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Your Brain Lights Up for Beauty | San Jose News

Your brain lights up like a fireworks display when you see something beautiful — and new research is revealing exactly how. Scientists used advanced imaging to map the complex neural network activated by aesthetic experiences, showing it’s not passive viewing but an active, physical response tied to reward pathways. From sunsets to architecture, these moments trigger measurable brain activity, hinting at deep-rooted human appreciation for beauty. The team now explores how culture and personal experience shape this response — with potential implications for art therapy and design. Next time…

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