Latest / Stronger Business Together
E27 Find Early Leads Fast with Al Keck
In this episode, host Granger Forson sits down with Al Keck, an e-commerce growth specialist with 26 years of digital experience who successfully exited his previous agency after 21 years of operation. Al walks through his extensive history—from building Cotswold Outdoor's initial e-commerce infrastructure during the 2000 dot-com era to driving early growth for brands like Rapha and Reader's Digest. They unpack why Return on Ad Spend (ROAS) is becoming a "dead metric," how to calculate the vital relationship between Customer Acquisition Cost (CAC) and Lifetime Value (LTV), and explore how…
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