Latest / The Founder's Journey with Fexingo: First-Time Entrepreneurs, Failures, and Lessons Learned
How Founders Use Pre-Sales to Validate Demand
Most first-time founders build a product and then pray for customers. But what if they did the opposite? In this episode, Lucas and Luna explore how pre-selling — taking orders before the product exists — can validate demand and preserve cash flow. We look at specific examples from software startups that used landing pages and early-bird pricing to prove interest before writing code. This approach flips the traditional startup model on its head, turning marketing into a validation tool rather than just an acquisition cost. Learn why taking money upfront changes everything about your…
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