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Ep. 78 More Than a Product: Building a Brand That Inspires a Lifestyle with Jennifer Mcknight
In this episode of the Business Growth Spotlight podcast, host Heidi Schalk speaks with Jennifer McKnight of Cobb International, who shares her unique transition from the world of luxury brands to leading an outdoor cooking company with a global vision. Jennifer discusses how aligning internal team values with a brand’s mission can drive long-term success and create a loyal customer base.
The conversation covers how to effectively communicate premium value in a competitive market, the power of clear marketing strategies, and the real-world challenges faced in scaling a business. Jennifer also…
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