Latest / Skin Anarchy / E.415: NYFW Fashion Friday Featuring moon d’elle shoeware

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E.415: NYFW Fashion Friday Featuring moon d’elle shoeware · Skin Anarchy

• 0:01
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• 0:25
  SPEAKER_00: Tap the banner or visit this episode's page to learn more.
• 0:48
  SPEAKER_01: I have been dying to bring this to all of you for a long time.
• 0:52
  SPEAKER_01: And since yesterday was the start of 2023's New York Fashion Week, I thought this was the ideal time to start the series called Fashion Fridays.
• 1:01
  SPEAKER_01: So without further ado, I want to introduce you guys to the founders of this beautiful, fully made in Italy uh shoeline that I have been obsessed with since I saw them, Moonda L.
• 1:12
  SPEAKER_01: And the founders are Tabisa and Chandra.
• 1:14
  SPEAKER_01: Welcome to the show, guys.
• 1:15
  SPEAKER_01: I'm so honored to be hosting you, and thank you so much for giving me the opportunity to launch our brand new series with your feature.
• 1:22
  SPEAKER_03: Thank you.
• 1:23
  SPEAKER_03: It's so nice to be so nice to be here.
• 1:25
  SPEAKER_03: Thank you so much for having us on the show, Ek.
• 1:27
  SPEAKER_03: We're very excited.
• 1:28
  SPEAKER_03: Very, very excited.
• 1:29
  SPEAKER_01: Oh, I'm very excited.
• 1:30
  SPEAKER_01: I really am.
• 1:30
  SPEAKER_01: I can't wait to dive in.
• 1:32
  SPEAKER_01: And um, you know, I really want to learn about you guys first before I ask all my crazy questions about, you know, like all the all the uh details around fashion.
• 1:39
  SPEAKER_01: But um maybe Tabisa, maybe you could get us started about um how the brand really came to be and like, you know, what the brand stands for.
• 1:47
  SPEAKER_01: Like what was your both of your visions like when you first embarked on this journey?
• 1:52
  SPEAKER_02: Sure.
• 1:52
  SPEAKER_02: So um we started Moondell has been our lifelong dream for for a very long time, um, even though we started sort of officially started uh the brand in the summer of 2019.
• 2:04
  SPEAKER_02: Um it's fashion is something that we've just always been uh not only surrounded by um from a very young age, but it's it's sort of it was our lifestyle basically.
• 2:15
  SPEAKER_03: We're sisters.
• 2:16
  SPEAKER_03: I think it's important to mention that.
• 2:18
  SPEAKER_03: Um so we grew up like with yeah, basically our our parents, our mom is from Milan, um, our father's from New York.
• 2:27
  SPEAKER_03: So both those cities obviously are very prevalent, they have um heavy fashion industries, and we're just kind of always surrounded and always been exposed to it.
• 2:36
  SPEAKER_03: Always been exposed, but we also grew up in other countries around the world as well.
• 2:39
  SPEAKER_03: Um, so it was interesting just picking up on the various, of course, first and foremost cultures, but also the the trends.
• 2:46
  SPEAKER_03: Um, so yeah, I love that.
• 2:48
  SPEAKER_01: No, I'm glad that you mentioned that, and that's really that's really cool.
• 2:51
  SPEAKER_01: I didn't know you guys were sisters, so that's really cool um to have that.
• 2:54
  SPEAKER_01: And I agree with you.
• 2:55
  SPEAKER_01: I think uh definitely growing up in like this multi-like in like an international background, I've always associated that with fashion.
• 3:02
  SPEAKER_01: So that makes sense to me.
• 3:04
  SPEAKER_03: Yeah, I think uh for us, I mean, because we it's not just that we have you know it Italian heritage or descent, we literally like we we currently live in Italy as well, um, but we've spent an equal amount of time in both the United States and Italy.
• 3:21
  SPEAKER_03: So both our cultures are very like ingrained um in us.
• 3:25
  SPEAKER_03: And basically, like we and they're both Milan and New York are such international cities, and there's actually a lot of parallels between both.
• 3:33
  SPEAKER_03: Um and so I think you're always kind of you you're always kind of the odd one out when you're in in one place in that you don't always you you can't like you know just fit exactly into a box.
• 3:47
  SPEAKER_03: And so that's very exciting because it kind of makes you also there's always like a uniqueness, and we kind of wanted to embrace this uniqueness and really um have it transpire in our brand.
• 4:00
  SPEAKER_03: Um, and hopefully, uh, you know, we would love uh through our brand and and our our designs to inspire um you know other people to do the same as well.
• 4:11
  SPEAKER_01: Absolutely.
• 4:12
  SPEAKER_01: No, I think that's a beautiful that's that's really a you know very beautifully said, you know, because I I think that with fashion for me as just a consumer, and you know, I'm from my background is science, you know.
• 4:24
  SPEAKER_01: So growing up, I wasn't very uh fashion forward, you could say.
• 4:28
  SPEAKER_01: I was very uh old lady-like with my clothing, and I I but I loved the fashion magazines, you know, I loved the I love reading about fashion, I loved seeing it, I loved um watching runaway shows, and I, you know, it was something for me that I always associated with um, I think like just a more like when you can really have a taste for really nice, like nicely crafted like clothing or anything that is in the realm of fashion, like it shows um precision.
• 4:56
  SPEAKER_01: And I really loved that aspect of it.
• 4:58
  SPEAKER_01: And so um I would love to learn about like, you know, for you guys, um, because you are um a shoe caroline, you know, you you guys are more focused on this like new, like I feel like this niche of fashion is very, very um, what do you call it, specific?
• 5:13
  SPEAKER_01: You know, the way that people look at shoes is not the same way that they look at clothing, right?
• 5:16
  SPEAKER_01: So it's like um it's like an accessory, but it's not most of the time, it can become a centerpiece of your whole outfit.
• 5:23
  SPEAKER_01: So I really would love for you guys to speak on that and like how that played a role in your um overall, like just design vision for the line.
• 5:31
  SPEAKER_01: You know, did you want your products to be um the centerpiece or did you want them to be more um, you know, complementary in everyday wear?
• 5:39
  SPEAKER_02: Absolutely.
• 5:40
  SPEAKER_02: I think that's a wonderful question for us and for our brand and everything we've tried to achieve because we create our shoes with the idea that they should be the centerpiece of an outfit.
• 5:51
  SPEAKER_02: Um, they are sometimes colorful, sometimes they're they're pretty elaborate in in terms of design and materials.
• 5:57
  SPEAKER_02: Um, so we we love for them to sort of be the focus of the outfit.
• 6:01
  SPEAKER_02: And I think that a lot of times people are focused on the clothes, but shoes are so important.
• 6:06
  SPEAKER_02: They're what carry you through the day.
• 6:08
  SPEAKER_02: Um, they have to be, they have to look uh aesthetically pretty, but they also have to be so comfortable, which has sort of been, as a consumer, a struggle for me and for Shonda over the past uh few years.
• 6:21
  SPEAKER_02: Even luxury brands sometimes that look beautiful can sometimes uh lose in in comfort.
• 6:26
  SPEAKER_02: So we're you know really excited to bring sort of this element as well to to the shoes.
• 6:33
  SPEAKER_03: And um, basically it's very important, like in our some of the elements that we that we use, um there's there's a lot of a kind of like a fusion, meaning that we we do pick materials that you know kind of stand out.
• 6:49
  SPEAKER_03: So you'll have maybe when I talk about fusion, like you might have a more classical design with a more modern looking material, so that you fuse those two styles so that you have something that is kind of maybe edgy and contemporary, but can also withstand the test of time because it's finding that like health, healthy balance.
• 7:09
  SPEAKER_03: Um, also something that could carry you from day to night.
• 7:12
  SPEAKER_03: Um, that way, you know, we think about the um professional, the businesswoman that maybe is at the office and then goes out for dinner or happy hour or whatever else, meeting with clients and they don't have time necessarily.
• 7:26
  SPEAKER_02: They don't have to change their shoes to look great and just I mean, Sandra and I are city girls, and you know, we had um our office jobs a few years ago, and I would have to go home and change my shoes before going to happy hour.
• 7:38
  SPEAKER_02: And I don't think that it took time.
• 7:40
  SPEAKER_03: And and I think if we could avoid that issue, we always optimizing how to like optimize and just make be very efficient, yeah, and not you know, waste time that doesn't need to be wasted.
• 7:50
  SPEAKER_03: And I I also I think that um you know it's it's really in it's important to mention that um some of the so in terms of like when I say that you know the materials are unusual, we kind of get inspiration from our surroundings, whether that be traveling or other places um that we've lived in.
• 8:13
  SPEAKER_03: And Tabitha talked about something very important, the fact that it has to be aesthetically pleasing, but also comfortable.
• 8:20
  SPEAKER_03: We don't think people should suffer in their shoes.
• 8:24
  SPEAKER_03: Yeah.
• 8:26
  SPEAKER_03: They can be beautiful and you can and they and we our hope is that people feel confident wearing them.
• 8:32
  SPEAKER_03: Um, or you know, that like you really own it, because I think that's what really makes a piece stand out is is how you wear it.
• 8:40
  SPEAKER_03: Um and it was very important for us that although, like, yeah, keeping that beauty and that high quality, but also having something that, you know, your feet aren't going to be in pain at the end.
• 8:55
  SPEAKER_03: I've been disappointed.
• 8:56
  SPEAKER_03: That's a priority for us.
• 8:57
  SPEAKER_02: Over the past few years, that I've been waiting maybe to purchase a dream shoe, would I consider it a dream shoe?
• 9:03
  SPEAKER_02: And then I I bought it and I would wear it for two hours, and then it sat in my closet forever.
• 9:07
  SPEAKER_02: And that's the opposite of what we want our shoes to be.
• 9:09
  SPEAKER_02: We want them to be extremely wearable, we want them to be shoes that can be used, like Chandra said before, over time.
• 9:15
  SPEAKER_02: We want longevity, we want people to invest in a piece that through the years they can still use.
• 9:20
  SPEAKER_03: And also we uh it on our so let's say one of uh one of our mottos, which is you know all over our social media and website is live in the memento.
• 9:31
  SPEAKER_03: Obviously, like live in the moment, right?
• 9:33
  SPEAKER_03: We use the Italian word momento.
• 9:35
  SPEAKER_03: Um, and because we really want to encourage people to be in the moment.
• 9:40
  SPEAKER_03: I think sometimes we it's people are very like goal-oriented nowadays, and that's great.
• 9:46
  SPEAKER_03: And so you think about the future, or sometimes you think about the past and what was, and that's that's fine.
• 9:52
  SPEAKER_03: But sometimes we forget to enjoy the journey of the of the present.
• 9:56
  SPEAKER_03: Um, and I think our idea is enjoy that moment when you're wearing the shoes, you know, really, really own it and and you know, let the let it let the journey be made easier.
• 10:08
  SPEAKER_03: Um absolutely no.
• 10:10
  SPEAKER_01: I think I think that that is that is such an important point that you're making.
• 10:14
  SPEAKER_01: I'm sorry, I didn't mean to interrupt you, but I love what you said because I really believe, like, you know, the one of the biggest reasons I wanted to expand into fashion as a category and series that we really talk about here on Skunker Anarchy was because I always felt that fashion was this way to really kind of um, you know, take yourself on this self-exploration, right?
• 10:36
  SPEAKER_01: Of this idea of what do I like?
• 10:38
  SPEAKER_01: You know, is it comfort?
• 10:39
  SPEAKER_01: Is it chic?
• 10:40
  SPEAKER_01: Is it what is it?
• 10:41
  SPEAKER_01: And then also to learn through those tiles about who you are as a person.
• 10:45
  SPEAKER_01: You know, I know that in the generation of millennials, it played a huge role in who we became as just our personalities.
• 10:52
  SPEAKER_01: You know, I remember growing up and seeing people, you know, and even now I think it still stands where people are talking about, you know, like what they like, or you see somebody wearing something and that tells you a little bit about them.
• 11:02
  SPEAKER_01: Like as in, you know, my point is fashion is a staple of your personality.
• 11:06
  SPEAKER_01: You know, it's like a stamp that shows who you are.
• 11:09
  SPEAKER_01: And I think that fashion brands, um, for many, many years, just to speak to you both of your points, is that they haven't really focused on the comfort because I think this idea of like making sure that we're making a statement about personality, about uniqueness, individuality, it's been so on the forefront of like, you know, high fashion that we've kind of lost this um really, really key uh, you know, aspect, which was always there.
• 11:35
  SPEAKER_01: You know, if you look back into the 1800s, you look back into time, you see people used to have the same pair of shoes that they would take to the, you know, the cobbler and then have them redo them.
• 11:45
  SPEAKER_01: You know what I mean?
• 11:46
  SPEAKER_01: That kind of thing.
• 11:47
  SPEAKER_01: It was about comfort.
• 11:48
  SPEAKER_01: It was about, you know, there were a few staple items in their wardrobe that they really, really loved.
• 11:53
  SPEAKER_01: And that, you know, not only were they things that they wore every day, but they were part of the personality.
• 11:58
  SPEAKER_01: So this this duality was present, you know what I mean?
• 12:01
  SPEAKER_01: Always in fashion when I look at it.
• 12:03
  SPEAKER_01: And I love that you guys like to see that in your brand.
• 12:06
  SPEAKER_01: Um, when you were talking about how you didn't want to make another shoeline that was just not comfortable, you know, that you would just put in your closet.
• 12:14
  SPEAKER_01: Because that's not, in my opinion, as a consumer, I'm not gonna lie, to me, that's not good, like any kind of product.
• 12:21
  SPEAKER_01: No product should be like that, whether it's fashion or not.
• 12:23
  SPEAKER_01: You know, I you should be able to, you should want to use it time and time again.
• 12:27
  SPEAKER_01: And that, you know, like usability and that practicality of it is actually something that's I think a bigger craft sometimes than even like design, because that's very hard to achieve, you know, when you can make something comfortable for somebody.
• 12:42
  SPEAKER_02: Absolutely.
• 12:43
  SPEAKER_02: I couldn't agree.
• 12:44
  SPEAKER_02: I couldn't agree with you more.
• 12:45
  SPEAKER_02: I think you're right, it's always been uh that way people would buy a few good quality pieces, quality over quantity, yeah.
• 12:53
  SPEAKER_02: Yeah, um, and they would just like you said, go and repair them because they love them so much.
• 12:58
  SPEAKER_02: And it was hard to to switch and find a replacement for that.
• 13:01
  SPEAKER_02: And I definitely think that that's uh, you know, what what we would love to hear if down the years down the road a customer came and told us that, you know, okay, now after years and years of wearing your shoes, I need to buy a new pair, we would be thrilled because I mean they wore them, use them, love them.
• 13:19
  SPEAKER_02: And I'm also a very visual person.
• 13:21
  SPEAKER_02: So I um I personally associate uh certain events of my life with with the shoes or the outfits I was wearing at the time.
• 13:29
  SPEAKER_02: And I also hope that our shoes are able to do to do to do that to accompany someone in in a specific moment in their life or in a beautiful, like um a happy memory, sort of like how people use music and specific songs.
• 13:41
  SPEAKER_02: Um, tie them back to a certain memory or to a to an experience that they remember.
• 13:46
  SPEAKER_02: I hope our shoes can do that for for our for people as well.
• 13:50
  SPEAKER_01: I love that.
• 13:51
  SPEAKER_01: And I love that you said that, Tavita, because honestly, here's the thing like I really believe that, like, you know, I'm not gonna lie, I'm just gonna share the small story because I think this is so relevant to like this conversation in terms of longevity of what we're purchasing, especially when it comes to like, for example, shoes, because they are such an integral part of our daily life, right?
• 14:11
  SPEAKER_01: It's this idea and the story is really about my father.
• 14:14
  SPEAKER_01: Um, my dad grew up in rural India and he used to tell me this story growing up.
• 14:18
  SPEAKER_01: And I always loved it when he told me the story because it was so interesting to me that he did this.
• 14:23
  SPEAKER_01: In rural India, as a lot of people might know, you know, through documentaries, whatever, they don't have a lot of money, right?
• 14:29
  SPEAKER_01: So they buy like one piece of clothing when they turn like into a teenager.
• 14:32
  SPEAKER_01: So it's like a suit of some kind.
• 14:34
  SPEAKER_01: And what they do is as they grow and they go through the system and they go through different, you know, education levels.
• 14:40
  SPEAKER_01: So for him, he was, you know, always on scholarship, always on merit.
• 14:43
  SPEAKER_01: So he was moving from, you know, high school to college to graduate school, blah, blah, blah.
• 14:47
  SPEAKER_01: He said what he would do is go to his local tailor.
• 14:50
  SPEAKER_01: And what his tailor would do is take that same, you know, the same cut, right?
• 14:55
  SPEAKER_01: That looked good, it looked good on him.
• 14:57
  SPEAKER_01: That it was the cut.
• 14:58
  SPEAKER_01: And he would just add fabric to it and elongate it and make it, but the cut was still there the same way.
• 15:04
  SPEAKER_01: So it fit my father's body perfectly.
• 15:06
  SPEAKER_01: And he loved that suit, you know, because I would ask him, like, Dad, didn't you feel sad that you only had this one suit and you were, you know, and he was like, No, you know why?
• 15:13
  SPEAKER_01: Because that was the best fitting suit I've ever had in my life.
• 15:16
  SPEAKER_01: And I love how he used to tell me that story because it really showed me that to be somebody who feels good in what they're wearing, to be somebody who feels like I could go to a job interview wearing this.
• 15:30
  SPEAKER_01: I mean, he did it, you know what I mean?
• 15:32
  SPEAKER_01: And it was just a uh suit that he had elongated, but it was a great tailor that he had, you know what I mean?
• 15:38
  SPEAKER_01: So um, you know, it was it was a really cool story.
• 15:41
  SPEAKER_01: And so I I wanted to bring that forward because um that was one of my big questions for you was that when you so the crafting process of each of your products, right?
• 15:49
  SPEAKER_01: Each of your um the pieces in your collection, what is that like in terms of like, you know, um how you go about, you know, just starting the process, um, the design from the design to the actual creation of the boots or the shoes.
• 16:04
  SPEAKER_01: Um, what is that whole process like?
• 16:06
  SPEAKER_01: If you guys could kind of walk us through that journey.
• 16:09
  SPEAKER_02: Sure.
• 16:09
  SPEAKER_02: So it's uh it's a long process, but it's a very fun process.
• 16:13
  SPEAKER_02: Um, so the sort of it starts with our initial ideas.
• 16:18
  SPEAKER_02: Um, I'm usually the one who sketches, but I, Shandra and I have very long conversations about what you know kind of theme we want the collection to follow.
• 16:27
  SPEAKER_02: Um, we do also draw inspiration from our past collections, so there's always some fashionity, both in the design, but also in the materials.
• 16:35
  SPEAKER_02: We're very big about, you know, re-reutilizing certain materials.
• 16:38
  SPEAKER_02: So we come up with um all these ideas and we, you know, we keep the ones we like the best, or maybe we um archive some for future collections that we think might work better.
• 16:48
  SPEAKER_02: Um, we did start with boots, so we we did boots for uh our first collection, and then we did sandals as well as some um sort of spring summer boots for our second collection.
• 17:00
  SPEAKER_02: Um, and soon we will be introducing pums for our third collection.
• 17:03
  SPEAKER_02: So we're always trying to slowly diversify diversify in terms of the product we offer.
• 17:08
  SPEAKER_02: But um we start with our uh sketches, and then we have an amazing consulting group and they sort of um talk about the more technical aspects, right?
• 17:17
  SPEAKER_02: Technical aspects of the shoe because you can have the best design in the world, but if technically it won't work, it can be a problem.
• 17:25
  SPEAKER_03: Um and then practically also it won't work, you know, with the materials that we select, or just as it won't withstand withstand the test of time going back to give me give me an example of that, Chandra, if you could tell us like just like a quick example, just so the listeners know what you mean.
• 17:43
  SPEAKER_03: Like yeah, so for example, um especially with boots, there's a wheel wielding process.
• 17:51
  SPEAKER_03: I believe like I'm not sure what like a welding, yeah.
• 17:54
  SPEAKER_03: Well, yes, I apologize because I'm not sure.
• 17:56
  SPEAKER_03: No, it's okay, it's okay.
• 17:58
  SPEAKER_03: Sometimes things get lost in translation.
• 18:00
  SPEAKER_03: No, no problem, yeah.
• 18:02
  SPEAKER_03: But there's a welding process and certain materials um you know don't really work as well when basically crafting and uh making the shape of the the shoe.
• 18:16
  SPEAKER_03: So particularly like certain designs um have to be cut like a certain a certain way, right?
• 18:25
  SPEAKER_03: The materials have to be cut a certain way in order for the boot to basically reflect the design.
• 18:31
  SPEAKER_03: And that doesn't always translate well with all materials.
• 18:34
  SPEAKER_03: And so because we need something that's both functional and beautiful, like we will, you know, show up with our designs and say, okay, I don't know, we really like that shimmery material, um, for example.
• 18:47
  SPEAKER_03: And they might say, Yes, that you know, is a beautiful material, but it works better on a sandal, for instance, or you have a smaller amount of material, so um it can, you know, it's easier to like shape maybe on a strap, for example.
• 19:04
  SPEAKER_01: Okay, so is that the molding, the molding.
• 19:06
  SPEAKER_03: Yes, yes.
• 19:07
  SPEAKER_03: I don't know if I explained that, you know.
• 19:10
  SPEAKER_01: No, no, you did.
• 19:10
  SPEAKER_01: You did.
• 19:11
  SPEAKER_01: I was actually curious because like I was thinking about leather, that's what it made me think of.
• 19:15
  SPEAKER_01: Was like, okay, a certain type of leather because I've had that problem.
• 19:19
  SPEAKER_01: That's why I asked you that question.
• 19:20
  SPEAKER_01: Was because I've had that problem with other uh boots that I've had or like shoes I've had that are made of leather.
• 19:26
  SPEAKER_01: Um, and this is just a general statement that I I've always noticed that there's a difference in how it fits my foot.
• 19:33
  SPEAKER_01: You know what I mean?
• 19:34
  SPEAKER_01: Like in the way it like hugs your foot.
• 19:35
  SPEAKER_01: So like the shaping of it.
• 19:36
  SPEAKER_01: So that's that was actually more for me.
• 19:39
  SPEAKER_01: I wanted to understand what you meant more.
• 19:41
  SPEAKER_01: So that's really cool.
• 19:43
  SPEAKER_03: Well, yes, because it has to be, you know, cut depending on the shape of the boot, um, and also the type of leather.
• 19:49
  SPEAKER_03: Because for example, if you're looking at something like suede, and you know, Tabita, correct me um if I'm wrong, but something like suede, for example, will adapt more easily to it's definitely so softer, um, whereas something like you know, like uh less, less soft type of leather, a more traditional leather, um, might take a little bit longer to break into.
• 20:11
  SPEAKER_03: And yeah, so that's kind of these are all the these are all the things that we have to keep into consideration.
• 20:18
  SPEAKER_03: Um, and also the the process, because um these shoes aren't, you know, there's high um craftsmanship and artisanship that goes behind each pair.
• 20:29
  SPEAKER_03: They're all made in Italy.
• 20:30
  SPEAKER_03: Um, and especially our region has a long history.
• 20:35
  SPEAKER_03: Our Lombardia.
• 20:36
  SPEAKER_03: Lombardy region has a long history of making, particularly designer shoes.
• 20:41
  SPEAKER_03: Um, so a lot of the major, uh maybe I don't know if this is you know a well-known fact outside of Italy, but a lot of the big designer brands actually produce um in the Lombardy region uh the luxury shoes.
• 20:54
  SPEAKER_03: So they have a tradition of making luxury shoes.
• 20:56
  SPEAKER_03: So of course that also means making uh a less or lower number, I guess.
• 21:01
  SPEAKER_03: Like this is goes back to the whole quality versus quantity.
• 21:05
  SPEAKER_03: Um, but every the attention to detail is incredible.
• 21:10
  SPEAKER_03: Like every little bit matters, even if you're even just the choice of a simple accessory, whether it be a small stud or just hardware on a strap, for example, in the case of the sandals, everything every detail is you know painstakingly reviewed and just before it can go into production.
• 21:34
  SPEAKER_01: I mean, it's just beautiful though.
• 21:36
  SPEAKER_01: You're you're oh my gosh, the shoes for everyone listening, like right now, you have to go check out this line, like right now, because it's just so beautiful.
• 21:45
  SPEAKER_01: Like, uh, so for everyone listening, I just want to say it's moon d e l e dot com.
• 21:52
  SPEAKER_01: Moondell.
• 21:53
  SPEAKER_01: And just like as we're talking, follow along with looking at their products that they're yeah, your oh my gosh, your shoes are.
• 22:00
  SPEAKER_01: Absolutely stunning.
• 22:01
  SPEAKER_01: Like it's literally like like I said in the beginning of the episode, you know, you can either have a statement shoe or you can have a shoe that's a it's a versatile shoe, but very rarely do I see, you know, just from my perspective, shoes that can work as both.
• 22:14
  SPEAKER_01: And I feel like you guys have really nailed that.
• 22:17
  SPEAKER_01: You know, you've really come to a point where women who are like, for example, I think of like my own life and like, you know, uh day-to-day, we were talking about earlier day-to-night look, right?
• 22:27
  SPEAKER_01: But for me, it's always a day-to-day look, you know, because I'm always on call or doing something, you know, for work.
• 22:32
  SPEAKER_01: And so when I look at your um the pieces in the collection, uh different collections, I notice that there's one thing that is kind of um, it stays.
• 22:41
  SPEAKER_01: And what that is, is it it's the versatility of how many ways you can really style the shoes.
• 22:47
  SPEAKER_01: But then also if you're wearing like a dress, you're wearing something that's very flat or just a neutral color, they're the statement piece, they're the centerpiece.
• 22:54
  SPEAKER_01: You know, they can easily become that.
• 22:56
  SPEAKER_01: And it's so nice to see that for women that are maybe in this same demographic I feel like I fall into, which is where you're so busy all the time, but you don't want to compromise, right?
• 23:06
  SPEAKER_01: You nobody wants to wear grandma boots, you know.
• 23:08
  SPEAKER_01: Nobody I call them grandma boots.
• 23:11
  SPEAKER_01: No, I call them comorbids, honestly.
• 23:13
  SPEAKER_01: This is what everybody backs up at me because they're because I'm a doctor and I'm like, well, you look like you're wearing core morbid shoes there, man.
• 23:20
  SPEAKER_01: Because it's like you have, you know, you know, the special boots for people of diabetes and stuff.
• 23:25
  SPEAKER_01: I make fun of my friends.
• 23:26
  SPEAKER_01: I call I mean, I mean, I make fun of my colleagues, and you know, so you don't want to look like that.
• 23:31
  SPEAKER_01: You want to look nice.
• 23:32
  SPEAKER_01: And so I I think that your line for me as a consumer, that's where I love it, is that it's very high quality and it's very, very, you know, great for the professional woman, for somebody who is really looking for that next really great pair of shoes that you can rely on, but you can really rely on, like you can wear them out to like a nice nightclub or to a nice party or you know, wherever.
• 23:55
  SPEAKER_01: So I think that that what you've created, that's unique, you know, that's rare to find.
• 24:00
  SPEAKER_01: And there are a lot of, you know, fashion brands out there that are, like I said, doing the whole, oh my gosh, shock appeal.
• 24:07
  SPEAKER_01: You know, you know how for a long time that was the thing on the runway was the shock appeal thing, where how much can we shock the person looking at our design?
• 24:15
  SPEAKER_01: I never fell into that, you know.
• 24:17
  SPEAKER_01: I'm that consumer that never liked that.
• 24:19
  SPEAKER_01: I like things that are really easy on the eyes.
• 24:21
  SPEAKER_01: And I definitely think that Moondell is just, it's a beautiful, beautiful um, you know, set of collections.
• 24:27
  SPEAKER_01: So um, I just wanted to say that, you know, especially as people are looking at your website.
• 24:31
  SPEAKER_03: Thank you so much for that lovely feedback.
• 24:34
  SPEAKER_03: I um yeah, the the you know, the shocking look is you were mentioning, it's it does shock you at the moment on the runway.
• 24:40
  SPEAKER_03: Yeah, but it might work for the runway, but not so much for everyday.
• 24:43
  SPEAKER_03: No, yeah, everyday life.
• 24:45
  SPEAKER_03: I think I think it's important to mention that in with Mundal, we um we try not to necessarily follow trends and specific trends.
• 24:57
  SPEAKER_03: And what I mean by that is that you know, if there's a color that is really popular this year, and I know, for example, we see this a lot in Milan that if a color is popular one year, even with clothing, it's everywhere, and you won't find other colors.
• 25:12
  SPEAKER_02: So maybe if you want something green and yellow is the color of the season, you've got to go with yellow.
• 25:18
  SPEAKER_01: So you better like that color, otherwise learn how to wear yellow.
• 25:21
  SPEAKER_01: Yeah.
• 25:23
  SPEAKER_03: Otherwise, it can be you know a bit tricky.
• 25:25
  SPEAKER_03: But um, it's if for example, if a color is popular and we and we know that that's going to be the next big thing next season, we don't necessarily adhere to that unless it makes sense with our collection, with our, you know, with our brand identity and all of that.
• 25:43
  SPEAKER_03: And the same goes for the styles because we do want to make sure that it they can, you know, withstand the test of time, that it's not um, for example, I remember I think it was the last season, right?
• 25:54
  SPEAKER_03: That lime green was really, really, really big here.
• 25:57
  SPEAKER_03: Um, and we're talking in clothing now.
• 25:59
  SPEAKER_03: So it you know, that doesn't mean we're gonna start necessarily making lime green shoes for the for the next season if it doesn't make sense, you know, to us, or if we feel that then people won't get as much of a use um out of it.
• 26:14
  SPEAKER_01: So right, right.
• 26:16
  SPEAKER_01: No, I like that though, because you know, one thing I will say, you know, is that I think in America, um, one of the things I've noticed, um, you know, as I've gone abroad for many years and come back is this always strikes me, you know, when I come back is this idea that everyone here wants to feel like they are international, you know, Americans long for a feeling of having an international experience.
• 26:40
  SPEAKER_01: And it's that's I mean that with the most you know in the most loving way I can because that's curiosity, that's a desire to see more of the world.
• 26:49
  SPEAKER_01: So my question for you guys is um to really talk about this duality of just you know what we feel as Americans and also what I've noticed in your line, which is you mentioned, you know, you have this dual um background of you know uh Europe and North America, and um to be a US brand, but then made in Italy, like how has that been for you, you know, in terms of uh not only manufacturing your products and getting the word out there, but also appealing to consumers on both sides, you know, of the water?
• 27:19
  SPEAKER_03: Sure.
• 27:19
  SPEAKER_03: So um as of right now, because we are you know fairly fairly new, we do sell in only in the United States, yeah.
• 27:27
  SPEAKER_03: Although, you know, we really do hope to expand to Europe expand it to and Europe and hopefully other continents as well.
• 27:34
  SPEAKER_03: But um to answer your question, I think it's really important to listen, to listen to the consumer feedback, to understand that the US market is very unique in itself, um, and it doesn't, it may not have the same needs and demands as the European market.
• 27:53
  SPEAKER_03: For sure, it's quite different, not just with shoes or fashion, but in general with a lot of things, even with food, for example, right?
• 28:01
  SPEAKER_03: Um compared to the Italian market.
• 28:04
  SPEAKER_03: So for instance, um, if you just think about how big the United States is, right?
• 28:10
  SPEAKER_03: And just how how how large of a country and how the geography, how the temperature changes depending on where you are in the US a lot.
• 28:19
  SPEAKER_02: So for example, definitely warmer in the West Coast, yeah.
• 28:21
  SPEAKER_03: So someone maybe in California will have very different shoe needs than someone who is, I don't know, based in New York or the Midwest or something.
• 28:31
  SPEAKER_03: So we we try really to take um those things into consideration and offer enough of a variety that you know someone can uh the consumers can choose the best fit to meet their needs, right?
• 28:47
  SPEAKER_03: In terms of styles and and color options and all of that.
• 28:51
  SPEAKER_01: Right, right.
• 28:52
  SPEAKER_01: No, that makes sense.
• 28:53
  SPEAKER_01: And what about, you know, what about the um the idea of what the differences are between like, you know, I know that, you know, uh having traveled Europe all all of us here, you know, we've I've I've definitely seen it, you know, in my travels is that there is a I don't know, there's just a style in every single tiny country in Europe.
• 29:13
  SPEAKER_01: It's just it's there, you know, you see it in the people.
• 29:16
  SPEAKER_01: And in America, it's not like that.
• 29:17
  SPEAKER_01: Everyone's got their own style, but uh, it's really to the point that you were making earlier about how if there's someone's wearing a specific color or one specific color is in, that's the color that's in.
• 29:26
  SPEAKER_01: So there are differences that I've noticed even as an American consumer when I've visited Europe about how people consume fashion.
• 29:34
  SPEAKER_01: So, what has that been like for you?
• 29:36
  SPEAKER_01: Um, you know, being a US brand and selling in the US?
• 29:39
  SPEAKER_01: Because, you know, um, what if, you know, what if you have consumers in certain geographical areas that are not really um, you know, they're not with that style or they're not as responsive as other regions.
• 29:52
  SPEAKER_01: Like, how do you deal with that as a business?
• 29:53
  SPEAKER_01: That's my big question.
• 29:54
  SPEAKER_01: Because fashion is so, I mean, it can be so universal, but it can also be so hard to, I think, I would imagine, marketing it and stuff.
• 30:02
  SPEAKER_03: Yeah.
• 30:03
  SPEAKER_03: Um, well, of course, you know, it's not gonna be we we try to be as inclusive as possible.
• 30:10
  SPEAKER_03: Um, we're making our choices in terms of designs, colors, and whatnot.
• 30:14
  SPEAKER_03: However, we know that it's also impossible to be one size fits all when you are offering uh a luxury product just because um, you know, as we talked about before, it's not made on a huge scale, right?
• 30:27
  SPEAKER_03: It's not sure.
• 30:29
  SPEAKER_02: And I don't think that necessarily will ever cover any at all aspects, but it's more I think it's the important thing for us, and what we always want is to be very honest and open with our consumers.
• 30:41
  SPEAKER_02: Um, for example, we we got a question from uh a customer saying, like, can I wear the these boots in the snow?
• 30:49
  SPEAKER_02: No, you know, because they they're not snow boots and they won't, they're not made for that type of circumstance.
• 30:56
  SPEAKER_03: So that's not to say that we won't make snow boots.
• 30:58
  SPEAKER_03: Maybe we will make snow boots in some of the further collections, but we're very you know clear on the thing.
• 31:03
  SPEAKER_03: I think we about that.
• 31:04
  SPEAKER_02: For now, we're just very honest about, you know, and we try to give um indications on sort of how to take care of the boots, how to uh clean them, because even the cleaning process can can be tricky with certain materials.
• 31:16
  SPEAKER_02: Um care for them as well.
• 31:19
  SPEAKER_02: Yeah.
• 31:19
  SPEAKER_02: Yeah.
• 31:20
  SPEAKER_02: So I think the best we can do for now is just sort of um being very honest about how they should or quit can be worn, let's say.
• 31:29
  SPEAKER_02: Um, and obviously we don't recommend them first, for example, on a day that's very rainy.
• 31:34
  SPEAKER_02: I would not, you know, wear the the leather boots.
• 31:36
  SPEAKER_02: And that's true of I think any any leather product.
• 31:39
  SPEAKER_03: Any leather, yeah, yeah, that's true.
• 31:41
  SPEAKER_03: Yeah.
• 31:42
  SPEAKER_03: I think you're you're when you mentioned, you know, going to Europe and picking up, you you said something that is just oh my gosh, like it resonates so much with me, how every European country has its own little style.
• 31:54
  SPEAKER_03: Um like how in the so that's like a very specific market.
• 31:59
  SPEAKER_03: I mean, if I think, for example, of all the implicit fashion rules that there are in Italy.
• 32:05
  SPEAKER_03: And of course, if you go, I don't know, to Germany, they they don't have those kinds of um, let's say they have different uh approach to fashion, a completely different yeah, approach to very different.
• 32:16
  SPEAKER_01: Yeah, no, I know.
• 32:17
  SPEAKER_01: That that is it's there.
• 32:18
  SPEAKER_03: Yeah, I definitely but like in the it's it's it's such a you know, I think it's interesting because it's such um a like a diverse country, also as we said before, geographically weather, but also like in terms of people.
• 32:33
  SPEAKER_03: And I think it's it's really great that everyone has their own unique sense of style.
• 32:38
  SPEAKER_03: And I think that that's very interesting for us to to work with that.
• 32:43
  SPEAKER_03: Um, I I also think that the US consumer is a very savvy consumer because um especially very well informed, yes, and you know, a lot of a lot of US consumers have traveled not just to Europe but to other places as well.
• 32:59
  SPEAKER_03: Um, and they really appreciate the fine craftsmanship um and also the quality that comes with made in Italy.
• 33:06
  SPEAKER_03: So, you know, we're very appreciative of that, and we really try to to, as Tabitha said, be very authentic and live uh to that standard and bring that.
• 33:17
  SPEAKER_03: We want to bring that to the United States and have you know add a little bit of Milan flair to it since Yeah, no, I love that.
• 33:25
  SPEAKER_01: I love the way you said that too, because honestly, that's really what it's about is bringing European, like you know, that style, bring it to a country that's already such a melting pot, right?
• 33:37
  SPEAKER_01: I mean, we are truly a melting pot here in America, and I think one of my favorite things about the American consumer is that like I had mentioned before, we're very curious.
• 33:47
  SPEAKER_01: Yeah, we want to know what people in Copenhagen are wearing, right?
• 33:50
  SPEAKER_01: I mean, I always used to say this for me when it comes to like my graphic design.
• 33:55
  SPEAKER_01: I always say this, and the people might think I'm stupid for it, whatever.
• 33:58
  SPEAKER_01: I don't care.
• 33:58
  SPEAKER_01: I always say I like the style, the fashion style of Copenhagen.
• 34:02
  SPEAKER_01: Like if you look at high fashion in Denmark, you'll notice that everything is very muted.
• 34:08
  SPEAKER_01: The colors, the the lines, the silhouettes, it's a beautiful look.
• 34:13
  SPEAKER_01: And it's so, so like just it reminds me of just professional professionalism to the most umpteenth degree, you know?
• 34:21
  SPEAKER_01: And I love that style.
• 34:22
  SPEAKER_01: And I say that, you know, and I think that a lot of American consumers, they want to be able to understand European fashion to the point where they can use it in their daily conversations, you know, because it becomes a preference for them.
• 34:34
  SPEAKER_01: So that's why I think um I had really brought that up, Tongar, before, because I was like, you know, thinking, I'm like, you know, if you like, if you like Italy, if you like Italian style and fashion, then you know that.
• 34:46
  SPEAKER_01: And you can start seeing it in your choices, even if you are in the US and buying products.
• 34:50
  SPEAKER_01: You can start seeing that preference come out.
• 34:53
  SPEAKER_01: And so that's okay to do, you know, and and that's really why I think um I'm I'm touching this topic because I feel that with fashion, especially as a category, you know, mostly I'm talking about beauty here or skincare, but with fashion, people are very cautious, you know, because I feel like on a psychological level, the consumer feels it's making a statement, more so than something like picking up a beauty product or whatnot.
• 35:17
  SPEAKER_01: It's a more, it's a more um forward statement that you're making about who you are, what your personality is like, what you like, you know what I mean?
• 35:25
  SPEAKER_01: And um that has to be something that you develop with time.
• 35:30
  SPEAKER_01: And to do that, you need to be exposed to different cultures.
• 35:32
  SPEAKER_01: So that's really where I was coming from, where it's like, you know, and really what um adding to what you guys said was uh, you know, little flair of Milan, you know, I think we need a little flair of every country, every culture, you know, just so we can figure out where we, you know, where we fit.
• 35:46
  SPEAKER_01: And and that's so important, you know, because right now people, let's not be let's be honest, how many people really know where they fit, where they belong?
• 35:54
  SPEAKER_01: You know, that's why we have things like, you know, expression uh through art and through fashion, through design and all these things.
• 36:01
  SPEAKER_01: So I think it's it's a beautiful thing, uh, you know, when you can really find, even if it is uh, you know, uh something like footwear or something like a scarf that makes you feel like you're more beautiful that day or you feel more like yourself, that's worth it, you know.
• 36:16
  SPEAKER_01: So I I really love um I just I just love the whole idea, the philosophy of it all.
• 36:21
  SPEAKER_03: Absolutely.
• 36:22
  SPEAKER_03: It helps you really, you know, embrace the day with confidence.
• 36:25
  SPEAKER_03: And I think one thing that is worth uh mentioning when we so we are an e-commerce uh brand, an e-commerce startup, and our whole idea was wouldn't it be awesome if we could bring Milan to people's doorstep?
• 36:40
  SPEAKER_03: You know, whether you've had an opportunity to you know visit it or not, whether you like Milan fashion or not, but you because that's very subjective, but we would love to at least give people the opportunity to be able to bring Milan to their doorsteps with a click.
• 36:56
  SPEAKER_03: And that was kind of the idea.
• 36:58
  SPEAKER_03: Um, and uh one thing that I think is worth mentioning about Italian fashion is that what really makes the let's say, like as you said, every country has their their thing.
• 37:09
  SPEAKER_03: Um, but I think with in Italy there's a huge attention, like it's the attention to detail, right?
• 37:16
  SPEAKER_02: So everything is very precise.
• 37:18
  SPEAKER_03: So you might have, I don't know, a totally simple black dress, but then it's about putting the scarf, maybe, or a shawl or something that matches the shoe color that you're wearing.
• 37:30
  SPEAKER_03: Maybe the lace of the or just the lace of, or even just like a little um belt that matches the color of the shoe, and every and all of a sudden that simple black dress comes to life.
• 37:42
  SPEAKER_03: And I and it has a different, it just exudes a different energy.
• 37:46
  SPEAKER_02: I completely agree with you.
• 37:48
  SPEAKER_02: It's sort of these little, like even little details that um let people express their personality.
• 37:53
  SPEAKER_02: And I have to say, one of the most satisfying things for us since we've started Moondell is seeing our customers wear the shoes, style the shoes, because obviously we know we know our shoes, we test samples for weeks before we put them into production to make sure they're comfortable and you can wear them everywhere.
• 38:10
  SPEAKER_02: But when you see them on other people, that for us is sort of you know our happy moment.
• 38:17
  SPEAKER_02: We love seeing other people wear our shoes.
• 38:19
  SPEAKER_03: We just feel satisfied.
• 38:21
  SPEAKER_03: And just it just it's the same shoe, but it looks it's it's confidence, you know.
• 38:26
  SPEAKER_01: You're selling.
• 38:26
  SPEAKER_01: Here's the thing I always I always like to like think of it like this is like you know, I'm one of those consumers that will invest in a more luxurious, in the sense of more expensive shoe, more thought out shoe than the person who won't, you know, because I really believe that qual that there's nothing bigger than quality, you know what I mean?
• 38:46
  SPEAKER_01: Like there's nothing more important.
• 38:48
  SPEAKER_01: And I really think that um, you know, when you can really say this is a product or this is something that really I love this, you know, and you can recommend it to somebody else.
• 38:57
  SPEAKER_01: To me, that's old school consumerism.
• 39:00
  SPEAKER_01: That's the heart of shopping, the heart of sharing things that you love with people.
• 39:04
  SPEAKER_01: And it's all, you know, uh and the reason I'm saying all that is it's all tied in to that consumer experience with more luxury goods.
• 39:11
  SPEAKER_01: And you know, I've people have asked me before, you know, Ecta, what do you think about luxury?
• 39:15
  SPEAKER_01: And I think, you know, there's definitely a reason for it.
• 39:18
  SPEAKER_01: There's a reason.
• 39:19
  SPEAKER_01: And I think that reason is the details, as um you guys were saying earlier, was this deep this attention to detail and this attention to really like what matters to consumers.
• 39:30
  SPEAKER_01: They might even not know matters, right?
• 39:32
  SPEAKER_01: It's like that's the extra that you're getting when you're rat really investing in the products that um you use on the daily, you know.
• 39:39
  SPEAKER_01: So I I really am a huge fan of the fact that you guys, you know, have this col, you know, you you have collections that are narrow enough to where people can focus and find something they love, but they're also such versatile pieces and they're very easy to incorporate into your daily life.
• 39:57
  SPEAKER_01: I really, really love the brand.
• 39:59
  SPEAKER_01: So, you know, huge hats off to you guys.
• 40:01
  SPEAKER_01: And I've had such a wonderful time just chatting with you.
• 40:04
  SPEAKER_01: I think fashion is beautiful.
• 40:05
  SPEAKER_01: One last question that I do want to ask you guys this, and it's actually something that's very important to me because I'm a tall girl.
• 40:12
  SPEAKER_01: Okay.
• 40:13
  SPEAKER_01: I come from a family of tall people, and we're all like size uh 10 and a half, 11.
• 40:20
  SPEAKER_01: My mother has a smallest shoe size.
• 40:22
  SPEAKER_01: She's like a size seven or eight.
• 40:23
  SPEAKER_01: We all hate her.
• 40:24
  SPEAKER_01: So um, um, so you know, being that person in the US, when it came to shoes, I had a really hard time finding shoes.
• 40:34
  SPEAKER_01: Like it was a huge problem.
• 40:36
  SPEAKER_01: But one thing I noticed was Europe was different.
• 40:39
  SPEAKER_01: You could find it in Europe.
• 40:40
  SPEAKER_01: So I want to get you guys' opinion about that, like shoe size.
• 40:44
  SPEAKER_01: Like, what are some things you've noticed?
• 40:46
  SPEAKER_01: Um what were some things you considered when you were crafting your brand, you know, in terms of like just a larger shoe size for women that are taller?
• 40:55
  SPEAKER_02: It's very interesting.
• 40:56
  SPEAKER_02: That's a very good question.
• 40:57
  SPEAKER_03: Yeah, that's that's very interesting that you that you mentioned this because this is a long conversation that we've had over and over again.
• 41:06
  SPEAKER_03: Um because there is, you know, you're you're not the the first to to to you know mention the sizing.
• 41:13
  SPEAKER_03: And I think we have to keep in mind that um gener, especially like the newer generations, even in um countries like like Italy, where maybe it was harder to find tall the average height was now it's definitely different.
• 41:31
  SPEAKER_03: So the average shoe size is much larger than what than what it used to be, I don't know, 20, 30 years ago.
• 41:39
  SPEAKER_03: Um, and so when we produce shoes, we actually take into account the average size of the country that we're producing for.
• 41:48
  SPEAKER_03: And we try to then um which is the US, yeah, which is in the US, yes.
• 41:53
  SPEAKER_03: So we basically like then try to offer as we can we can go as high or as low um as possible, right?
• 42:03
  SPEAKER_03: And for the production process, meaning um that I've the same.
• 42:08
  SPEAKER_03: So I've heard not just about the I don't want to say complaint, but basically having a hard time finding larger shoes.
• 42:15
  SPEAKER_03: But I've also heard people have the opposite, yeah, have a hard time finding size 35, for example.
• 42:21
  SPEAKER_03: 45 and a half, or yeah, because so few people um nowadays have on on it's not the average size, right?
• 42:27
  SPEAKER_03: So um, yeah, so we try to be mindful and produce more like more of the average size.
• 42:35
  SPEAKER_03: We go to a 42, yes, which is about a 12.
• 42:40
  SPEAKER_03: Yeah, and you know, in the future, we do hope to expand both like on a on the larger scale and the smaller scale, too, because that's something that people um you know often often will ask us about.
• 42:55
  SPEAKER_03: Um, so yeah, and in terms of finding sizing in Europe, I think it really depends which country.
• 43:00
  SPEAKER_03: Um I think you know, definitely some of the um northern European countries, because the average height is like the average person is quite tall, um, you're more likely to find larger sizes than Italy, for example.
• 43:19
  SPEAKER_01: No, that's very true.
• 43:20
  SPEAKER_01: That's very that's actually a really good point.
• 43:22
  SPEAKER_01: Yeah.
• 43:23
  SPEAKER_02: I think it's a lot of design.
• 43:25
  SPEAKER_02: Try to, you know, for example, just this is generally something we don't do, but I know for a long time these very like long pointy shoes were fashionable, and we you know try to consider both sort of the shorter person wearing them and the taller person wearing them and how it would look so aesthetic, yeah.
• 43:42
  SPEAKER_02: We do take that into consideration when we when we design, but definitely I think that there's pros and cons for both.
• 43:48
  SPEAKER_03: Well, because honestly, I'm just gonna designing the pointy shoe, the point is in addition to whatever the length the length of the foot would be, right?
• 43:56
  SPEAKER_01: Yeah, if you're further elongating, yeah, exactly.
• 43:59
  SPEAKER_03: I mean it's
• 44:00
  SPEAKER_01: It's about owning it too.
• 44:02
  SPEAKER_01: I mean, I've seen a lot of women.
• 44:03
  SPEAKER_01: I think um, you know, I because I've here's the thing.
• 44:06
  SPEAKER_01: And the and one of this is one of the points I was actually really interested in also was, you know, I think when you have a a larger shoe like size in general, you time you kind of like gravitate more towards like a more blunted front, you know, like the the front end of the shoe.
• 44:22
  SPEAKER_01: Like you want it to be more blunted.
• 44:24
  SPEAKER_01: But I know what you're talking about.
• 44:25
  SPEAKER_01: When that pointy shoe trend came out, there were women of like all shoe sizes wearing it.
• 44:31
  SPEAKER_01: And I used to think to myself, I'm like, why are you forcing a look for yourself that's not it doesn't make sense, you know what I mean?
• 44:38
  SPEAKER_01: It for me, it just didn't look right, but at the same time, it's like owning your power, you know what I mean?
• 44:42
  SPEAKER_01: I guess I I guess you could call it that.
• 44:44
  SPEAKER_01: But it's like whatever you like.
• 44:46
  SPEAKER_01: But at the same time, I feel like there was so much pressure, you know what I mean?
• 44:49
  SPEAKER_01: It was like a trend, it was this thing, it was, you know, whatever.
• 44:52
  SPEAKER_01: But I I definitely noticed it too when everyone was doing that was this idea of like, let's just throw it out the window, like what we should think about when we have a specific shoe shoe size in terms of like what do we need?
• 45:04
  SPEAKER_01: You know, what do our shoes like, what should they be structured as?
• 45:08
  SPEAKER_01: You know what I mean?
• 45:08
  SPEAKER_01: To like fit the look that we want.
• 45:10
  SPEAKER_01: Um, it was more about how can I look like everybody else?
• 45:13
  SPEAKER_01: So I I remember, I remember that trend.
• 45:16
  SPEAKER_01: I do.
• 45:17
  SPEAKER_02: But I think you're you know, you hit the nail on the head when you said it is about owning it and being confident because, for example, like we, I can say I've seen very tall women wear very high heels and they and and other very tall women that don't want heels at all.
• 45:32
  SPEAKER_02: And it's so personal.
• 45:34
  SPEAKER_02: Like I've seen, you know, I've seen shorter women wear very tall heels and maybe sometimes struggle walking, or maybe they really know how to walk.
• 45:42
  SPEAKER_02: It's just so personal and subjective, and I think that's why we try to offer a variety even in terms of like not only heel heights, but heel types, like thicker, a little bit thinner.
• 45:51
  SPEAKER_02: It's it's it's what you said before.
• 45:53
  SPEAKER_02: It's just about sort of what you're comfortable with, what works for you, what you like, what looks good, what completes your outfit.
• 46:01
  SPEAKER_03: Also, I want to definitely, there's kind of, I guess, this notion out there that if you're younger, you go for taller heels, and if you're, you know, over a certain age, you don't.
• 46:12
  SPEAKER_03: So we, I mean, there's so many women here um that are like in their 80s that we've seen, like they just dressed.
• 46:21
  SPEAKER_03: Yeah, to buy bread or buy coffee, um, just have their little espresso, and they are dressed to the nines and they have and they own it, like they're in their 80s, and they're just they look like they're ready for Fifth Avenue.
• 46:35
  SPEAKER_03: I mean, I love that and they're wearing their heels, I'm always so impressed by that.
• 46:41
  SPEAKER_03: So, yeah, so I always think like, okay, it's just such an individual choice.
• 46:45
  SPEAKER_03: I and and you know, I've had conversations with one or two of these women, and they're like, Oh no, I can't wear flats.
• 46:51
  SPEAKER_03: You know, the time I wore flats, I actually, you know, treated or something.
• 46:56
  SPEAKER_03: Oh wow, personal, yeah.
• 46:58
  SPEAKER_03: So I I just I want to put that out there because I think sometimes that's a point.
• 47:02
  SPEAKER_03: Yeah, yeah, there's this notion that you know heels are only for for people that are under.
• 47:07
  SPEAKER_03: And I'm like, no, no, no.
• 47:08
  SPEAKER_03: I've seen you know 80-year-old women like you can really rocket in heels and and yeah, and they're just yeah, it's wonderful.
• 47:16
  SPEAKER_03: No, no, no.
• 47:16
  SPEAKER_01: I think that's beautiful.
• 47:17
  SPEAKER_01: I love that you mentioned that.
• 47:19
  SPEAKER_01: I love that you said that because honestly, not gonna lie, I really wish, like, you know, growing up, there was there was a lot of need for someone to say that because it was like in America, you know, people are I think kids are mean everywhere, right?
• 47:33
  SPEAKER_01: In high school and stuff, but like people were very like just I don't know, they were weird about that, like women who were tall and it used to blow my mind because it was like, you know, the runway models you guys, you know, look at are like six foot one, you know what I mean?
• 47:47
  SPEAKER_01: And they're wearing six-inch shields, like it's okay.
• 47:50
  SPEAKER_01: But and and I really think it comes down to again, you know, culture.
• 47:53
  SPEAKER_01: It's about being exposed to different cultures and showing, like, I really, you know, it's like this like if you show a human being that it's okay to be a certain way, they're gonna feel better.
• 48:03
  SPEAKER_01: You know what I mean?
• 48:03
  SPEAKER_01: It's like that that kind of that restriction comes off of them, and it's like, okay, I can do this.
• 48:09
  SPEAKER_01: This is okay, you know, to do.
• 48:11
  SPEAKER_01: I feel like that.
• 48:11
  SPEAKER_01: And I really feel like that with fashion because I think there's a lot of things that we all secretly want to do.
• 48:16
  SPEAKER_01: Like I know I had girlfriends in 2004 that were tall.
• 48:19
  SPEAKER_01: They wanted to wear the, you know, the tall heels, and they just didn't.
• 48:22
  SPEAKER_01: And I used to always be like, why don't you just wear it?
• 48:24
  SPEAKER_01: You know, you look fabulous.
• 48:26
  SPEAKER_01: You look great in it.
• 48:27
  SPEAKER_01: And they're like, no, I'm just too tall.
• 48:29
  SPEAKER_01: All the guys are not gonna like me.
• 48:30
  SPEAKER_01: And it was like this weird, you know, it's like this shift of culture, is what I'm saying.
• 48:34
  SPEAKER_01: It's like, you know, you're starting to see it now, and I love that.
• 48:37
  SPEAKER_01: And I love that, you know, brands like you guys are just really leading the way, and you're you're out there and you're saying to just embrace yourself and love yourself.
• 48:44
  SPEAKER_01: And I really love that about fashion.
• 48:46
  SPEAKER_01: That's why I wanted to start the series.
• 48:48
  SPEAKER_01: So I just want to say thank you so much, uh, Chandra and Tamita.
• 48:52
  SPEAKER_01: You guys are just the ideal first guest to launch the series, and I I couldn't be more honored that you um you came onto the show.
• 48:59
  SPEAKER_01: So thank you.
• 49:00
  SPEAKER_03: Thank you so much for having us on.
• 49:03
  SPEAKER_03: It was such a pleasure and it was a lovely conversation.
• 49:06
  SPEAKER_03: And you know, I I hope it's the first of many, many, many fashion.
• 49:10
  SPEAKER_01: Likewise, likewise, I would love to have you back both back on anytime at all.
• 49:15
  SPEAKER_01: And for everyone least listening, like I had mentioned earlier, the website where you can buy all of the gorgeous shoes, which I love all of them, by the way.
• 49:23
  SPEAKER_01: The boots are just stunning, like everything is stunning.
• 49:26
  SPEAKER_01: So to check them out, go to Moondell, so Moon M O O N D E L L E.
• 49:32
  SPEAKER_01: So double L E dot com and check out the whole website.
• 49:36
  SPEAKER_01: There's uh two different lines, I believe, right?
• 49:39
  SPEAKER_01: The Capri collection and the Venice collection, uh, two collections.
• 49:42
  SPEAKER_01: And so I I think that you know, some there's something for everybody here for sure.
• 49:46
  SPEAKER_01: And I'm excited, you know, to be launching the series, and hopefully there will be many more episodes to come.
• 49:52
  SPEAKER_01: And I hope you guys love it.
• 49:53
  SPEAKER_01: So definitely leave your comments, feedback, emails, etc.
• 49:57
  SPEAKER_01: And I will be back next time.
• 49:59
  SPEAKER_01: Thank you so much, guys.
• 50:00
  SPEAKER_01: It was such a pleasure.
• 50:02
  SPEAKER_03: Thank you.
• 50:05
  SPEAKER_01: Hey guys, so I hope you love that episode.
• 50:07
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• 50:12
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• 51:12
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