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World Cup Ads Surge in North America | Art News
The World Cup just shattered ad revenue records, raking in $1.19 billion across Fox and Telemundo — nearly triple what was earned in Qatar. North America’s hosting, more teams, and hydration breaks drove up ad value, with TV dominating at $1.03 billion (86% of total) — a 142% surge. Fox alone captured 70% of the haul ($835M), turning a profit after paying $485M for rights, even selling 30-second final slots for over $1M. Streaming exploded 839%, earning $166M, with Telemundo’s viewership tripling. Overall, U.S. viewership doubled across platforms, proving soccer’s massive growth in America…
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