Latest / The Yield Doctor with James Deaker
Blind and Transparent Ad Networks
Some of the biggest names in digital media still run blind ad networks—and advertisers keep buying. But why? In this video, I break down the differences between blind vs. transparent ad networks, showing how each model works, what advertisers see, and why publishers and network owners choose one over the other.
You’ll learn:
The key attributes of blind ad networks (and why definitions are shifting)
How margins, transparency, and business models differ
Examples of $100 advertiser spend flows in blind vs. transparent setups
Why some tech, retail, and social platforms succeed with blind networks…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.