Latest / Daily Influence / 525. Tracking Influence: Small Business, Big Service with Michael Drelicharz
Transcript
- 0:10[SPEAKER_01]: Welcome to the daily influence where our mission is to deliver a daily dose of positive influence that can uplift you personally or be shared within your sphere of influence.
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- 0:40[SPEAKER_01]: Hey everybody, Brian Smith here with the item team series and your daily influence.
- 0:46[SPEAKER_01]: And today I'm not alpining.
- 0:48[SPEAKER_01]: I have an amazing guest and he has two areas of influence that we're going to talk about today.
- 0:57[SPEAKER_01]: And my guess is Michael Drellichard's and he
- 1:02[SPEAKER_01]: is the owner of precisely tracking, but even more influential, or maybe last more equally influential, however you want to look at it, he has a podcast called, I got a guy.
- 1:14[SPEAKER_01]: So I am going to split my questioning between those two and let you guys have some really fun positive influence that I Michael, thank you so much for joining me.
- 1:25[SPEAKER_00]: Brian, thank you for inviting me to your podcast.
- 1:27[SPEAKER_00]: Thank you for sharing it.
- 1:28[SPEAKER_01]: Yeah, I appreciate you being here and I really enjoyed reading about both of the areas of influence that you have.
- 1:37[SPEAKER_01]: For a couple of reasons, one is that I saw you've got some AI stuff going on with your GPS tracking, which a lot of people are interested in.
- 1:48[SPEAKER_01]: In the world that we live in and are consulting practice, we deal with fleet management and you provide a service that actually is amazingly beneficial to fleet managers.
- 1:59[SPEAKER_01]: you've found a way to kind of without interfering with humans and supporting humans in a great AI into something that can be very beneficial to anybody that has one to many vehicles on the road.
- 2:12[SPEAKER_01]: What I'd like to ask you first about precise fleet tracking is how is vehicle
- 2:19[SPEAKER_01]: fleet tracking being engaged now in the small business world because where I've come from, it's been a challenge and it's been cumbersome, it's been expensive, you get locked into contracts.
- 2:33[SPEAKER_01]: So can you explain the difference between what you've created for business people and how it's so beneficial and so important?
- 2:40[SPEAKER_00]: So my focus has been in the small business area.
- 2:46[SPEAKER_00]: I work with a lot of contractors
- 2:48[SPEAKER_00]: And we have found a few things to be evident across the board.
- 2:53[SPEAKER_00]: Number one is the larger providers, as you said, do require long-term commitments.
- 2:58[SPEAKER_00]: I'm somewhat upfront payments for multiple years of service, which gets really expensive, especially through small business, from a capital perspective.
- 3:07[SPEAKER_00]: And they don't service those smaller clients because they can't afford to.
- 3:11[SPEAKER_00]: They've overseas call centers, they have distributed workforces, and the small contractor that has five or six or ten trucks, they'll get the attention that they need in order to figure out the benefit out of the tracking.
- 3:27[SPEAKER_00]: So when I started precisely tracking solutions, which is coming up on seven years now, this fall.
- 3:35[SPEAKER_00]: I focused on a small business and I wanted to be different.
- 3:40[SPEAKER_00]: So we do a lot of things differently.
- 3:43[SPEAKER_00]: We don't require long-term contracts.
- 3:46[SPEAKER_00]: I am present with my clients face-to-face when we do installations.
- 3:50[SPEAKER_00]: I'm generally on site.
- 3:52[SPEAKER_00]: So I get to know the vehicles that the client has.
- 3:54[SPEAKER_00]: I get to know the client that we build a deeper relationship.
- 3:57[SPEAKER_00]: But because we don't have long-term contracts, the customer, they have the ability to cancel their service at any time.
- 4:07[SPEAKER_00]: And obviously, that poses a risk if you don't provide decent service.
- 4:12[SPEAKER_00]: So we go to the extreme of providing a lot of tremendous service, very, very hands-on, quick to respond to issues, and we want them to make the most out of their service and get the most out of the data that are capturing off your vehicle.
- 4:29[SPEAKER_00]: all the vehicles deliver a lot of information to the tracking units.
- 4:32[SPEAKER_00]: And generally speaking, all the tracking units are very, very similar.
- 4:35[SPEAKER_00]: There's different brands, but they capture pretty much the same information.
- 4:39[SPEAKER_00]: But it's what you do with that data that makes a difference.
- 4:42[SPEAKER_00]: And we're able to help small business owners get their arms around a very expensive component in their business.
- 4:49[SPEAKER_00]: These vehicles are expensive, a man or a pickup truck.
- 4:52[SPEAKER_00]: We have forty, fifty thousand dollars without a lot of bells and whistles.
- 4:55[SPEAKER_00]: Then you load inside of those trucks, forty or fifty thousand dollars worth of tools and equipment.
- 5:00[SPEAKER_00]: You're putting hundreds of dollars a week in fuel in these vehicles.
- 5:03[SPEAKER_00]: You're paying for insurance in these vehicles.
- 5:05[SPEAKER_00]: There are very expensive components in most of these businesses.
- 5:08[SPEAKER_00]: And so we use our technology and our data to help these business owners just
- 5:14[SPEAKER_00]: make it get a little bit more profit out of these squeeze a bit more profit out of their business because they know where the drivers are they can dispatch them more correctly they can coach them if they're driving recklessly which wears on the vehicle.
- 5:25[SPEAKER_00]: So there's a lot of benefits and so many smaller business owners needed what we offered.
- 5:31[SPEAKER_00]: And we've had tremendous growth over the years.
- 5:33[SPEAKER_00]: I'm very proud of what we didn't want to do.
- 5:36[SPEAKER_00]: We have very low trend.
- 5:37[SPEAKER_00]: We have some original customers that we've had for seven years now.
- 5:41[SPEAKER_00]: I'm really proud of what we've been able to deliver in the market with this philosophy.
- 5:48[SPEAKER_01]: Do you see the tech changing or has it changed much in those seven years and do you see it changing going forward?
- 5:56[SPEAKER_00]: It actually is a great question.
- 5:57[SPEAKER_00]: It has changed quite a bit.
- 6:00[SPEAKER_00]: A few years back, the dash cams really came into fruition.
- 6:04[SPEAKER_00]: Legally, we've been doing a lot of dash cams.
- 6:07[SPEAKER_00]: So when I first started, we were just installing standard tracking units.
- 6:11[SPEAKER_00]: Small little black boxes mounted under the dashboard or plugged in the OED port.
- 6:16[SPEAKER_00]: Capturing valuable information, but the dash cams were not on the market when I first started.
- 6:22[SPEAKER_00]: We've gotten to the point where dash cams are now pretty normal.
- 6:27[SPEAKER_00]: And now lately in the last six months, we've added a lot of multiple cameras, giving virtually a three hundred sixty degree view around vehicles.
- 6:35[SPEAKER_00]: So if that technology has changed a lot, that the costly of the equipment has come down.
- 6:39[SPEAKER_00]: That's that's a one one part of it.
- 6:42[SPEAKER_00]: But we've also had the need for business owners to have more visibility.
- 6:47[SPEAKER_00]: So it's really grown in that area.
- 6:50[SPEAKER_00]: The other area that's changed a lot just recently is a technology called BLE, Bluetooth Low Energy.
- 6:58[SPEAKER_00]: And Bluetooth Low Energy allows us to put a variety of sensors and modules that we can install wirelessly using Bluetooth.
- 7:08[SPEAKER_00]: that will sense different things.
- 7:11[SPEAKER_00]: Panic buttons, they could be a door sensor.
- 7:15[SPEAKER_00]: They could be remote cameras, a grote temperature sensors, locators.
- 7:20[SPEAKER_00]: So it is a wide range of use cases that are being developed.
- 7:24[SPEAKER_00]: And where we're coming across these almost daily, with in conversation with our prospects about how they're trying to locate something, either prospect who has a nursery
- 7:37[SPEAKER_00]: Probably two hundred and fifty acres and they have a number of bobcats with attachments that go on the end of a bobcat diggers and plows, et cetera.
- 7:45[SPEAKER_00]: And they lost a particular apparatus for their bobcat and they lost it in their field for two and a half years.
- 7:53[SPEAKER_00]: Oh wow.
- 7:54[SPEAKER_00]: And looked and looked and they couldn't have find it.
- 7:56[SPEAKER_00]: And they tripped over it one day and they realized, oh, here it is.
- 7:58[SPEAKER_00]: But they're all on.
- 7:59[SPEAKER_00]: They thought it was stolen.
- 8:01[SPEAKER_00]: So we are now developing a solution where we put these Bluetooth devices on all their equipment.
- 8:08[SPEAKER_00]: And there are inexpensive components.
- 8:11[SPEAKER_00]: We'll be putting them on their equipment.
- 8:13[SPEAKER_00]: They could drive up and down their field with a truck that has a sensor in it and they'll be able to find their equipment.
- 8:19[SPEAKER_00]: So little things, but their expensive
- 8:23[SPEAKER_00]: a piece of equipment, and most of the time, if they don't have multiples of these, so if they're missing it, they're impacting their business.
- 8:29[SPEAKER_00]: So that's kind of some of the changes that have been evolving, and I anticipate that a lot more change is coming in the years to come.
- 8:37[SPEAKER_01]: Did I read on your website?
- 8:39[SPEAKER_01]: And I think everybody should go to your website and we'll have you share that at the end and it'll also be in the description of the podcast today.
- 8:48[SPEAKER_01]: But did I read on your website that the software or the service can also help people to optimize route management, maybe based on driving behaviors and things like that within their areas?
- 9:02[SPEAKER_01]: Did I see that?
- 9:03[SPEAKER_00]: Yeah, we could use this software for coaching purposes if a driver is taking the long way around.
- 9:12[SPEAKER_00]: But also, we use that data to when customers are expecting a delivery and they're trying to understand where is my guy at, you can say, OK, whether in or out they're here.
- 9:24[SPEAKER_00]: But they could all do the operations team can also dictate the best and all's efficient route.
- 9:32[SPEAKER_00]: Our system will look at traffic because that varies throughout the day.
- 9:37[SPEAKER_00]: So they can certainly monitor traffic issues, road construction, all the information is integrated into the system.
- 9:43[SPEAKER_00]: So they have a lot of data at their fingertips.
- 9:46[SPEAKER_01]: That's very cool.
- 9:48[SPEAKER_01]: Yeah.
- 9:48[SPEAKER_01]: How do you see AI influencing this industry in the next, you know, six to eighteen months?
- 9:57[SPEAKER_00]: As an interesting animal, we are using it.
- 10:01[SPEAKER_00]: It's been used from a driver identification perspective.
- 10:05[SPEAKER_00]: So from a security standpoint, we also are utilizing some AI in the back end to help to help
- 10:16[SPEAKER_00]: eliminate some of the false positives.
- 10:18[SPEAKER_00]: So when we take the video footage, if the drivers wearing a black shirt and their seatbelt happens to be black, the system will likely say, not the drivers not wearing a seatbelt.
- 10:28[SPEAKER_00]: But with artificial intelligence, they can dig a little deeper and say, well, I actually can, you know, it's just, it wasn't immediately visible to the camera, but AI can go a little deeper and and remove that from an award that the management team gets.
- 10:43[SPEAKER_00]: So that way, because what it was happening, and we've seen this many times, there's a lot of ways to, or a lot of data points you can get notifications for.
- 10:54[SPEAKER_00]: If you, if you as the fleet manager or the operations manager or the owner get five hundred notifications in a day, you're going to ignore four hundred ninety nine of them.
- 11:06[SPEAKER_00]: Because you're on your business as well.
- 11:09[SPEAKER_00]: So so sometimes too much notification is a bad thing.
- 11:14[SPEAKER_00]: So using AI we can kind of sort and funnel that down to these are the critical ones.
- 11:21[SPEAKER_00]: These are the twelve you need to look at.
- 11:24[SPEAKER_00]: And that's a lot easier for a free manager to kind of evaluate that and make some headway with it.
- 11:31[SPEAKER_00]: And a lot of cases, it's a driver coaching.
- 11:34[SPEAKER_00]: Whether it's slow down or, you know, you shouldn't be texting and driving.
- 11:39[SPEAKER_00]: We have a policy about that one more infraction.
- 11:41[SPEAKER_00]: There's going to be a penalty.
- 11:42[SPEAKER_00]: I mean, there's a lot of things that you can do.
- 11:44[SPEAKER_00]: And by doing that, you put a safer fleet of vehicles and a safer set of drivers on the road.
- 11:52[SPEAKER_00]: You take care of the safety of those drivers.
- 11:54[SPEAKER_00]: And hopefully you have fewer instances where you don't have to pay the insurance deductibles, your insurance premiums don't go up, and maybe you can get a discount in your insurance.
- 12:02[SPEAKER_00]: There's a lot of benefits to it.
- 12:04[SPEAKER_00]: And so we have been folding, you know, AIs been folded into the background to help give that advantage to the management team.
- 12:13[SPEAKER_01]: I am involved in a number of AI initiatives and that is one that just sounds pretty amazing.
- 12:19[SPEAKER_01]: From just what you said about being able to streamline and compact data into understandable nuggets that actually mean something and filter out all of the false positives or false negatives or whatever it is, that is where
- 12:35[SPEAKER_01]: I would love to see AI continue to go because it enhances the human experience, not only from an understanding perspective, but from a coachability perspective, and then that takes us to a behavioral and influence perspective.
- 12:49[SPEAKER_01]: So I love that.
- 12:50[SPEAKER_01]: You know, I'm going to pivot us, but I'm going to tell everybody, as I pivot us, you have to listen to this next section because it will benefit your primary business.
- 13:00[SPEAKER_01]: Michael has this podcast
- 13:03[SPEAKER_01]: Well, I got a guy and I was just fascinated that he actually owns the trademark of that because as we were discussing prior to recording my goal, you just said, hey, I can't get it if I don't try and you found out it was available.
- 13:21[SPEAKER_01]: All right.
- 13:22[SPEAKER_01]: And what I love about this, everybody is Michael's ethos is everything we're about here at the i&team series.
- 13:30[SPEAKER_01]: Not just serving small business or midtermit size business, but treating people well, there's a quote out there that he has legendary customer service.
- 13:40[SPEAKER_01]: And when somebody adds that kind of adjective to a description, that means
- 13:46[SPEAKER_01]: It sounds like Michael's doing things that are exceptional to others and superior to others.
- 13:52[SPEAKER_01]: So Michael share with us how you came about, starting, I got a guy, what it's about and what your mission is with that podcast.
- 14:03[SPEAKER_00]: So I, I want to book the written by Bob Burrig called The Gogever.
- 14:09[SPEAKER_00]: Great book, five little stories in this book.
- 14:11[SPEAKER_00]: It's a short, quick read.
- 14:14[SPEAKER_00]: And it actually inspired me to serve the small business community.
- 14:20[SPEAKER_00]: I've been a small business owner.
- 14:22[SPEAKER_00]: Now this business, my GPS tracking is a small business.
- 14:25[SPEAKER_00]: I had another business part of this, which is a retail business.
- 14:29[SPEAKER_00]: And I've always been focused on customer service and growing small businesses.
- 14:35[SPEAKER_00]: So I put this concept together.
- 14:38[SPEAKER_00]: And I started out where my guests were going to be my customers.
- 14:44[SPEAKER_00]: My GPS customers, allowing them the opportunity to form to market their business.
- 14:52[SPEAKER_00]: to essentially grow their business.
- 14:54[SPEAKER_00]: And frankly, if I grow their business and they add more trucks, they might add more GPS tracking when my GPS tracking business grows.
- 15:04[SPEAKER_00]: I mean, I'll put all my cards in a table.
- 15:08[SPEAKER_00]: But I really got to enjoy the conversations because we explored somewhat of what we're doing here, but explore some of the concepts, some of the background, some of the history, and the passions, and what drives people to do their business.
- 15:22[SPEAKER_00]: And it's, I'm fascinated.
- 15:25[SPEAKER_00]: And if you listen to some of the podcast, they're wide ranging.
- 15:29[SPEAKER_00]: Some are side hustles.
- 15:32[SPEAKER_00]: Some are full fled meat meme size businesses, larger businesses.
- 15:35[SPEAKER_00]: It's a wide range of scenarios.
- 15:39[SPEAKER_00]: But it's been really, really fascinating and rewarding.
- 15:44[SPEAKER_00]: And I have always been, even when I was in my corporate sales background, which goes back a few decades, I was always really big in the customer service.
- 15:56[SPEAKER_00]: And my parents drilled into me from little on, you know, expect to be served properly.
- 16:03[SPEAKER_00]: And I always want to be served well as a consumer.
- 16:07[SPEAKER_00]: So as a business owner, I want to put myself in my customers' shoes when I'm faced with a situation, well, how would I want to be served if the tables were turned?
- 16:18[SPEAKER_00]: And then I've always done that in my business.
- 16:21[SPEAKER_00]: And frankly, peers have oftentimes criticized some of my habits because they're expensive.
- 16:29[SPEAKER_00]: It takes more time to do that really good customer service.
- 16:32[SPEAKER_00]: But I believe in a long run, it pays huge dividends.
- 16:36[SPEAKER_00]: And I have a long, long list of really happy satisfied customers.
- 16:40[SPEAKER_00]: I don't have a lot of churn in my business.
- 16:42[SPEAKER_00]: And I can go to bed at night knowing, hey, I've done my best I can.
- 16:46[SPEAKER_00]: And I serve my customers that I want them to serve me.
- 16:49[SPEAKER_00]: And so I look for partners and referral partners that do the same thing.
- 16:55[SPEAKER_00]: And so I bring them on my podcast to help them promote their business.
- 16:59[SPEAKER_00]: And it all kind of ties together.
- 17:00[SPEAKER_00]: It's really, it's very closely knit with my GPS tracking business.
- 17:05[SPEAKER_00]: But it's an extension that allows me to serve this small business community.
- 17:09[SPEAKER_00]: And as I mentioned earlier, I firmly believe that small business is the bedrock of our economy.
- 17:17[SPEAKER_00]: There are more people employed in small businesses than in Fortune-Wand-Hundred companies.
- 17:22[SPEAKER_00]: And if we all together can help small businesses succeed, we will all be better off.
- 17:29[SPEAKER_00]: And so that's kind of the underlying theme behind that.
- 17:34[SPEAKER_00]: Behind both my GPS business and my, I got a guy podcast.
- 17:38[SPEAKER_01]: I can't agree with you more about that last statement.
- 17:41[SPEAKER_01]: Small business is the backbone and fabric of most industrialized nations and even even nations who aren't industrialized.
- 17:50[SPEAKER_01]: If you go there they've got the markets set up.
- 17:53[SPEAKER_01]: I was in South Africa in October and South Africa might be one of the most entrepreneurial minded countries on the planet right now and yet
- 18:03[SPEAKER_01]: What is an entrepreneur there compared to here is a guy standing on the side of the road with a metal roof washing cars.
- 18:11[SPEAKER_01]: Yeah, that's how he makes a living and he'll watch one or two cars a day and that's enough for him.
- 18:17[SPEAKER_01]: You know, that's his little business and that's the mindset that that entire it seemed like that entire nation had.
- 18:23[SPEAKER_01]: And by the way, that spreads across Africa, like nothing I've ever seen before.
- 18:28[SPEAKER_01]: So small business is the backbone and fabric of not only the United States, but pretty much most of the modern world.
- 18:36[SPEAKER_01]: So there's a lot to be said about that.
- 18:39[SPEAKER_01]: I love, you know, there's been a big push, Michael recently, which I think is really good about the customer experience.
- 18:48[SPEAKER_01]: taking care of the customer.
- 18:49[SPEAKER_01]: We've seen a lot more being published and a lot more people coming online that are speaking to this.
- 18:56[SPEAKER_01]: And it's getting a much louder voice than it's had in the past.
- 19:01[SPEAKER_01]: And I think that's really important because for a while there, it felt like the internet was moving us away from customer service.
- 19:08[SPEAKER_01]: And I feel like we're leaning back into the human experience.
- 19:12[SPEAKER_01]: Even though we're embracing some of the technologies we talked about, would you agree with that?
- 19:16[SPEAKER_00]: Yeah, I agree with that, a hundred percent.
- 19:22[SPEAKER_00]: There was a push to automate as much as everyone could for cost savings, but there.
- 19:30[SPEAKER_00]: You might save some costs, but there's another expense to it, which is loyalty to the business.
- 19:40[SPEAKER_00]: Even in our GPS business, a lot of my competitors have already automated in their customer support.
- 19:47[SPEAKER_00]: I actually go the opposite, and I try to do as much as I can for my customers, because
- 19:53[SPEAKER_00]: They see that I've been actively involved and I care about their business.
- 19:56[SPEAKER_00]: I want to help them and that might mean I could call it seven thirty and a Friday night.
- 20:01[SPEAKER_00]: That might mean I take call on Saturday afternoon and I'm okay with that.
- 20:06[SPEAKER_00]: It's about doing what I can to help them and get a better and have a better experience building more loyalty and therefore stronger business.
- 20:15[SPEAKER_01]: Awesome.
- 20:16[SPEAKER_01]: So Michael, before we close out today's episode, I always like to ask our guests if you know, if you can give one parting comment to our audience, one parting word of advice, quote anything, what would that be today?
- 20:34[SPEAKER_00]: Well, I can go a couple different directions on that.
- 20:38[SPEAKER_00]: Well, you know what?
- 20:41[SPEAKER_00]: The reality is I would, I want to encourage a lot of people that are pursuing side hustles that would love to go full time into their side hustle, turning into a business.
- 20:58[SPEAKER_00]: And I encourage people to pursue that with authority and with a purpose.
- 21:06[SPEAKER_00]: Because I have found it be so rewarding personally.
- 21:10[SPEAKER_00]: It doesn't necessarily mean it's the biggest money.
- 21:13[SPEAKER_00]: There are ways to make more money in this world, but that doesn't sound satisfied everything.
- 21:20[SPEAKER_00]: I would love more and more people.
- 21:21[SPEAKER_00]: I heard my kids were young adults.
- 21:24[SPEAKER_00]: They're suicide hustle.
- 21:26[SPEAKER_00]: If you can develop it into a full-fledged business grade, if it's a side hustle, you just have some fun at it.
- 21:31[SPEAKER_00]: You meet some people.
- 21:32[SPEAKER_00]: You make a few bucks.
- 21:34[SPEAKER_00]: Life is good.
- 21:34[SPEAKER_00]: So don't be afraid to pursue your passions and you'll be happier in life.
- 21:41[SPEAKER_01]: I love that pursue your passion.
- 21:43[SPEAKER_01]: That's that is perfect way to exit.
- 21:47[SPEAKER_01]: So how can everybody get in touch with you?
- 21:51[SPEAKER_01]: Learn about your GPS business and also start listening to I got a guy.
- 21:57[SPEAKER_01]: Can you share that with everybody please?
- 22:00[SPEAKER_00]: So the best way to reach out to me is via my website, which is precisefleetTracking.com.
- 22:07[SPEAKER_00]: ForcicefleetTracking.com.
- 22:10[SPEAKER_00]: There's a pop up on the homepage.
- 22:12[SPEAKER_00]: Let's connect.
- 22:13[SPEAKER_00]: Put your information in there.
- 22:14[SPEAKER_00]: It'll come right to me and we'll have a conversation.
- 22:17[SPEAKER_00]: On that website, there is a tab for podcast episodes.
- 22:21[SPEAKER_00]: You'll see a list of all our episodes.
- 22:22[SPEAKER_00]: We have our episodes on the audio platforms.
- 22:25[SPEAKER_00]: Very similar to what you have as well.
- 22:27[SPEAKER_00]: Also, we put the video podcast out on Rumble and YouTube.
- 22:32[SPEAKER_00]: So you can watch the podcast if you like.
- 22:34[SPEAKER_00]: And so that that website really is the way to get hold of me in one way or another.
- 22:40[SPEAKER_00]: But you learn all about precise food tracking and our podcast, I got a guide podcast.
- 22:46[SPEAKER_01]: Awesome, Michael, thank you.
- 22:48[SPEAKER_01]: And for all of you listening, it will be down in our description for this episode, and you will have that links and contact information for Michael right there.
- 22:59[SPEAKER_01]: Michael, thank you so much for joining us today on daily influence.
- 23:04[SPEAKER_01]: We really appreciate your influence, how positive and responsible it is.
- 23:07[SPEAKER_01]: And the lessons that you left our audience with is just amazing.
- 23:13[SPEAKER_01]: So I really appreciate you.
- 23:14[SPEAKER_01]: And I look forward to talking with and hopefully maybe even doing business with you in the near future.
- 23:21[SPEAKER_00]: I look forward to it, Brian.
- 23:22[SPEAKER_00]: Thank you for having me on and do our listeners make it a great week.
- 23:26[SPEAKER_00]: Thank you.