Latest / The Curve / RTC43: How to avoid paying $1300 a year of pink tax!
Transcript
- 0:00Welcome to the Curve Podcast, a conversation for women who want to learn more about money,
- 0:06their money for the future they want to have. We're all busy in the pursuit for financial
- 0:11confidence and increasing your wealth should be a simple one. This podcast is for women to learn
- 0:17about investing in a non-scary or intimidating way. With short episodes you'll have time to learn,
- 0:23digest and understand everything to do with the world of investing. So thank you for being here
- 0:29and for listening. Because together we really can raise the curve.
- 0:34Hello Sophie. Good morning. Good evening. Oh good evening. Good morning. Good morning.
- 0:38Good morning. I was like, we're on a radio show. Hello, listeners. Good evening.
- 0:44Good morning. Welcome. It's quite funny. So maybe I've run London and Vick being in Auckland,
- 0:51obviously. I was like, it's going to be easy breezy. So fine. Record remotely.
- 0:58It turns out I am not particularly technical because it's taken me an hour and a half to set up
- 1:03the studio this morning. Oh gosh. How is everything? How is life? Life is great. Life is great.
- 1:12It's the sun is shining. Being to Pilates this morning. Life is great.
- 1:18I'm going to have you to hear it. The dog is bloody going in front of the background.
- 1:24I swear there's a dead person at the back of my property because she always stands at the back of
- 1:28the property and just barks her head off. And I'm like, what is going on? But she just isn't to
- 1:35know where and just barks, isn't she? She's either got a bit of a, um, uh, sculose or... I reckon it's
- 1:41that to be totally honest with you. Oh no. I love me so, but she, she is an interesting character.
- 1:48She's just friendly. She's just constantly saying hi to nothing. So content. So this episode,
- 1:57I'm going to try and make it not too depressing. But we are going to talk about pink tags. And
- 2:04the reason we're talking about this is that there was a company recently called CVS, which
- 2:11announced that it was going to remove this pink tags from a whole lot of feminine and menstrual
- 2:17products. And it's one of the largest US pharmacy chains. And it really got me thinking and I was
- 2:23just doing some research on this. And I guess I didn't really comprehend how widespread and how
- 2:31much of an actual thing this was. It's so fun to say that because I'm the same. Like I've been
- 2:36ever since we posted about it on Instagram. And we literally, we literally shared a bunch of
- 2:41screenshot examples. It was things like, you know, um, might attend has the same gardening tools
- 2:48for men and women and they're twice the price for women. And I was scrolling through these examples
- 2:52and then heaps of people from Instagram said sending in their examples. And I was
- 2:57bad thought. And, and someone actually messaged Justin saying, um, I clicked no to the poll,
- 3:04saying in terms of like, have you seen pink tags anywhere? And then she replied saying,
- 3:09then I said, I've seen all the examples and had this revelation that it's everywhere and I'm
- 3:13just completely immune to it. And I was like, same to be honest, you kind of just like, like, it's
- 3:17just normal for me to have to pay $140 for a haircut when it costs a guy to $10. I don't think
- 3:23about how incredibly messed up that is until this conversation kind of got me down a rabbit hole.
- 3:29And I was like, hold on a second. It's, it's crazy. And so it did some digging around, you know,
- 3:35so for those people who don't know, it's not actually a tax. So it's, it's effectively just
- 3:39gendered pricing. So it's a price for all the pink items or the floral items or the glittery items.
- 3:46And then there's usually a lower price for the black, the blue, they're really kind of monotone
- 3:52boring masculine looking products. And it's, it's, it's come about because the rest, the rationale
- 4:01justification is that women, I guess, more likely to pay up for something that looks nice or
- 4:07gives them that kind of that extra satisfaction or, you know, they pay up for quality kind of,
- 4:14is kind of the justification for it. But is that saying? So let's take the minor 10
- 4:21gardening tools as an example. So are they trying to say that it costs more to make them pink
- 4:27in color opposed to black? Is that kind of the other? No, no, exactly the same product. Exactly,
- 4:33exactly the same. No, they're saying that we'll be like, oh no, I want the, the prettier one or
- 4:38I want the one that's, that looks, that looks better and I'm willing to pay up for it. Whereas
- 4:43men will just be like, you know what, it does it's trick. Like, it's a practical tool. I'm just
- 4:48going to buy it. And we're, it comes, it's probably better example in like t-shirts, you know,
- 4:53like a pink t-shirt versus a blue t-shirt, that kind of thing. We're like, oh, I want the one
- 4:56with the, you know, that looks, that looks better and I'm willing to pay up for that because I'm more
- 5:03conscious about how I look and how, you know, like all those kind of things. And it's just so stupid
- 5:07when, when you think about two razors, a pink razor and a blue razor, they're doing exactly
- 5:12the same thing. It doesn't really matter what color they are and it doesn't cost anymore.
- 5:16I'm confused still because you're essentially saying it has nothing to do with the quality of
- 5:20the product, right? Is it just the psychology that they can make women, that women will pay more?
- 5:26It's nothing to do with the fact that like the gardening tools or the t-shirt are any better
- 5:30because they're pink or blue. No, I mean, you make a huge generalisation here, like, yeah,
- 5:36no, of course, I mean, this entire conversation. Yeah. No, it's very much, that's the whole idea
- 5:43is that it's literally just a text because the product is pink. So a blue razor and a pink razor
- 5:49are not the same price yet. They do exactly the same functions. They do exactly the same thing.
- 5:54They shave, hear off our legs or wherever and yet we have to pay more because it's pink and that's
- 6:01the only difference. And oh my god. So frustrating because no, no, it's not even frustrating. I want
- 6:09to swear that is absolutely barked. Like that is so shit in so many ways. I'm just so confused.
- 6:18I really don't understand why we pay for it. Like, can we strike? Like, there's,
- 6:23there've been all these strikes over here in London for all the rail workers. Let's just strike and
- 6:27stop buying pink stuff. Yeah, well, that's what we can do. We can go, you know what, I don't need a
- 6:32pink razor. I can gladly use a blue one or a gray one that does exactly the same thing.
- 6:37But I remember when I was younger and I was shopping with my mom and I wanted the pink
- 6:41deodorums. And she was like, no, you can get this one. This is cheaper. And I was like,
- 6:45ooh, mom, it's a male's one. And it's probably exactly the same one. You know, exactly the same
- 6:50formulation. And like it was shampoo. It was probably exactly the same formulation yet
- 6:56ones pink, ones blue. And therefore we have to pay more. And it sucks because not only do we get
- 7:01paid less. The gender pay gap is 9% in New Zealand. It's about 13% in Australia. And not only do we get
- 7:10paid less, but we get charged more for items that we have to buy like tampons, feminine products,
- 7:19pads, all that kind of stuff that we literally have to buy. We cannot live without them. And
- 7:26therefore, yes, there's alternatives like menstrual cups and all that, but I'm talking generally,
- 7:31these are products that we have to buy on a regular basis. And we have to pay up for them. There's
- 7:37there's no alternative. And it's so frustrating that there isn't someone out there
- 7:43campaigning on our behalf. And so that's why it's really, really good to see this company CVS
- 7:49actually make a stance and say, you know what? This is unfair. We're going to drop the prices
- 7:55of all our menstrual products by 25% and remove that so-called pink tax, which is so good to see.
- 8:02And I hope, but I'm not holding my breath, that it leads to a whole lot of other companies
- 8:08doing the same thing. A whole lot of other pharmaceutical supermarket companies that actually
- 8:13stand up and go, you know what? We're going to join the movement as well. So he's hoping.
- 8:18I'm glad that this company's jumped on board and decided to even out the pricing. But
- 8:25why the hell is it not everywhere else? I sent a DM on Instagram to my attend back to the
- 8:34back about these gardening tools. I was like, hi there, we're just like an explanation as to why
- 8:39the female tools are more expensive than the males and they've seen it and not replied.
- 8:43I'm just confused. On Amazon, there was the basketball set, which was like $35,
- 8:50a blue basketball set, and then there was a pink one, which was $70. It was exactly the same
- 8:55product and it was double the price. Not only a slight increase, it was like double the price.
- 9:01And in the US, they're saying that, you know, the difference between pink and blue clothes is
- 9:07usually about kind of about 10 percent. They've done a study on it. So it's just 10 percent more
- 9:12expensive to the consumer as females. And then personal care products are about 13 percent more
- 9:19expensive. So there's been studies on this and they've found there's an actual difference.
- 9:23But that 50 percent difference of that basketball set, like that's absolutely nuts. And I'm surprised
- 9:28people don't complain and I'm surprised people don't, what are people probably do? Amazon's like,
- 9:32caring, you're like such a fool. No, we need to complain. Oh, totally. And it's like, that's the power.
- 9:38That's the power of being a shareholder and being an investor is that you can voice your opinion.
- 9:44You can be like, this is not okay with me. And this is kind of, this is an interesting
- 9:49discussion actually, is that do you invest in a company that does this and you try and get in front
- 9:56of, you know, and you become an active shareholder and go, you know what, I'm really not happy with
- 10:01how you do things or do you support the likes of CVS and invest in companies that are proactively
- 10:09removing this? You know, and that's the kind of the argument with investing is that you can do both.
- 10:14You can invest in something and try and bring about change or you can support companies that are
- 10:21already doing good. And that's what I do every day is kind of with my fund is a bit of both.
- 10:27And so it's really interesting dynamic. You know, you can invest in different ways.
- 10:31What about your personal investments though? Like, you invest in Amazon. Do you think, well,
- 10:36after this, will you email them or do something about the pink tax? Like, will you actively try and
- 10:41like say something? Yeah, definitely. Now that it's been bought to my attention, whether it will
- 10:47move the needle, probably not because I'm going to be like a point one, one point zero, zero, zero, zero,
- 10:52zero percent, she'll hold it. But if more people voice it and even this being in the news with CVS
- 11:00and all this, you know, bringing it to light, then hopefully, I just think we have to be
- 11:08Karen's at this point. Yeah, definitely. It's time to put on your Karen hat girls. It's time.
- 11:15It's time to complain like a motherfucker. I am here for it. Speaking of Karen's CEO of CVS
- 11:24is called Karen. Is she? What do I find that so funny? She's the first Karen. I love that she
- 11:33is a CEO and she is she's a female CEO and she's like, you know what? This is a company that I'm
- 11:39running and why the fuck is it? Is it charging women more when I'm a woman myself? And, you know,
- 11:45like, I feel like I don't want to say this, but if it was a different gender CEO, maybe this change
- 11:51may not have come about. So, yeah, hats off to, this is why we need more females and senior roles
- 11:57and like leading companies like this and, you know, thinking about both the genders and yeah,
- 12:04I just think it's, I think it's great and, you know, it's going to be a huge house,
- 12:08especially in today's environment, when everything is so much more expensive. We've got inflation
- 12:14at 40 year highs. We've got 10% in the UK, 8% in the US, 7% in New Zealand, like, and then you add
- 12:22on another extra, I don't know, 10 to 15% for products that we as females just have to buy.
- 12:29It sucks and it's like, it eats away. Does this like feed into other products? So, like,
- 12:35obviously, personal hygiene, you know, stuff that we have to buy, there's that. Yeah. Does it feed
- 12:41into all, all areas of consumerism? Well, I guess the obvious ones are personal care products,
- 12:50toys, like we've mentioned, clothing, earcats is another one, like, services,
- 12:59I don't know, I'd be interested to see what people, you know, how widespread it is and how people
- 13:04in their day-to-day lives notice it. Earcats is an interesting one because you could justify,
- 13:09well, when you have shorter hair, women have longer hair, or, you know, hold on, I need to stop
- 13:13you there. No, no, no, no. Okay, so in the co-working space that I'm working at, I was looking at
- 13:19this haircut and I thought, that is very complex. Like, there's a lot of shaving at the back,
- 13:24we've got short sides, we've got a long thing, all I want is just to snip across the bottom.
- 13:30I just want a trim straight across, very simple, very hard to mess it up. This dude's got long back
- 13:37sides fluffy, this shaved there and he's getting charged half price. I'm like, surely it takes more
- 13:44technique and time to cut that hairdo than it does mine. So, no, I have no time for short
- 13:53this long. Also, many women have short hair and men have long hair, a lot of men have long hair
- 13:59as well, so yeah, actually. But how bad is that? That's, that's me just justifying.
- 14:04They're like, oh, but, you know, maybe there is a justification, you know, that's such a female
- 14:09thing to do as well. You know what, we'll just pay the extra because maybe it does cost more to make
- 14:15pink razors than blue razors. Also, I will always be here to call you out, just so you know,
- 14:21even if you fall into that habit there, I am right here to push you back into being
- 14:26experienced. Don't you worry. But I guess kind of why we're having this conversation and I think
- 14:33it's all around just, you know, we're in a pretty tough economic environment. Everything's getting
- 14:39expensive and so it's kind of just being a conscious consumer and being like, hey, do I actually
- 14:47need to pay up for that item, which is exactly the same as this other item, particularly in this
- 14:52current environment or, you know, is this a great way that I can actually save some money by not
- 14:58by not paying that extra for that pink razor or that or that. And it's just about creating awareness
- 15:04really. And finally, it's also about creating awareness of companies that you want to support and
- 15:11you want to see do well. And CVS, actually, its share price has done, it's up 8% of the last 12
- 15:19months in the markets down 20%. So this goes to show that there is actually validation and companies that
- 15:29thinking of the whole space, do you know what I mean? They're thinking a bit more holistically,
- 15:34they're thinking because this is going to be, this is going to cut their revenue. This is going
- 15:38to lead to an impact, they're revenue. So can we talk about the company itself? So it's a pharmaceutical
- 15:44company, right? Yep. It's the largest pharmaceutical company in the US. And so what are the
- 15:49products as it's selling? Like it's, as it got everything. It's like the one of the biggest,
- 15:54it's like a pharmacy, sells everything. Drug, sales, vitamin, sales, bandaid, sales. I think
- 16:01what else is in a pharmacy? No, it's fine. I know what a pharmacy is. Sales, sales,
- 16:07wart cream. So if it's getting her walk. Oh my god, that's enough today. That's the last time
- 16:13I tell you anything that I don't want to be on the podcast. So no, this is all about being open,
- 16:21normal, and when are we, you know, we're trying to be as authentic as possible here. I feel like
- 16:26I know. But you know, if everyone has warts everywhere, it's not a big deal. What if they were
- 16:30genital warts, you know, if they were genital warts, of course, I would just probably be a little
- 16:35bit more sensitive, but they're not right. They are not, you just want to use it. My dating life would
- 16:45be like, it's already is like that. So I kind of got nothing to lose. Oh my god, we're getting so
- 16:58excited. I do not have genital warts. Oh my god, we're going down a fucking rabbit hole.
- 17:07Okay, sorry. Okay. Okay. Okay. So they are just pharmacy chain in the US. They sell everything.
- 17:16If you're in the US, you probably see it on kind of every corner. They are every time I
- 17:22think to the US, they're kind of everywhere. And they sell everything. It's like a booths in
- 17:26London, you know, they're massive. And so they are publicly listed, obviously, because they share
- 17:33prices gone up 8% as you said. Have they, what else about the company is worth knowing? Like,
- 17:39is it, I don't know, have you looked under the hood at other things? Like why else would the
- 17:43share price have been increasing? Well, I think it's also because it's a very defensive business.
- 17:47So if you think, you know, in this current environment, uh, we're still going to shop at the
- 17:52pharmacy. We're still going to go and buy those, those products that we need. And a pharmacy,
- 17:56a supermarket, um, companies that sell those essential necessities are very defensive. And so
- 18:04that's kind of why they've, they've been doing well lately. So like, we're talking about Johnson
- 18:08and Johnson, very similar, very defensive. If the price of band-aids goes up 10%, we're still
- 18:16going to have to go buy some band-aids. Not if they're pink ones though. Not if they're pink ones.
- 18:21So this is why these companies type of companies, these defensive companies do well when the world's
- 18:27kind of not doing well is because it's kind of like Costco where it's like, it's got to sell
- 18:31everything like all the necessities. It's like a supermarket essentially. Yes, yeah. And that's why
- 18:37these kind of companies do well or do better relatively than maybe say, uh, an apparel retailer
- 18:46or a company that sells clothes because if I'm thinking about my situation, I'm like, oh gosh,
- 18:51everything's getting so expensive. I'm not going to go buy that tree. So I'm not going to go
- 18:54buy those shoes. But hey, I still don't need to go buy some hand at all because they've got a
- 18:57headache. And you know, so it's kind of, you start making those decisions that I want. Yeah,
- 19:03it's needs a wants great, great explanation. So they've decided to cut the prices of these
- 19:11products. And the thing is this is going to be, this is going to impact, they haven't quantified
- 19:17the impact on their revenue. But if you're cutting the price of these products, you are cutting
- 19:24your revenue. And so this should be taken as a negative really from a investor's point of
- 19:30view. But then on the flip side, investors can now see, you know, companies that do this are
- 19:37actually helping themselves in the long run. And it's more beneficial in the long run because
- 19:42people will go and shop at CVS now or women will go shop at CVS now because those products
- 19:48cheaper. So you kind of get this, this decrease in price. But what they're probably
- 19:52expecting is you're going to get this increase in volume. I think it's so clever from them.
- 19:57Yeah, I agree. So we had a DM in our Instagram come through and it was a girl who got her boyfriend
- 20:03to buy some tampons. And he was like, whoa, I can't believe how expensive these things are. And you
- 20:08guys have to buy them on a monthly basis. And she's like, yes, I know. It was quite, yeah,
- 20:15this pink tax can actually cost you about $1300 annually, just that paying that extra
- 20:21on those products on a regular basis. So it can actually have quite a big impact. Hold on.
- 20:28How much did you say? $1300 annually. And so you take that, you compound that over how many years
- 20:37you're going to be using these menstrual products or feminine products. That's a lot of money.
- 20:40That is a lot of money. So what do we do about this, Vic? Save the world. Do something.
- 20:46I know. But one way is to support companies like this. Support companies that are doing these
- 20:55things because then that will make other companies that aren't, they're like, oh shit,
- 21:00this share price is actually doing really well because of whatever this, if you think it's a PR
- 21:04stunt or you know, but because they have cut products on, because they have cut prices on these
- 21:11products, they've actually got a lot of support from consumers, from investors, and they're
- 21:18actually going to be a bigger and better company. Then you're going to see other companies follow
- 21:21suit and then hopefully we won't be having this conversation. And just clarifying, do you think
- 21:28that they would be removing pink tax from other stuff or that they have just haven't come out
- 21:33and said anything on that yet? You would assume if they're trying to claim that they were
- 21:39removing pink tax, that they would be removing pink tax from all product. It would be a PR
- 21:44disaster if they just reduced the price and paid the pink tax on menstrual items and then not
- 21:51others. Not that's right. It would be, it's kind of your coming out with the stance that we
- 21:57want equality for women and then you're not doing it across the board. So I mean, I don't want to
- 22:04assumptions, but I would assume that they wouldn't. But it's also like, this is a company that's
- 22:09trying to do a good thing. And we say, I'm not trying to shit all over it. I'm just, I think it's
- 22:15more just a bigger picture. I'm like, it's great at doing this. We see it a lot with companies,
- 22:21with public companies, is that like this, for example, they're trying to do their, they're taking
- 22:26a stance and going, you know what, we're going to pay the tax in certain states and we're going to
- 22:29reduce the prices on menstrual products. And then there will be people that are like, well,
- 22:34hang on a second, but why on eBay, this amount or why not all products? And it's like, you know,
- 22:40why aren't you beating up the other companies who are doing absolutely nothing? It's just because
- 22:46this company has come out and said that they're going to do this, that, you know, it's like everyone's
- 22:51trying to do that bit and to become a better, a better company. And then we said all the time
- 22:55with companies that are like, you know what, we are going to invest in people and we're going to pay
- 23:01our staff, you know, a 10% salary across the board or give them a one-off bonus because times
- 23:07are tough right now. And then there'll be someone or some invested, it'll be like, but hang on,
- 23:12what about the fact that you are paying them, you haven't paid them a bonus previously or you're
- 23:21actually some of your products are actually having a bad impact on the environment. And so it's
- 23:27just kind of like, it's, and it comes back to people as well. Sometimes everyone's just trying to
- 23:32do their best, you know, it's like, I might use my keep cup, but then I might drive a petrol car
- 23:40and, you know, I'm still trying to do it, but I don't know, it's like sometimes in this day and
- 23:45I actually do give people and companies a lot of stick. Yeah, I don't know, it's just like,
- 23:53but I do think that the argument there though is that the other companies that are doing nothing,
- 23:58it's not to say we shouldn't go after them, but they're also not coming out pretending,
- 24:03not pretending, sorry, that's what it meant, but they're not coming out trying to say we're on
- 24:08woman's side, we're doing this for the planet, whatever, you know, so like that is the difference,
- 24:12it's when someone is trying to outwardly look like they're doing something, but they're only
- 24:18half doing it. And so I think there's, I fully am on board with that in terms of like, you know,
- 24:24say there's one company that does absolutely shit all for the pink tax, and it's pink tax,
- 24:29pink tax, absolutely everywhere, like, but they're not trying to claim to be getting rid of that,
- 24:35so it's kind of like, you know, and actually I think I think actually having people come out and
- 24:41be like, well, hold on, the rest of your stuff isn't, it's just continuing that conversation
- 24:46to push all companies to do it, do you know what I mean? Like that outrage I think is important
- 24:51to actually create change. And it's really good to, you know, for companies to show transparency,
- 25:00it's like, okay, well, how many products and does pink tax exist on the rest of your products?
- 25:06And, you know, what is the dollar cost saving that people are going to have from this? And,
- 25:10you know, really coming out with like, with that transparency around, okay, how far reaching
- 25:16is this pink tax reduction that you're putting on? And it's also really important, like you say,
- 25:24to, you know, companies will do this as a PR, PR play, and that's the hardest thing as an investor
- 25:31is to figure out which companies are doing, that's essentially greenwashing, which companies
- 25:37are saying they're going out and doing good things, and which companies are actually doing those
- 25:41good things. Imagine if pink tax becomes like pinkwashing, like imagine if we were like, oh well,
- 25:48CVV or whatever it's called is actually pinkwashing because they're, sorry, CVV. So, okay, so essentially,
- 25:57this particular company is trying to close the gap, raise the gap, not pickwash, what if we want
- 26:03to call it. And we're hoping that by them doing this, that it will start to ripple effect across
- 26:12other companies, other industries, so that eventually there is no such thing as pink tax.
- 26:16Yes, and we won't be talking about this. And this company is, you know, this is a great example
- 26:23of a company that is doing good, or kind of a good, responsible company that a lot of people
- 26:31will want to support an investor now because of this, because of this initiative that they're doing.
- 26:36So it's looking, it's looking at more than just the numbers, you know, what a company's actually
- 26:41doing that is, you know, beyond growing revenue and growing earnings that makes you want to
- 26:48support them and invest in them. And this is one of those things. Amazing. Okay, no more pink tax,
- 26:54everyone, no buying pink raises, no buying anything that's looking feminine and more expensive,
- 27:01just because it looks pretty, well, I mean, you can do it. And we want to go, we want to see
- 27:07all your blue raises, your blue toothbrushes, your blue shampoo bottles. Oh my gosh, can everyone,
- 27:13can you take a picture of photos? Yeah, I would love to see it, either whether it's you buying
- 27:18things that are potentially the men's version, just because they're cheaper and you know, you're
- 27:22going to save a dollar or two, or send us photos of pink tax in action. If you're like, oh my god,
- 27:28all of a sudden, I'm seeing it here, here and everywhere. We want to see it. Because also, we
- 27:33could potentially just start like sharing those photos and tagging the companies. It's good,
- 27:37hello, just sharing this as to why this is more expensive. I'm going to go buy myself some pink,
- 27:42I mean some blue shirt. Cool. Okay, bye. Bye. Thank you so much for joining us for today's
- 27:52episode of Raising the Curve. Please subscribe and leave a review on what ever platform you're listening
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