Latest / Omni Talk Retail / Can Google's AI Shopping Revolution Challenge ChatGPT and Perplexity? | Fast Five Shorts

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Can Google's AI Shopping Revolution Challenge ChatGPT and Perplexity? | Fast Five Shorts · Omni Talk Retail

• 0:00
  Google
• 0:00
  is
• 0:00
  augmenting
• 0:01
  AI
• 0:01
  shopping
• 0:02
  with
• 0:02
  conversational
• 0:03
  search,
• 0:03
  agentic
• 0:04
  checkout,
• 0:05
  and
• 0:05
  an
• 0:05
  AI
• 0:06
  that
• 0:06
  will
• 0:06
  call
• 0:07
  stores
• 0:08
  for
• 0:08
  you.
• 0:08
  Oh
• 0:09
  my
• 0:09
  gosh.
• 0:09
  According
• 0:10
  to
• 0:10
  TechCrunch,
• 0:11
  one
• 0:11
  of
• 0:11
  the
• 0:12
  updates
• 0:12
  will
• 0:12
  allow
• 0:12
  consumers
• 0:13
  to
• 0:13
  ask
• 0:13
  shopping
• 0:14
  questions
• 0:14
  in
• 0:14
  AI
• 0:15
  mode,
• 0:15
  Google's
• 0:15
  conversational
• 0:16
  search
• 0:16
  feature
• 0:17
  that
• 0:17
  lets
• 0:17
  you
• 0:17
  use
• 0:17
  natural
• 0:18
  language
• 0:18
  queries
• 0:19
  in
• 0:19
  a
• 0:19
  chatbot
• 0:20
  style
• 0:20
  interface.
• 0:21
  The
• 0:21
  responses
• 0:22
  will
• 0:22
  be
• 0:22
  tailored
• 0:22
  to
• 0:22
  your
• 0:22
  question
• 0:23
  and
• 0:23
  the
• 0:23
  chatbot
• 0:23
  will
• 0:24
  provide
• 0:24
  images
• 0:24
  when
• 0:24
  you
• 0:24
  need
• 0:25
  visual
• 0:25
  inspiration
• 0:26
  alongside
• 0:26
  other
• 0:26
  details
• 0:27
  like
• 0:27
  price
• 0:27
  reviews
• 0:28
  and
• 0:28
  available
• 0:28
  inventory.
• 0:30
  Notably.
• 0:30
  And
• 0:31
  Google
• 0:31
  is
• 0:31
  also
• 0:31
  rolling
• 0:32
  out
• 0:32
  a
• 0:32
  Gentic
• 0:32
  checkout
• 0:33
  within
• 0:33
  Google
• 0:33
  Search
• 0:34
  in
• 0:34
  the
• 0:34
  US
• 0:34
  including
• 0:35
  in
• 0:35
  AI
• 0:36
  mode.
• 0:36
  The
• 0:37
  feature
• 0:37
  is
• 0:37
  currently
• 0:37
  compatible
• 0:38
  with
• 0:38
  merchants
• 0:38
  like
• 0:39
  Wayfair,
• 0:39
  Chewy
• 0:40
  and
• 0:40
  Select
• 0:41
  Shopify
• 0:41
  stores.
• 0:42
  And
• 0:42
  finally,
• 0:43
  another
• 0:43
  AI
• 0:43
  feature
• 0:44
  that
• 0:44
  I'm
• 0:44
  sure
• 0:44
  all
• 0:44
  of
• 0:45
  you
• 0:45
  have
• 0:45
  been
• 0:45
  waiting
• 0:46
  for
• 0:46
  is
• 0:47
  that
• 0:47
  the
• 0:47
  AI
• 0:48
  will
• 0:48
  also
• 0:48
  call
• 0:48
  businesses
• 0:49
  on
• 0:49
  your
• 0:49
  behalf
• 0:50
  to
• 0:50
  find
• 0:50
  out
• 0:50
  if
• 0:50
  a
• 0:51
  store
• 0:51
  carries
• 0:51
  a
• 0:51
  product,
• 0:52
  how
• 0:52
  much
• 0:52
  it
• 0:53
  costs,
• 0:53
  and
• 0:53
  whether
• 0:53
  there
• 0:54
  are
• 0:54
  any
• 0:54
  promotions.
• 0:55
  The
• 0:55
  feature
• 0:56
  is
• 0:56
  rolling
• 0:56
  out
• 0:56
  in
• 0:56
  the
• 0:56
  US
• 0:57
  for
• 0:57
  specific
• 0:57
  categories
• 0:58
  like
• 0:58
  toys,
• 0:58
  health
• 0:59
  and
• 0:59
  beauty
• 0:59
  products,
• 1:00
  and
• 1:00
  electronics.
• 1:01
  And
• 1:01
  to
• 1:01
  use
• 1:01
  the
• 1:02
  feature,
• 1:02
  you
• 1:02
  can
• 1:02
  search
• 1:02
  for
• 1:02
  products
• 1:03
  near
• 1:03
  me
• 1:03
  and
• 1:04
  then
• 1:04
  use
• 1:04
  the
• 1:05
  option
• 1:05
  let
• 1:06
  Google
• 1:06
  call.
• 1:07
  Oh
• 1:07
  my
• 1:07
  God.
• 1:08
  And
• 1:09
  I'm,
• 1:09
  I
• 1:09
  have
• 1:09
  no
• 1:10
  doubt
• 1:10
  you
• 1:10
  are
• 1:10
  buying
• 1:11
  these
• 1:11
  new
• 1:11
  features
• 1:12
  versus
• 1:12
  selling
• 1:12
  them
• 1:12
  because
• 1:13
  you
• 1:13
  are
• 1:13
  the
• 1:13
  biggest
• 1:13
  Google
• 1:14
  fan
• 1:14
  that
• 1:14
  I
• 1:15
  know.
• 1:15
  I
• 1:15
  mean,
• 1:15
  you
• 1:15
  talk
• 1:16
  about
• 1:16
  it
• 1:16
  all
• 1:16
  the
• 1:16
  time
• 1:16
  on
• 1:17
  this
• 1:17
  show.
• 1:17
  So
• 1:18
  instead
• 1:18
  of
• 1:18
  asking
• 1:18
  you
• 1:18
  that
• 1:19
  question,
• 1:19
  I'm
• 1:19
  going
• 1:20
  to
• 1:20
  put
• 1:20
  you
• 1:20
  on
• 1:20
  the
• 1:20
  spot
• 1:20
  this
• 1:21
  week
• 1:21
  because
• 1:21
  this
• 1:21
  is.
• 1:21
  Okay,
• 1:23
  put
• 1:23
  you
• 1:23
  on
• 1:23
  the
• 1:23
  spot
• 1:24
  question.
• 1:24
  Here
• 1:25
  it
• 1:25
  is.
• 1:26
  As
• 1:26
  Google
• 1:27
  AI
• 1:27
  expands
• 1:28
  its
• 1:28
  capabilities
• 1:28
  into
• 1:29
  conversational
• 1:29
  shopping,
• 1:30
  agentic
• 1:31
  checkout,
• 1:31
  and
• 1:31
  even
• 1:31
  calling
• 1:32
  stores
• 1:32
  for
• 1:32
  the
• 1:33
  customer,
• 1:34
  how
• 1:34
  does
• 1:34
  this
• 1:34
  reshape
• 1:35
  the
• 1:35
  role
• 1:35
  of
• 1:35
  traditional
• 1:36
  human
• 1:36
  led
• 1:37
  E
• 1:37
  commerce
• 1:37
  models
• 1:37
  for
• 1:38
  consumers?
• 1:38
  And
• 1:39
  how
• 1:39
  should
• 1:39
  retailers
• 1:39
  rethink
• 1:40
  their
• 1:40
  platform
• 1:41
  strategies
• 1:41
  accordingly?
• 1:43
  Whoa.
• 1:45
  Well,
• 1:45
  I
• 1:46
  don't
• 1:46
  know
• 1:47
  that
• 1:47
  they
• 1:47
  have
• 1:48
  to
• 1:48
  rethink
• 1:49
  their
• 1:49
  platform
• 1:49
  strategies.
• 1:50
  I
• 1:50
  feel
• 1:50
  for
• 1:51
  retailers
• 1:51
  because
• 1:52
  they
• 1:52
  still
• 1:53
  on
• 1:53
  top
• 1:53
  of
• 1:54
  Google,
• 1:54
  which
• 1:54
  they
• 1:54
  have
• 1:55
  to
• 1:55
  make
• 1:55
  sure
• 1:55
  that
• 1:55
  they're,
• 1:56
  they're
• 1:56
  set
• 1:56
  up
• 1:56
  to
• 1:57
  support
• 1:57
  that
• 1:57
  search.
• 1:58
  It's
• 1:58
  still
• 1:58
  where
• 1:58
  the
• 1:58
  majority
• 1:59
  of
• 1:59
  people
• 1:59
  are
• 1:59
  going.
• 2:00
  They
• 2:00
  now
• 2:00
  have
• 2:00
  to
• 2:01
  also
• 2:01
  figure
• 2:01
  out
• 2:01
  how
• 2:02
  they're
• 2:02
  going
• 2:02
  to
• 2:02
  appear
• 2:03
  on
• 2:03
  these
• 2:03
  other
• 2:04
  large
• 2:04
  language
• 2:04
  search
• 2:05
  platforms
• 2:06
  as
• 2:06
  well,
• 2:06
  and
• 2:07
  how
• 2:07
  they're
• 2:07
  going
• 2:07
  to
• 2:07
  facilitate
• 2:08
  buying
• 2:08
  through
• 2:08
  these
• 2:09
  platforms.
• 2:09
  So
• 2:09
  I
• 2:10
  think
• 2:10
  retailers
• 2:11
  need
• 2:11
  to,
• 2:12
  need
• 2:12
  to
• 2:12
  pause
• 2:12
  and
• 2:13
  look
• 2:13
  at
• 2:13
  this
• 2:13
  the
• 2:13
  same
• 2:14
  way
• 2:14
  that
• 2:14
  when
• 2:15
  E
• 2:15
  commerce
• 2:15
  came
• 2:15
  online
• 2:16
  they
• 2:16
  started
• 2:16
  approaching
• 2:17
  their
• 2:17
  strategy.
• 2:18
  It
• 2:18
  requires
• 2:18
  a
• 2:18
  complete,
• 2:19
  it
• 2:20
  requires
• 2:20
  new
• 2:20
  teams,
• 2:21
  it
• 2:21
  requires
• 2:21
  new
• 2:22
  thinking.
• 2:22
  We
• 2:22
  just
• 2:23
  talked
• 2:23
  last
• 2:23
  week
• 2:23
  about
• 2:23
  having
• 2:24
  a
• 2:24
  chief
• 2:24
  AI
• 2:25
  officer
• 2:25
  or,
• 2:26
  or
• 2:26
  you
• 2:27
  know,
• 2:27
  how
• 2:27
  you're
• 2:27
  going
• 2:27
  to
• 2:27
  have
• 2:28
  one,
• 2:28
  right?
• 2:29
  Or
• 2:29
  not
• 2:29
  having
• 2:29
  one
• 2:29
  and
• 2:30
  integrating
• 2:30
  that
• 2:30
  into
• 2:31
  all
• 2:31
  of
• 2:31
  the
• 2:31
  positions
• 2:32
  within
• 2:32
  your
• 2:32
  organization.
• 2:33
  So
• 2:33
  I
• 2:34
  think,
• 2:34
  I
• 2:34
  think
• 2:35
  it
• 2:35
  really
• 2:35
  is
• 2:36
  time
• 2:37
  for
• 2:37
  retailers
• 2:38
  to
• 2:38
  think
• 2:38
  about
• 2:38
  that
• 2:39
  total
• 2:40
  shopping
• 2:40
  journey
• 2:41
  and
• 2:41
  how
• 2:41
  that's
• 2:41
  going
• 2:41
  to
• 2:42
  shift.
• 2:42
  But
• 2:43
  Google
• 2:43
  is
• 2:44
  still
• 2:44
  a
• 2:44
  go
• 2:45
  to
• 2:45
  destination
• 2:46
  that
• 2:47
  has
• 2:47
  the
• 2:47
  best
• 2:48
  cumulative
• 2:49
  information
• 2:50
  about
• 2:50
  who
• 2:50
  we
• 2:51
  are
• 2:51
  as
• 2:52
  people
• 2:52
  inside
• 2:53
  and
• 2:53
  outside
• 2:53
  of
• 2:54
  our
• 2:54
  shopping.
• 2:55
  They
• 2:55
  still
• 2:55
  have
• 2:55
  data
• 2:56
  about
• 2:56
  us
• 2:56
  from
• 2:57
  our
• 2:57
  emails,
• 2:57
  from
• 2:58
  our
• 2:58
  maps,
• 2:59
  from
• 2:59
  our
• 2:59
  calendars,
• 3:00
  from
• 3:00
  all
• 3:00
  these
• 3:00
  other
• 3:01
  places.
• 3:01
  And
• 3:01
  so
• 3:02
  I
• 3:02
  think
• 3:03
  that
• 3:03
  actually
• 3:03
  Google
• 3:04
  is
• 3:04
  just,
• 3:04
  has
• 3:05
  just
• 3:05
  kind
• 3:05
  of
• 3:05
  surpassed
• 3:06
  some
• 3:06
  of
• 3:06
  the
• 3:06
  other
• 3:08
  search
• 3:08
  platforms
• 3:09
  because
• 3:10
  they
• 3:10
  still,
• 3:10
  if,
• 3:11
  if
• 3:11
  anyone's
• 3:11
  going
• 3:11
  to
• 3:12
  be
• 3:12
  that
• 3:12
  really
• 3:13
  true
• 3:13
  personal
• 3:14
  assistant
• 3:14
  for
• 3:14
  us.
• 3:15
  I
• 3:15
  think
• 3:15
  that
• 3:15
  these
• 3:16
  new
• 3:16
  tactics
• 3:16
  that
• 3:17
  Google
• 3:17
  is
• 3:17
  adding
• 3:18
  to
• 3:18
  their
• 3:18
  platform
• 3:19
  are
• 3:19
  just
• 3:19
  going
• 3:19
  to
• 3:20
  further
• 3:20
  continue
• 3:21
  people
• 3:21
  using
• 3:22
  Google
• 3:22
  the
• 3:22
  same
• 3:23
  way
• 3:23
  that
• 3:23
  they're
• 3:23
  using
• 3:23
  Google
• 3:24
  for
• 3:24
  just
• 3:24
  regular
• 3:24
  search
• 3:25
  today.
• 3:25
  People
• 3:26
  are
• 3:26
  familiar
• 3:26
  with
• 3:27
  Google
• 3:27
  again.
• 3:28
  They're,
• 3:28
  they're
• 3:28
  already
• 3:28
  interacting
• 3:29
  with
• 3:29
  it
• 3:29
  in
• 3:29
  so
• 3:30
  many
• 3:30
  places
• 3:30
  in
• 3:30
  their
• 3:31
  lives
• 3:31
  that
• 3:31
  I
• 3:32
  actually
• 3:32
  think
• 3:32
  that
• 3:33
  we
• 3:33
  could
• 3:33
  see
• 3:34
  Google
• 3:34
  take
• 3:35
  a
• 3:35
  pretty
• 3:35
  big
• 3:35
  leap
• 3:36
  here
• 3:36
  over
• 3:37
  OpenAI's
• 3:38
  chatgpt
• 3:39
  at
• 3:39
  with
• 3:40
  the
• 3:40
  addition
• 3:40
  of
• 3:41
  some
• 3:41
  of
• 3:41
  these
• 3:41
  things.
• 3:42
  I
• 3:43
  will
• 3:43
  say
• 3:44
  the
• 3:44
  calling
• 3:44
  feature,
• 3:45
  however,
• 3:46
  that's
• 3:46
  one
• 3:47
  that
• 3:47
  I'm
• 3:47
  not,
• 3:48
  I'm
• 3:48
  not
• 3:48
  buying.
• 3:49
  If
• 3:50
  you've
• 3:50
  ever
• 3:50
  worked
• 3:50
  in
• 3:50
  a
• 3:51
  retail
• 3:51
  store,
• 3:52
  you
• 3:52
  barely
• 3:52
  get
• 3:52
  to
• 3:53
  the
• 3:53
  people
• 3:53
  searching
• 3:53
  for
• 3:54
  products
• 3:54
  who
• 3:54
  are
• 3:54
  human
• 3:55
  beings
• 3:55
  calling
• 3:56
  from
• 3:56
  other
• 3:56
  stores
• 3:56
  to
• 3:57
  see
• 3:57
  if
• 3:57
  you
• 3:57
  have
• 3:57
  a
• 3:58
  product
• 3:58
  in
• 3:58
  stock.
• 3:59
  So
• 4:00
  I
• 4:00
  don't
• 4:00
  think
• 4:00
  that
• 4:01
  they're
• 4:01
  going
• 4:01
  to
• 4:01
  get
• 4:01
  the
• 4:02
  participation
• 4:02
  from
• 4:03
  the
• 4:03
  retailers
• 4:03
  that,
• 4:04
  that
• 4:05
  they're
• 4:05
  pitching
• 4:05
  in
• 4:05
  this.
• 4:06
  But,
• 4:06
  but
• 4:06
  everything
• 4:07
  else,
• 4:07
  the
• 4:08
  large
• 4:09
  language
• 4:09
  search,
• 4:10
  being
• 4:10
  able
• 4:10
  to
• 4:11
  have
• 4:11
  and
• 4:12
  buy
• 4:12
  things
• 4:12
  directly
• 4:13
  in
• 4:13
  your
• 4:13
  search
• 4:14
  results,
• 4:15
  that
• 4:15
  kind
• 4:15
  of
• 4:16
  stuff
• 4:16
  to
• 4:16
  me
• 4:16
  I
• 4:16
  think
• 4:17
  is
• 4:17
  really
• 4:17
  going
• 4:18
  to
• 4:18
  continue
• 4:19
  to
• 4:19
  solidify
• 4:20
  Google
• 4:20
  as
• 4:20
  a
• 4:21
  player
• 4:21
  in
• 4:21
  this
• 4:22
  space
• 4:23
  in
• 4:23
  direct
• 4:23
  competition
• 4:24
  with
• 4:24
  Perplexity
• 4:25
  and
• 4:26
  OpenAI.
• 4:26
  But
• 4:27
  Chris,
• 4:28
  you're
• 4:28
  the
• 4:28
  Google
• 4:29
  skeptic
• 4:29
  sometimes
• 4:31
  so
• 4:31
  I'm
• 4:31
  prepared
• 4:32
  for
• 4:32
  a
• 4:33
  good
• 4:33
  rebuttal
• 4:33
  from
• 4:34
  you
• 4:34
  on
• 4:34
  this
• 4:34
  one.
• 4:34
  What
• 4:34
  are
• 4:35
  your
• 4:35
  thoughts?
• 4:35
  Are
• 4:36
  you
• 4:36
  okay?
• 4:36
  Because
• 4:36
  I
• 4:37
  am,
• 4:37
  I
• 4:37
  am
• 4:37
  actually
• 4:37
  going
• 4:38
  to
• 4:38
  rebut
• 4:38
  you.
• 4:39
  You
• 4:40
  know
• 4:40
  there's
• 4:40
  always
• 4:40
  a
• 4:40
  but
• 4:41
  and
• 4:41
  you
• 4:41
  know,
• 4:41
  you
• 4:42
  know
• 4:42
  and
• 4:42
  make
• 4:42
  go
• 4:42
  a
• 4:43
  little
• 4:43
  bit
• 4:43
  long
• 4:43
  here
• 4:43
  too.
• 4:43
  But.
• 4:44
  Because
• 4:44
  there
• 4:44
  was
• 4:44
  a
• 4:44
  lot
• 4:44
  to
• 4:45
  read
• 4:45
  in
• 4:45
  that,
• 4:45
  in
• 4:45
  that
• 4:46
  headline.
• 4:47
  You
• 4:47
  know
• 4:48
  the,
• 4:48
  the
• 4:49
  point
• 4:49
  that
• 4:49
  you
• 4:49
  had,
• 4:50
  you
• 4:50
  made
• 4:50
  two
• 4:50
  points.
• 4:50
  One
• 4:51
  of
• 4:51
  which
• 4:51
  was
• 4:51
  like,
• 4:51
  you
• 4:52
  know,
• 4:52
  Google
• 4:52
  and
• 4:52
  its
• 4:52
  position
• 4:53
  in
• 4:53
  this
• 4:53
  landscape.
• 4:53
  And
• 4:54
  then
• 4:54
  two
• 4:54
  was
• 4:54
  the
• 4:54
  call
• 4:54
  feature
• 4:55
  which
• 4:55
  I
• 4:55
  got
• 4:55
  to
• 4:55
  talk
• 4:55
  about
• 4:55
  the
• 4:56
  call
• 4:56
  feature
• 4:56
  too.
• 4:56
  Like,
• 4:58
  but
• 4:58
  the
• 4:58
  Google
• 4:58
  and
• 4:58
  the
• 4:59
  landscape.
• 4:59
  I
• 4:59
  don't
• 4:59
  know
• 4:59
  if
• 4:59
  I
• 5:00
  agree
• 5:00
  with
• 5:00
  you
• 5:00
  because
• 5:02
  for
• 5:02
  two
• 5:02
  reasons.
• 5:02
  History
• 5:03
  and
• 5:03
  where
• 5:04
  our
• 5:04
  minds
• 5:04
  already
• 5:05
  understand
• 5:05
  Google
• 5:06
  to
• 5:06
  be
• 5:06
  so
• 5:06
  history.
• 5:07
  Google
• 5:07
  shopping
• 5:08
  tried
• 5:08
  to
• 5:08
  get
• 5:08
  off
• 5:08
  the
• 5:08
  ground
• 5:09
  for
• 5:09
  a
• 5:09
  long
• 5:09
  time
• 5:10
  and
• 5:10
  it
• 5:10
  never
• 5:10
  did.
• 5:11
  So
• 5:11
  there
• 5:12
  is
• 5:12
  some
• 5:12
  evidence
• 5:13
  to
• 5:13
  say
• 5:13
  that
• 5:13
  Google,
• 5:14
  can
• 5:14
  they
• 5:15
  figure
• 5:15
  this
• 5:15
  out?
• 5:15
  I
• 5:16
  don't
• 5:16
  know.
• 5:16
  The
• 5:17
  second
• 5:17
  part
• 5:17
  of
• 5:17
  this
• 5:17
  is
• 5:18
  our
• 5:18
  mind
• 5:18
  is
• 5:18
  anchored
• 5:19
  as
• 5:19
  consumers
• 5:20
  on
• 5:20
  the
• 5:20
  Google
• 5:21
  experience
• 5:21
  that
• 5:21
  we
• 5:22
  know
• 5:22
  today,
• 5:23
  which
• 5:23
  I
• 5:23
  think
• 5:23
  can
• 5:24
  be
• 5:24
  a
• 5:24
  hindrance
• 5:24
  in
• 5:25
  terms
• 5:25
  of
• 5:25
  trying
• 5:25
  to
• 5:26
  design
• 5:26
  the
• 5:26
  interface
• 5:27
  of
• 5:27
  the
• 5:27
  future
• 5:28
  for
• 5:28
  how
• 5:28
  agentic
• 5:29
  AI
• 5:29
  should
• 5:29
  work.
• 5:30
  So
• 5:30
  that's
• 5:30
  why
• 5:30
  I
• 5:30
  give
• 5:31
  the
• 5:31
  other
• 5:31
  platforms
• 5:32
  more
• 5:32
  of
• 5:32
  a
• 5:33
  leg
• 5:33
  up
• 5:33
  on
• 5:33
  that
• 5:34
  because
• 5:34
  they're
• 5:34
  not
• 5:34
  encumbered
• 5:35
  by
• 5:35
  their
• 5:35
  current
• 5:36
  business
• 5:36
  model
• 5:37
  and
• 5:37
  trying
• 5:37
  to
• 5:37
  figure
• 5:38
  out
• 5:38
  that
• 5:38
  and
• 5:38
  how
• 5:39
  to
• 5:39
  meld
• 5:39
  those
• 5:39
  experiences
• 5:40
  together.
• 5:40
  And
• 5:41
  so
• 5:41
  that's
• 5:41
  why
• 5:41
  I'm
• 5:41
  not
• 5:42
  sure
• 5:42
  that
• 5:42
  I
• 5:42
  buy
• 5:42
  into
• 5:43
  them
• 5:43
  having
• 5:43
  the
• 5:44
  upper
• 5:44
  hand
• 5:45
  on
• 5:45
  this.
• 5:45
  But
• 5:45
  I
• 5:46
  honestly
• 5:46
  don't
• 5:46
  know.
• 5:46
  But
• 5:47
  that's
• 5:47
  just
• 5:47
  my
• 5:47
  inclination,
• 5:48
  you
• 5:48
  know,
• 5:48
  from
• 5:48
  studying
• 5:49
  the
• 5:49
  things
• 5:49
  that
• 5:49
  we've
• 5:49
  studied
• 5:50
  for
• 5:50
  the
• 5:50
  past,
• 5:50
  you
• 5:51
  know,
• 5:51
  25
• 5:51
  plus
• 5:52
  years
• 5:52
  in
• 5:52
  retail.
• 5:54
  Now
• 5:54
  the
• 5:54
  call
• 5:54
  feature,
• 5:56
  I
• 5:56
  think
• 5:56
  the
• 5:56
  call
• 5:56
  feature's
• 5:57
  absolutely
• 5:57
  ridiculous.
• 5:58
  I
• 5:58
  mean,
• 5:59
  I
• 5:59
  hated
• 6:00
  taking
• 6:00
  calls
• 6:00
  in
• 6:01
  the
• 6:01
  store
• 6:01
  like,
• 6:02
  and
• 6:02
  most
• 6:02
  of
• 6:02
  the
• 6:02
  time
• 6:02
  like
• 6:03
  you
• 6:03
  couldn't
• 6:03
  find
• 6:03
  the
• 6:03
  product,
• 6:04
  but
• 6:04
  that
• 6:04
  didn't
• 6:04
  mean
• 6:04
  it
• 6:04
  wasn't
• 6:05
  in
• 6:05
  your
• 6:05
  store.
• 6:05
  You
• 6:06
  have
• 6:06
  no
• 6:06
  idea.
• 6:06
  And
• 6:06
  the
• 6:07
  thing
• 6:07
  I
• 6:07
  don't
• 6:07
  like
• 6:08
  about
• 6:08
  it
• 6:08
  too,
• 6:08
  because
• 6:08
  it
• 6:08
  feels
• 6:09
  like
• 6:09
  it's
• 6:09
  a
• 6:09
  marketing
• 6:09
  hook,
• 6:10
  is
• 6:11
  it
• 6:11
  goes
• 6:11
  against,
• 6:12
  it's
• 6:12
  antithetical
• 6:13
  to
• 6:13
  everything
• 6:13
  good
• 6:13
  omnichannel
• 6:14
  retailing
• 6:14
  is
• 6:15
  about
• 6:15
  and
• 6:15
  what
• 6:15
  Google
• 6:15
  should
• 6:16
  be
• 6:16
  trying
• 6:16
  to
• 6:16
  do
• 6:16
  with
• 6:16
  agentic
• 6:17
  shopping
• 6:17
  because
• 6:17
  it
• 6:18
  should
• 6:18
  be
• 6:18
  about
• 6:18
  your
• 6:18
  data
• 6:19
  serving
• 6:19
  this
• 6:19
  up
• 6:20
  without
• 6:20
  you
• 6:20
  needing
• 6:20
  to
• 6:21
  even
• 6:21
  take
• 6:21
  that
• 6:22
  step.
• 6:23
  So
• 6:23
  like,
• 6:23
  that's
• 6:23
  the
• 6:23
  part
• 6:24
  I
• 6:24
  don't
• 6:24
  understand.
• 6:25
  So
• 6:25
  I
• 6:25
  think
• 6:25
  it's
• 6:25
  a
• 6:25
  feature
• 6:26
  that
• 6:26
  is
• 6:26
  kind
• 6:27
  of
• 6:27
  silly
• 6:27
  and
• 6:27
  it's
• 6:28
  not
• 6:28
  going
• 6:28
  to
• 6:28
  be
• 6:28
  useful
• 6:28
  and
• 6:28
  it's
• 6:29
  going
• 6:29
  to
• 6:29
  sunset
• 6:29
  over
• 6:29
  time
• 6:30
  anyway.
• 6:30
  But
• 6:30
  you
• 6:31
  get
• 6:31
  the
• 6:31
  last
• 6:31
  word
• 6:31
  here.
• 6:32
  What
• 6:32
  do
• 6:32
  you
• 6:32
  think?
• 6:32
  Yeah,
• 6:33
  I
• 6:33
  mean,
• 6:33
  I
• 6:33
  would
• 6:33
  say
• 6:34
  especially
• 6:35
  with
• 6:35
  this
• 6:35
  last
• 6:35
  rollout
• 6:36
  of
• 6:36
  Gemini
• 6:36
  that
• 6:37
  they
• 6:37
  just
• 6:37
  put
• 6:37
  out.
• 6:37
  I
• 6:38
  don't
• 6:38
  know
• 6:38
  if
• 6:38
  you
• 6:38
  saw
• 6:38
  this,
• 6:38
  but
• 6:40
  a
• 6:40
  group
• 6:41
  of
• 6:41
  reporters
• 6:41
  asked
• 6:42
  Chat
• 6:42
  GPT
• 6:43
  which
• 6:43
  is
• 6:43
  the
• 6:44
  better,
• 6:44
  most
• 6:45
  more
• 6:45
  effective
• 6:47
  search
• 6:47
  platform
• 6:48
  and
• 6:48
  ChatGPT
• 6:49
  actually
• 6:49
  said
• 6:49
  Gemini
• 6:50
  is
• 6:50
  better.
• 6:51
  So
• 6:52
  it's,
• 6:52
  it's
• 6:52
  interesting.
• 6:53
  I
• 6:53
  think
• 6:53
  that
• 6:54
  yes,
• 6:55
  there,
• 6:55
  there
• 6:56
  is
• 6:56
  a
• 6:56
  way
• 6:56
  that
• 6:57
  we
• 6:57
  as
• 6:57
  humans
• 6:58
  know
• 6:58
  and
• 6:59
  have
• 6:59
  used
• 6:59
  Google
• 7:00
  for
• 7:00
  a
• 7:00
  lot
• 7:01
  of
• 7:01
  years.
• 7:02
  But,
• 7:03
  but
• 7:03
  I
• 7:03
  do
• 7:03
  think
• 7:04
  that
• 7:04
  there's
• 7:05
  still
• 7:05
  an
• 7:05
  opportunity
• 7:06
  when
• 7:07
  it
• 7:07
  comes
• 7:07
  to
• 7:07
  the
• 7:07
  convenience
• 7:08
  that
• 7:08
  can
• 7:08
  be
• 7:09
  offered
• 7:09
  with
• 7:09
  Google
• 7:10
  for
• 7:10
  us
• 7:10
  to
• 7:11
  start
• 7:11
  to
• 7:11
  see
• 7:11
  some,
• 7:12
  some
• 7:12
  shopping
• 7:12
  behaviors
• 7:13
  and
• 7:13
  patterns
• 7:14
  change
• 7:15
  in
• 7:16
  the
• 7:16
  same
• 7:16
  way
• 7:16
  that,
• 7:16
  you
• 7:17
  know,
• 7:17
  we're
• 7:17
  seeing
• 7:17
  some
• 7:18
  of
• 7:18
  those
• 7:18
  patterns
• 7:18
  change
• 7:19
  now
• 7:20
  as
• 7:20
  we're
• 7:21
  starting
• 7:21
  to
• 7:21
  search
• 7:21
  for,
• 7:21
  for
• 7:22
  products
• 7:22
  in
• 7:22
  new
• 7:22
  ways
• 7:23
  using
• 7:23
  using
• 7:24
  Chat
• 7:24
  GPT
• 7:25
  or
• 7:25
  using
• 7:25
  Perplexity
• 7:26
  or
• 7:26
  others.
• 7:27
  So
• 7:27
  I
• 7:28
  have
• 7:28
  more
• 7:28
  hope
• 7:28
  for
• 7:28
  it.
• 7:29
  But
• 7:29
  I
• 7:30
  100%
• 7:30
  agree.
• 7:31
  The
• 7:32
  call
• 7:32
  feature,
• 7:33
  that
• 7:33
  part
• 7:34
  put
• 7:34
  to
• 7:34
  bed.
• 7:36
  Maybe
• 7:36
  they
• 7:36
  were
• 7:36
  trying
• 7:36
  to
• 7:37
  work
• 7:37
  it
• 7:37
  as
• 7:37
  like
• 7:38
  they
• 7:38
  have
• 7:38
  more
• 7:38
  connections
• 7:39
  with
• 7:39
  local
• 7:39
  businesses
• 7:40
  and
• 7:40
  they're
• 7:40
  trying
• 7:41
  to
• 7:41
  be
• 7:41
  a
• 7:42
  more
• 7:42
  of
• 7:42
  a
• 7:42
  proponent
• 7:42
  of
• 7:43
  shopping
• 7:44
  locally
• 7:44
  and
• 7:44
  showing
• 7:44
  you
• 7:45
  what's
• 7:45
  nearest
• 7:45
  to
• 7:46
  you
• 7:46
  because
• 7:46
  they
• 7:46
  know
• 7:47
  your
• 7:47
  location.
• 7:49
  But
• 7:49
  I,
• 7:49
  I
• 7:50
  just,
• 7:50
  I
• 7:50
  don't,
• 7:50
  I
• 7:50
  don't
• 7:51
  know
• 7:51
  that
• 7:51
  the
• 7:51
  mom
• 7:51
  and
• 7:51
  pop
• 7:52
  still
• 7:52
  on
• 7:52
  Main
• 7:52
  street
• 7:53
  and
• 7:53
  the
• 7:53
  independent
• 7:53
  boutiques
• 7:54
  are
• 7:54
  going
• 7:54
  to
• 7:54
  be
• 7:54
  like,
• 7:54
  yes,
• 7:55
  let
• 7:55
  me
• 7:55
  talk
• 7:55
  to
• 7:55
  this
• 7:55
  Google,
• 7:56
  this
• 7:57
  Google
• 7:57
  chat
• 7:57
  bot
• 7:58
  right
• 7:58
  now.
• 7:58
  And,
• 7:58
  and
• 7:59
  take
• 7:59
  away
• 7:59
  from
• 7:59
  my,
• 8:00
  my
• 8:00
  limited
• 8:00
  time
• 8:01
  on
• 8:01
  the
• 8:01
  floor
• 8:01
  with
• 8:01
  customers.
• 8:02
  Yeah,
• 8:03
  so,
• 8:03
  so
• 8:03
  that
• 8:04
  Google,
• 8:05
  I
• 8:05
  think
• 8:05
  that's
• 8:05
  going
• 8:05
  to
• 8:05
  be
• 8:06
  a
• 8:06
  fail
• 8:06
  fast.
• 8:07
  Let's,
• 8:07
  let's
• 8:07
  put
• 8:08
  that
• 8:08
  one
• 8:08
  to
• 8:08
  bed.