Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
ReflexAI CEO Sam Dorison on the gap between sales training and what happens in the real world
How much of your marketing and CX investment is being undermined in the final mile by a sales conversation that goes off the rails?
Agility requires our customer-facing teams do more than recite a script; they need the situational awareness to navigate complex conversations in real time. This capability isn't just a sales skill—it's a critical component of the overall customer experience.
Today, we're talking about the gap between traditional sales training and real-world performance. Most reps forget the majority of what they learn, and classroom theory often fails to prepare them for the…
The skinny
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