Latest / Host Planet: Airbnb, Holiday Let, and Vacation Rental Insights / Why Donald Trump Might Be Influencing Your Airbnb Bookings

Transcript

Why Donald Trump Might Be Influencing Your Airbnb Bookings · Host Planet: Airbnb, Holiday Let, and Vacation Rental Insights

0:00
We can't ignore there has been an impact from the tariffs that
0:03
were announced. They are actively going against
0:06
US travel. 45% of bookings were made to arrive within 14 days to
0:11
the whole of 2024, that was 30%. Donald Trump's tariffs are
0:16
having a negative effect on the US vacation rentals market.
0:20
Canadians are turning away from major hotspots like Florida and
0:25
California and instead heading to the UK and France.
0:29
In today's Host Planet podcast, Sally Henry from Key Data
0:32
outlines the main trends from 2025, including which regions of
0:36
the UK are performing best. Sally also shares her favorite
0:40
data stats from the year so far. If you want to know what's
0:43
happening in our industry right now, this is an episode not to
0:48
be missed. Sally, thank you for joining us
0:55
on the House Planet podcast. Looking at the data, what effect
1:00
are Donald Trump and tariffs having on the US vacation
1:04
rentals market in 2025? Hi, James.
1:07
Thank you so much for having me. Yeah, we can't ignore there has
1:11
been an impact from the tariffs that were announced.
1:15
We were tracking obviously the Dow and we've we've lost about
1:18
4000 points in a day and then we saw those those couple of days
1:22
trading afterwards innovations per property fell by 20% across
1:28
our US clients. So a significant impact on the
1:31
market and that certainty of consumer confidence following
1:35
those tariff announcements. To what extent are Canadian
1:39
travellers turning their back on the US?
1:42
And if they are turning the back on the US, where are they
1:44
heading? Yeah.
1:46
So I think the short answer is yes, they are turning their back
1:50
on on the US and we saw those tariffs to Canada announced
1:54
first. So looking at bookings made-up
1:57
until about the 7th of April, we can see that Canadians
2:01
travelling to the US were down 31%.
2:04
If we look at Canadians travelling to Canada, that was
2:06
up 5%. So it's not like there's a huge
2:09
market slump of the Canadians travelling per SE.
2:12
And we've seen that they're coming across to Europe, they're
2:14
coming to the UK, the some Canadians like Montreal, they're
2:18
coming across to France. So they are still travelling.
2:22
They are actively going against US travel.
2:26
So again, an impact. And there are some regions that
2:29
have a higher density of Canadian travels like Hawaii
2:31
that you know, they're suffering more as a destination within the
2:35
US. So it is affecting some areas
2:37
more than others. Yeah.
2:38
Which are the key destinations in the US that are suffering the
2:41
most? And for your property managers
2:44
in the US, what's the advice to them about how they can weather
2:47
this storm? I mean, probably to answer that
2:51
in two ways. So the key destinations that
2:54
Canadian travellers visit in the US, you're looking at Florida,
2:57
Hawaii, California, South Carolina and Colorado.
3:01
So they're your top five. How to measure or how to counter
3:05
it. I mean, we are advising because
3:07
the markets are almost as announcements coming daily.
3:11
I think it's about being really on top of your data and being
3:14
able to respond to it. And a lot of it is down to
3:16
consumer confidence where people are just unsure about how much
3:21
disposable income they'll have or you know, what is safe to
3:24
travel. So be prepared with those last
3:26
minute getaways where people will still travel if they have
3:29
the ability and the and the consumer confidence will return.
3:35
But possibly those longer international trips are
3:38
potentially the ones that are suffering a little at the moment
3:41
as people are just a little uncertain as to what that's
3:43
coming through. Are you finding that property
3:45
managers in the US are focusing more on in country guests right
3:49
now? We're definitely seeing that the
3:52
drive to destinations are faring better.
3:54
And so yeah and that's always the play that you know there is
3:57
domestic market as well. There are some, again, some
4:00
destinations that rely heavier on that international inbound
4:04
almost a re pivot to say, OK, well we still have the
4:07
properties and people are still going to be booking them and
4:09
people will hopefully come from, you know that drive to market
4:13
again. So it's just about being able to
4:16
respond to those market conditions.
4:17
There are some things we always say this outside of your
4:20
control, but it's how you respond to them that is
4:23
ultimately the most important factor.
4:26
And we again, we're, we're running a lot of webinars and
4:29
help and blogs to help our clients understand how to
4:33
respond to some of these shifts that we're seeing.
4:35
Again, totally out of your control, but the these
4:37
macroeconomic factors that we are all being dealt with at the
4:40
same time with the same amount of notice.
4:43
On the flip side, I guess there are house and property managers
4:46
in the UK and France who should maybe be putting a little bit
4:49
more effort into getting those Canadian travellers.
4:52
Absolutely. Potentially, you know, people
4:53
are looking to still travel and the UK is definitely one of
4:57
those markets that would benefit from that.
4:59
I think you need to couple it again with just thinking about
5:01
the strength of the pound, the euro, the dollar, It's all these
5:04
changing factors which are playing into a very volatile
5:09
market right now. Let's switch tack a little bit
5:12
then and look at the OTAs. We've seen a lot of data over
5:16
the last few years about the growth of booking.com.
5:19
It's certainly kind of catching up with Airbnb in the UK.
5:23
Where is booking.com tracking now and how's it doing,
5:27
especially in the UK, in Europe and in the US?
5:31
Yeah, Okay. So we're looking here.
5:33
So some Q1 sort of Europe as a whole.
5:36
We've seen Airbnb flatten really is for Q1 arrivals and we've
5:40
seen strong growth from booking.com at the expense
5:43
actually of direct. So we're definitely seeing a
5:46
swing there, say for Q2 arrivals, looking at Q2 pacing,
5:51
we're seeing both Airbnb and Booking gaining some traction
5:55
again at the expense of direct, VRBO sitting pretty flat.
6:00
So yeah, we're seeing some real strong performance from the
6:03
channels. When we're looking in Europe.
6:05
If we look at US where we finished up, we saw some some
6:09
growth from Airbnb at the end of Q1 and we've seen booking.com
6:13
continue to growth again at the expense of direct and VRBO in
6:17
the US And looking at pacing for Q2, again, small graves from
6:21
Airbnb, continued grades from Booking Directs and Vivo again
6:27
are seeing a decline. So Airbnb and Booking definitely
6:30
gaining traction in Europe and the US in Q1Q2.
6:35
And it's like the advice now to a lot of US managers especially,
6:38
that if they're not on booking.com, they need to be
6:40
taking a look at it. Yeah.
6:42
I mean, I, I would always advise everyone to to have a breadth of
6:47
distribution, especially in times of uncertainty.
6:50
You've you need in your armour some different channels that are
6:53
going to work for you that you can ignite if you like.
6:56
So do you have distressed inventory?
6:58
Is it a later market who will be using Booking versus Airbnb?
7:02
Quite different booking guests. So effectively, I would be
7:06
spreading my marketing bandwidth as widely as possible in the
7:11
current climate so that you can take advantage of these
7:14
different channels, these different types of guests and
7:17
what they offer. And you know, some consumers are
7:19
very much, they'll use one app to do all their travel.
7:23
I use booking.com to do all of my hotel travel because I'm, you
7:27
know, I'm time poor and I want everything in one place so I can
7:29
open one app and it tells me. Same with Airbnb.
7:32
People will use the app and they don't necessarily go on Google
7:35
or do the, you know, the searches.
7:36
So I would be trying to put myself wherever the consumers
7:39
were with wallet in a market like this.
7:42
And also they can help with some internationalization as well.
7:45
They and if you look at booking, they can connect the flight
7:48
element to they can deal with the currency that you need them
7:51
to. They can help with the language,
7:53
so they can help internationalize your product a
7:56
lot easier than you know than potentially you could do
7:59
yourself. Host Hub is a top rated property
8:01
management platform for short term rentals.
8:04
Host Hub can help you increase revenue, improve operations, and
8:08
ultimately save you time and money.
8:10
Host Hub has everything you need to manage your properties
8:13
effortlessly and reliably. It will sync rates and
8:16
availability across all the channels where your properties
8:18
are listed, and it includes tools like automated messaging,
8:22
team management, and expenses. It also includes smart pricing,
8:26
integration, task and cleaning management, and automated door
8:30
locks. Host Hub provides A0 double
8:33
booking guarantee, 24/7 support with an average response time
8:37
below 3 minutes, and a fresh and friendly interface that is easy
8:41
to learn and use. And right now, Host Hub is
8:44
offering a 14 day free trial to any host or property manager who
8:47
would like to try the platform. Head to hosthub.com/HCH for
8:53
further details. Yeah, the user experience is is
8:56
pretty strong. And yeah, having everything in
8:58
one place is pretty convenient. You mentioned there that some of
9:01
the OTAs were growing at the expense of direct bookings.
9:06
What's the explanation for direct bookings dipping
9:09
somewhat? Wow.
9:12
I think if you look at and you follow what the OTAs are doing,
9:16
some of their advancements in using AI and putting the
9:19
relevant product in front of people, working constantly on
9:23
the seamless checkout, understanding they, you know,
9:27
they have a lot more data to be able to tweak.
9:30
So I think part of it is they're they're just huge platforms that
9:35
I've learned that have got a lot of transactions.
9:39
So potentially they're offering a better booking service.
9:42
Maybe, you know, we do have some clients that are 100% direct.
9:46
Some people offer, you know, fabulous experience booking, but
9:50
equally investing in your own website and trying to get that
9:53
share of search is these can be difficult and can, you know, can
9:57
command quite some skill set and some budgets.
10:00
And so it's really, I think people can switch to the OTAs to
10:03
access and that search demand quite quickly.
10:06
And it depends on your strategy. Some people can manage perfectly
10:09
well without the OTAs. Some people rely heavily on the
10:12
OTAs because they want to be more focused on, you know,
10:15
service in, you know, in the property when they're there or
10:17
on the cleaning element or the operational side.
10:20
So everyone's got their own USP that they need to focus on, but
10:24
you can't deny that the OTAs come plug into demand for you
10:26
very quickly. 100% yeah. And yeah, direct bookings, it's
10:30
a, it's a lot of time and effort and money.
10:34
Like you say there, you know, you, you want to build a, a
10:36
great website, people have got to be able to trust that brand
10:39
and, and the SEO side of things, you, you know, organic is very
10:42
difficult these days. You've got to really spend money
10:45
if you want to get that traffic right. 100% I think you've got
10:48
to really invest in your SEA strategy.
10:50
It doesn't happen overnight, unfortunately.
10:53
And a lot of people will say, well, we have a direct booking
10:55
and, and they mean they've got it from a keyword search on
10:57
Google. And again, that's not free.
11:00
So it's weighing up those different, you know, those
11:04
different channels that you can ignite or not.
11:06
You know, everyone would love a repeat Booker that comes back
11:09
year after year. So I think when you're looking
11:11
at a property manager, that was it.
11:12
That's in their remit to give the guests such a great
11:15
experience and to communicate them once they they have them.
11:18
That repeat guest is is gold, but the rest is almost a a fight
11:23
for voice. How do you get in front of, you
11:25
know, the customer with the best proposition, the best quality
11:28
product that you can? Yeah, the easiest direct booking
11:32
you can secure is a past guest who's enjoying it.
11:35
Just just let them know that you've got a direct booking
11:37
site. Just, you know, communicate it
11:40
it effectively. All right then, Sally, so we're
11:42
speaking in April. How would you assess 2025 so
11:49
far? What are we seeing in the data?
11:52
Yeah, Probably a word that we use quite consistently.
11:56
It's pretty flat right now. So we've had a mix around
12:01
between because of the way Easter fell between March and
12:03
April. But if you're looking at how
12:06
sort of Q ones played out, jam Feb, pretty flat in guest paid
12:10
occupancy, slightly higher in Adrs, but not enough to push.
12:14
So again, we've ended up with this flat Rev par when we
12:17
combine the 2. So March down a little because
12:21
Easter was in March, it was three weeks earlier last year.
12:24
So not only does it not fall into March, it doesn't fall into
12:27
Q and either, which has been a bit of a nightmare for people's
12:30
budgeting. But effectively we've we've seen
12:33
a pretty flat market. Obviously there's differences in
12:36
different regions, but we're seeing guest paid occupancy
12:39
flats, which means our Adrs are pacing very similarly to last
12:44
summer. We talked a lot last year about
12:47
were the sort of rates too high in the summer and effectively
12:52
Rev power was pushed up slightly.
12:53
So those higher rates sort of offset that lower, lower
12:57
occupants that we saw in the summer.
12:58
So a similar story to last year, pretty flat with a switch around
13:02
for Easter sort of March and April.
13:05
So it's, it's not doom and gloom at all, but it's, it's a
13:10
volatile market. There is huge opportunity, I
13:13
would say last summer and we had so many disruptions.
13:17
We had the EUR which are, you know, hugely disruptive.
13:20
We had the Olympics, we had a general election, we had
13:22
appalling weather. So we weren't blessed with
13:25
everything in our armour last year for UK, you know, UK short
13:29
term rentals. But you know, we can only deal
13:31
with what we can deal with in France.
13:32
So we're painting in a similar way at the moment.
13:35
But we are also seeing this later booking surge coming, that
13:39
last minute booking. So being aware, being alert,
13:42
having your price is right, communicating with your owners
13:45
that the market is pushing later that you know, it's all really
13:49
important to be on top of your data.
13:52
And I know I work for key data, but it really is more important
13:55
than ever to be aware of what's going on and being able to
13:57
respond to those consumer confidence, you know, shifts
14:01
which are, which are real our. House and property managers
14:06
being a little bit more realistic with the rates that
14:09
they think they can achieve this year.
14:12
I mean, we're seeing this them pacing the same, James, to be
14:14
fair. But if we got it last year, I
14:16
think it's about deciding are you happy to sacrifice occupancy
14:20
to maintain your rate? I mean the sweet spot is getting
14:23
them both. Should you reduce your prices a
14:25
little so they don't come crashing down as far as we see
14:28
that, you know, when they do get contracted with the very late
14:31
markets, But it's about those conversations with your
14:35
homeowners. It's about understanding the
14:36
operational costs. So some can't afford to reduce
14:39
that ADR and, and as long as it's a concerted strategy, I
14:44
think it's fine. We're never there to say reduce
14:46
your price or higher than you know, the ultimate gain is to
14:48
get as much Rev power as you can, but you also need to
14:51
understand those operational costs as well and what your
14:54
owners are expecting of you. So it's all about communication
14:57
and having a conversation, understanding what the market's
15:00
doing. And if you're not prepared to
15:02
drop your rates because that's what the market's commanding,
15:04
that's fine. As long as it's the conversation
15:06
that you've had and you've made a decision rather than looking
15:09
back at the end of the season going, oh gosh, I wish we'd
15:11
changed our price or lowered our prices.
15:13
It's. If it's it's part of your
15:14
strategy, then that's fine. I've heard a lot of people as
15:17
well anecdotally talk about these shortening booking
15:20
windows. I myself have experienced a lot
15:22
of last minute bookings. I think over the last year or
15:25
so, it seems to be like 7580% of bookings are last minute.
15:30
Is that what you're seeing in the data as well?
15:32
And how can property managers deal with that?
15:35
Yeah, it's probably a 2 strong. So if we look at Q1 arrivals,
15:40
this was like the last, the last week in March, 45% of bookings
15:44
were made to arrive within 14 days.
15:46
So you're right seeing that very late arrival coming through.
15:50
If we look, we can see what that was for the whole of 2024, that
15:54
was 30%. So we're seeing almost a, so
15:57
we're seeing people book very early and very late and it's how
16:00
you manage. But it depends on your property
16:02
portfolio. So if you've got a property
16:04
that's potentially larger with an amazing Seaview or some
16:07
amenities are rarer, they will be booking earlier than than
16:12
properties that are a little bit more mainstream where there's
16:14
more choice because people can lurk.
16:17
And if they, if they kind of think, well, I need a 2 bed in
16:19
this area, I can see there's loads, I'm not going to panic
16:22
versus I need a A4 bed with a Seaview, then they're going to
16:25
have to secure that earlier. So, so I think it depends on
16:28
what your property is, where you're based, what the supply is
16:31
around you. And you'll get to understand
16:33
because if you're seeing an average booking window coming
16:36
through and you go, oh, well, you know, mine booking longer
16:38
than that. If you've got a sort of property
16:40
that should be booking like twice as long as that, then it's
16:42
all about relativity. So I think understand the market
16:46
is pushing late, but if you've got a portfolio that commands
16:49
those earlier booking windows, then you should be making
16:52
actions sooner. And it's all about understanding
16:54
the supply around you, understand your positioning in
16:57
the market. Rather than dropping your rates,
17:01
is there an argument for kind of holding your nerve a little bit
17:04
with your rates if you are getting a lot of last minute
17:06
bookings? Yeah, absolutely.
17:08
And again, it's understanding your environment.
17:10
So if you can see that everyone else is fully booked and you
17:15
know, you take that gamble to say, well, OK, there's not much
17:18
left, I can hold my rates and I think we're good If everyone
17:20
else is dropping their rates, I think it's about being aware.
17:23
So I often explain and say, look, go and mystery shop
17:26
yourself as if you're a guest searching and look on the main
17:29
platforms, look on the on your, you know, how are you faring?
17:32
How are you faring the algorithm?
17:33
Sometimes it's about placing yourself, making sure your
17:36
reviews are shouting out that your amenities are there.
17:38
So it's not a, it's not always just on price and they're always
17:41
going for the lowest. But equally, be really aware of
17:44
what everyone else is doing because the other thing, owners
17:47
talk to each other. So they'll go, oh, you know,
17:49
owner A said this and owner B's done that.
17:51
So if you can go back with a very clear data view of what's
17:54
going on, say, well, we see that, but we can see it's coming
17:56
in and, you know, 10% of bookings are coming in for three
17:59
days later. And we've seen the weather
18:00
forecast. You know, there's a whole bunch
18:01
of factors that I think you need to build in, but have that data
18:05
to communicate with your owners. So holding, you know, yeah, it
18:08
can work, but equally checking the weather, a few things like
18:11
that. Have you got any activities
18:13
around what are even hotels doing?
18:15
Just be aware of that decision. So the word is flat to describe
18:19
2025 so far, but are there any regions in the UK or any other
18:23
countries around the world which are really bucking the trend so
18:26
far this year? Yeah.
18:28
I mean, if we look at paid occupancy in the UK, we see the
18:31
Cotswolds are pacing positively. They're up, you know, let's say
18:40
I'll tell you exactly 7% are pacing.
18:44
So versus a very flat or a slightly down sort of UK
18:47
average, Northern Ireland is pacing positive.
18:49
The Highlands in Scotland are pacing positively as well.
18:53
London's +4. So we have some areas that are
18:55
pacing positively in guest, guest paid occupancy.
19:00
And then if you look almost the flip side, Highlands are down in
19:03
the ADR. So they've obviously compensated
19:05
occupancy for for the ADR. But everywhere else we're seeing
19:09
positive ADR pacing growth. So again, some Snowdonia 25% up,
19:15
they're pacing 25% up for ADR for 2025.
19:20
Northern Ireland is pacing up, Dumfries and Galloway pacing up.
19:23
So all double digit growth. So there are different pockets
19:26
and within those pockets of geography you can have pockets
19:29
of property portfolio types that are going to be performing
19:32
differently as well. When we talk about the averages,
19:34
we're just, we are literally talking averages.
19:36
So some will be outperforming the market and some will be
19:39
seeing a much softer market. What we try and do is give you a
19:42
feel for what we're seeing so that you kind of get this sense
19:45
check of like, oh, OK, the market's not fully booked.
19:48
You know, why wasn't I fully booked for Esto?
19:50
It's like, OK, no, the market is quite late.
19:52
It's pretty flat. So your challenge as a property
19:55
manager is how do you get your how do you get views to your
19:57
properties? How do you get them booked and
19:58
how do you get those repeat with guests coming?
20:00
Back for you and. Which areas are really
20:03
struggling this year? It depends on again and what
20:09
you, if we look I guess at the metric of Rev par, which is that
20:12
balance between the rates and the occupancy.
20:16
We're seeing negative pacing in Northumberland, seeing negative
20:19
pacing in Cornwall, in Devon, Edinburgh is really negative.
20:26
Obviously they've they're countering all their different
20:29
legislation. So that balance of rates is so
20:32
important and it can change so quickly as well.
20:35
So, you know, you can really push occupancy it by a couple of
20:37
percent and push your ADR up and suddenly you can get to put, you
20:40
know, positive Rev par as well. So there's some areas, but then
20:44
like Dumfries and Galloway, Northern Ireland, Cotswolds,
20:46
London, all all pacing positively of Rev par.
20:49
So again, different pockets performing differently across
20:51
the UK. If you've got a large holiday
20:54
property and want more direct bookingsgroupaccommodation.com
20:58
connects you with guests who are searching for big cottages,
21:01
country manners and even castles.
21:04
For a low annual fee, you'll enjoy Commission free bookings,
21:08
direct contact with guests, a custom listing page and access
21:12
to powerful owner tools, all while keeping 100% of your
21:16
profits. Join thousands of hosts making
21:18
the most of their large holiday rentals.
21:21
Head to group accommodation dot com today and start welcoming
21:25
more direct bookings to your top tips to host and property
21:29
managers in in 2025 in terms of data.
21:32
Billa. Like literally understand your
21:36
own data, understand what the market's doing and listen,
21:40
obviously this macroeconomic impact, the news, I'd be dialled
21:42
into the news every day because the impact on consumer
21:46
confidence is very real. So, you know, we, there is talk
21:49
of, you know, where we end up in recession.
21:52
It's a big word. But what that means is people's
21:54
confidence on spend can be damaging to, to the economy for
21:59
for all aspects. What we find is travel tends to
22:01
be one of the last things to get put on hold.
22:04
But people may be deciding they may be down grading a little and
22:07
may be staying a little shorter. We're seeing, you know, the
22:10
average length of stay shortened across the board by about .2
22:13
days. People may be down grading the
22:15
number of bedrooms, whereas the kids both had a bedroom each
22:18
they may be sharing. So I think just being mindful of
22:22
that value that people will be looking for and that consumer
22:24
confidence. And some of that literally comes
22:26
from switching on the news and listening to what's happened,
22:29
what's happened to the Stock Exchange, you know, what's,
22:31
what's that consumer confidence, what's happening there.
22:34
So I think it's being where I use your data, understand your
22:37
own data, communicate with your homeowners and just be super
22:40
aware of that wider macroeconomic environment that
22:44
we're self catering does tend to fare well when we are seeing a a
22:49
weaker economy. People are still happy to
22:51
travel, they may want to be able to control their spend and maybe
22:54
eat in a few times. So you know, as a sector, you
22:58
know we're fairly well placed, but it's changing every day in
23:02
terms of that consumer confidence field and watching
23:04
what happens with the interest rates, exchange rates, etcetera.
23:08
And just tell us how key data can help people and where people
23:10
can find out more information. So we can help by giving you
23:15
access to a dashboard that explains all your own metrics
23:18
and equally pulls in that market data so you can see how you're
23:22
performing compared to the rest of the market, which in the
23:24
current current climate is even more reassuring to see, to see
23:28
what else is going on. So reach out to me on LinkedIn,
23:31
Sally Henry or Key Data dashboard.com and reach out to
23:35
any of the team. We'll be delighted to help you.
23:38
Fantastic. And we'll put those links in the
23:40
show notes so people can get in touch.
23:42
All right then Sally, we've got a few questions to finish.
23:45
We've asked these to you before, but we'll update them for 2025.
23:48
S favorite brand in 2025 in the STR space apart from key data of
23:53
course. Obviously key data 1st and
23:55
Forest, you know what, I'm Guinness and it's my friends at
23:57
Why Hangry. We did a joint, we did a joint
24:01
bench down in Cornwall and Why Hangry are the private chef
24:05
platform who are really taking the short term rental industry
24:08
sky storm and their energy, their bounce, their enthusiasm,
24:12
they're offering something different.
24:15
I think they're a great team and I'm excited to see where they go
24:18
this year. So great addition into the short
24:20
term rental family. Yeah, great shout out there for
24:22
why Hangry, one of our strategic partners, we've done lots of
24:25
dinners with them. Check them out.
24:26
Private chef booking platform can help you earn some extra
24:30
upselling revenue. OK then Sally, an individual
24:34
shout out for 2025 somebody from the STR space.
24:38
It's going to go to my good friend Robin Clifford from
24:41
Guesty. I've known Robin, we worked
24:44
together when he was at Airbnb. We used to talk about the market
24:46
all the time. Now I'm at Key Data, he's at
24:49
Guesty. We still talk about the market
24:50
all the time. So I love his wisdom and his
24:55
observations on the industry. So a huge shout out to Robin.
24:59
He's a star. Brilliant shout out.
25:01
He really is. He was at our event recently and
25:04
they interviewed him about the future of travel and how it's
25:07
going to affect the short term rentals world and it was
25:09
absolutely fascinating. His, his thoughts on where
25:13
things are going are really, really interesting and we're
25:15
going to record a podcast with him soon because we have to turn
25:17
that interview into a podcast episode.
25:20
I'm sure a lot of people will will tune in for that.
25:23
Finally, then, your favorite data stat from 2025 so far.
25:28
You see, you're just asking that I live in data stats.
25:30
James, this is a really hard one to to nail it down.
25:33
One thing I saw when I did the, I presented the keynote at the
25:36
short stay Summit and one thing that really made me open my eyes
25:39
think, OK, let's bring this out again.
25:40
And for the people that didn't see it, we were looking at the
25:43
average daily rates when you are booking it sort of different
25:47
times. So we were just talking about
25:49
that later market. So for Q, 145% of reservations
25:52
were made to leave within 14 days.
25:55
So that's a huge one. But the ADR for those shorter
25:58
like later bookings is £96 in Q1.
26:01
And if we look at the other side for bookings made six months
26:04
out, the ADR is 187. And yeah, only 5% of
26:08
reservations, but 11% of revenue.
26:11
So again, it's this correlation. So your ADR is going to get
26:13
squeezed the closer to arrival. So if we're seeing a later
26:16
booking pattern, like a later market, please understand the
26:20
impact it could potentially have on your revenue because that ADR
26:24
gets squeezed. And it really hit me, it was so
26:26
stark. It's like, wow, OK, this is
26:28
something that property managers need to factor in.
26:31
We can't always force the market to book earlier.
26:34
But understand the impact on your revenue because of that
26:36
later booking market. So a bit of a geeky one, I'm
26:39
afraid there, James. I wish I could pull out a really
26:41
fun stat, but hopefully that's useful to to some property
26:44
managers listening just to understand that impact on the
26:47
ADR and the revenue. Very useful indeed and we'd all
26:50
love to see our calendars completely packed six months
26:54
out. But that's not real life, is it?
26:55
That's not reality. So we have to be aware that some
26:58
people like a a last minute trip.
27:01
Thank you, Sally so much for your time and for joining us on
27:04
the Host Planet podcast. Aww, thank you for having me.
27:07
As ever, thanks James. Great to chat to Sally Henry
27:10
there from key data about Trump Sarifs and key stats that every
27:15
host and property manager needs to know.
27:18
If you're looking for more free education, head to host Planet
27:21
dot Club, the fastest growing multimedia platform in the short
27:25
term rentals industry. We're proud to help hosts and
27:28
property managers supercharge their businesses by sharing a
27:31
wealth of free content. Head online to sign up for our
27:34
newsletter, download our suite of ebooks and listen to our
27:37
podcast series Untold next time. Happy hosting.