Arie Polycarpou - Managing digital analytics and AB testing at a major consumer facing business
Some of what Arie covers:
The rising importance of AB testing
Measuring the impact of localization
AB testing relationship with product management
Archive testing recommendations as a knowledge repository
Meet: Arie Polycarpou is the Manager of Digital Analytics and A/B Testing at Total Wine & More. He was raised in the Midwest and attended Indiana University Kelley School of Business with Majors in Marketing and Entrepreneurship, but was always interested in a career in business insights. He has worked in Digital Analytics and A/B Testing for the last 5+ years with experience in major B2C…
The skinny
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