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Brentford’s Data-Driven Rise | MLS News
Brentford, the tiny London club that lost its coach, captain, goalie, and star striker last summer, defied all odds to finish ninth and nearly qualify for the Europa League—thanks to a data-driven machine run by owner Matthew Benham, a physics grad who treats football like an algorithm. With a 35-year-old Liverpool legend as their only big signing and their striker scoring second in the league despite injury woes, they turned chaos into triumph. Their new manager, once just in charge of set pieces, earned manager of the year honors. Brentford’s blueprint? Hire specialists, swap parts like…
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