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Jon Ostenson on AI Proof Your Franchise The Smarter Path to Business Ownership
Most people think franchising is the easy path to business ownership.
It's not. But it might be a smart path.
I sat down with John Ostenson — top 1% franchise broker and CEO of FranBridge Consulting — and here's what stood out:
3 Takeaways:
1. AI-proof your investment. The smart money is flowing into trades and home services — businesses AI can use but never replace.
2. Activity breeds activity. Stop waiting for the perfect time. It doesn't exist. Start moving toward option A or B — option C shows up when you're in motion.
3. Your first hire in that key seat can make or break everything. Good…
The skinny
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