Episode 87 - 4 Steps to Turn Vague Buying Signals into a Real Commitment

Sales Tales - A podcast sharing epic stories that get you through your sales adventure. · Aug 27, 2026 · 25m

In 1961, President Kennedy didn't tell the nation he'd like to try to get to the moon sometime. He said the country would land a man on the moon before the decade was out. A deadline. A commitment. And on a hallway visit to the Space Center, he asked a janitor what he was doing. The man didn't say he was mopping the floor. He said he was putting a man on the moon.

That's the difference between a maybe and a clear future commitment, and it's the whole subject of this episode.

Josh and Dave break down why phrases like "we're ready to move forward" or "we'll circle back after we talk internally"…