$30,000 Coffee to Cockroach Milk … | COFFEE BREAK!
What does it really take to judge a coffee competition?
This week we unpack our chat with Hendri Kurniawan, the world coffee events rep who literally judges the judges. From calibration and comment checks to the huge personal costs of volunteering, we dive into what makes judging fair, objective, and supportive for competitors.
We also riff on the risks of brewing $250 cups and $30,000/kg coffees, new approaches like pre-batched espresso, and why customer trust is everything when it comes to high-end brews. Plus - market insights from Oli, the latest on regenerative agriculture…
The skinny
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