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Agency Month w/Fallon Anderson of Tailfin - Just Shoot It 531
Fallon Anderson, Creative Director at Tailfin agency https://tailfin.com/ talks about making a Super Bowl commercial and her method for elevating creative.
And Matt and Oren dive deep into her process, what she values, and how she chooses commercial directors to hire. And that spurs Fallon to disclose how hard the agency fights for the vision of the director and how she’s learned to prioritize which hill is worth dying on.
Oren points out that the major difference between the creative war with a studio, for the vision of your feature, and that with a client, for the vision of their…
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