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Why Choose Research? Olav Sorenson on Loving the Climb
Why do we choose this strange, difficult career of research—and what makes it worth it?
David Maslach sits down with Olav Sorenson, Professor of Strategy at UCLA Anderson and one of the most influential voices in organizational theory and entrepreneurship.
“We’re professional problem solvers.”
In this powerful conversation, Sorenson shares how curiosity—not credentials—built his career. From almost launching a startup to shaping the field of entrepreneurship, he reminds us why the real reward in science is the process, not the prize.
We talk about:
• Why choosing “weird” ideas matters.
• How…
The skinny
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