Latest / Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Why Most Agencies Sound the Same and How Yours Can Be Different with David Brier | Ep #874
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Most agencies don't have a marketing problem. They have a sameness problem.
Their websites, their services, their "award-winning team" language. It's all the same. They even have the same promises that sound impressive but mean absolutely nothing to a prospect who's heard it 50 times this week.
Today's featured guest has a pretty good idea of why agencies are blending into the background and how the ones that win are doing the opposite. He'll get into differentiation, AI, pricing…
The skinny
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