Ep. 221: Brewing on Higher Ground: Kevin and Stacie Herrell
This episode features a conversation with Kevin and Stacie Herrell, the husband-and-wife team behind Higher Ground Coffee Company and Vantage Coffee Roasters. They share how a love of great coffee turned into a nearly 20-year journey of building a specialty coffee business in Union City and Martin. The Herrells reflect on the challenges and rewards of running a hometown business, the importance of local partnerships, and how coffee shops have become gathering places that help strengthen a community. From learning the craft of roasting quality beans to adapting to changing tastes and trends…
The skinny
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