like and trust that person, so they more likely going
• 1:06:57
  Speaker 2: to buy your product. And then once you do that,
• 1:07:00
  Speaker 2: you create to look alike again. Once you get to
• 1:07:02
  Speaker 2: first hundred customers or the first hundred followers that follow
• 1:07:05
  Speaker 2: that page, do a look alike and then boom, you
• 1:07:08
  Speaker 2: target everybody. So now you're automatically targeting people that will
• 1:07:11
  Speaker 2: purchase your product right off the rip. And that's what
• 1:07:14
  Speaker 2: I would do if I was starting from scratches, a
• 1:07:16
  Speaker 2: brand new business owner.
• 1:07:17
  Speaker 3: There you have it. There you have it, ladies and gentlemen.
• 1:07:20
  Speaker 3: So all right, so that's a whole lot of games.
• 1:07:22
  Speaker 3: What I can say, that's a whole lot of game
• 1:07:24
  Speaker 3: right there. So how did you get into teaching people?
• 1:07:27
  Speaker 3: How did you get into teach? Like, well, all right,
• 1:07:28
  Speaker 3: so you was an entertainer and you became an entrepreneur.
• 1:07:32
  Speaker 3: In this space, you're helping celebrities, So what made you
• 1:07:36
  Speaker 3: want to transition into helping regular people, teaching people.
• 1:07:40
  Speaker 2: I don't know who are spirit you here or not.
• 1:07:42
  Speaker 2: But I literally got a message from God. I had
• 1:07:49
  Speaker 2: somebody that, you know, tell me what my purpose was
• 1:07:54
  Speaker 2: and what he said, everything he said came true, Like
• 1:07:57
  Speaker 2: he told me what was gonna happen. Before I started
• 1:08:00
  Speaker 2: in my business. I got the message and he told
• 1:08:03
  Speaker 2: me what was gonna happen.
• 1:08:04
  Speaker 3: Who was this person? I can't say, yeah.
• 1:08:06
  Speaker 2: But you know, I can't tell.
• 1:08:08
  Speaker 5: My angel, you know, but he's sitting here with us.
• 1:08:12
  Speaker 2: Yeah. No, So he told me. He told me what
• 1:08:17
  Speaker 2: he told me the situation, and I was just like,
• 1:08:20
  Speaker 2: you know, I was just like, okay, you know, I
• 1:08:23
  Speaker 2: agree to what I agreed to. But everything he said
• 1:08:29
  Speaker 2: literally rolled down. And that was the day I started
• 1:08:32
  Speaker 2: my business. I started my business the following week after
• 1:08:34
  Speaker 2: I got the message, I saw my first person, which
• 1:08:37
  Speaker 2: was getting Jay Holiday and and Jay Holiday. First month,
• 1:08:42
  Speaker 2: he was at twenty thousand dollars in revenue, brand new business.
• 1:08:47
  Speaker 2: And he made twenty thousand dollars every single month, every
• 1:08:50
  Speaker 2: single month. And then I was flying back and forth
• 1:08:53
  Speaker 2: to LA from Miami. I was in LA like three
• 1:08:55
  Speaker 2: times a week. That's why I moved out there, I
• 1:08:57
  Speaker 2: was like, Yo, it's too many meetings back and forth.
• 1:09:00
  Speaker 2: So I just packed my family up. I was like,
• 1:09:02
  Speaker 2: well out And ever since then, like my purpose and
• 1:09:07
  Speaker 2: my passion was building the community and teaching my game
• 1:09:14
  Speaker 2: and things that I've learned through my journey. And I
• 1:09:17
  Speaker 2: was able to help gift back and help build up
• 1:09:20
  Speaker 2: and create more leaders in the community. And I've been
• 1:09:24
  Speaker 2: I've been solid to my to my promise ever since.
• 1:09:27
  Speaker 2: And that's just what it is, you know. And I
• 1:09:30
  Speaker 2: I'm just being obedient to you the truth. So I'm
• 1:09:32
  Speaker 2: just I'm just doing what I gotta do, and you know,
• 1:09:36
  Speaker 2: and I mean it's God's wills. I'm just doing what
• 1:09:39
  Speaker 2: I'm just doing what I'm put on this earth to do.
• 1:09:41
  Speaker 2: So that's why I decided to create the school. You know,
• 1:09:48
  Speaker 2: once I learned what I learned, and everything mapped out
• 1:09:53
  Speaker 2: just the same way that the person told me it
• 1:09:55
  Speaker 2: was gonna map up. Literally, bro, imagine somebody tell you, like, yo,
• 1:09:59
  Speaker 2: on this month, you're gonna be sitting down with Spectacular, okay,
• 1:10:02
  Speaker 2: and after that, before that, you're gonna have a red
• 1:10:04
  Speaker 2: shirt on, all right, and then after and you just like,
• 1:10:07
  Speaker 2: was this.
• 1:10:07
  Speaker 3: The person that Snoop spoke to and uh in that video,
• 1:10:11
  Speaker 3: hos it? Oh it was the case murder was the case? Shit?
• 1:10:15
  Speaker 2: Oh now he sounded like the Boogeyman. Wasn't no boogeyman?
• 1:10:20
  Speaker 2: But yeah, no, for real though it was. It was
• 1:10:22
  Speaker 2: crazy the way that everything rolled out exactly how the
• 1:10:25
  Speaker 2: person said was gonna roll out. And this was like
• 1:10:27
  Speaker 2: he told me, like when he told me, and then
• 1:10:29
  Speaker 2: two years passed by that what he said happened the
• 1:10:32
  Speaker 2: same way he say it was, and it was like
• 1:10:34
  Speaker 2: five or six incidents that he mapped out before it happened.
• 1:10:37
  Speaker 2: So like, I'm just a believer at that point, even
• 1:10:40
  Speaker 2: if I didn't believe, that was something to like catch
• 1:10:42
  Speaker 2: my attention at Okay, this is this is real.
• 1:10:46
  Speaker 4: So so when you built out the academy, I mean
• 1:10:49
  Speaker 4: obviously that takes a lot of work, and you've done
• 1:10:50
  Speaker 4: an amazing job. Featured and Forbes think five hundred fastest
• 1:10:54
  Speaker 4: growing companies, And I think one of the best things
• 1:10:56
  Speaker 4: I heard that you said is like you hire your weaknesses.
• 1:10:59
  Speaker 5: What took you to get to that point?
• 1:11:00
  Speaker 4: It was an event that happened to say, you know what,
• 1:11:03
  Speaker 4: I'm not good at this. I gotta find somebody who's
• 1:11:05
  Speaker 4: better and I can get them on the team.
• 1:11:09
  Speaker 2: It was really educating myself. I just understood what I
• 1:11:12
  Speaker 2: was great at, what I wasn't great at, and I
• 1:11:15
  Speaker 2: knew that if I don't find a team that is
• 1:11:23
  Speaker 2: great at what A mediocre at, I'm not going to
• 1:11:27
  Speaker 2: grow as fast as I want to. So that's why
• 1:11:29
  Speaker 2: I realized that you don't hire somebody and then try
• 1:11:33
  Speaker 2: to train them at the advanced stages in your business,
• 1:11:37
  Speaker 2: because your business grow out a seven percent. If you
• 1:11:40
  Speaker 2: find somebody that already know the skill, then you ground
• 1:11:43
  Speaker 2: eighty percent. But you're if you find somebody who don't
• 1:11:47
  Speaker 2: know the skills, they're learning on your dying right. You're
• 1:11:50
  Speaker 2: literally giving them the university and they're making mistakes to learn,
• 1:11:56
  Speaker 2: and you're paying for it in return. Your company is
• 1:11:59
  Speaker 2: moving like this because they got to go through the
• 1:12:00
  Speaker 2: learning curve. They got to keep going like this. Versus
• 1:12:04
  Speaker 2: somebody already know the skill set can take it from
• 1:12:06
  Speaker 2: here to here. You're just going forward at that point
• 1:12:09
  Speaker 2: at accelerated pace. So when I realize that, I realize
• 1:12:14
  Speaker 2: everything that I'm not great at, I need to find
• 1:12:16
  Speaker 2: somebody to do and then everybody who I get on
• 1:12:20
  Speaker 2: my team that's great at certain things, but mediocad things,
• 1:12:25
  Speaker 2: they need to find somebody to help them too. So
• 1:12:27
  Speaker 2: I started I started building my teams horizontally. I stopped
• 1:12:32
  Speaker 2: building my teams vertically and I started building them horizontally.
• 1:12:36
  Speaker 2: So instead of like, oh, this person charging this person, No,
• 1:12:38
  Speaker 2: this person is strong at this in marketing and they're
• 1:12:42
  Speaker 2: super creative, but this person right here is more organized
• 1:12:46
  Speaker 2: because this person is disorganized. So instead of this person
• 1:12:49
  Speaker 2: being over this person, they're working side by side. And
• 1:12:52
  Speaker 2: then whatever these two people weaknesses are, I find a
• 1:12:55
  Speaker 2: third person to now set off their weaknesses. So he
• 1:12:58
  Speaker 2: might be the person that's a good and right but
• 1:13:01
  Speaker 2: he knows, understands adds. So like all of them work
• 1:13:03
  Speaker 2: as a team. So I'm not just hiring one big person,
• 1:13:07
  Speaker 2: like I'm literally hiring a bunch of mini experts. Put
• 1:13:10
  Speaker 2: them together, and then everybody has vahs built underneath them.
• 1:13:13
  Speaker 2: If you have a minimum wage activity, you shouldn't be
• 1:13:16
  Speaker 2: doing it. If you do this repetitive. If this is repetitive,
• 1:13:20
  Speaker 2: then you shouldn't be doing it. If anything a robot
• 1:13:23
  Speaker 2: can do over and over and over again, you shouldn't
• 1:13:25
  Speaker 2: be doing it. I'm paying you for your brain. You
• 1:13:28
  Speaker 2: shouldn't be doing a repetitive task. So my team has
• 1:13:34
  Speaker 2: virtual assistance, they have assistance, and there sometimes the assistants
• 1:13:38
  Speaker 2: have assistance. So like I need stuff getting done because
• 1:13:41
  Speaker 2: what was happening to me was I would tell them
• 1:13:44
  Speaker 2: to do something, and I'm a visionary at heart, so
• 1:13:48
  Speaker 2: like my ideas come fluing. They get tired of these ideas,
• 1:13:50
  Speaker 2: I got them, come and shoot them matter. So I
• 1:13:54
  Speaker 2: would like, I would say, like, Yo, what happened with
• 1:13:56
  Speaker 2: that wapp into that project he was working on. I
• 1:14:01
  Speaker 2: don't know, Like, what do you mean what happened? Well,
• 1:14:04
  Speaker 2: you told me to do this now? So I was like,
• 1:14:07
  Speaker 2: come on, So like before I look at it, somebody
• 1:14:09
  Speaker 2: told them to do in January, it's the end of February.
• 1:14:14
  Speaker 2: It ain't even get touch yet because it started to
• 1:14:17
  Speaker 2: it started to get pushed down. Call it kicking the
• 1:14:21
  Speaker 2: can down the row. So what I realized was they
• 1:14:25
  Speaker 2: need to focus on what's the most important. Anything that
• 1:14:28
  Speaker 2: comes outside of that they delegate to their vas. So
• 1:14:33
  Speaker 2: they focus on the main thing, and then anything that's
• 1:14:36
  Speaker 2: still important that they're not focused on, they dish it
• 1:14:39
  Speaker 2: to their vas. So every single thing that my team needs.
• 1:14:42
  Speaker 2: So let's say that they need copywriting, you need Facebook ads,
• 1:14:46
  Speaker 2: you need YouTube ads, you need funnel person, okay, you
• 1:14:50
  Speaker 2: need an email person. I have five vas for each
• 1:14:54
  Speaker 2: one of those things, all in one Slack channel. So
• 1:14:57
  Speaker 2: when it comes time to a project, we dumped the
• 1:14:59
  Speaker 2: price and whoever could get to it first, they start
• 1:15:02
  Speaker 2: on it right away. So if I got five projects,
• 1:15:04
  Speaker 2: I get those five projects done in twenty eight to
• 1:15:06
  Speaker 2: forty eight hours.
• 1:15:09
  Speaker 5: Good system.
• 1:15:10
  Speaker 2: So I don't have to worry about moving slow because
• 1:15:12
  Speaker 2: I tell my team that we got to move fast.
• 1:15:15
  Speaker 2: The fastest we can move, the better. So if I
• 1:15:17
  Speaker 2: have a company with that's doing twelve projects a year,
• 1:15:20
  Speaker 2: if I have these vas built out, now, all of
• 1:15:23
  Speaker 2: a sudden, I can do twelve projects times five in
• 1:15:26
  Speaker 2: the year. So now my company just grew timed five
• 1:15:28
  Speaker 2: times as fast and it's accelerated so higher. For my weakness.
• 1:15:36
  Speaker 2: Is the best thing I ever did. And when in
• 1:15:39
  Speaker 2: every business you have two components to it. You have
• 1:15:41
  Speaker 2: a builder and you have a seller. The builder is
• 1:15:44
  Speaker 2: usually the operations person, systematic person, finance person, and the
• 1:15:51
  Speaker 2: seller is the person that does the sales, the marketing
• 1:15:53
  Speaker 2: and all the partnerships and in business, you have both
• 1:15:58
  Speaker 2: of those. The biggest hire was the builder, which is
• 1:16:05
  Speaker 2: the integrator. It's a book called Rocket Fuel. I think
• 1:16:09
  Speaker 2: everybody in their mama should read. I don't care if
• 1:16:12
  Speaker 2: you got like, if you're starting a business, you're inspiring entrepreneur.
• 1:16:15
  Speaker 2: Read the book. And then it's another book called Traction.
• 1:16:20
  Speaker 2: It's the EOS system. I run all my multi million,
• 1:16:23
  Speaker 2: all the businesses on it. I have to learn traction.
• 1:16:26
  Speaker 2: In the book Traction, it basically explains to you how
• 1:16:31
  Speaker 2: every successful business failed because of accountability, goals right, seeing
• 1:16:38
  Speaker 2: through the forest of the trees and understand what's coming
• 1:16:40
  Speaker 2: down the pipeline, and issues. Those are the three components
• 1:16:44
  Speaker 2: that make a business fail. So if you have accountability,
• 1:16:52
  Speaker 2: things are not slipping through the cracks. So if I
• 1:16:55
  Speaker 2: have a task that I need one of my teams
• 1:16:58
  Speaker 2: to do, and in that task we talk about it.
• 1:17:02
  Speaker 2: We have a what's called a level ten for an
• 1:17:05
  Speaker 2: hour and thirty minutes every single week. The only time
• 1:17:08
  Speaker 2: you miss it if you're dead, are you in jail,
• 1:17:10
  Speaker 2: only time you miss it. And in that meeting we
• 1:17:14
  Speaker 2: talk about issues. So the issues. When we have an issue,
• 1:17:16
  Speaker 2: they might be like, oh man, you know I don't
• 1:17:20
  Speaker 2: like that.
• 1:17:21
  Speaker 7: Every time I come in spec.
• 1:17:24
  Speaker 2: As loud as hell, he's throwing me off. I don't
• 1:17:26
  Speaker 2: like you know, I don't like it. So it gives
• 1:17:28
  Speaker 2: them a safe place to come and express themselves instead
• 1:17:31
  Speaker 2: of them balling it up hall less quit and say
• 1:17:34
  Speaker 2: I don't want to be here no more. You can
• 1:17:36
  Speaker 2: literally have a safe place to talk about your issues.
• 1:17:39
  Speaker 2: So now what happens is you put it on the
• 1:17:41
  Speaker 2: issues list what we call the issues list, and then
• 1:17:43
  Speaker 2: you do it they call IDs mode, Identify, discuss and solve.
• 1:17:49
  Speaker 2: So once you identify what the problem is, we all
• 1:17:52
  Speaker 2: discussed it as a leadership team. And once we discuss
• 1:17:55
  Speaker 2: it as a leadership team, the next step is to
• 1:17:56
  Speaker 2: get the solve. What is the solve? What is the solution?
• 1:17:59
  Speaker 3: Right?
• 1:17:59
  Speaker 2: We don't talk about the problem. We talk about the solution. Right.
• 1:18:03
  Speaker 2: Once we have the discussion and once you have to solve,
• 1:18:07
  Speaker 2: it goes on a seven day to do you're accountable
• 1:18:10
  Speaker 2: for this, okay, I'm looking in your eyes, Boomed, You're
• 1:18:12
  Speaker 2: accountable for it. You got seven days. When that seven
• 1:18:15
  Speaker 2: days come around, we look at the to do list
• 1:18:17
  Speaker 2: on everybody that was supposed to do stuff. If it's
• 1:18:20
  Speaker 2: not completed, we say why it wasn't completed, and then
• 1:18:23
  Speaker 2: if it's still not complete, out the next week or
• 1:18:25
  Speaker 2: we push it back to the issues list, then we
• 1:18:27
  Speaker 2: identify it, discuss and solve it again and see what
• 1:18:30
  Speaker 2: is the issue right. The next things rocks right they
• 1:18:33
  Speaker 2: call it rocks is basically having things that it's going
• 1:18:38
  Speaker 2: to push your business ahead the fastest, and we come
• 1:18:41
  Speaker 2: up with a big ass white board, Like in my
• 1:18:43
  Speaker 2: living room, I got a big ass white board. I
• 1:18:44
  Speaker 2: don't even my TV is behind like freaking sixty inch. No,
• 1:18:48
  Speaker 2: it is longer than that. I don't know. It's from
• 1:18:50
  Speaker 2: like wall to wall basically, and we map out the
• 1:18:53
  Speaker 2: whole whiteboard and we put down everything that's going to
• 1:18:56
  Speaker 2: like bring the business freaking it's scale it fast as possible,
• 1:19:01
  Speaker 2: and then we carve it out and then we have
• 1:19:02
  Speaker 2: a good five to seven and that's what the company
• 1:19:07
  Speaker 2: focused on. And then everybody else that's on the leadership team,
• 1:19:10
  Speaker 2: I have the market in person, you have you have
• 1:19:13
  Speaker 2: the operation. So even every department that have their own
• 1:19:16
  Speaker 2: individual rocks what they call it, and they would have
• 1:19:20
  Speaker 2: to get that rock done within three months. So it's
• 1:19:22
  Speaker 2: three month goal. So every single week we check in
• 1:19:25
  Speaker 2: on the rocks, how is this doing on track, off track,
• 1:19:27
  Speaker 2: on track, off track, on track, and we say everything,
• 1:19:29
  Speaker 2: every single rock that we that we have, every single
• 1:19:32
  Speaker 2: rock that we decide to actually to actually take on.
• 1:19:39
  Speaker 2: But those things are big ass goals. And man, ever
• 1:19:44
  Speaker 2: since I've been on this system, like my company grew
• 1:19:46
  Speaker 2: sixteen three years. This year, I got two companies going
• 1:19:50
  Speaker 2: to make the eight five thousand fastest grown companies in
• 1:19:52
  Speaker 2: America out of eighteen million companies. Two of them people
• 1:19:56
  Speaker 2: don't even make the list at all. Right, I got
• 1:19:58
  Speaker 2: two companies going on because systems like this that keep
• 1:20:02
  Speaker 2: my team accountable, goal setting and going through issues, hashing
• 1:20:06
  Speaker 2: it out, making it happen. And it's all based on
• 1:20:09
  Speaker 2: It's all based on positions versus titles. This accountability chart.
• 1:20:13
  Speaker 2: It's not like, oh I'm the CEO. Oh I'm just not.
• 1:20:15
  Speaker 7: It's the integrator.
• 1:20:17
  Speaker 2: You got, the visionary, got the integrator, and then underneath
• 1:20:20
  Speaker 2: it is all the different departments.
• 1:20:23
  Speaker 3: So what do you so? All right, so as far
• 1:20:25
  Speaker 3: as the academy, what are you actually teaching at the
• 1:20:28
  Speaker 3: academy and what are the offerings that that provides?
• 1:20:32
  Speaker 2: So what I'm teaching? Well, first of all, I seeing
• 1:20:34
  Speaker 2: a huge issue in the education space. I feel like
• 1:20:40
  Speaker 2: the education space is just horrible. I think that the
• 1:20:44
  Speaker 2: way it's set up, it is set up for you
• 1:20:46
  Speaker 2: to fail as soon as.
• 1:20:48
  Speaker 7: You get out into the real world, you like ten
• 1:20:50
  Speaker 7: steps back.
• 1:20:50
  Speaker 2: Because you gotta climb out of debt now. And I
• 1:20:54
  Speaker 2: just don't believe in that. So I decided to launch
• 1:20:57
  Speaker 2: my academy, and I went to Harvard to go, like
• 1:21:00
  Speaker 2: figure out their systems, because I'm a strong believer you
• 1:21:03
  Speaker 2: don't recreate the wheel, right, So I went to go
• 1:21:06
  Speaker 2: to see what systems how they were doing. They do
• 1:21:09
  Speaker 2: it based on case studies and the way that the
• 1:21:12
  Speaker 2: study and like how the professors move and everything, and
• 1:21:14
  Speaker 2: I was, all right, cool, let me replace the professor
• 1:21:18
  Speaker 2: with a millionaire mentor, because I truly believe that somebody
• 1:21:23
  Speaker 2: can only take you as further as they win. So
• 1:21:25
  Speaker 2: if the professor never went nowhere, you're going to take
• 1:21:28
  Speaker 2: me as far as you went yourself. Right. So I
• 1:21:31
  Speaker 2: feel like if I can get multimillionaire seven eight nine
• 1:21:36
  Speaker 2: figure earners I even't got a ten figure earner in
• 1:21:39
  Speaker 2: my program and get them to teach skill sets, that
• 1:21:45
  Speaker 2: makes the most sense because if you did one hundred
• 1:21:49
  Speaker 2: million dollars in sales, then of course you can teach
• 1:21:52
  Speaker 2: my students how to freaking make a million dollars in sales.
• 1:21:54
  Speaker 2: You did one hundred so at least they can do
• 1:21:56
  Speaker 2: freaking whatever, you know, whatever they decide they want to
• 1:22:00
  Speaker 2: do from that information.
• 1:22:02
  Speaker 7: And the same thing for sales marketing.
• 1:22:03
  Speaker 2: So I find like real experts that they kill it
• 1:22:06
  Speaker 2: in that market, and I have them teaching the program,
• 1:22:10
  Speaker 2: so I get the like, if you like a guy
• 1:22:12
  Speaker 2: who's teaching leadership in my program, he runs over five
• 1:22:15
  Speaker 2: thousand agents, lead the crap out of them, so he's
• 1:22:18
  Speaker 2: teaching leadership. Somebody who's doing over a million a million
• 1:22:21
  Speaker 2: dollars an AD spent, they're teaching you ads. The person
• 1:22:24
  Speaker 2: that's that's doing my operation system is the person who
• 1:22:27
  Speaker 2: has twenty five million and built it from his operation system.
• 1:22:32
  Speaker 2: Get in the same operation system I use, all right, So,
• 1:22:35
  Speaker 2: like all these different components is all based on people
• 1:22:38
  Speaker 2: that's killing it right now, not some outdated information for
• 1:22:41
  Speaker 2: a premium price. I'm literally giving real tangible information that
• 1:22:46
  Speaker 2: people can use that's working right now. And I decided
• 1:22:50
  Speaker 2: to create everything that I needed when I first started
• 1:22:53
  Speaker 2: in business because when I first started in business, like,
• 1:22:56
  Speaker 2: I didn't know none of this stuff. I didn't know
• 1:23:00
  Speaker 2: about customer support leadership. I was like, all right, I
• 1:23:04
  Speaker 2: get a team, right, and they helped me out and
• 1:23:07
  Speaker 2: they worked for me. I didn't know how to motivate
• 1:23:09
  Speaker 2: people and inspire them and drive them forward and teach
• 1:23:12
  Speaker 2: them and mentor them. I ain't know none of that.
• 1:23:14
  Speaker 2: So I had to learn that. And then when I
• 1:23:15
  Speaker 2: got in the next step was like, okay, well now
• 1:23:18
  Speaker 2: that I know that, now I started to get sales.
• 1:23:22
  Speaker 2: But when I started to get sales, like, okay, well
• 1:23:23
  Speaker 2: this is not going faster. Now I had to learn sales.
• 1:23:26
  Speaker 2: And then I got the sales all right, the sales
• 1:23:28
  Speaker 2: coming in, but now shit is getting drops.
• 1:23:30
  Speaker 7: So now I got to learn marketing.
• 1:23:31
  Speaker 2: Okay, damn, So how do you do this? Market Facebook? Ad?
• 1:23:33
  Speaker 7: Okay, figure that out.
• 1:23:35
  Speaker 2: Now. I was like, all right, people coming in, but
• 1:23:37
  Speaker 2: now leaving at the back door because my operations is broken.
• 1:23:39
  Speaker 2: So I'm like, all right, well, how the hell do
• 1:23:41
  Speaker 2: you do operations? So, like every single thing that I
• 1:23:44
  Speaker 2: learned creating my wealth, I literally put in the program
• 1:23:48
  Speaker 2: and I put all my most successful call leads that
• 1:23:53
  Speaker 2: they murder in those specific fields teach that specific subject matter,
• 1:23:58
  Speaker 2: even if I know I was great at it, if
• 1:24:00
  Speaker 2: they're killing it in that specific niche, I let them
• 1:24:03
  Speaker 2: teach in the program, and I created what they call
• 1:24:07
  Speaker 2: is the Entrepreneur NBA Program. So it's my version of
• 1:24:10
  Speaker 2: an NBA Master Business Affluence because we got to build wealth.
• 1:24:14
  Speaker 2: We got to build wealth the affluence like they're teaching
• 1:24:17
  Speaker 2: in the program. So that was really my main vision
• 1:24:21
  Speaker 2: behind it is building more leaders in the community, helping
• 1:24:26
  Speaker 2: people start a business from scratch, not even knowing the
• 1:24:28
  Speaker 2: ideas and the nine to five jobs, trying to figure
• 1:24:31
  Speaker 2: out how do I transition out of this? Like what
• 1:24:33
  Speaker 2: you I do? I don't know how to do this.
• 1:24:35
  Speaker 2: I put everything, laid it out step by step. Like
• 1:24:38
  Speaker 2: Maddy j is known for building businesses from scratch quickly.
• 1:24:41
  Speaker 2: He's teaching a business in the box section how to
• 1:24:44
  Speaker 2: start your business from literally from scratch him five hundred.
• 1:24:46
  Speaker 2: He's teaching a credit portion in my program. Now you
• 1:24:50
  Speaker 2: got credit. I'm teaching mindset in the program, right like
• 1:24:53
  Speaker 2: all these different components that were teaching and were breaking
• 1:24:56
  Speaker 2: it down social media, branding, marketing, everything you need to
• 1:24:59
  Speaker 2: have a successful business. The Reach seven figures and the
• 1:25:01
  Speaker 2: fastest time possible, and I put it all in one curriculum,
• 1:25:06
  Speaker 2: step by step where you don't have to do no thinking. Literally,
• 1:25:08
  Speaker 2: a freaking nine year old could come in and build
• 1:25:10
  Speaker 2: a million dollar business.
• 1:25:11
  Speaker 3: So it's bigger than just ads. Is a business, it's
• 1:25:14
  Speaker 3: a whole business model, like a business school.
• 1:25:16
  Speaker 7: It's a business school, it's an online business school.
• 1:25:19
  Speaker 3: And you know, nineteen key shot out to him. He
• 1:25:21
  Speaker 3: said something that was very profound. We interviewed him. He
• 1:25:24
  Speaker 3: said that education has actually created a lot of opportunities
• 1:25:27
  Speaker 3: because everything that they didn't teach in school has now
• 1:25:30
  Speaker 3: created an opportunity for experts and entrepreneurs in the field
• 1:25:34
  Speaker 3: to actually educate at a much lower price. If they
• 1:25:36
  Speaker 3: think about a lot of people have a problem of
• 1:25:37
  Speaker 3: online education. But it was interesting. We interviewed Mark Cuban
• 1:25:40
  Speaker 3: and he said that he pays for courses and he
• 1:25:44
  Speaker 3: pays for stuff online all the time to educate himself
• 1:25:46
  Speaker 3: because he has to constantly stay above the curve because
• 1:25:48
  Speaker 3: things change so quickly, and it's like, hey, the majority
• 1:25:51
  Speaker 3: of stuff that we talk about on our your leision
• 1:25:53
  Speaker 3: that not even teaching it. There's no credit class, there's
• 1:25:57
  Speaker 3: no social media Facebook ad real class, same thing. There's
• 1:26:01
  Speaker 3: none of these classes in college. The curriculum is so outdated.
• 1:26:03
  Speaker 3: Even in business schools, they're still teaching supplying demand, they're
• 1:26:07
  Speaker 3: still teaching theories, case studies, stuff like that. So A,
• 1:26:10
  Speaker 3: it's not really even offered, and B even if it
• 1:26:13
  Speaker 3: was offered, when you look at the price, you can
• 1:26:16
  Speaker 3: really compare like a community college. It's like the prices
• 1:26:19
  Speaker 3: of courses are really like a community college level, maybe
• 1:26:22
  Speaker 3: even cheaper for one course. If you go to like
• 1:26:25
  Speaker 3: even a state school is probably averaging like twelve to
• 1:26:28
  Speaker 3: twenty five thousand. Private schools anywhere from twenty five to
• 1:26:32
  Speaker 3: sixty thousand a year, No a year. You know what
• 1:26:37
  Speaker 3: I'm saying. You got to take out one hundred thousand
• 1:26:39
  Speaker 3: dollars a student a loan debt, and you can't even
• 1:26:41
  Speaker 3: get a job. There's not even guarantee if you can
• 1:26:43
  Speaker 3: even get a job. So it's like, look at it
• 1:26:46
  Speaker 3: from it's always we have to look at how we
• 1:26:49
  Speaker 3: I think a lot of times depending on how you
• 1:26:51
  Speaker 3: look at something, you have a different perspective on it.
• 1:26:53
  Speaker 3: Where it's like you have no problem taking a gamble
• 1:26:58
  Speaker 3: going to private school your whole life and then going
• 1:27:03
  Speaker 3: to college and sixty thousand dollars down line and hey,
• 1:27:08
  Speaker 3: answering phones. I'm just saying they tried to try two,
• 1:27:12
  Speaker 3: Like that's no problem. But then it's like he was like,
• 1:27:15
  Speaker 3: oh this this course might be risky. Your whole life's
• 1:27:18
  Speaker 3: been risky.
• 1:27:19
  Speaker 2: Yo, listen to this, man, I've seen because Harvard is
• 1:27:23
  Speaker 2: catching on.
• 1:27:24
  Speaker 7: So now they're doing online.
• 1:27:26
  Speaker 2: They're doing online schools now right, they have online programs.
• 1:27:31
  Speaker 2: And it cracked me up. Man, I went on the
• 1:27:33
  Speaker 2: actually target me because I went I went to Harvard
• 1:27:37
  Speaker 2: and they targeted me in that pixel hell, so they
• 1:27:40
  Speaker 2: targeted me.
• 1:27:41
  Speaker 7: And I looked at I look at the comments. First
• 1:27:43
  Speaker 7: thing I see scam. I say, Yo, they.
• 1:27:47
  Speaker 2: Don't anything online to people is a scam. Harvard even
• 1:27:52
  Speaker 2: getting it, I was like, Harvard ain't good enough? How
• 1:27:54
  Speaker 2: it is Harvard a scam? I was so confused. I
• 1:27:57
  Speaker 2: was like, Yo, this is just too much at this point.
• 1:27:59
  Speaker 2: And I think anything that's different than what the normal
• 1:28:02
  Speaker 2: people uh tells the society. People are uncomfortable with it.
• 1:28:08
  Speaker 2: Uncomfortable with it. It's just a new way of learning.
• 1:28:10
  Speaker 5: This is the.
• 1:28:12
  Speaker 2: This is the evolution of learning.
• 1:28:14
  Speaker 5: It is education. This is the real education.
• 1:28:18
  Speaker 2: Learn from people that really did this before, not like
• 1:28:22
  Speaker 2: people people learning from right now. People are learning from
• 1:28:27
  Speaker 2: travel agents. They say, hey, man, it's gonna be great
• 1:28:31
  Speaker 2: over there at Jamaica.
• 1:28:32
  Speaker 1: Yeah.
• 1:28:32
  Speaker 2: Yeah, you ever been in Jamaica? Nah, but I heard
• 1:28:34
  Speaker 2: it's good over there. Man, it's great. I'm telling you,
• 1:28:36
  Speaker 2: go over there. This is what's gonna happen to you.
• 1:28:39
  Speaker 2: No tour guides They're like, yo, already been there before.
• 1:28:43
  Speaker 2: You go over there and make it left.
• 1:28:44
  Speaker 3: Yo.
• 1:28:45
  Speaker 7: They got some good food over there.
• 1:28:46
  Speaker 2: You want to go over there, Na, they racist over
• 1:28:48
  Speaker 2: don't go over there, bro, Nah, don't go over there.
• 1:28:50
  Speaker 2: Go yeah, over here. This is the plug man. They
• 1:28:53
  Speaker 2: got some through it so they can navi They can
• 1:28:57
  Speaker 2: help you navigate. But you gonna learn from somebody that'd
• 1:29:01
  Speaker 2: never been where you want to be at.
• 1:29:03
  Speaker 3: And it's like I always say all the time, because
• 1:29:05
  Speaker 3: you know, I went to shout out to the University
• 1:29:07
  Speaker 3: of Hawaii. I have none against them, great school, but I
• 1:29:09
  Speaker 3: say all the time, like my school, Ey University, My
• 1:29:12
  Speaker 3: school took me further than state school. It's not it's
• 1:29:15
  Speaker 3: not a biased opinion. It's just the fact the things
• 1:29:18
  Speaker 3: that I learned in college. I mean if I was
• 1:29:20
  Speaker 3: just relying on that, I'd be in trouble. Absolutely, the
• 1:29:23
  Speaker 3: relationships and the information that I got just from creating
• 1:29:27
  Speaker 3: this platform has changed not only my life, odds are
• 1:29:32
  Speaker 3: generations of lives. Like the state education that I got
• 1:29:37
  Speaker 3: in college would not have changed generations of life or
• 1:29:40
  Speaker 3: the communications degree impossible, be pretty difficult.
• 1:29:46
  Speaker 2: But you know what, I'm confused about how nobody's catching on?
• 1:29:50
  Speaker 2: It is like it's millions of people who graduate every
• 1:29:55
  Speaker 2: single year. Is hundreds of professors who know the textbook
• 1:30:01
  Speaker 2: from the first page to the last page. But they
• 1:30:05
  Speaker 2: gonna teach you how to get wealthy.
• 1:30:08
  Speaker 7: They got it themselves. How is nobody catching on?
• 1:30:12
  Speaker 3: It is?
• 1:30:12
  Speaker 2: And everybody that I know who went to college, are
• 1:30:17
  Speaker 2: you doing what you went to college for? Right now?
• 1:30:20
  Speaker 3: Technical communications degree?
• 1:30:21
  Speaker 4: So I went to school for education. So it's it's
• 1:30:26
  Speaker 4: crazy because now he's a financial advisor. I'm in education,
• 1:30:30
  Speaker 4: So what kind of makes sense? We still are educating.
• 1:30:33
  Speaker 4: I went to school for physic and help, all.
• 1:30:34
  Speaker 2: Right, so you two people I know how to everybody
• 1:30:37
  Speaker 2: everybody I ever asked that question to. But even before
• 1:30:40
  Speaker 2: literally tell me they're not doing what they went to college.
• 1:30:42
  Speaker 3: But even before this I will find. I'm still a
• 1:30:44
  Speaker 3: financial advisor still to this day. And I mean the
• 1:30:46
  Speaker 3: communications degree didn't help me with that, so that's true. Yeah,
• 1:30:50
  Speaker 3: so my business acumen and stuff like that. I mean,
• 1:30:52
  Speaker 3: I it.
• 1:30:53
  Speaker 7: Ain't come from college, but you're still all that money.
• 1:30:56
  Speaker 3: No, I had a scholarship.
• 1:30:58
  Speaker 5: You gotta look at you gotta look right. Yeah, I
• 1:31:01
  Speaker 5: still know that money. Wow, that's a whole other issue.
• 1:31:06
  Speaker 2: But the point I'm making this Like everybody I asked,
• 1:31:09
  Speaker 2: especially my students, I say, yo, even in my training
• 1:31:12
  Speaker 2: sometimes I'll be like, Yo, how much college that you're
• 1:31:15
  Speaker 2: in And they're like, yo, two fifty.
• 1:31:19
  Speaker 7: And I was okay, was it worth it? Bro one
• 1:31:21
  Speaker 7: hundred percent? It'd be one person.
• 1:31:23
  Speaker 2: I always say that one it'd be you in the
• 1:31:25
  Speaker 2: common you know, like everybody else don't mean it.
• 1:31:29
  Speaker 5: They don't mean it.
• 1:31:29
  Speaker 4: They just don't want to admit, like to themselves, like yo, damn,
• 1:31:32
  Speaker 4: I paid three hundred thousand and I'm about to try
• 1:31:34
  Speaker 4: to make fifty for the next five years.
• 1:31:37
  Speaker 5: It's like you don't want admit you know.
• 1:31:38
  Speaker 3: You know what happens when you when you fi I
• 1:31:40
  Speaker 3: think we said this for Grant. When you follow, when
• 1:31:42
  Speaker 3: you follow the rules, is when you lose no absolute
• 1:31:46
  Speaker 3: everybody that I know that has done it the right
• 1:31:48
  Speaker 3: way is it has lost people that are entrepreneurs. That's winging.
• 1:31:53
  Speaker 3: We've been in Miami just thwing like on the one way,
• 1:31:57
  Speaker 3: figure it out. Figure out when when we figure it out,
• 1:31:59
  Speaker 3: Like what I'm saying, it's like it's like the average
• 1:32:03
  Speaker 3: person's like, I gotta get back home, I gotta call
• 1:32:05
  Speaker 3: my boss. I can't extend. Now I can do whatever
• 1:32:07
  Speaker 3: you want, breaking every rule possible and just succeeding. Yeah,
• 1:32:13
  Speaker 3: you're trying to follow. You're trying to follow every single
• 1:32:15
  Speaker 3: thing that society except for you. And it's like Derek Grace,
• 1:32:19
  Speaker 3: it's generations of failure. You're following generations.
• 1:32:23
  Speaker 5: It didn't work in the seventies. It's not gonna work
• 1:32:24
  Speaker 5: in a generational failure.
• 1:32:26
  Speaker 3: It's not even like something to be like, it's just
• 1:32:29
  Speaker 3: like your grandparents didn't know. They was taught, Yo, you
• 1:32:33
  Speaker 3: gotta work hard, you gotta do this. Your parents didn't know,
• 1:32:37
  Speaker 3: but now you know and you can see from your
• 1:32:40
  Speaker 3: grandparents your parents that it hasn't worked. So in order
• 1:32:44
  Speaker 3: to change something, if you're not it's like the definition
• 1:32:45
  Speaker 3: of insanity. If you keep doing the same thing expecting
• 1:32:48
  Speaker 3: the second it's not going to happen. I'm be honest
• 1:32:51
  Speaker 3: with you. It's just not gonna happen.
• 1:32:52
  Speaker 7: Nobody's coming to save you.
• 1:32:53
  Speaker 2: I heard Bill Gates say one day, if you are
• 1:32:56
  Speaker 2: boring poor is not your fault.
• 1:32:58
  Speaker 7: If you die poor, that's your fault.
• 1:33:00
  Speaker 3: It's on you.
• 1:33:01
  Speaker 2: It's on you.
• 1:33:02
  Speaker 7: It's too much information.
• 1:33:03
  Speaker 2: You got your university, you got my academy, like, it's
• 1:33:07
  Speaker 2: so much information. But people want to go through the
• 1:33:11
  Speaker 2: traditional school route, and everybody go at the end and
• 1:33:14
  Speaker 2: they'll be like, man, I mean all this debt, they complain,
• 1:33:17
  Speaker 2: and then when they do get out of it, and this
• 1:33:19
  Speaker 2: is this is what pisses me off. They they work
• 1:33:21
  Speaker 2: their whole life, They go to all these years of college,
• 1:33:24
  Speaker 2: they finally get out, can't even get a job, no
• 1:33:27
  Speaker 2: job for them.
• 1:33:27
  Speaker 7: And then when they try to get a job, they say, Okay, what.
• 1:33:29
  Speaker 2: Experience you got, How I'm gonna have experienced? Like if
• 1:33:31
  Speaker 2: you ain't hiring me, all right, cool, So they will
• 1:33:34
  Speaker 2: go through that, they get a job. Now they work
• 1:33:35
  Speaker 2: their whole time. They bust their ass for this place.
• 1:33:37
  Speaker 2: They built somebody else's dream. And one pandemic happened and
• 1:33:40
  Speaker 2: everybody lay it off.
• 1:33:41
  Speaker 4: Yeah, basically that sounds like twenty twenty.
• 1:33:45
  Speaker 2: That ain't crazy, But if you would have if somebody
• 1:33:47
  Speaker 2: will spend that same time and effort and energy on
• 1:33:51
  Speaker 2: building their own dreams instead of building somebody else's how
• 1:33:54
  Speaker 2: you gonna lay off a boss?
• 1:33:57
  Speaker 3: Yeah?
• 1:33:58
  Speaker 5: Fair. I think it's fair.
• 1:33:59
  Speaker 4: It's fair, and that that's one of those things that
• 1:34:01
  Speaker 4: I heard. This quote was amazing. It was like people fear,
• 1:34:05
  Speaker 4: they live with fear, and when they surely just be
• 1:34:07
  Speaker 4: worried about regret because what happens when you don't do it?
• 1:34:11
  Speaker 5: You know what I'm saying, Like.
• 1:34:12
  Speaker 4: We don't live with fear, Like we went out on
• 1:34:14
  Speaker 4: the edge, like we never thought like this thing's gonna work.
• 1:34:15
  Speaker 5: We're just like what if we don't do this? The opportunity,
• 1:34:19
  Speaker 5: cause what if I don't do this?
• 1:34:22
  Speaker 2: That's that's too many people think of the the cup
• 1:34:26
  Speaker 2: half empty instead of half for like, not not if
• 1:34:30
  Speaker 2: I get If I don't get this, what's gonna happen?
• 1:34:36
  Speaker 2: What's the bad things that's gonna happen? No, if I
• 1:34:38
  Speaker 2: get this, what is the possibilities if I get this?
• 1:34:41
  Speaker 3: I realized you got two types of people in this world.
• 1:34:43
  Speaker 3: Those asks? Why those asks? Why not? Like I was
• 1:34:47
  Speaker 3: talking to my son, I'm like, that's just say that's
• 1:34:49
  Speaker 3: my son.
• 1:34:49
  Speaker 5: I was.
• 1:34:51
  Speaker 3: I'm like, I'm in Miami. He's like, Yo, you was
• 1:34:53
  Speaker 3: just in Atlanta. He's like, why are you going to Miami.
• 1:34:55
  Speaker 3: I'm like, why not? There's no limits to this, but
• 1:34:58
  Speaker 3: school trained you like that. It's like, don't take more
• 1:35:01
  Speaker 3: than two vacations a year. Don't go too crazy.
• 1:35:07
  Speaker 4: They used to kill They're like, yo, you got all
• 1:35:09
  Speaker 4: these days off, You're not gonna take one. I'm like,
• 1:35:12
  Speaker 4: They're like, what happens at the end of the year.
• 1:35:14
  Speaker 5: We don't use them?
• 1:35:15
  Speaker 4: Like it rolls over like yeah, and then you'll never
• 1:35:16
  Speaker 4: use it. I'm like, yeah, they right, bro, Like what
• 1:35:19
  Speaker 4: I got. This doesn't even make no sense, but that's
• 1:35:21
  Speaker 4: the mindset. It's like, don't use these ads.
• 1:35:23
  Speaker 3: We gotta reprogram. But it's happening. It's happened.
• 1:35:27
  Speaker 7: Reprogram.
• 1:35:27
  Speaker 3: So one of the things that you know, we pride
• 1:35:31
  Speaker 3: ourselves on is, like I said, a lot of our
• 1:35:33
  Speaker 3: friends and a lot of people that EYO alumni come
• 1:35:35
  Speaker 3: on and they have programs and like I said, I'm
• 1:35:39
  Speaker 3: actually a proponent of education online. I paid for a lot,
• 1:35:43
  Speaker 3: of course, and I don't even ask for discounts. But
• 1:35:45
  Speaker 3: one thing that we always ask of the alumni is
• 1:35:47
  Speaker 3: if they have a program, if they can give a special,
• 1:35:51
  Speaker 3: you know, bonus discount for just our community of earners
• 1:35:55
  Speaker 3: out there. And everybody usually always obliges, whether it's IMPIP
• 1:35:59
  Speaker 3: one hundred, whether it's child Chris all of the guys
• 1:36:01
  Speaker 3: and Spectacular was a gentleman about it, and he agreed
• 1:36:04
  Speaker 3: as well. So what we're doing is two fifty off
• 1:36:08
  Speaker 3: to fifty off the package, right, So two hundred and
• 1:36:10
  Speaker 3: fifty dollars, y'all.
• 1:36:11
  Speaker 2: I would never in my life.
• 1:36:17
  Speaker 3: That's a fact. That's a fact. I was telling him
• 1:36:19
  Speaker 3: about it.
• 1:36:19
  Speaker 4: It was like, Okay, I really never do this.
• 1:36:25
  Speaker 3: It wasn't all the way enthusiastic about it. You had
• 1:36:27
  Speaker 3: to think about it for a minute. But so Spectacular
• 1:36:30
  Speaker 3: Academy dot com backslash e y L and you will
• 1:36:34
  Speaker 3: get a special special only for this, only for this
• 1:36:38
  Speaker 3: two fifty off of the of the academy. And I
• 1:36:42
  Speaker 3: mean you just kind of went over it and now
• 1:36:43
  Speaker 3: so you already know what it is. So yes, appreciate
• 1:36:46
  Speaker 3: you for doing that.
• 1:36:47
  Speaker 2: Thank because this this is one thing like my students
• 1:36:50
  Speaker 2: ain't turning in resumes, accepting resumes.
• 1:36:56
  Speaker 3: That's a bar. Don't let that go over your big bar.
• 1:36:59
  Speaker 3: Don't let that go Yeah. So yes, Spectacular Academy dot
• 1:37:02
  Speaker 3: Com backslash eyl exclusive offer biggest in the world, the
• 1:37:05
  Speaker 3: biggest show in the world. So we got to get
• 1:37:08
  Speaker 3: different perks than every other show.
• 1:37:09
  Speaker 5: The fact, the big show.
• 1:37:10
  Speaker 3: It's only right, it's only right, the big, big, big show,
• 1:37:13
  Speaker 3: big big show. So spectacle, what's on the horizon? What
• 1:37:16
  Speaker 3: would you like to tell people? What's next? What's your
• 1:37:19
  Speaker 3: what's your plan to blow up in twenty twenty one
• 1:37:21
  Speaker 3: even more than what you are now?
• 1:37:23
  Speaker 5: Yeah?
• 1:37:23
  Speaker 2: Man, I'm doing a few things. Man. Right now, I'm
• 1:37:26
  Speaker 2: building out the franchise model for my agency, so they're
• 1:37:29
  Speaker 2: gonna be able to utilize my name Aazar and have
• 1:37:33
  Speaker 2: me as the post person for their agency model. And yeah,
• 1:37:39
  Speaker 2: I'm gonna be launching that pretty soon. I should create
• 1:37:41
  Speaker 2: a wait list for So what I'm gonna do is
• 1:37:44
  Speaker 2: I'm basically gonna have it where Because my company won
• 1:37:47
  Speaker 2: so many awards. We won the Entrepreneur three sixty award
• 1:37:51
  Speaker 2: Best Probably Owned Companies in America. Bout Entrepreneur magazine two
• 1:37:55
  Speaker 2: years in a row. That's like, that's the second hardest
• 1:37:57
  Speaker 2: award to get in business because they they based it
• 1:37:59
  Speaker 2: on for innovation, revenue, the CEO, like the leadership, and
• 1:38:05
  Speaker 2: like all the different components. And then we won the
• 1:38:08
  Speaker 2: in five thousand, twenty seventeen. This year we got two
• 1:38:12
  Speaker 2: companies winning the award. That was ours one of them.
• 1:38:15
  Speaker 2: So they have all this, you know, different awards, so
• 1:38:18
  Speaker 2: they're gonna be able to utilize the company name. It's
• 1:38:21
  Speaker 2: gonna be a service based business. All they need is
• 1:38:24
  Speaker 2: they don't need a build out, physical location. They can
• 1:38:27
  Speaker 2: get started up literally within two days, and it's gonna
• 1:38:31
  Speaker 2: be a franchise fee.
• 1:38:33
  Speaker 7: And then after that franchise fee, we're gonna.
• 1:38:36
  Speaker 2: Train them for at least seven days and then they
• 1:38:39
  Speaker 2: get to start their business right off the back. It's
• 1:38:41
  Speaker 2: gonna be a franchise fee every single month. But I
• 1:38:45
  Speaker 2: mean it's gonna it's already it's a multi million dollar business.
• 1:38:48
  Speaker 2: They get to just tap into right off the back
• 1:38:50
  Speaker 2: and have me promote their their stuff, and I'm gonna
• 1:38:52
  Speaker 2: run the ads for them. I'm gonna have a minimum
• 1:38:54
  Speaker 2: budget to run the ads, so you're gonna have the
• 1:38:56
  Speaker 2: experts running their ass and I'm gonna build out the teams.
• 1:39:00
  Speaker 2: So that's one thing I'm doing. The second thing I'm
• 1:39:02
  Speaker 2: doing is actually launched the fitness product Spectacular dot Fitness.
• 1:39:10
  Speaker 2: You can go to that website and it's a new
• 1:39:13
  Speaker 2: invention that basically lets you work your whole upper body.
• 1:39:16
  Speaker 2: So depending on where you put the actual handles, it'll
• 1:39:19
  Speaker 2: work your shoulders, your back, and your triceps and your biceps, shoulders,
• 1:39:27
  Speaker 2: back traps, hold on shoulder back, oh, chess, yeah, the chest.
• 1:39:34
  Speaker 2: So yeah, it's it's man, it's dope as hell. We're
• 1:39:38
  Speaker 2: doing another version where we're going to add the resistant
• 1:39:40
  Speaker 2: bands onto.
• 1:39:40
  Speaker 7: It, but dope product.
• 1:39:42
  Speaker 2: We just released that. We launched that like a week ago,
• 1:39:45
  Speaker 2: less than less than five days ago. But the reason
• 1:39:51
  Speaker 2: why I'm doing that is because I'm building out something
• 1:39:53
  Speaker 2: called social see where it's gonna where I'm making I'm
• 1:39:56
  Speaker 2: changing the way that the average person support their favorite influencer.
• 1:40:00
  Speaker 2: So what's gonna happen is we're gonna take the next
• 1:40:03
  Speaker 2: Colleige Jenna before she became Collie Jenna with College Cosmetics,
• 1:40:06
  Speaker 2: and we're gonna pair her up with the with the
• 1:40:09
  Speaker 2: best product for her brand and then we're gonna let
• 1:40:11
  Speaker 2: her fans, her top one thousand fans become micro investors
• 1:40:16
  Speaker 2: for her actual product, and they're gonna have say so
• 1:40:19
  Speaker 2: and like the product launches and the designs, and it's
• 1:40:23
  Speaker 2: like a mini street team, a little mini advisory board,
• 1:40:26
  Speaker 2: and you get to run ideas through them. They get
• 1:40:28
  Speaker 2: to come up with names and everything, be real.
• 1:40:31
  Speaker 7: Interactive with the brand.
• 1:40:33
  Speaker 2: And once we raised that first, I would say fan round,
• 1:40:37
  Speaker 2: then we can do the seed round and then get
• 1:40:40
  Speaker 2: into all of that. But we're gonna have we have
• 1:40:44
  Speaker 2: a we have hours our technologies which is the accelerator
• 1:40:49
  Speaker 2: for that. So we test like one hundred products at
• 1:40:51
  Speaker 2: one time with everyone floats to the top. We pair
• 1:40:53
  Speaker 2: it up with the influencer. Once we play it with
• 1:40:54
  Speaker 2: over the influencer, we make make sure it's proven. We
• 1:40:57
  Speaker 2: take it to a million dollars a month, and then
• 1:40:59
  Speaker 2: once we get to a million dollars a month week
• 1:41:01
  Speaker 2: give the micro investors a chance to get into it
• 1:41:05
  Speaker 2: and becoming the advocates and the micro investors and the
• 1:41:08
  Speaker 2: people that really helped push the product, and then we
• 1:41:10
  Speaker 2: raise the traditional round right after that. So it's called
• 1:41:13
  Speaker 2: social seed.
• 1:41:14
  Speaker 3: There you have it, ladies, and gentlemen, how can how
• 1:41:16
  Speaker 3: can they follow you? Social media handles and all of that.
• 1:41:19
  Speaker 2: Yeah, I am spectacular, man, I am spectacular. Make sure
• 1:41:25
  Speaker 2: you guys check out I Am Spectacular on Instagram, on Twitter,
• 1:41:30
  Speaker 2: on Facebook, and at Spectacular on Clubhouse Love, Clubhouse.
• 1:41:36
  Speaker 5: Chair another another clubhouse.
• 1:41:38
  Speaker 3: You and Maddie J. Clubhouse man.
• 1:41:40
  Speaker 2: Let's say follow me on clubhouse, all of the on
• 1:41:44
  Speaker 2: Clubhouse and also text me seven A six six six
• 1:41:47
  Speaker 2: one twelve twenty four. All right, seven A six six
• 1:41:51
  Speaker 2: six one twelve twenty four, hit me up.
• 1:41:54
  Speaker 3: Do you have it Troy housekeeping items?
• 1:41:56
  Speaker 6: Yeah?
• 1:41:57
  Speaker 4: Yeah, shout everybody on Patreon dot com. Y'all know that's
• 1:41:59
  Speaker 4: how proud to pay program. Our Tier five members. You
• 1:42:01
  Speaker 4: have access to EYL University, the number one school for business,
• 1:42:05
  Speaker 4: finance and anything in the entrepreneurial world.
• 1:42:07
  Speaker 5: So shout to order earners. That's part of that.
• 1:42:10
  Speaker 4: And shout out to everybody that has been supporting our
• 1:42:12
  Speaker 4: merch and everybody that's been supporting EYL network. EYL Network
• 1:42:16
  Speaker 4: is going to be is going to be the biggest
• 1:42:18
  Speaker 4: network in the game, right, So shout everybody that's been
• 1:42:21
  Speaker 4: supporting market Mondays.
• 1:42:22
  Speaker 5: That's our first show.
• 1:42:23
  Speaker 4: We have the Social Proof podcast with Dave Shan's and
• 1:42:26
  Speaker 4: now we have inside the vubal ashcast, so make sure
• 1:42:29
  Speaker 4: that y'all check those out, like subscribe, leaf comments Ben
• 1:42:33
  Speaker 4: it's sound for somebody to be number one, and why
• 1:42:35
  Speaker 4: why not us right built for the people, by the people,
• 1:42:38
  Speaker 4: and so shout. Everybody's is supporting that, and everybody is
• 1:42:40
  Speaker 4: supporting the merch. Obviously you know that. We thank you
• 1:42:44
  Speaker 4: plenty of times before, but I'm gonna thank you again
• 1:42:47
  Speaker 4: for being extremely patient with us during this process. Like
• 1:42:50
  Speaker 4: we said, every order will be fulfilled, so we greatly
• 1:42:53
  Speaker 4: appreciate that.
• 1:42:54
  Speaker 3: Yeah, yeah, for sure.
• 1:42:55
  Speaker 6: Man.
• 1:42:55
  Speaker 3: Nice nice watch.
• 1:42:56
  Speaker 5: By the way, there's a medal at.
• 1:43:03
  Speaker 3: Yes. Thank you guys for rocking with us. We'll see
• 1:43:05
  Speaker 3: you next week.
• 1:43:06
  Speaker 6: Peace, peace, My graduates from my school being forced backdrop
• 1:43:13
  Speaker 6: bag drop mic drop, backdrop b.
• 1:43:17
  Speaker 5: Drop behind the delivery trucks that keep your life stocked.
• 1:43:30
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• 1:43:33
  Speaker 4: People bringing a new offshore production platform online. People making
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  Speaker 4: agricultural waste.
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