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Nivea: Old school marketing is back
A 100-year-old german skincare brand like Nivea is about as risk averse as they come. So how does the Head of Digital convince their boss to try new channels? Adam Wright is this week's Attention Seeker discussing the resurgence of old school media channels, why big brands envy smaller brands and what Bezos did right with Amazon. We get into TikTok and the metaverse and why the need to be first is overrated. Plus, Adam attempts the mighty Re-sell Me a Pen challenge.
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The skinny
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