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How a Local Gym Used a Results Pledge to Beat the Big Chains
In this episode, Lucas and Luna explore how a small independent gym in Portland, Oregon, called Stronger Together, managed to compete against low-cost chains like Planet Fitness and 24 Hour Fitness. The gym's owner, Jenna Reyes, implemented a 'Results Pledge': members who didn't see measurable progress within 90 days could get their next three months free. The twist? Only 4 percent of members ever claimed it, and average membership retention jumped to 18 months versus the industry average of 6. Lucas breaks down the math: the pledge cost the gym about $12,000 in forfeited…
The skinny
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