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Cliff Notes: Joe Budden "There's Too Many People Making Podcasts!" · Earn Your Leisure

• 0:00
  Speaker 1: An illegal alien from Guatemala charged with raping a child
• 0:03
  Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador
• 0:07
  Speaker 1: accused of murdering a Texas man of Venezuelan charged with
• 0:11
  Speaker 1: filming and selling child pornography in Michigan. These are just
• 0:15
  Speaker 1: some of the heinous migrant criminals caught because of President
• 0:19
  Speaker 1: Donald J. Trump's leadership. I'm Christy nom the United States
• 0:23
  Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border
• 0:28
  Speaker 1: crossings are at the lowest levels ever recorded, and over
• 0:31
  Speaker 1: one hundred thousand illegal aliens have been arrested. If you
• 0:35
  Speaker 1: are here illegally, your next you will be fined nearly
• 0:39
  Speaker 1: one thousand dollars a day, imprisoned, and deported. You will
• 0:43
  Speaker 1: never return. But if you register using our CBP home
• 0:46
  Speaker 1: app and leave now, you could be allowed to return legally.
• 0:50
  Speaker 1: Do what's right. Leave now. Under President Trump, America's laws,
• 0:55
  Speaker 1: border and families will be protected.
• 0:57
  Speaker 2: Sponsored by the United States Department of Homeland Security.
• 1:00
  Speaker 3: What's the blueprint to make money in a podcast? Let's
• 1:02
  Speaker 3: get to this. We can say our blueprint if you're interested, But.
• 1:05
  Speaker 4: What's your blueprint?
• 1:06
  Speaker 3: All right?
• 1:07
  Speaker 5: So, niggas, I look here, I look at podcasting as
• 1:13
  Speaker 5: like a bully pulpit to build your your reputation, to
• 1:18
  Speaker 5: build you your name, to build trust. So you it's
• 1:21
  Speaker 5: the easy ways to make money of course is on
• 1:24
  Speaker 5: the audio side, Apple and Spotify from audio ads, and
• 1:28
  Speaker 5: then you know YouTube, you get paid from assence.
• 1:30
  Speaker 3: That's you know, it's kind of like low hanging fruit.
• 1:32
  Speaker 5: But then from there, for us, the live event space
• 1:36
  Speaker 5: has become pretty big for us.
• 1:37
  Speaker 4: No, that's you all, that's all bad right there?
• 1:39
  Speaker 6: Well, yeah, you mentioned fourteen times accounts with that, Come on,
• 1:44
  Speaker 6: come on, we appreciate that the live event space has
• 1:47
  Speaker 6: been very good for us.
• 1:49
  Speaker 5: You know, this talk of a paywall, I want to
• 1:51
  Speaker 5: talk to you about Patreon, A lot of creators are trying.
• 1:54
  Speaker 4: To pick.
• 1:56
  Speaker 5: Up because a lot a lot of creators are trying
• 1:58
  Speaker 5: to figure out how to separate content that's free and
• 2:02
  Speaker 5: content that's paid for. So like the Patreons, good luck.
• 2:06
  Speaker 5: But it depends on what space is. So it's like
• 2:09
  Speaker 5: for us, we're in an education space.
• 2:12
  Speaker 4: So don't pitch me to death right now.
• 2:14
  Speaker 3: No, you asked me education.
• 2:15
  Speaker 7: Ask me down your fucking pr little tablet. In the
• 2:20
  Speaker 7: education space and the life touring space w w me,
• 2:28
  Speaker 7: I know what your niggas is out of here.
• 2:30
  Speaker 3: So that's that's another revenue model.
• 2:32
  Speaker 5: Right. Then you can through merch you can do collaborations,
• 2:36
  Speaker 5: different so it's a variety of different things.
• 2:39
  Speaker 3: What's your revenue model?
• 2:41
  Speaker 4: Wait? One last thing?
• 2:43
  Speaker 6: One last part of the revenue model is that we
• 2:45
  Speaker 6: bring people on who have information about industries, and so
• 2:49
  Speaker 6: based on the information, we could look at it and
• 2:50
  Speaker 6: say that's a viable business.
• 2:53
  Speaker 4: We should do that business. In fact, you should help
• 2:55
  Speaker 4: us do this business. Shark tank. Pretty much it becomes
• 2:59
  Speaker 4: that that's that's a good way to do it, though
• 3:02
  Speaker 4: it's another way like that. All right, what do you
• 3:04
  Speaker 4: want to know from me?
• 3:05
  Speaker 5: What's the revenue? What's the revenue model for podcasting? One
• 3:09
  Speaker 5: on one, Professor Joe Biden is teaching.
• 3:12
  Speaker 4: Well, we also are in the educational We like to.
• 3:15
  Speaker 3: Do university your semester?
• 3:21
  Speaker 4: Can you do it? In that voice?
• 3:23
  Speaker 6: This is because you got like we always talk about
• 3:25
  Speaker 6: this like yo, Joe has probably degree not because.
• 3:27
  Speaker 3: This is what the people want to know. This is
• 3:29
  Speaker 3: what they want to know.
• 3:30
  Speaker 5: And a lot of people have not figured out how
• 3:32
  Speaker 5: to make money from podcasting. Most people, most people have
• 3:34
  Speaker 5: not figured it out.
• 3:35
  Speaker 4: We said, what.
• 3:36
  Speaker 3: Do we say about good?
• 3:38
  Speaker 4: Crazy?
• 3:39
  Speaker 3: We're talking about why is that good?
• 3:41
  Speaker 6: Oh?
• 3:41
  Speaker 4: Please?
• 3:42
  Speaker 3: Why the good?
• 3:43
  Speaker 4: Why is it not?
• 3:44
  Speaker 5: Because it's an industry where people are getting involved in while.
• 3:46
  Speaker 3: You know, you just said Dad showed you the blueprint?
• 3:49
  Speaker 7: How he showed it? You just said an action. Huh,
• 3:52
  Speaker 7: he showed it exactly. And if you missed that, then
• 3:55
  Speaker 7: you missed it. So so what I'm saying. What I'm
• 3:58
  Speaker 7: saying is this, I've always felt like there needs to
• 4:01
  Speaker 7: be like a hip hop sat test that you take
• 4:04
  Speaker 7: before you could get a record deal. Yop, some of
• 4:06
  Speaker 7: you niggas got to answer some questions like how do
• 4:08
  Speaker 7: you hold a microphone?
• 4:09
  Speaker 4: Because some of the beer basics. You gotta know. If
• 4:12
  Speaker 4: everybody just know everything with no no.
• 4:17
  Speaker 7: Consequence, no trials and trial and error, like, then everybody's
• 4:22
  Speaker 7: just doing the same shit. No, and then you money
• 4:24
  Speaker 7: in the water. No, because that's what happened. All of
• 4:28
  Speaker 7: these all of these fucking roaches got involved.
• 4:31
  Speaker 4: Edit my roaches.
• 4:32
  Speaker 7: All of these fucking insects came in here right said
• 4:35
  Speaker 7: yes to everything, said yes to everything. They said yes
• 4:39
  Speaker 7: to everything that was put in front of their face.
• 4:42
  Speaker 4: Shorts, You niggas.
• 4:43
  Speaker 7: Sold y'all asked for chocolate chip cookies. That's what y'all did. Yes,
• 4:48
  Speaker 7: So then the companies put their pants on and they
• 4:50
  Speaker 7: put they add their teflon best on and now it's
• 4:52
  Speaker 7: a cap on it.
• 4:53
  Speaker 4: Yeah. And now because it's a.
• 4:55
  Speaker 7: Cap on it, Rashad got to sity in and say,
• 4:58
  Speaker 7: how's everybody making money?
• 5:00
  Speaker 4: No, everybody ain't.
• 5:02
  Speaker 7: Only the niggas that figured out and had some balls
• 5:06
  Speaker 7: and moved with a certain machies mode figured that out.
• 5:09
  Speaker 7: So if you niggas got talking out, Oh no, would
• 5:12
  Speaker 7: you better go on a date with jay Z?
• 5:16
  Speaker 4: Which one you No, I'm not sharing none with him?
• 5:19
  Speaker 4: Get the fuck out the studios. Get out of the
• 5:21
  Speaker 4: studio right now, I'm making the song. I'm making art.
• 5:26
  Speaker 7: You microwave manufacturers have come here, and now I got
• 5:29
  Speaker 7: to have tough conversations with the companies.
• 5:32
  Speaker 4: So they feel like, oh, we got dining you know
• 5:33
  Speaker 4: the fuck? You don't you got that?
• 5:35
  Speaker 6: We gave twenty people that deals while we giving you
• 5:38
  Speaker 6: got that. But let's talk about that then, because and
• 5:40
  Speaker 6: if there.
• 5:41
  Speaker 4: Was some unity involved, then you.
• 5:42
  Speaker 7: Might be able to come to the gun through unity.
• 5:45
  Speaker 7: I want to come to the gunfighter.
• 5:46
  Speaker 6: That's exactly why I wanted to go with you, because,
• 5:48
  Speaker 6: like what you say is absolutely correct. Like we talked
• 5:50
  Speaker 6: to people in the space, and you know a lot
• 5:52
  Speaker 6: of times people don't share their deals, but some people
• 5:54
  Speaker 6: have what us They looking like it's like, oh, you
• 5:55
  Speaker 6: guys are the finance guys, what.
• 5:57
  Speaker 4: Do you think of this deal?
• 5:58
  Speaker 6: We're looking at it like that's what you really do,
• 6:00
  Speaker 6: Like did you know? Did you know the business bond this?
• 6:03
  Speaker 6: And I feel like nobody shares the information, which leads
• 6:06
  Speaker 6: to people taking the bad deals, which now when it's
• 6:09
  Speaker 6: time for some of the people who have really figured
• 6:11
  Speaker 6: it out. What you're talking about that cap, Yeah, that
• 6:14
  Speaker 6: twenty million or thirty million dollar offer that could have
• 6:16
  Speaker 6: been there. When one hundred shows take the one hundred
• 6:20
  Speaker 6: and twenty five thousand, it brings it the value down
• 6:23
  Speaker 6: of the space.
• 6:24
  Speaker 4: You're right in what you're saying.
• 6:26
  Speaker 7: This is how I know another side exists because I
• 6:29
  Speaker 7: have looked too many of these people, ladies and gentlemen,
• 6:32
  Speaker 7: in the face, in the eyes and said that's a mess.
• 6:38
  Speaker 4: That's a mess deals that I had no horse in
• 6:41
  Speaker 4: the race. I'm telling you this.
• 6:45
  Speaker 6: This episode is brought to you by P and C
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• 8:35
  Speaker 1: An illegal alien from Guatemala charged with raping a child
• 8:39
  Speaker 1: in Massachusetts. An MS thirteen gang member from El Salvador
• 8:43
  Speaker 1: accused of murdering a Texas man of Venezuelan charged with
• 8:47
  Speaker 1: filming and selling child pornography in Michigan. These are just
• 8:51
  Speaker 1: some of the heinous migrant criminals caught because of President
• 8:55
  Speaker 1: Donald J. Trump's leadership. I'm Christine Noman, the United States
• 8:59
  Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border
• 9:04
  Speaker 1: crossings are at the lowest levels ever recorded, and over
• 9:07
  Speaker 1: one hundred thousand illegal aliens have been arrested if you
• 9:11
  Speaker 1: are here illegally, your next you will be fine nearly
• 9:15
  Speaker 1: one thousand dollars a day, imprisoned and deported, you will
• 9:19
  Speaker 1: never return. But if you register using our CBP home
• 9:22
  Speaker 1: app and leave now, you could be allowed to return legally.
• 9:26
  Speaker 1: Do what's right, leave now. Under President Trump America's laws,
• 9:31
  Speaker 1: border and families will.
• 9:33
  Speaker 2: Be protected sponsored by the United States Department of Homeland Security.
• 9:36
  Speaker 7: Because that is a mess. Take it to your trusted
• 9:38
  Speaker 7: people and do something different, and they take it every time.
• 9:44
  Speaker 7: They's not it anyway, they take it every time.
• 9:47
  Speaker 5: Because I have spoke every time, I spoke to Matt
• 9:49
  Speaker 5: Barnes about this, and I'm like, there needs to be
• 9:51
  Speaker 5: some level of a summit coalition amongst podcasts. It's not
• 9:56
  Speaker 5: every podcast well you know top podcast is in a
• 9:58
  Speaker 5: space sure to understand.
• 10:00
  Speaker 3: Okay, what are they offering you? What is this?
• 10:02
  Speaker 5: What is because it's like there's not a level of
• 10:04
  Speaker 5: shared information, Like Troy says, it's like the NBA, right,
• 10:07
  Speaker 5: you know, Steph Curry signed for thirty million dollars a year,
• 10:11
  Speaker 5: So now if you're lebron you can kind of base
• 10:13
  Speaker 5: it off of this is makes sense. This doesn't make sense, right,
• 10:16
  Speaker 5: But nobody knows anything. And a lot of these guys
• 10:20
  Speaker 5: are my friends, and I ask them questions and they
• 10:22
  Speaker 5: don't fully give me an answer. Either they just don't
• 10:25
  Speaker 5: want to tell me, or they don't actually know themselves.
• 10:27
  Speaker 5: They're not fully educated enough themselves to actually articulate it.
• 10:30
  Speaker 5: Either way, it's not beneficial to the space. And it's like,
• 10:35
  Speaker 5: now you just got a bunch of people, just like
• 10:37
  Speaker 5: in the wilderness, not knowing how much they should charge
• 10:39
  Speaker 5: for AD, not knowing what industries. There is no industry
• 10:42
  Speaker 5: standard because we don't know what the industry is doing.
• 10:44
  Speaker 5: Like you know what I'm saying, So do you think
• 10:46
  Speaker 5: that that could be beneficial as far as.
• 10:50
  Speaker 7: Would be beneficial? But I mean, you're right, I learned
• 10:53
  Speaker 7: that people don't. Most people ain't coming back to share
• 10:56
  Speaker 7: the information. The people that's up up, they just give it.
• 10:59
  Speaker 7: They just willingly give the information. But when it's that fight,
• 11:03
  Speaker 7: when it's that fight to get there, niggas ain't sharing shit.
• 11:06
  Speaker 7: It's a lot of ego and pride involved. I ran
• 11:09
  Speaker 7: around for three years saying, hey, I think my deal's up.
• 11:11
  Speaker 7: When your deals up. I think your deals up. When
• 11:13
  Speaker 7: your deals up, I think we should all talk just
• 11:15
  Speaker 7: so we are aware. It's three different I did that
• 11:18
  Speaker 7: end up being what all the niggas I did it with?
• 11:20
  Speaker 4: We end up with every single person that I did
• 11:23
  Speaker 4: that with, save exact thing. But we haven't beached with them.
• 11:26
  Speaker 6: But they're looking at us like, wow, you guys are
• 11:28
  Speaker 6: sharing all this information Like wait, I'm glad I know
• 11:32
  Speaker 6: this now.
• 11:33
  Speaker 4: I'm like, did you sign this yet?
• 11:35
  Speaker 6: Like we're about to we're about to renegotiate, but again,
• 11:38
  Speaker 6: we just don't know, right.
• 11:40
  Speaker 4: Like I can't I can't help if I don't know.
• 11:42
  Speaker 6: And then when, like you said, when we go to
• 11:44
  Speaker 6: the negotiating table, the company knows because they're looking at
• 11:48
  Speaker 6: the deal. It's like, okay, well if we give them this,
• 11:51
  Speaker 6: then everybody else is worth this. And it's only a
• 11:54
  Speaker 6: few Like how many how many profitable shows you think
• 11:56
  Speaker 6: there are in the space?
• 11:57
  Speaker 4: And which space? Five? Five or less? Five?
• 12:03
  Speaker 5: That's less less? That's crazy. That's when you say profitable, what.
• 12:07
  Speaker 4: Do you mean think that they make money off amount
• 12:10
  Speaker 4: of money?
• 12:11
  Speaker 6: Like a dollar a million dollar, Like that's that's a
• 12:12
  Speaker 6: relative million. Let's say let's put budget them in the
• 12:16
  Speaker 6: out there. Let's put a million as a threshold. Yeah,
• 12:20
  Speaker 6: net yes, you think show you five?
• 12:25
  Speaker 4: Wow?
• 12:26
  Speaker 7: Yeah, okay, I mean when you say in the space,
• 12:30
  Speaker 7: I'm excluding the television shows that have made themselves podcasts. Yeah,
• 12:35
  Speaker 7: not on the news shows that have made themselves part
• 12:37
  Speaker 7: the true tradition shows.
• 12:40
  Speaker 4: It's none a lot. No. Wow. I don't know if
• 12:43
  Speaker 4: i'd say five, but I don't know that I can
• 12:45
  Speaker 4: get the ten.
• 12:47
  Speaker 5: Well, this is why, and this is why, Like I
• 12:49
  Speaker 5: have no problem sharing the blueprints, like here lay it
• 12:51
  Speaker 5: out for you, because the odds are already stacked against
• 12:53
  Speaker 5: you anyway, right, so if there's some level of help
• 12:57
  Speaker 5: that can be provided.
• 12:58
  Speaker 7: But look at this, right, some of these people start
• 13:03
  Speaker 7: their pod, they see the Google AdSense thing and they're thrilled.
• 13:07
  Speaker 7: So they just look to double and triple down in that,
• 13:12
  Speaker 7: and they focus so much on that that they're content.
• 13:15
  Speaker 4: It's more money. We haven't made even the ads.
• 13:18
  Speaker 7: Hey, I'm getting a thousand dollars ad let's say fifty
• 13:21
  Speaker 7: nine doing two of these a pod. I'm just gonna
• 13:24
  Speaker 7: take my calculator and oh shit, I can make ten
• 13:28
  Speaker 7: grand a week or whatever if I'm not doing it.
• 13:31
  Speaker 4: But some people happy in that.
• 13:33
  Speaker 7: Some people always look to the future and just want
• 13:37
  Speaker 7: it differently and want more. Right, So I can't speak
• 13:41
  Speaker 7: to that person that is only doing it this way.
• 13:44
  Speaker 4: I mean you named a bunch of right.
• 13:45
  Speaker 7: There is what let's let's go through. It's merchandising. There's
• 13:50
  Speaker 7: live touring. There's live touring slash speaking engagements. Those can
• 13:55
  Speaker 7: be two different things. There's advertisements slash.
• 14:01
  Speaker 4: Right.
• 14:02
  Speaker 7: There's paywall slash there's pay per view somewhere. What else
• 14:09
  Speaker 7: is there? What else is there? Yeah, all of them
• 14:12
  Speaker 7: is there. Now, all of them is doing that. So
• 14:13
  Speaker 7: you should be set up on all of these places
• 14:15
  Speaker 7: because they all pay out now to fucking TikTok, snapchats, Instagram, Facebook,
• 14:20
  Speaker 7: all that shit.
• 14:23
  Speaker 4: See.
• 14:23
  Speaker 7: So now there's a bunch of people that's gonna hear
• 14:25
  Speaker 7: those things. And it's some more I'm leaving out, but
• 14:28
  Speaker 7: there's a bunch of people that's gonna hear those things.
• 14:30
  Speaker 7: And now say, how do I fill those buckets? The
• 14:33
  Speaker 7: same way I did with my accountant said that you
• 14:35
  Speaker 7: need seven eight streams or whatever to be a millionaire.
• 14:37
  Speaker 7: It's like, oh, I get there, I got one nigga.
• 14:41
  Speaker 7: A bunch of people gonna try to fill those buckets.
• 14:43
  Speaker 7: It's somebody else's job to go create more.
• 14:48
  Speaker 3: Yeah, I e.
• 14:49
  Speaker 7: Combat Jack Joe Budden, y'all. Somebody has to go add
• 14:56
  Speaker 7: more buckets. So that's really there to this. The traditional
• 15:01
  Speaker 7: ways to get paid is all right there. Everybody's value
• 15:04
  Speaker 7: is going to be different because anybody NUM's different.
• 15:05
  Speaker 4: We all do different things. But who's going to add to.
• 15:09
  Speaker 7: The pot instead of just getting robbed or fucking the ass?
• 15:20
  Speaker 1: An illegal alien from Guatemala charged with raping a child
• 15:24
  Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador
• 15:28
  Speaker 1: accused of murdering a Texas. Man of Venezuelan charged with
• 15:32
  Speaker 1: filming and selling child pornography in Michigan. These are just
• 15:36
  Speaker 1: some of the heinous migrant criminals caught because of President
• 15:40
  Speaker 1: Donald J. Trump's leadership. I'm Christy Noman, the United States
• 15:43
  Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border
• 15:48
  Speaker 1: crossings are at the lowest levels ever recorded, and over
• 15:52
  Speaker 1: one hundred thousand illegal aliens have been arrested. If you
• 15:55
  Speaker 1: are here illegally, your next you will be fine nearly
• 15:59
  Speaker 1: one thousand a day, imprisoned and deported, you will never return.
• 16:04
  Speaker 1: But if you register using our CBP home app and
• 16:07
  Speaker 1: leave now, you could be allowed to return legally, do
• 16:11
  Speaker 1: what's right. Leave now. Under President Trump, America's laws, border
• 16:16
  Speaker 1: and families will be protected.
• 16:18
  Speaker 2: Sponsored by the United States Department of Homeland Security,