Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#634: Delivering seamless experiences with CDP, featuring Beth Scagnoli, Redpoint Global
Are brands that lack a robust Customer Data Platform strategy losing the ability to deliver seamless, personalized customer experiences in an increasingly data-driven world?
Today, we’re joined by Beth Scagnoli, Vice President of Product Management at Redpoint Global, a company at the forefront of data-driven customer experience solutions. Beth’s expertise spans Customer Data Platforms (CDPs), data quality, and marketing automation, making her uniquely positioned to discuss how organizations can harness the power of clean, observable, and composable data to create transformative customer…
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