Joseph Moore: Why Timeless Financial Advice Eventually Breaks

Between Now and Success · Jul 30, 2026 · 1h 9m

Sometimes you have to write the book you want to read.

As the 2008 financial crisis was beginning to drag millions of homeowners underwater, Joseph Moore took a personal finance class at his church. He realized that conventional wisdom about renting versus owning had put his family in a dangerous spot.

"We sold our house on a Saturday," Joseph remembers. "Our neighbor put her house on the market the next Saturday. It never sold. We were the last two people off the Financial Titanic in 2008."

Then a light went on in Joseph's historian brain. He wasn't the only person who followed advice like…