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Latest / Amplify: A Podcast Powered by Patient Voice Partners

Beyond the Prescription: How Patient Support Programs Help Patients Access and Navigate Care

When a patient leaves the hospital or waits for a new treatment to be covered, the cost and complexity of care can quickly become overwhelming.

In Canada, patient support programs can help bridge those gaps through financial assistance, education, and treatment navigation. Nicole Serena, founder and CEO of PSP Solutions, shares how her work with the hemophilia community shaped her commitment to helping patients access care—and why effective programs need to meet each person’s needs.

She also discusses where technology and AI can make programs more sustainable while keeping human connection at…

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