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Defy Organizational Gravity with Synthetic Personas - with Dr. Matt Wilkinson
What happens to a customer's words between the research readout and the campaign launch? Usually they survive in meaning and die in language. Every review cycle sands off a little more of the emotion that made the insight worth having, until the market no longer recognizes itself in what comes back.
In this episode of The Trending Communicator, Dan Nestle welcomes back Dr. Matt Wilkinson, founder and CEO of Strivenn and author of The Buyer in the Loop. Matt's answer is the grounded synthetic customer: an AI representation built from a company's own interviews, CRM data, sales transcripts, and…
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