Latest / Scrappy but Successful [Consultant's Personalities When No One's Watching]
20. Scrappy by Design: How an Anthropologist Became the World's Innovation Storytelling Expert with Susan Linder
Susan Linder is not your typical consultant. A cultural anthropologist from the Bronx who hitchhiked through Central American war zones, trained as an AIDS epidemiologist, and stumbled into PR on a blind date, she has spent 30 years proving that the right story - told the right way - changes everything. Today she is the Founder and CEO of Innovation Storytellers and recognized as the world's leading expert on innovation storytelling.
Jack and Susan trace her path from answering her dad's tool-sales phone at eight years old to working in Thai brothels in the 1990s and eventually helping…
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