Competing at Machine Speed: Roald van Wyk and Joan Smith on Commerce in the Agentic Era
Big consumer brands were built like cruise ships: huge, powerful, and slow to turn. Today the market moves faster than most of them can compete in. In Competing at Machine Speed: How the Agentic Era Enables Commerce to Become the Central Nervous System of the Modern Enterprise, Roald van Wyk and Joan Smith, alongside co-author Jared Zoghby, lay out a blueprint for how large companies can keep up.
In this episode of Author Hour, Roald and Joan explain why one missing word can put a food brand on the pet food shelf, why shoppers now come in two kinds (human and agentic), and why a mid-sized…
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