Latest / Networking Unleashed: Building Profitable Connections / Networking Unleashed: An Interview with Andrew Colsky and Michael A Forman, Professional Speaker
Transcript
- 0:16Welcome to Networking Unleashed, Building Profitable
- 0:19Connections, the show where the right perception
- 0:22creates the right opportunity. I'm your host,
- 0:26Michael Foreman. Excuse something. Do people
- 0:29believe about you before you ever speak? Because
- 0:33in today's world, trust doesn't start in the
- 0:36conversation. It starts long before that. Through
- 0:40what people see, hear, and assume about you before
- 0:44you ever meet. My guest today is diving into
- 0:47that exact idea. We're talking about how professional
- 0:51service providers build trust before the first
- 0:54interaction. How to make decisions when resources
- 0:58are tight, but the stakes are high, and a powerful
- 1:02question that cuts through everything. What is
- 1:05the one real truth? This one. Sorry, this isn't
- 1:10just about networking. It's about how you're
- 1:13perceived, how you're trusted, and how you position
- 1:17yourself before opportunity ever shows up. If
- 1:21you want to understand how to build credibility
- 1:23before the conversation begins, this episode
- 1:26is for you. So let's get into it. I'd like to
- 1:30introduce, first of all, I'd like to welcome
- 1:32all my guests. I'd like to welcome to my podcast,
- 1:36Andrew. Andrew, you are a professional in everything
- 1:40that I just talked about. And I happen to, I
- 1:43go on stages and I do workshops all across the
- 1:46country teaching exactly what you just said or
- 1:50what I said for you. So why don't you, in a nutshell,
- 1:54give me like the cliff notes of how you got where
- 1:57you are today. Sure, sure. Thanks for having
- 2:00me on the show, Michael. Cliff Notes version
- 2:02is this. I started off my career out of college.
- 2:06I went into law school. I, in law school, realized
- 2:10that I really enjoyed trial work. The reason
- 2:12I enjoyed trial work is because it was all about
- 2:15working with the jury, understanding persuasion,
- 2:18understanding what people are thinking and how
- 2:20to help them understand what you're trying to
- 2:22say. And I did that work for a while. And then
- 2:26after several years, I got smart. And I realized
- 2:29that I wanted some of my own time back instead
- 2:31of all the pressures of law. And I had the opportunity
- 2:34to go for a mental health degree because I wanted
- 2:38to follow that about understanding how and why
- 2:41people think and do what they do. And so through
- 2:45that, I had two opportunities to build two practices,
- 2:48a law practice, and then I had to build a mental
- 2:50health type of practice. So as a professional
- 2:53service provider myself, I learned that there's
- 2:57a lot that goes into trying to build a practice
- 2:59and what is necessary to do. And so putting my
- 3:03legal hat on and my mental health hat on, I started
- 3:06to dig deep into what is really going on here.
- 3:10What's happening from a psychological perspective
- 3:12that gets you a client versus what doesn't get
- 3:15you a client. And through that research and through
- 3:18all of that, I built out a business. I've written
- 3:21a book that's getting ready to come out in September
- 3:23called Left of Trust. And that's basically what
- 3:26got me here. So that's the shortest version I
- 3:28can give you, but we can talk about any of that.
- 3:30Okay. I'll take that as a cliff notes and hopefully
- 3:33we'll get into that a little bit further, but
- 3:36I put together some questions for you and hopefully
- 3:38they align with what you want to talk about.
- 3:41You talk about building trust before ever meeting
- 3:45someone. What are people actually evaluating
- 3:48in that pre -conversation stage? So think about
- 3:53it. When a person Trust someone. There's a lot
- 3:59of factors that go into it. But in today's day
- 4:02and age, they don't really have the opportunity
- 4:06to meet you yet. They start off with a problem.
- 4:11From the legal context, maybe they've had a car
- 4:14accident. Maybe they are having money troubles.
- 4:16Maybe they are fighting with their landlord.
- 4:18Whatever it may be, they have a problem. Problems
- 4:21make people very uncomfortable. Right. It's pain
- 4:26that they want to resolve. So they start searching
- 4:31on the Internet for solutions to their problem.
- 4:34This is where the beginning of trust happens
- 4:37if you are that attorney who wants to try and
- 4:40get this type of a client. And it is, in my opinion,
- 4:44it is your responsibility if you're going to
- 4:46be getting the clients and building trust to
- 4:48understand where the client is coming from, what
- 4:51are their pain points, and then providing valuable
- 4:53information that's going to help them understand
- 4:56that there is an out, there's a way, there's
- 4:59someone who can help them with that pain point.
- 5:01And providing information That answers the questions
- 5:04they have, which is very different from just
- 5:07providing what degrees you have and what your
- 5:09law license is, but actually understanding the
- 5:13problem and addressing the problem so that a
- 5:15person can start to feel that degree of comfort.
- 5:18That's what's going to start the process of building
- 5:22trust. That is, that's a whole different way
- 5:26of thinking about it. when you're dealing with
- 5:29somebody one -on -one, like I said, I go across
- 5:32the country and I talk about the very same thing,
- 5:35but there's a mantra known in the networking
- 5:38genre. Know you, like you, trust you, they'll
- 5:42do business with you. Without that trust factor,
- 5:45without that little bit of trust, excuse me,
- 5:49you don't go anywhere. You don't make it out
- 5:53of the box. So you have to have that level of
- 5:55trust. As you said, when you're online, how are
- 6:00you going to get that person to trust you? It's
- 6:04by what you say and what you do and when they
- 6:07start talking to you and things like that, but
- 6:09it all works together. All right, let me go to
- 6:12the next question because I can talk like this
- 6:13for hours. Sure. What signals online through
- 6:18reputation or through others make someone feel
- 6:22credible before a single word is spoken? Great.
- 6:26I think it goes along with the know you like
- 6:30you trust you mantra, as you said. First, we
- 6:33have to understand in order to know what signals
- 6:36to put out, we have to understand who is our
- 6:39potential customer. What are their pain points
- 6:42and what are they trying to achieve? And I will
- 6:44tell you right now, regardless of any of the
- 6:47information and without even knowing the person,
- 6:50I guarantee you the thing they are trying to
- 6:52achieve at its core is comfort. And that is the
- 6:55one truth that I talk about. So when you understand
- 6:58that people are in pain and they are searching
- 7:01for comfort, then you can start to address it
- 7:04in the proper manner. And that means putting
- 7:07out, like I said, putting out this information
- 7:09that number one captures what is their pain point
- 7:12and using the language that they would use, not
- 7:16your language. And then understanding that you
- 7:19have to present. a set of information, a set
- 7:24of facts, you don't necessarily have to say,
- 7:26hey, yes, we can absolutely cure your cancer.
- 7:29But you can say there are things that we can
- 7:32do with this type of cancer. Here's what some
- 7:34of them are. With a proper evaluation, we might
- 7:37find the thing that works best for you. That's
- 7:39a lot more information than that person had when
- 7:41they first started searching online. So that's
- 7:43the way you start to build that trust and credibility.
- 7:51you've made yourself approachable, even though
- 7:54they've never talked to you, but you're approachable
- 7:56because you've displayed the information in a
- 7:59way that makes them feel understood and they
- 8:03feel that they can understand what you're saying
- 8:05back to them. Yeah, you are bringing... some
- 8:10value to the relationship before you're giving
- 8:13anything else. So by you giving the value, you're
- 8:17gaining that little bit of trust and that comfort
- 8:19level that you spoke of. And again, I'm going
- 8:23to resort to something that I talk about. It's
- 8:25having a servant's heart. Whenever you go and
- 8:28network, you're going to see what you can do
- 8:30for somebody else before you look for what they
- 8:34can do for you. And if you do that enough, listen,
- 8:37it's going to come around to you, right? It's
- 8:38always going to come back to you, right? But
- 8:40you're always looking to do, you're giving value
- 8:43to the relationship before anything else. So
- 8:46that's spot on, 100 % perfect, every which way.
- 8:50Can I give you a comment on that just because
- 8:52it's so relevant and so timely? Absolutely. Absolutely.
- 8:57So what you just said, I love, and here's why
- 8:59I spend a good amount of my time on LinkedIn.
- 9:02I know a lot of professionals do. I cannot tell
- 9:06you the slew of messages that I get that come
- 9:09to me immediately. Step one, some hardcore sales
- 9:13pitch immediately. Step two is the block button
- 9:16to any professionals listening. Don't do it.
- 9:22It is important that people get to know you before
- 9:25they can like you, before they can trust you.
- 9:28You come in with a sales pitch, you guarantee
- 9:30you lost that sale. Absolutely. And what I tell
- 9:34my clients is that when you're dealing with LinkedIn,
- 9:37I'll stay with LinkedIn right now, but if you're
- 9:40going to make a connection and they connect with
- 9:42you, yeah, you can tell them what you do. No
- 9:45sales pitch. You have to bring, as I said before,
- 9:49value to the relationship. So you send them,
- 9:52if he's a roofer, there's a difference between
- 9:54metal roofs and regular roofs. Send them an article.
- 9:57Say, look, I was thinking of you, and I thought
- 10:00you might get something out of this article.
- 10:01Do that two and three, four times, and then say,
- 10:05would you like a cup of coffee? Listen, I'll
- 10:08buy. Let's do that. If you go into it that way,
- 10:11you have a much better chance of them agreeing
- 10:15to us otherwise. Hit that block button. I don't
- 10:19want to do it. I have to tell you one story.
- 10:21I was at a networking event at a table with four
- 10:24people. And a guy comes walking up with his business
- 10:27cards in hand. Handed them out. Here, I want
- 10:31to contact each and every one of you. Let me
- 10:33have your business cards. I want to do business
- 10:35with you. I'll talk with you after. I have a
- 10:37lot of other people to go. And I was off. And
- 10:40we looked at one. What the hell just happened?
- 10:43Right? We all threw his business card away. Of
- 10:46course. That was the perfect, that was what you
- 10:49do when you don't bring value to the relationship.
- 10:52I had to share that with you. Okay. How can a
- 10:56professional intentionally shape how they're
- 10:59perceived before they even walk into the room?
- 11:03Okay. So there's a lot of things that a professional
- 11:08can do, and in my opinion, should do. It's still
- 11:11any answer I'm going to have for you is always
- 11:14going to come back to that comfort at a core.
- 11:16They have to be thinking about how am I going
- 11:18to make this person comfortable? But here's one
- 11:21particular thing. So think about you've never
- 11:25met this person. You don't know anything about
- 11:26them. And you, the consumer, have the option
- 11:29of A, reading some blog article or reading their
- 11:33website. And yeah, it provides good information
- 11:35if it's written properly. And yes, it can be
- 11:38helpful. But compare that to a YouTube video
- 11:41that the same person does on the same content.
- 11:44There is something about video where I can see
- 11:48you. I can look into your eyes. I can hear you.
- 11:51I hear the tone of your voice. I see your body
- 11:53language. And I hear the message that you're
- 11:55giving. The credibility opportunities there are
- 11:59tenfold. And I was telling a story to another
- 12:03podcast I was on just the other day because this
- 12:05is so meaningful to me. Probably 20 years ago
- 12:10or more, I had gone to this event at a hotel
- 12:15where there was a speaker and the speaker's up
- 12:16on stage and we're all sitting there and all
- 12:19the chairs are way too close together. And I
- 12:22happened to be sitting in the front row. So the
- 12:25speaker is literally 10 feet from me in front
- 12:28of me. They also have the big TV screens on the
- 12:31sides that people in the back of the room can
- 12:33see if they're not up front. And he starts talking
- 12:37about this concept, how people are just attracted
- 12:40to screens more so even if the live event is
- 12:44happening right in front of them. And as he's
- 12:46saying that, I'm realizing I'm watching the screen.
- 12:49And here he is literally right in front of me.
- 12:51So there's something about. the credibility even
- 12:54that that gives you, but it's being able to evaluate
- 12:57your body language, your tone of voice, your
- 13:00eye contact, all those things I think are important.
- 13:03First of all, all of that is extremely important.
- 13:06Your body, it tells the other person everything.
- 13:11Plus there are things when you're in person that
- 13:14you pick up, like you pick up the vibe of the
- 13:17person. Somebody said, can you write down the
- 13:20explanation of vibe? You know, I really can't
- 13:23because I need to pick up the vibe of the room,
- 13:25the vibe of the person I'm speaking with, because
- 13:28then I can get on a one -to -one with him. And
- 13:31if I'm just talking to him through Zoom, I can
- 13:34see you, I can look into your eyes, but I can't
- 13:37pick up that vibe. And that's the only thing
- 13:39that's missing from that in -person thing. But
- 13:43I can definitely see where somebody would be
- 13:46looking at a screen, a big screen, instead of
- 13:49one -to -one live. Because it's bigger, it's
- 13:52better. I don't know. Something like that. All
- 13:55right. Where do people unknowingly damage trust
- 13:58before they even get a chance to correct? So
- 14:05it's some of the stuff we were talking about.
- 14:08trying too hard and taking the wrong approach.
- 14:10If your belief as a professional is, if they
- 14:14know that I went to this school and have practiced
- 14:17this many years and won these types of cases,
- 14:21I'm going to shoo in. Of course, they're going
- 14:22to hire me. Those bits of information are pieces
- 14:27that can lead to building trust. But if you leave
- 14:32out all the other stuff we've talked about, They're
- 14:35going to pick the other person because ultimately,
- 14:37again, giving information about your degree or
- 14:41whatever doesn't bring them the same comfort
- 14:43that understanding that this person is able to
- 14:47understand my pain point and is able to phrase
- 14:51it to me in a way that I feel like he's got my
- 14:55back and he knows what to do. Even if he tells
- 14:58me that there's no guarantees that I'm going
- 15:00to win. I feel much more comfortable knowing
- 15:03that this person is going to be the one sitting
- 15:05next to me in court. Absolutely. And it goes
- 15:09back to that level of comfort. And you're always
- 15:12trying to achieve that level. And really, once
- 15:14you have it, it takes a little bit more to lose
- 15:18it. But you have to work at keeping it. And that
- 15:20is so spot on, your answer. I don't have anything
- 15:24to say to that. That's how you know it was that
- 15:26good. You've said... If you can't afford to do
- 15:30what you can't afford not to do, how does that
- 15:37apply to investing time and energy into relationships?
- 15:42Okay. So what this refers to is we've now talked
- 15:48about the fact of how important it is to be creating
- 15:52that relationship to be creating the trust and
- 15:54the types of things that are necessary to do
- 15:57that because you're not physically there with
- 15:59that person yet. They're just somebody searching
- 16:00on the internet typically. The problem is when
- 16:03you're an attorney, an accountant, a doctor,
- 16:06any kind of professional service provider, you
- 16:08name it, you are doing your work because you
- 16:11don't have the funding typically to have this
- 16:14massive staff of people that are doing all this
- 16:16stuff for you. You are trying to get work done.
- 16:20And if you don't do the work, you're not going
- 16:21to get paid. The problem is now somebody like
- 16:24me comes in and you think, oh, my God, here's
- 16:27this marketing egghead because he doesn't understand
- 16:29the realities, which I do understand the realities
- 16:32because I've done the work. He's telling me I
- 16:34got to put out. videos and blog articles and
- 16:37make myself credible and understand where the
- 16:39client's coming from and all this stuff. That's
- 16:41great. But when am I going to do that? And how
- 16:43am I going to do that? Because I don't have the
- 16:45time to do it. I certainly don't have the time
- 16:47to research this SEO stuff and write a proper
- 16:51script. And then I got to get a camera and lighting
- 16:53and edit videos. And I can't do that. And then
- 16:57I try to hire people. They can't make a video
- 16:59of me because I got to be there. And they tell
- 17:02me they're going to write all this stuff and
- 17:03they want. at minimum $5 ,000 a month to put
- 17:07out a couple of posts on social media. I don't
- 17:10even know what they're writing. I don't want
- 17:11somebody writing something for me. I don't know
- 17:13what it is. So I know what I'm supposed to do,
- 17:15but I can't do it because I can't afford the
- 17:17time and I can't afford the money. This is what
- 17:20my problem was. And so I developed a solution
- 17:23for my problem. That's what I call the credibility
- 17:25generator. And the credibility generator took
- 17:27what I was spending hours and hours a day, every
- 17:30single day doing, and I mechanized it. Thanks
- 17:34to the beauty of AI. Now, it's not as simple
- 17:38as just going on chat GPT and asking you to do
- 17:40something. I put months and months of work into
- 17:43developing a very specific program. And what
- 17:46it does is, I'll just walk you through real quickly
- 17:49what it does. Number one, if you're going to
- 17:52build that trust, you got to understand what
- 17:53the problem is the client has. So we start off,
- 17:56if you log into this program, we start off with,
- 17:59we've already searched the internet for what
- 18:01are the top five questions this week that people
- 18:03have about this particular issue. And it says,
- 18:06here you go. Here's what they want to know. So
- 18:08you don't have to go figure that out. You pick
- 18:10one, you click it. When you click it. It automatically
- 18:13is trained in the background for your SEO, AI
- 18:16search optimization, all this stuff. And it will
- 18:19write you a blog article. You then can take it
- 18:23as is. You can modify it, whatever you want to
- 18:26do. Once you're good with it, you click agree.
- 18:30It will automatically post that blog article
- 18:32for you. And then it moves on to the next step,
- 18:35which is it creates a LinkedIn post for you and
- 18:38images to go with that. Again, you can modify
- 18:41it or you accept it. You click yes, automatically
- 18:44post it for you. Then it creates a listing for
- 18:47your Google business page, which is super important
- 18:50to have one and to keep it active. You cannot
- 18:52let these things sit static. And it will automatically
- 18:55post it to the business page. And then my favorite
- 18:58part is the next step. If you choose, you can
- 19:02upload your picture and a voice sample, and my
- 19:07program will create a real -life avatar of you.
- 19:11It will write a properly scripted YouTube video.
- 19:16You can choose the setting, the background, the
- 19:19clothing you're wearing. You can choose all this
- 19:20type of stuff, or you can just use one of hundreds
- 19:23of other avatars in case you want your marketing
- 19:26person to be talking for you or whatever. And
- 19:29then it will record that video for you. You never
- 19:32have to step in front of a camera. You never
- 19:34have to edit a thing. It does the whole thing.
- 19:36And then again, automatically post it for you
- 19:39on your YouTube channel. What took me hours and
- 19:42hours now takes a matter of minutes and I get
- 19:45much better coverage and it's consistent and
- 19:48it's all scripted out properly so that it's going
- 19:51to get the maximum type of exposure. So that's
- 19:54what we do with the credibility generator. That
- 19:57sounds great. That sounds great. And if somebody
- 20:01is looking to release all that time so they have
- 20:06it to do other things, I would highly suggest
- 20:09talking to Andrew and seeing what he has to offer,
- 20:13because it sounds like it's the answer to a lot
- 20:16of your questions. So here, let's go a bit further.
- 20:19Sure. What role does clarity play in building
- 20:23immediate trust? in a conversation. Okay. So
- 20:27think about it. Think about if you're talking
- 20:30to somebody. And you can see this today. I happened
- 20:33to just be driving my car and got here and I
- 20:36was listening to some congressional hearings
- 20:38because that's what you do when you live in Washington,
- 20:40D .C. How many times have you heard somebody
- 20:43ask a witness a question and the witness gives
- 20:46every sort of evasive type of answer they possibly
- 20:49can to a simple yes, no question. Are you hungry?
- 20:53Let's talk about food security. Are you hungry?
- 20:56Like I said, we should. Be honest, be direct,
- 21:00look them in the eyes. This is the part that's
- 21:04important. You know what? If you can get somebody
- 21:07with those congressional hearings, whether it's
- 21:10Republican, Democrat, Independent, I don't care.
- 21:13Anyone, pick one and have them answer honestly,
- 21:16I'll give you $100. Just, it's right there. I
- 21:19wouldn't do it unless you would give me $10 million
- 21:22and I still would lose. You still would lose,
- 21:24still would lose. Okay, you ask. What is the
- 21:29one real truth? How does that concept apply to
- 21:32how someone presents themselves professionally?
- 21:36Yep. So I'm going to share the science behind
- 21:41this thing, because the one real truth, as we've
- 21:44said, is that everybody ultimately, bottom line,
- 21:47is always seeking comfort. And here's how I know.
- 21:51We go back to the 1950s. It's the University
- 21:55of Wisconsin, and there's a professor, Harry
- 21:56Harlow. And what did Harry Harlow do? He did
- 22:00an experiment. He took a group of baby monkeys
- 22:04and they did not have their mother. And so he
- 22:08created two surrogate mothers for them. One surrogate
- 22:11mother was made out of wire, but provided food
- 22:14and sustenance. The other surrogate mother was
- 22:17made out of cloth, didn't provide any food or
- 22:19sustenance. And then he watched. And what he
- 22:22found was the baby monkeys spent. all of their
- 22:26time pretty much with the cloth mother seeking
- 22:28comfort. And only when they were hungry and needed
- 22:31food would they go to the wire mother, get their
- 22:33food, and turn right back to the cloth mother.
- 22:35And then he did an experiment where he put them
- 22:38out in a big open field where they were on their
- 22:42own. If they did not have a mother to go back
- 22:45to, they would actually curl up in a fetal position
- 22:48and suck their thumb. When there was a mother
- 22:51to go back to, they would always go back to the
- 22:53cloth mother whenever they needed reassurance.
- 22:55So that was the beginnings of this understanding
- 22:58that comfort is the thing that we all are seeking,
- 23:01whether we be human or even in this case, monkeys.
- 23:05Yeah, it's so true because, first of all, we're
- 23:09human beings, right? We need that physical. necessity,
- 23:14that touch. And the wireframe, it's just, that's
- 23:17not going to cut it. You need something soft
- 23:19and cuddly that you can cuddle up to. And listen,
- 23:22I'm 64 years old. I still need that, asked my
- 23:26wife. So it's the same thing. So I understand
- 23:29that completely. What happens when someone is
- 23:32unclear about their own value before trying to
- 23:36connect with others? As we talked about body
- 23:40language before. Don't you think that comes out?
- 23:43You're unclear or unsure or lacking confidence.
- 23:48People smell that a mile away, right? All that
- 23:51stuff comes across. It's important to be confident
- 23:55in yourself and to be confident in the person
- 23:58you're thinking of hiring and the way that you.
- 24:00deal with that confidence is through information
- 24:03that the person is providing, knowing that you
- 24:07know your stuff, not trying to pretend to guess
- 24:10and whatever, which I see more often than need
- 24:15be. And now I'm speaking with my attorney hat
- 24:17on watching people like take important actions
- 24:22because they assumed something and never bothered
- 24:25to go get the information is mind blowing to
- 24:27me. Now I've talked myself into a corner. I forgot
- 24:30your actual question. Okay. I'll read it one
- 24:35more time. What happens when someone is unclear
- 24:38about their own value before trying to connect
- 24:41with others? Ah, okay. So someone is unclear
- 24:45about their own value. Think about how they're
- 24:47going to act to someone else. They're probably
- 24:49going to be trying way too hard. to convince
- 24:52and in a somewhat evasive way, because they don't
- 24:55have direct information or answers that they
- 24:57can give. And that's all going to come across
- 24:59in their message, in their body language, in
- 25:03their tone. So it's really not going to go well,
- 25:07I guess is the best answer I have for you there.
- 25:11Absolutely. Absolutely. So let's bring this podcast
- 25:14full circle. If a listener wants to become someone
- 25:18people trust before they ever meet them within
- 25:21the next 90 days, what one habit should they
- 25:25start immediately? Great question. So the most
- 25:30important thing is to identify what is your biggest
- 25:34weakness, given the types of things that we've
- 25:37talked about here. I created a tool to help them
- 25:42do that so that they know where to start. And
- 25:45the tool is a 15 question assessment. It's free.
- 25:48It's on my website, which is www. B -E hyphen
- 25:52picked, P -I -C -K -E -D dot com. And you answer
- 25:56this assessment and then you get the response
- 25:58breaks it down into categories of areas that
- 26:01lead to trust. And it will tell you you're high
- 26:04here, you're low here. So it'll tell you exactly
- 26:06where you need to start. So that would be the
- 26:09very first thing that I would say someone should
- 26:11do. And then the second step would be when you
- 26:13find the area of biggest weakness. None of these
- 26:17things are terribly difficult to do, but you
- 26:19got to figure out. How am I going to have the
- 26:22time and resources to do it? Do I need to use
- 26:25some other type of program? Do I want to do it
- 26:27myself? Those are only questions that you can
- 26:29answer for yourself. Absolutely. Andrew, this
- 26:33was great. I feel that we can have a podcast
- 26:36that goes on for two or three hours because we
- 26:38talk the same language. We look for the same
- 26:41things. We teach the same things. If somebody
- 26:44wanted to get hold of you, either to be mentored
- 26:47by you, to be coached by you, to buy your products,
- 26:50how would they get hold of you? The easiest thing
- 26:54they can do, I tried to make it all available
- 26:56to them on that one website, www .be -picked
- 27:02.com. You can learn about the credibility generator
- 27:07there. You can get on the list to be notified
- 27:10when the book comes out. We're supposed to release
- 27:13it in September. We're going to put it up for
- 27:15pre -sale pretty soon. I can do one -on -one
- 27:19coaching. So you can use that one website to
- 27:21get access to pretty much everything you need.
- 27:24That's perfect. This conversation is a reminder
- 27:27that trust isn't built in a single moment. It's
- 27:31built over time, often before you even realize
- 27:34it. The way you show up, the clarity of your
- 27:37message, and the consistency of your actions
- 27:40all shape what people believe about you. And
- 27:43those beliefs determine whether opportunities
- 27:46move towards you or pass you by. Take one step
- 27:50this week. Look at how you're being perceived
- 27:52before you walk into a room. Are you clear? Are
- 27:56you consistent? Are you someone who people feel
- 27:59confident about before they even meet you? If
- 28:03you found value in today's episode, make sure
- 28:06you like, follow, and subscribe to Networking
- 28:08Unleashed, building profitable connections so
- 28:11you keep getting the best insights on networking
- 28:13and communication. And share this episode with
- 28:16someone who's ready to build trust before the
- 28:19first conversation. ever begins. If you'd help
- 28:23strengthening your communication and positioning
- 28:25so you're trusted before you're even introduced,
- 28:28visit michelaforman .com to learn how I work
- 28:32with professionals, teams, and organizations.
- 28:35So until next time, be clear, be consistent,
- 28:39and build connections that start before the introduction.
- 28:43Andrew, thank you so much for coming on my podcast.
- 28:46You were a wonderful guest. Thank you for the
- 28:49opportunity, Michael. I really appreciate it.
- 28:51A huge thank you to our guests for sharing such
- 28:53incredible insights today. And of course, a big
- 28:57shout out to you, our amazing listeners, for
- 29:00tuning in and spending your time with us. If
- 29:03you're interested in my digital courses, being
- 29:06coached, or having me come and talk to your company,
- 29:09just go to Michael and fill out the request form.
- 29:13Remember, networking isn't about being perfect.
- 29:16It's about being present. So take what you've
- 29:19learned today, get out there, and make some meaningful
- 29:22connections. If you've enjoyed this episode,
- 29:25please don't forget to subscribe. Leave us a
- 29:28review and share it with someone who could use
- 29:31a little networking inspiration. Let's keep the
- 29:34conversation going. You can find me on Apple,
- 29:37Spotify, Pandora, YouTube, or my website, foreman
- 29:42.com slash podcasts.