Latest / The Entrepreneur's Logbook: Lessons from Growing Businesses
Make Your Brand a Verb: Insights from Tribe Agency's Stephanie Pliha | #6
In this episode of the Entrepreneur's Logbook podcast, host Zachary Bernard is joined by Stephanie Pliha, founder of Tribe Agency, a consulting firm specializing in innovative companies, medtech startups, and midsize companies. With over 25 years of experience in the medtech space, Stephanie shares her journey from a corporate career to founding Tribe Agency. They discuss the importance of strategic brand positioning, go-to-market strategies, and the concept of making a brand a verb. The conversation covers branding essentials, common mistakes companies make, and the significance of a…
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