🎧 Alix Earle didn’t just launch a brand—she built a game

Open Tabs · Mar 27, 2026 · 21m

This is a free preview of a paid episode. To hear more, visit mtdeco.substack.com

Happy Friday 👋

We’re back with this week’s episode of Open Tabs, our weekly Substack live where we talk about the internet news and cultural moments that have been taking up space in our brains and Google tabs.

Here’s what we covered this week:

* Alix Earle’s skincare launch is a masterclass in gamification [~0:30]. Alix Earle announced her new skincare lin…