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Ryan Bridge: Labour lost the country's trust, can they get it back?
Politics is largely about trust.
When you break it down to its most simple terms, it's about trust.
If you see a bloke or a woman on the telly trying to get your vote, you try and work out what sort of person they are? Do they think like me? Are they smart? Are they thick? Can I trust that they'll make a good decision at an important time?
It's a magic thing that takes a lifetime to earn in a second to plunder.
And so as the Labour Party faithful filed in for their annual conference gearing up for another year and then probably another term in opposition, voters won't be thinking about…
The skinny
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