Managing Your Brand's Reputation with Large Language Models

Online Reputation Management Podcast · Dec 2, 2025 · 6m · transcript

In this episode of the Online Reputation Management Podcast, James Dooley and Kasra Dash break down how brands, public figures, and agencies can influence how Large Language Models—such as ChatGPT, Google Gemini, and Claude—perceive and rank entities. They explore the role of power posts, listicles, positive sentiment flooding, tier-two link boosts, and strategic brand placement across the web. Kasra explains why high-quality photos, YouTube video captions, and third-party semantic mentions shape AI-generated answers, AI Overviews, and even future AI-written articles. James emphasises the…