From 1.16 BillionReactive Logs A Day To Proactive Insight: Storio Group And Dynatrace
How do you protect millions in revenue during your busiest hour of the year when your entire business depends on digital performance? At Perform 2026, I caught up with Alex Hibbitt, Engineering Director responsible for the customer platform at Storio Group, to unpack what happens when observability moves from an engineering afterthought to a board-level priority. Storio Group was formed from the merger of Photobox and Albelli, bringing together multiple brands and five separate e-commerce platforms into one unified customer journey. That consolidation created opportunity, but it also exposed…
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