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Episode 64: Optimizing LinkedIn Ads for B2B
In this episode of At the Forefront, Account Manager Lindsey Patterson is joined by AJ Wilcox, Founder of B2Linked, to discuss all things LinkedIn Ads for B2B firms. Lindsey and AJ discuss key tactics for targeting a niche audience, the best metrics for measuring success and some emerging trends in LinkedIn Ads.
The skinny
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