Latest / How Canadian Markets Work / Episode 5: Canada's Exchanges | Canadian Investing
Transcript
- 0:00Imagine you're buying a used car. You wouldn't
- 0:03pay the exact same price or, you know, have the
- 0:05exact same peace of mind if you were buying it
- 0:08from a massive certified dealership versus buying
- 0:11it from some guy in a dark alley. Right, definitely
- 0:13not. I mean, the underlying car might look totally
- 0:15identical, but the actual lot it's parked on
- 0:18tells you an enormous amount about the background
- 0:21checks, the warranties and, you know, all the
- 0:23hidden risks. Exactly. It's context. Yeah, but
- 0:26every single day... millions of investors buy
- 0:29stocks without even bothering to check which
- 0:30lot the company is parked in. You look at two
- 0:32Canadian companies. They're roughly the same
- 0:34size and the same sector, pitching a similar
- 0:37growth story. One trades on the TSX, the other
- 0:41on the CSE. And for most people, those letters
- 0:43are just background noise. They don't even register.
- 0:46You're hitting on a huge misconception there.
- 0:49I mean, people treat the stock exchange like
- 0:51a choice of banking partner. Right, like it's
- 0:53just an administrative thing. Yeah, as if finding
- 0:56out one company uses a national bank and the
- 0:59other uses a local credit union shouldn't matter
- 1:01to you, the investor, at all. But it matters
- 1:04immensely. Totally. So we are going to map out
- 1:07the mechanics of Canadian stock exchanges for
- 1:10you today, because the venue a company chooses
- 1:13or the venue it is forced to settle for is actually
- 1:16a vital piece of intelligence. OK, let's unpack
- 1:19this, because the idea from our source material
- 1:21that I can learn something fundamental about
- 1:23a company's risk profile literally like a four
- 1:26second shortcut just by glancing at the three
- 1:28or four letters next to its ticker symbol on
- 1:30a quote page. That is just fascinating to me.
- 1:33It's powerful, right? It's all about understanding
- 1:35that a stock exchange is essentially a static
- 1:38filter. A filter. Yeah. Right. Yeah. So before
- 1:41you can deploy that four second shortcut, you
- 1:43really need to understand the main arenas where
- 1:45Canadian public companies live and, you know,
- 1:48the invisible hurdles they have to clear just
- 1:50to get their foot in the door. So let's start
- 1:52at the top of the food chain then. The big one,
- 1:54the Toronto Stock Exchange or the TSX. The Senior
- 1:58Exchange. Right. It's the home turf for the heavyweights.
- 2:01We're talking the national banks, major railways,
- 2:05massive pipeline operators, giant mining conglomerates.
- 2:08I imagine getting listed there is not just a
- 2:10matter of like filling out a web form and paying
- 2:12a fee. Oh, far from it. To get under the Senior
- 2:15Exchange, a company is subjected to intense financial
- 2:19scrutiny. I mean, very intense. Like what kind
- 2:21of scrutiny? Well, we are talking about strict
- 2:24audited requirements regarding minimum earnings
- 2:26over a trailing period or massive minimum asset
- 2:29valuations. They have to prove they have a substantial
- 2:33public float. Meaning millions of shares actually
- 2:36circulating, right? Like available for the public
- 2:38to trade, preventing price manipulation. Exactly.
- 2:42Yeah. They need hundreds of distinct individual
- 2:45shareholders and they have to prove they have
- 2:47sufficient working capital to, you know, just
- 2:49keep the lights on for the foreseeable future.
- 2:51It honestly reminds me of trying to get into
- 2:54a highly prestigious university. That's a good
- 2:56way to look at it. You know, you can't just walk
- 2:58through the iron gates. You have to show years
- 3:00of perfect grades, excellent test scores, and
- 3:02a track record of actual undeniable performance.
- 3:06The listing requirements themselves act as a
- 3:08very aggressive gatekeeper. That university analogy
- 3:11captures the dynamic perfectly. The requirements
- 3:14are a very high bar. Yeah. So the mere fact that
- 3:17a company has cleared that bar is highly valuable
- 3:20information for you. It signals that a rigorous
- 3:23baseline level of financial due diligence has
- 3:25already been completed by the exchange itself
- 3:27Okay, but then we have the sibling to the TSX
- 3:30the junior exchange the TSX venture or TSX V
- 3:35right the venture It's owned by the exact same
- 3:38parent company, but it clearly serves a completely
- 3:40different purpose This arena is built for smaller
- 3:44much earlier stage companies heavily skewed toward
- 3:46mining exploration and small tech startups very
- 3:49heavily skewed. Yes And the bar to get in here
- 3:52seems, well, a lot lower. Substantially lower.
- 3:55And this is a crucial distinction for your portfolio.
- 3:58A company trading on the TSX Venture Exchange
- 4:00might have absolutely zero earnings. Zero. Not
- 4:04low earnings, zero. Its entire business might
- 4:07consist of nothing more than a freshly staked
- 4:10mineral claim out in the wilderness, a geologist,
- 4:13and a highly optimistic plan on a piece of paper.
- 4:16Wait, I have to push back on this. Go ahead.
- 4:18If a company is sitting on the venture exchange
- 4:20with literally zero earnings, isn't that automatically
- 4:23a blaring red flag for you as an investor? I
- 4:26mean, I love the idea of an incubator program
- 4:28based on a pitch, but buying stock in a company
- 4:31that just has a geologist in a dream sounds incredibly
- 4:35reckless. It is exceptionally risky, I'll give
- 4:37you that, but it's not automatically a red flag.
- 4:40We have to remember the fundamental purpose of
- 4:42public markets in the first place. Which is capital
- 4:45formation, right? Exactly. Early stage companies
- 4:48need capital far more desperately than mature
- 4:50cash flowing enterprises do. They need millions
- 4:53of dollars just to drill holes in the ground
- 4:55to test that geological hypothesis or to build
- 4:58the beta version of that software prototype.
- 5:00Right. They can't fund it themselves yet. Right.
- 5:03So facilitating that kind of early stage high
- 5:05risk capital formation is the entire point of
- 5:08this tier of the market. So it's a feature of
- 5:10the system, not a bug. Yes. The listing itself.
- 5:13The fact that it clearly says TSX V and not TSX
- 5:16on your quote page is the filter actively communicating
- 5:19with you. OK, that makes sense. Clearing the
- 5:22venture bar tells you exactly how much homework
- 5:23has been done, which is to say significantly
- 5:26less than on the senior board. The market is
- 5:29explicitly telling you this is speculative risk.
- 5:32Adjust your expectations and your position sizing
- 5:34accordingly. OK, so we have the senior university
- 5:37and the junior incubator. But what happens if
- 5:39a company can't or maybe deliberately won't meet
- 5:42the requirements of either the TSX or the venture
- 5:45exchange? Well, that introduces us to the alternative
- 5:48tier of the market, which is where the landscape
- 5:50gets incredibly dynamic. Enter the Canadian Securities
- 5:54Exchange, the CSE. Oh, the CSE. It's definitely
- 5:57made a name for itself over the last decade.
- 5:59It positioned itself as an independent, lower
- 6:02cost, lighter requirement alternative, right?
- 6:04Very much so. It really blew up during the massive
- 6:07wave of cannabis legalization and then later
- 6:10with the initial boom of crypto adjacent companies.
- 6:12It stepped into a massive void. Honestly, the
- 6:15listing rules of the traditional senior exchanges
- 6:17were rigid. They simply couldn't or legally wouldn't
- 6:22accommodate those highly experimental, newly
- 6:24legalized or unregulated types of businesses
- 6:28at the time. Right. They were too new. Exactly.
- 6:30The CSE offered a pragmatic home for them. So
- 6:32what does this all mean then? Is the CSE just
- 6:35the Wild West where the rules don't apply, anything
- 6:38goes, and investors are just throwing darts in
- 6:40the dark? What's fascinating here is that while
- 6:43the immediate assumption is often highly negative,
- 6:47you know, painting the entire exchange as a wasteland,
- 6:49that's actually a mistake. Really? Yeah. Yes,
- 6:52it sits at the wilder end of the regulatory spectrum
- 6:55compared to the TSX. But you cannot simply write
- 6:58off every CSE company. There are perfectly sound,
- 7:01highly lucrative, legitimate businesses listed
- 7:03there. Just because they actively chose the lighter
- 7:06requirements? Precisely for that reason. Some
- 7:09companies end up there because they fail to meet
- 7:11TSX or venture standards, yes. But often, a very
- 7:15competent management team makes a calculated
- 7:17strategic decision. Oh, to save money. Exactly.
- 7:20They choose the CSE purely to avoid the exorbitant
- 7:23listing fees, the crushing administrative burden,
- 7:26and just the sheer structural complexity of maintaining
- 7:28a senior listing. Got it. So seeing a CSE listing
- 7:32doesn't mean walk away immediately. It just means
- 7:34look much, much harder. Yes, exactly. It's a
- 7:38yellow flag, not a guilty verdict. Now, speaking
- 7:41of where things trade, there's a concept regarding
- 7:44market plumbing from our deep dive today that
- 7:46completely blew my mind. Oh, the trading venues.
- 7:48Yeah. When I look at the stock on the TSX, I
- 7:52just assume all the buying and selling is literally
- 7:54happening on the servers at the Toronto Stock
- 7:56Exchange. But that's not true anymore, is it?
- 7:59It hasn't been true for a long time. Today, a
- 8:01listing venue and the place where trading actually
- 8:03happens have quietly decoupled. They are two
- 8:06entirely different concepts. Right. So like Cibo
- 8:10Canada, which used to be known as the NEO exchange?
- 8:12Right. Exactly. A company might have its primary
- 8:15listing, its official badge of approval, so to
- 8:17speak, from the TSX. But when you hit buy in
- 8:20your brokerage account, The actual matching of
- 8:22your trade with a seller might get routed to
- 8:25Cibo Canada servers or Omega or any number of
- 8:28alternative trading systems. Just because they're
- 8:30faster. Yeah. Simply because they offered a microsecond
- 8:33faster execution or a fraction of a cent better
- 8:36price. That is wild. So the stock is listed in
- 8:40one place, but the shitters are being actively
- 8:43swapped across a web of different electronic
- 8:45marketplaces simultaneously. Exactly. The plumbing
- 8:48is highly fragmented, but for your four -second
- 8:51shortcut, you don't care where the trade executes.
- 8:54You only care about the primary listing venue.
- 8:56Where did the company clear the bar? Right. That's
- 8:59the intelligence. Exactly. And to round out that
- 9:02map of venues, we also have to touch on the Montreal
- 9:05Exchange, which sits entirely outside this equity
- 9:08conversation. Right. Because you aren't going
- 9:10to the Montreal Exchange to buy shares of a bank
- 9:12or a gold miner. It is Canada's dedicated derivatives
- 9:16exchange. a completely different animal. Derivatives,
- 9:20specifically options and futures, are contracts
- 9:22based on the underlying stock. You aren't buying
- 9:25a piece of the company. You're buying a contract.
- 9:27Yes. A contract that gives you the right to buy
- 9:30or sell that stock at a specific price at a future
- 9:32date. It's about hedging risk or making leveraged
- 9:36bets, not establishing ownership. So if you see
- 9:39activity in Montreal, you are looking at the
- 9:41mechanics of risk management, not standard stock
- 9:43listings. OK, here's where it gets really interesting.
- 9:47We've established these venues as static filters,
- 9:49the senior board, the incubator, the alternative
- 9:51Wild West. But companies don't just sit frozen
- 9:54in amber. No, they don't. The most lucrative
- 9:57and, frankly, the most dangerous information
- 9:59for an investor comes from watching a company
- 10:01physically move between these different exchanges
- 10:04over time. The lifecycle and the direction of
- 10:06travel. Now, let's map this out using a hypothetical
- 10:09mining startup. We'll call them Northridge Minerals.
- 10:12OK, let's play this out. Northridge starts completely
- 10:15private. You've got two geologists, a patch of
- 10:18dirt in northern Ontario, and a compelling theory.
- 10:21At this stage, no stock exchange will touch them.
- 10:24Not a chance. So they raise a few million bucks
- 10:26in what's called the exempt market. And we should
- 10:28clarify what the exempt market is. It is a space
- 10:31where standard public securities rules do not
- 10:33apply. It's specifically reserved for accredited
- 10:36investors. Which means rich people. Basically,
- 10:39yes. These are typically high net worth individuals
- 10:41or institutions who in the eyes of regulators
- 10:45possess the financial sophistication and frankly
- 10:48the sheer wealth to afford losing their entire
- 10:51investment without ending up destitute. But a
- 10:53few million bucks from wealthy friends only go
- 10:55so far. To bring in heavy drilling equipment
- 10:58Northridge needs tens of millions. They still
- 11:01cannot possibly meet the strict asset and revenue
- 11:03requirements of the senior TSX. So they go public
- 11:07on the junior incubator board, the TSX venture.
- 11:10Right. And if you are an average retail investor
- 11:12buying shares of Northridge on the venture exchange
- 11:15at that exact moment, you must be radically honest
- 11:19with yourself. About the risk. Exactly. You are
- 11:22not buying a functioning cash flowing business.
- 11:25You are buying a highly speculative geological
- 11:28hypothesis. Statistically, the vast majority
- 11:31of these exploration companies burn through their
- 11:33cash, find nothing but barren rock, and quietly
- 11:36fade away. That's grim. But let's say Northridge
- 11:40defies the odds. Five years pass. They define
- 11:43a massive gold deposit, secure major institutional
- 11:45financing, build the physical mine, and start
- 11:48pulling gold bars out of the ground. They've
- 11:50made it. Right. They're generating massive sustained
- 11:53revenue. Now they finally meet the strict financial
- 11:56metrics of the senior TSX. So? They graduate.
- 12:00And this graduation feels like more than just
- 12:02updating the corporate letterhead. I like to
- 12:05think of it like unlocking a hidden VIP level
- 12:08in a video game that suddenly spawns all these
- 12:11institutional whales who simply weren't allowed
- 12:13to play with you before. That is the perfect
- 12:15way to visualize it. Graduation fundamentally
- 12:18changes the financial physics of the company
- 12:20by changing who is legally permitted to own the
- 12:23stock. Because of institutional rules. Yes. You
- 12:26have massive pension funds and conservative mutual
- 12:28funds with strict internal mandates that outright
- 12:31prohibit them from touching any stock listed
- 12:33on the venture exchange. It's deemed entirely
- 12:36too volatile for their risk parameters. Right.
- 12:38You also have enormous passive index funds that
- 12:41are mechanically forced to buy stocks simply
- 12:42because they are added to a major TSX index.
- 12:45So the very second Northridge is officially uplisted
- 12:47to the TSX, billions of dollars of institutional
- 12:51capital are suddenly unlocked and permitted to
- 12:54buy their shares. That is a massive structural
- 12:58injection of new demand. It is the driving motivation
- 13:01for management teams. Graduation is not vanity.
- 13:04It is about accessing entirely new, vastly deeper
- 13:07oceans of liquidity. But, you know, gravity exists
- 13:11in the market. The direction of travel goes both
- 13:14ways. Oh, man. Let's run the Northridge scenario
- 13:18in reverse, then. The drill results are an absolute
- 13:21disaster. The deposit is microscopic. The money
- 13:25completely runs out and the company aggressively
- 13:28shrinks. A very common story. Yeah. Eventually
- 13:31they fall below even the incredibly low bare
- 13:34minimum requirements of the venture incubator.
- 13:37What happens to my shares then? They get delisted.
- 13:41And you need to understand the mechanics of this
- 13:43failure. The company doesn't magically vaporize
- 13:45overnight. It still exists as a legal entity
- 13:48and the shares in your brokerage account are
- 13:50technically still yours. Okay. But they are stripped
- 13:53of their exchange status. They get banished to
- 13:56a financial gray market trading over the counter
- 13:58or OTC. And we really need to pause on how terrifying
- 14:01that actually is for a retail investor. It's
- 14:03like being trapped in a financial ghost town.
- 14:06Ghost town is the right phrase. When you are
- 14:08delisted to the OTC gray market, liquidity completely
- 14:12dries up. The corporate disclosure requirements
- 14:15shrink to almost nothing and the bid ask spreads
- 14:18become absolutely enormous. The bid ask spread
- 14:21is the ultimate trap. Let's say you log into
- 14:24your account. and you want to sell your delisted
- 14:26shares. You might see someone asking a dollar
- 14:28for the stock. But the highest bid the most anyone
- 14:31is actually willing to pay you for it is 10 cents.
- 14:34Wow. A 90 cent gap. That massive 90 cent chasm
- 14:39exists because there is no centralized exchange
- 14:42organizing the market and no volume to bridge
- 14:45the gap. In many cases, you might not be able
- 14:47to find a single buyer at any price. You are
- 14:49entirely trapped in an illiquid dead asset. Which
- 14:53just proves why the direction of travel is the
- 14:55ultimate cheat code. Almost nobody bothers to
- 14:58look back and check if a stock was recently demoted
- 15:00from the TSX down to the venture. But that backward
- 15:03trajectory is a massive blaring siren warning
- 15:06you about the health of the underlying business.
- 15:09If we connect this to the bigger picture, graduation
- 15:11is a stamp of aggressive growth. Demotion is
- 15:14the market screaming at you to run. Okay, so
- 15:17if clearing these senior TSX rules is such a
- 15:20fantastic indicator of health, you might be tempted
- 15:22to look at a TSX listing as an ironclad, bulletproof
- 15:26vest against losing your money. But the source
- 15:28material warns there are some deep structural
- 15:30complications to this four -second rule. Yeah,
- 15:33the shortcut is powerful, but it is not infallible.
- 15:36First major reality check, a TSX listing cannot
- 15:38filter out human incompetence. True. Very true.
- 15:42The bar filters out quantitative realities. Like
- 15:44a lack of working capital or a lack of public
- 15:46float. But it fundamentally cannot filter out
- 15:48a terrible business model or a management team
- 15:51making catastrophic strategic errors. A perfect
- 15:54distinction. I mean, history is littered with
- 15:55blue chip companies that easily met all the stringent
- 15:58TSX requirements on a Monday and systematically
- 16:01collapsed into bankruptcy over the next two years.
- 16:04Blockbuster comes to mind, right? Exactly. The
- 16:06exchange verifies the math on paper. It does
- 16:08not promise that consumers want the product or
- 16:10that the CEO knows how to navigate a recession.
- 16:13Right. Here is a second complication that genuinely
- 16:15puzzled me when I was reviewing the material.
- 16:18We see dual listings all the time. Large Canadian
- 16:20companies don't just list on the TSX. They also
- 16:23list down in the United States, usually on the
- 16:25New York Stock Exchange, to tap into U .S. capital.
- 16:28Very common. But that means the exact same company
- 16:31is trading simultaneously in two different countries
- 16:33in two completely different currencies. How do
- 16:35the prices not go completely out of whack? They
- 16:38stay aligned through a self -correcting market
- 16:41mechanism called arbitrage. Right. Let me use
- 16:43a tangible analogy here. It's exactly like finding
- 16:46out a bar of gold is selling for $1 ,000 in Toronto,
- 16:49but buyers in New York are willing to pay $1
- 16:51,100 for that exact same gold bar. Right. You
- 16:54would buy the cheap gold in Toronto, drive it
- 16:56across the border and sell it in New York all
- 16:58day long, locking in a completely risk free profit.
- 17:01And you would keep doing that until the massive
- 17:03buying in Toronto drove the price up and the
- 17:05massive selling in New York drove the price down,
- 17:08forcing them to match. That is precisely what
- 17:10sophisticated high frequency trading algorithms
- 17:12do millions of times a day with cross listed
- 17:15stocks. Algorithms, of course. Yeah. If the TSX
- 17:19price drifts even a fraction of a cent away from
- 17:21the New York price, accounting for the exchange
- 17:23rate. arbitrage yours instantly by the cheaper
- 17:26market and sell the expensive one until that
- 17:28gap violently slams shut. OK, that makes sense.
- 17:32But this brings up a thought about the exchanges
- 17:34themselves. We tend to view the TSX and the venture
- 17:38as these impartial, almost governmental referees
- 17:41guarding the gates of finance. But they are actually
- 17:45for profit businesses. They are owned by a publicly
- 17:48traded parent company. If their revenue literally
- 17:52comes from charging companies listing fees, aren't
- 17:55they structurally incentivized to subtly lower
- 17:58their standards just to win more business? Especially
- 18:01since they are actively competing with the lighter,
- 18:03cheaper CSE. You have just identified a core
- 18:06structural tension of the entire modern public
- 18:09market ecosystem. Really? Yes. The entity responsible
- 18:12for setting and strictly enforcing the quality
- 18:15standards Directly profits from getting a higher
- 18:18volume of companies to clear those exact same
- 18:20standards that feels like a massive Inherent
- 18:24conflict of interest. It is a profound structural
- 18:27tension, but it's not a conspiracy It's a standard
- 18:30feature of how global markets evolved and it
- 18:32is the exact reason why provincial securities
- 18:34commissions exist The regulators yes regulatory
- 18:38bodies sit above the for -profit exchanges They
- 18:41provide the necessary, impartial oversight because
- 18:44you simply cannot trust a revenue -driven business
- 18:46to entirely self -police when their quarterly
- 18:49earnings depend on listing volume. Regulatory
- 18:52oversight is the backstop. And speaking of avoiding
- 18:55traps, if you dabble in small cap stocks, our
- 18:58sources highlight a massive USOTC trap you have
- 19:02to avoid. Oh yes. Canadian small cap companies
- 19:05frequently end up with a ticker symbol quoted
- 19:07in the United States on the OTC or over the counter
- 19:11markets. And the trap is a retail investor will
- 19:14look up a tiny Canadian mining company, see a
- 19:17U .S. ticker symbol and immediately assume, wow,
- 19:19they went through a rigorous, prestigious U .S.
- 19:22listing process. They must be incredibly solid.
- 19:24And they did absolutely no such thing. Right.
- 19:27Being quoted over the counter in the United States
- 19:29is in no way comparable to passing the stringent
- 19:32globally respected listing requirements of the
- 19:34New York Stock Exchange or the Nasdaq. The difference
- 19:37in financial scrutiny, ongoing disclosure requirements,
- 19:41and overall regulatory rigor is night and day.
- 19:44So it's just convenience. Essentially. A US OTC
- 19:47ticker for a Canadian small cap is not a badge
- 19:50of corporate quality. It is merely a convenient
- 19:53plumbing mechanism allowing American investors
- 19:55to buy the stock without opening a Canadian brokerage
- 19:58account. So we have covered a massive amount
- 20:01of ground here tracing the hidden plumbing of
- 20:03the Canadian markets. Let's pull this all together
- 20:06into the ultimate cheat sheet for you, the listener.
- 20:09The core takeaway from today's deep dive is that
- 20:12checking a listing venue takes four seconds on
- 20:14any quote page and it acts as your first most
- 20:18vital filter. Exactly. The big four outline your
- 20:21risk. The TSX is the senior exchange, demanding
- 20:24substantial, audited financial proof. Check.
- 20:27The TSX venture is the junior incubator, explicitly
- 20:31built for high -risk, high -reward, early -stage
- 20:33capital formation. The CSE is the independent
- 20:36alternative, offering a lighter, cheaper path
- 20:39to public markets. And the fourth? The Montreal
- 20:41Exchange, which handles the entirely different
- 20:43world of risk management through derivatives.
- 20:46And remember that companies aren't static. Graduation
- 20:48is everything. The stock moving up from the venture
- 20:51to the TSX is unlocking massive new pools of
- 20:54institutional capital that were previously forbidden
- 20:57from playing the game. Right. But a stock moving
- 20:59backward, delisting into the gray market is a
- 21:02blaring siren of drying liquidity, widening spreads,
- 21:06and just utter capital destruction. But above
- 21:08all, remember the golden rule. The exchange is
- 21:11a waving flag, not a final verdict. It tells
- 21:14you exactly how much institutional homework has
- 21:17already been done on your behalf by the gatekeepers.
- 21:20And conversely, how much of that heavy burden
- 21:22now rests squarely on your own shoulders. Which
- 21:24brings us right back to the used car line. The
- 21:27exchange next to a ticker isn't just an administrative
- 21:30detail. It is the architectural blueprint of
- 21:33the risk you are assuming the moment you hit
- 21:35buy. And this raises an important question. Something
- 21:38for you to mull over the next time you are analyzing
- 21:40a potential high -growth investment. Oh, lay
- 21:43it on us. We discussed how some sound companies
- 21:46deliberately choose the wilder, lighter requirement
- 21:49CSE simply to avoid the heavy costs and deep
- 21:52complexities of the senior exchanges. Right,
- 21:54the scrappy startups. It makes total sense for
- 21:56a cash -strapped startup. But as an investor,
- 21:59you have to ask yourself, at what point is a
- 22:02company becoming highly successful, generating
- 22:05massive, sustained revenues, yet still adamantly
- 22:08refusing to step up and take on the transparency,
- 22:10the scrutiny, and the complexity of a senior
- 22:13exchange? At what point does that morph from
- 22:16a smart, cost -saving business decision into
- 22:19a glaring neon warning sign about what their
- 22:21management might be hiding? Wow. That is a phenomenal
- 22:26question to leave hanging in the air. Thank you
- 22:28so much for joining us on this Deep Dive. Keep
- 22:30looking closely at those quote pages and keep
- 22:33questioning the information that is hidden right
- 22:35in plain sight.