960: Why Good Companies Still Struggle to Get Noticed | Melissa Baldwin
Good companies don't automatically get noticed. And doing good work isn't enough to ensure that customers, investors, journalists, communities, or increasingly AI systems understand why your company matters.
Melissa Baldwin has spent more than 20 years exclusively in energy and climate communications. As Senior Vice President at Tigercomm and host of the Scaling Clean podcast, she's had a front-row seat to what helps companies earn attention and trust, and what causes otherwise strong companies to remain largely invisible.
Melissa and Nico dig into why communications is routinely underfunded…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.