Retail Daily Minute | DoorDash Goes Native on Shopify, Amazon Sharpens Ad Attribution & Instacart Delivers Tractor Supply’s Supplies

Omni Talk Retail · Jul 15, 2026 · 5m

Welcome to Omni Talk's Retail Daily Minute, sponsored by Duvo and Mirakl.

In today's Retail Daily Minute, Omni Talk's Chris Walton discusses:

DoorDash launches as a native sales channel inside Shopify's App Store, giving independent brick-and-mortar merchants a seamless, no-onboarding path to on-demand delivery.

Amazon Ads rolls out retailer-level breakouts in Omnichannel Metrics, letting DSP advertisers see exactly which offline retailers captured sales influenced by their campaigns.

Instacart partners with Tractor Supply to bring same-day delivery of pet, farm, and ranch essentials from…