Latest / Solopreneur Sessions with Fexingo: One-Person Businesses, Freelancing, and Independent Work
How a Solopreneur Used a Waitlist to Build Hype Before Launch
In this episode of Solopreneur Sessions, Lucas and Luna explore the strategy of using a waitlist to generate demand before a product launch. They dive into the story of a solopreneur who collected 4,000 email sign-ups before building her course, using a simple landing page and a countdown timer. The discussion covers why scarcity and social proof work without a big budget, how to structure a waitlist for maximum conversion, and the right way to follow up without annoying subscribers. Lucas shares data on conversion rates from waitlist to purchase, and Luna pushes back on whether this strategy…
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