Latest / Online Business Uncovered: Simple Strategies for Female Entrepreneurs / 49: The power of podcasting with Beverley Densham

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49: The power of podcasting with Beverley Densham · Online Business Uncovered: Simple Strategies for Female Entrepreneurs

• 0:00
  SPEAKER_00: Hello, and welcome to the Digital She Does It Show.
• 0:04
  SPEAKER_00: This is episode 49, and in today's episode, I'm going to be talking about building visibility through podcasting with my guest, Mindfulness Plateau teacher and author, Beverly Dension.
• 0:17
  SPEAKER_00: So let's jump right in and get started.
• 0:24
  SPEAKER_00: Welcome to the Digital H does it show.
• 0:27
  SPEAKER_00: I'm your host, Karen, and I'm here to lift the lid on what it actually takes to create a successful business.
• 0:34
  SPEAKER_00: If you are an ambitious creative ready to build a business on your own terms and without compromise, then this podcast is perfect for you.
• 0:42
  SPEAKER_00: With my award-winning approach to marketing, an expert knowledge in creating online courses, this show will leave you feeling inspired, energized, and ready to bring those big things to life.
• 0:52
  SPEAKER_00: Join me each week for a dose of motivation and marketing know-how, along with actual step-by-step strategies to help you accelerate your businesses growth.
• 1:01
  SPEAKER_00: So let's dive in and don't forget to subscribe to all my upcoming episodes, which drop every Wednesday.
• 1:12
  SPEAKER_00: Hello and welcome to today's episode.
• 1:15
  SPEAKER_00: In today's episode, I'm going to be talking about visibility through podcasting.
• 1:21
  SPEAKER_00: And I've got a really special guest that has come on the show today who is going to walk through her experience of being a podcast host for her business.
• 1:31
  SPEAKER_00: So I'd like to introduce my friend Beverly Denjum, who is a Pilates instructor.
• 1:39
  SPEAKER_00: But Beverly, why don't you introduce yourself to the audience and tell them what you do?
• 1:44
  SPEAKER_01: Yeah, thank you so much for having me, Karen.
• 1:46
  SPEAKER_01: It's lovely to be here today.
• 1:49
  SPEAKER_01: And yeah, so I'm Beverly Denj, as you said, a mindfulness Pilates teacher and author.
• 1:56
  SPEAKER_01: I've actually been teaching for over 25 years now.
• 2:00
  SPEAKER_01: And I teach both the mindfulness Pilates as well as the Stress to Calm for lawyers, law firms, corporate as well at the desk.
• 2:08
  SPEAKER_01: And these days I actually teach on Zoom.
• 2:11
  SPEAKER_01: I used to have in-person studios for 16 years in Hertfordshire and now live by the sea with my 17-year-old son in Dorset.
• 2:19
  SPEAKER_01: And yeah, I teach actually on Zoom now, which is working.
• 2:23
  SPEAKER_01: The clients are still getting just as good of benefits, whether it's a small group class or one-to-one programme, and particularly specialise in helping people with their backs and aches and pains in their bodies, or sitting at the desk all day, as well as teaching business women, and then also companies and corporate as well now at the desk for stress management.
• 2:45
  SPEAKER_01: So that gives you a bit of an idea of what I do and love to teach and help people with.
• 2:50
  SPEAKER_00: Not only do you provide obviously the Pilates and the mindfulness, you also have products that you sell within your business as well.
• 2:58
  SPEAKER_00: I do, I do.
• 3:00
  SPEAKER_01: Because I bring in, I don't just teach with the Pilates, mindfulness Pilates, I it's not just Pilates, I bring in personal development, and as you just mentioned, I do have products which help people, such as positive affirmation cards.
• 3:14
  SPEAKER_01: I am an author of two books so far, and currently writing another four, but the positive affirmation cards are for both children and secondary school children and adults.
• 3:23
  SPEAKER_01: So I've got the happy and calm cards for the children, so they're to bring more happiness, confidence, and calm to children's lives and for the family, or the parent, carer, or teacher, or someone who works with children to work with them, as well as happy and calm cards, which are also a deck of positive affirmation cards, which the cover is a picture of the beautiful sea and the sands, the beautiful soft sand on the back, uh, with the affirmation.
• 3:48
  SPEAKER_01: But they're quite a few different ways that you can use them.
• 3:50
  SPEAKER_01: So I bring those into classes as well, and one-minute journaling and goal setting visualization, and lots of wonderful stress to calm tools as well to really help people with both their their mental health as well as their physical health, actually.
• 4:05
  SPEAKER_01: Um, and uh yeah, more digital products are on their way as the the next the next book that I've got a co-author now, actually, Karen and everyone, which is really exciting.
• 4:16
  SPEAKER_01: So Jenny Lee Grace is my co-author, and we're currently writing four books actually.
• 4:21
  SPEAKER_01: Three of them will be out this year, which is Stress to Calm in Seven Minutes for Lawyers, and then Stress that's out in September, Stress to Calm in Seven Minutes for Teachers is out in October, and then the stress to calm in seven minutes for nurses is out in no um November.
• 4:36
  SPEAKER_01: Um, but that will of course then become other sort of thing, ways of helping people with the books with the Kindle version, and then it'll become an audiobook, and then it will become um some very special online courses as well in the future, too.
• 4:49
  SPEAKER_00: That sounds amazing, and you know what?
• 4:51
  SPEAKER_00: I think in the world that we're living in today, I think the tools and the techniques that you offer um are very much needed, and I mean it just sounds incredible the the product suite in which you're creating, and it must just fill you with so much joy creating the stuff because it because it is it's for the greater good, isn't it?
• 5:15
  SPEAKER_00: It's for really helping people and moving them them into in a direction that really does support them in their everyday life.
• 5:25
  SPEAKER_01: Yeah, definitely.
• 5:26
  SPEAKER_01: I I love to design things.
• 5:27
  SPEAKER_01: I mean, you're a designer too.
• 5:29
  SPEAKER_01: I mean, I love to design things that help people, um, which I find very rewarding.
• 5:34
  SPEAKER_01: I think it's exciting as well because you know, yes, people can book in, I mean, people can book in to do, you know, one-to-one programs and classes with you, but with things like the stress to calm tools, you know, it's nice that you can create things which, you know, if somebody bothers to actually do it, can create, you know, massive, massive transformations in people's lives.
• 5:57
  SPEAKER_01: Or, you know, I taught a nurse this week, for example, and you know, for the second time and see the change.
• 6:03
  SPEAKER_01: Yes, I taught her, you know, one-to-one, but somebody can buy the book or the you know the audiobook in the future, and and they can also get those, you know, those those changes too.
• 6:14
  SPEAKER_01: So that's that's it is yeah, I do feel very proud of it and and excited that you've you there's different ways that people can benefit.
• 6:22
  SPEAKER_01: And obviously, you can't work with everyone, um, you know, so that's that's quite nice and that that's coming as well.
• 6:29
  SPEAKER_00: Exactly.
• 6:30
  SPEAKER_00: And I think what you've done is, or what you're doing, is you are creating a business that is that's got multiple revenue streams in that support you, but for your clients and for your customers, it gives them different options.
• 6:46
  SPEAKER_00: And and that's something that I think is really important in today's business.
• 6:50
  SPEAKER_00: I think we have to look at multiple ways of getting what we have out in the world, um, whether whether it's um creating small products, digital products, online courses, programs, memberships, you know, all of this other thing stuff that essentially really does help to move our customers and clients forward in their life.
• 7:16
  SPEAKER_00: And it sounds incredible what you have been able to accomplish and create.
• 7:22
  SPEAKER_01: Yeah, and it's um, yeah, it what happened was last year I had a lawyer came to me because of their stress levels.
• 7:29
  SPEAKER_01: Um, the the primary pain was the stress actually in their work and and life, and the secondary pain was also sciatica, prolapis, low back pain.
• 7:39
  SPEAKER_01: So more and more people are also admitting that, you know, on the mental health side with things like high stress that they want help with that as well.
• 7:47
  SPEAKER_01: And that's how that's how all of that side of the work came about, actually, that someone approached me for one-to-one help, and and that's sort of then.
• 7:56
  SPEAKER_01: You know, sort of kind of a year later, um, I asked my publisher if they they would be interested in publishing one book, and then next minute I have a co-author and we're writing a theory.
• 8:06
  SPEAKER_01: So you don't also know where things are going to lead either.
• 8:09
  SPEAKER_00: Absolutely.
• 8:09
  SPEAKER_00: And I think that's what I love about sort of entrepreneurship, really, is that you get to go on this incredible journey and you just don't know where it's going to go.
• 8:18
  SPEAKER_00: And then these opportunities come up at times where you just don't expect it.
• 8:24
  SPEAKER_00: Um, but uh but I I think it's really exciting, isn't it?
• 8:27
  SPEAKER_00: Because it makes the work exciting as well.
• 8:30
  SPEAKER_00: It gives you that um that that difference in terms of the things that you do.
• 8:37
  SPEAKER_00: Um, so yeah, it just uh and I think anything also to do with mindset and helping people with their um mental health, I think is so incredibly important.
• 8:50
  SPEAKER_00: Now, one of the other things um that you do, another way that you help your audience is through your podcast, and that's what I wanted to talk about today because podcasting for entrepreneurs or businesses is extremely powerful, it's such a great way to get your message out into the world and to build your audience.
• 9:15
  SPEAKER_00: And so today I just wanted to really talk about that.
• 9:18
  SPEAKER_00: And I know that you've got a really successful podcast, you've been doing it for a while, and I just really wanted to um dive into this and share your experience, I'll share my experience, just to help the listeners kind of get their heads around what's involved with podcasting, because it's it's a question I get asked a lot, and not everybody knows how to get started or even what podcast they would create.
• 9:48
  SPEAKER_00: So, do you want to tell the audience a little bit more about your podcast?
• 9:52
  SPEAKER_00: Yeah, of course, Karen.
• 9:54
  SPEAKER_01: So I have a podcast called Mindfulness Pilates, and of course, it goes out on all in on all the usual places from Apple, Spotify, etc.
• 10:05
  SPEAKER_01: etc.
• 10:06
  SPEAKER_01: And it's to help people feel stronger, happy, and calm.
• 10:10
  SPEAKER_01: So sometimes I do solo episodes, sometimes I I've had guest I've had quite a few guests on as well.
• 10:16
  SPEAKER_01: I've also had quite a lot of clients on, interviewing them with their success stories and sharing, you know, different journeys.
• 10:23
  SPEAKER_01: But it's it's been all about really um providing sort of tools and tips to help people with different areas, whether that's beating or lowering back pain or recovering after hip pain or aches and pains, or um, some people you know uh coming for me to interview them, talking about stress and the primary pain, as I said earlier, might have been the stress, but the secondary pain might be in the sciatica.
• 10:52
  SPEAKER_01: So, and tips to help.
• 10:53
  SPEAKER_01: So I've always included a meditation as well.
• 10:56
  SPEAKER_01: Every episode also includes a positive affirmation every episode, and sometimes I've had guest authors and experts on as well to share tips to help um to help my listeners as well, and not just me talking.
• 11:10
  SPEAKER_01: Um, and and also some of the med many of the meditations actually have been inspired by what how the guests wanted to to relax and switch off as well.
• 11:20
  SPEAKER_01: Um so it's it's really ultimately I want everyone to live happily ever after.
• 11:26
  SPEAKER_01: So I'm just hoping it's it's gonna just keep helping more and more people um with their minds and bodies and souls and life.
• 11:33
  SPEAKER_00: I think that's one of the great things about podcasting is that you get access to the things that you're interested in just at a touch of a button, and it's made it so accessible for people to get hold of that information.
• 11:49
  SPEAKER_00: And of course, what you share, it's all about you know, health, wellness, well-being, and just being able to listen to an episode, to take on board, you know, tips and strategies and things that's going to support them is so incredibly powerful and valuable to that listener.
• 12:12
  SPEAKER_00: What was your experience in terms of setting up your podcast?
• 12:16
  SPEAKER_00: So talk me through the beginning when you came up with your idea.
• 12:20
  SPEAKER_00: What was that like?
• 12:22
  SPEAKER_01: I was I was lucky as in I had I I had a recommendation of um of of somebody to actually put my podcast together, so and and how to do it.
• 12:32
  SPEAKER_01: So my podcast person, you know, I I I record the episode, but then they do everything else for me.
• 12:39
  SPEAKER_01: So I think that can be a big block for people in setting up a podcast, but because not everybody's technical and and and does all that side of things.
• 12:48
  SPEAKER_01: So that would be a complete block for me to ever have ever started one, actually.
• 12:53
  SPEAKER_01: But luckily, um I've recommended somebody excellent who you know does the podcast producing and um and that enabled me to you know then help me put the intro together, the outro together, um, also what to go in the intro and outro of a podcast, add the music to it.
• 13:10
  SPEAKER_01: I would just then literally record either the individual episode or or the um interview with my guest, and then I'd just send over the I'd do that, I'd just send that, send the recordings over, and then I'd send over the meditation as well, and then they'd add music um to the meditation and then piece edit it and piece it all together to me for me, and then put it out on all the platforms for me.
• 13:38
  SPEAKER_01: Um send me over the links so I could then share share on social media.
• 13:42
  SPEAKER_01: So it was it was yeah, it was it it it it went, I I did take quite a few takes, I have to say, for the intro and outro, because in such a short space of time you've got a very succinct amount of things to say in that short introduction and short um and ending after the main part of the podcast.
• 14:04
  SPEAKER_01: So, but yeah, it's um I've done a few see it's done quite a few seasons now.
• 14:09
  SPEAKER_01: Um I take little holidays now and again, so that that was kind of the beginning of it, really.
• 14:14
  SPEAKER_00: I think you're right.
• 14:15
  SPEAKER_00: I think the tech is something of a barrier to many people not quite knowing what tech is involved and how to navigate through it.
• 14:27
  SPEAKER_00: And I think what's interesting with podcasting, as opposed to creating video on YouTube, is that there's a bit more involved because you've got your hosting platform, and then you've got, like you say, your intro, your outro, all of those bits and pieces, and then recording, creating the content, getting the content edited, and then getting it published and then uh distributed.
• 14:53
  SPEAKER_00: So there's quite a few steps involved, and and I think that can be something that um is a barrier to many people, and then having to be consistent with that content as well, because whatever time period you decide to deliver your podcast in, there needs to be that consistency.
• 15:12
  SPEAKER_00: So if you're going to deliver it on a weekly basis, you have to deliver it on a weekly basis in order to build up listener listenership.
• 15:21
  SPEAKER_00: But when you first started, I mean, obviously, you know, bringing somebody on board to help you, I think, is a smart idea because not everybody wants to have to deal with the whole tech aspect of it.
• 15:34
  SPEAKER_00: So if you can find somebody to help, then all the better.
• 15:37
  SPEAKER_00: I'm always a you know champion of delegating where possible.
• 15:42
  SPEAKER_00: But how do you come up with your content?
• 15:46
  SPEAKER_01: Sometimes it's questions people have asked me.
• 15:48
  SPEAKER_01: The first ever episode, I I think I had this thing that I wanted to interview clients and and and for them to share their success stories, but as well as to have different experts as well.
• 15:58
  SPEAKER_01: So, for example, the first ever episode, which I think is the most listened to one, is one way that Pilates helped back in hip pain with author Julie New.
• 16:07
  SPEAKER_01: Now she also then came back, she happens to be my sister, but she also came back um as you know, an expert in her own right as an author and coach.
• 16:16
  SPEAKER_01: Um, but then I've had, you know, I have all ages come on, and I think I think each person's story is inspiring.
• 16:23
  SPEAKER_01: Like my mum is 82 now.
• 16:24
  SPEAKER_01: I had her on episode two, Chris.
• 16:27
  SPEAKER_01: She's been they've both been doing classes with me for over 25 years, but she she used to have hip pain, and now she doesn't have hip pain.
• 16:34
  SPEAKER_01: She had balance was dodgy.
• 16:35
  SPEAKER_01: I used to have to hold onto her arm going up the stairs and stuff, but she was then sharing her story, and then she could jog and run, and now she's doing star jumps and yeah, it's really nice.
• 16:49
  SPEAKER_01: It just kind of and different problems and challenges that clients have.
• 16:53
  SPEAKER_01: So it might be they've had a cesarean or it might be they've had sciatica, and then I wanted to cover things that actually you don't always have to have sciatica.
• 17:02
  SPEAKER_01: So I had um an accountant called Trina Haggerty came and shared her story.
• 17:06
  SPEAKER_01: You know, why does she not have sciatica now?
• 17:09
  SPEAKER_01: Because she walks her dog and she does her Pilates and she swims, she swims a bit.
• 17:14
  SPEAKER_01: But if she doesn't do that, she can't take her dog then to the dog training because then her back hurts.
• 17:18
  SPEAKER_01: So she she knows that it's an investment to kind of um show up to do that for herself, kind of thing.
• 17:25
  SPEAKER_01: I I kind of had those interview episodes, but then also solar episodes.
• 17:29
  SPEAKER_01: I get questions asked like, oh, what's the difference between Pilates and yoga?
• 17:34
  SPEAKER_01: And or or wanting to share tips like, you know, how to reduce back pain or how to recover from prolapse or different things like that, or stress.
• 17:42
  SPEAKER_01: So lots of different episodes.
• 17:45
  SPEAKER_00: I think stress is a massive one, isn't it?
• 17:48
  SPEAKER_00: Especially in today's world where you know there's so much going on.
• 17:53
  SPEAKER_00: And I think helping people to manage their stress and anxiety is really important because you know, we both know how that can really filter in their day-to-day life and the impact that then has on their overall health.
• 18:08
  SPEAKER_00: And and like I say, you know, having this content available, so because not everybody is in a position where they can go and pay to have one-to-one treatment.
• 18:20
  SPEAKER_00: So being able to deliver content and to support and help people in this way, I it's it's it's so impactful.
• 18:29
  SPEAKER_00: And I think that's why I love podcasting, because you get to put your own spin on things.
• 18:35
  SPEAKER_00: Uh, so it doesn't really matter if if there's another podcast about Pilates, um, what you know, because the way that's going to be delivered is very different to how you're going to approach your topic.
• 18:48
  SPEAKER_00: Um, and I think that's the beauty of it, isn't it?
• 18:51
  SPEAKER_00: You're going to attract the people that really buy into you and what you have to say and the way you deliver it.
• 19:00
  SPEAKER_00: And we're not going to necessarily attract everybody, but it's just it's being able to connect with the people that they get us and want to be on our journey as well, because they understand what it is we're delivering.
• 19:17
  SPEAKER_00: And I think with podcasting, it just opens up those opportunities, doesn't it?
• 19:22
  SPEAKER_01: Yeah, I think it's really good.
• 19:23
  SPEAKER_01: I mean, on the stress topic, yeah, you know, it was great.
• 19:27
  SPEAKER_01: I interviewed um Debbie, who shared her, you know, shared her story.
• 19:31
  SPEAKER_01: She's still a client, and but she was, you know, she admitted she was coming because of the stress, and then there were there was the secondary psyastica and everything.
• 19:39
  SPEAKER_01: It's great hearing her story, but at the same time, you I know that whoever's listening to that episode A gets to know me, they get to know real life, you know, inspiring stories, but also that they're gonna there are tools in that episode specifically to reduce stress and also physical pain is also is all can also be very, you know, they're all very linked up.
• 20:02
  SPEAKER_01: So, you know, doctors recommend um the meditation for physical and mental health, and you know, a lot of headaches and migraines contributing factors are things like tension, tightness, stiffness in the head, neck, and shoulders.
• 20:14
  SPEAKER_01: And just by listening to an episode and a meditation, doing a bit of the breathing, um, and changing your mind and mindset and things like that, you know, these are all things that that can really help.
• 20:25
  SPEAKER_01: And and some of the phrases I say to people, and you know, like you're saying, and people, you know, liking your style of work, again, there is only one you, there's only one me.
• 20:34
  SPEAKER_01: And it's you know, it's quite unique how I teach it.
• 20:36
  SPEAKER_01: I might have expressions like don't sit like a banana.
• 20:40
  SPEAKER_01: Um, and I did a whole episode on don't sit like a banana, and um these things are very helpful.
• 20:47
  SPEAKER_00: Yeah, and as you're saying that, I've I'm just really conscious now of my posture not to be like a banana.
• 20:54
  SPEAKER_00: So it does work.
• 20:56
  SPEAKER_00: It does, it does.
• 20:58
  SPEAKER_00: But yeah, I think I think that's a great thing, isn't it?
• 21:00
  SPEAKER_00: It's just being able to deliver the content in a way that that is aligned with you and and the message that you want to put out in the world.
• 21:10
  SPEAKER_00: And like as I said, I think it I think it's really powerful.
• 21:14
  SPEAKER_00: How has it benefited your business?
• 21:17
  SPEAKER_00: What has been the result there?
• 21:20
  SPEAKER_01: I think having a podcast, I mean, yes, I yeah, some sometimes somebody will just say, I listened to that first episode, whatever it is, oh, and I I'm 100% booking in.
• 21:30
  SPEAKER_01: So sometimes clients will just immediately book in by having listened, which is obviously lovely.
• 21:35
  SPEAKER_01: It's a very nice way to keep in touch with people in between seeing people, or to get to obviously get the tips and tools to help them in their life, you know, and work actually.
• 21:48
  SPEAKER_01: And a new client might be coming to try one of my Mindfulness Pilates taster classes, for example, on Zoom.
• 21:56
  SPEAKER_01: And before they come along, they might, you know, they might have a little listen to.
• 22:00
  SPEAKER_01: The episode.
• 22:00
  SPEAKER_01: So I can't I think it makes people feel more relaxed and at home before they arrive as well and get to know your work deeper and they'll relax into it and benefit quicker because of say listening to an episode.
• 22:14
  SPEAKER_01: Um that's what some people have said as well, which you know, which is quite good.
• 22:19
  SPEAKER_01: And it motivates people as well because I think listening to people like my mum Chris, I mean, she's fitter than a lot of clients, half her age, because she does three hours a week.
• 22:28
  SPEAKER_01: And I think you know, people like that are quite inspiring because they really are putting the time in and a little six minutes, you know, six minutes a day as well, which is which is really nice.
• 22:39
  SPEAKER_00: Yeah, I I think it offers so many benefits, doesn't it?
• 22:43
  SPEAKER_00: And I think if somebody's going to work with you, it gives them a flavor of what you're about before they've started, you know, whether whether it's they've attended one of your lessons or whether they purchased something.
• 22:58
  SPEAKER_00: It just gives them more of an insight into who you are, what you're about, and how you approach what you do.
• 23:06
  SPEAKER_00: And like you say, that that can then build that know, like, and trust, which in business we both know is really key in order to be able to work with people, they have to know you, they have to like you, and then there has to be that that trust as well.
• 23:24
  SPEAKER_00: So I think that's one of the things I do agree with you.
• 23:27
  SPEAKER_00: Podcasting does afford it's almost like it's a a quick way for people to get to know more about you, and and I guess because of the nature of your podcast, you but you share lots of um, like you say, inspiring stories, and I'm sure you probably share a lot of your own stuff as well throughout your episodes, which is is powerful in its own right, because then people feel like they know you.
• 23:56
  SPEAKER_00: Exactly.
• 23:57
  SPEAKER_01: Yeah, I mean, in the very, very first episode before I chatted and interviewed Julie New author, uh, I did share like my story.
• 24:06
  SPEAKER_01: So, as you say, people get to know my story, and you cannot tell a book by its cover.
• 24:10
  SPEAKER_01: A lot of people might think, oh, you know, she looks really fit and healthy and well, and et cetera, et cetera, and might assume that has always been the case.
• 24:18
  SPEAKER_01: But by listening, you know, to that first episode, you you understand that actually what was behind that was prolapse discs in the spine, low back pain, MRI scans, road traffic accident, and whatever, lots and quite a lot of trauma.
• 24:34
  SPEAKER_01: So, you know, I think it's it's valuable for people to understand what is not telling a book by its cover, that actually you can help with some really deep and sometimes painful things for other people because you've A, rehabilitated yourself, and B, you've got obviously the qualifications and teaching experience, but then you've got real life people coming along, like Hannah is a Hannah Sanderson is a singing teacher, and she shared her story because she had she had back problems, but also ME and chronic fatigue.
• 25:04
  SPEAKER_01: But she also then came back on as a guest expert as well, because um I had a uh vocal coaching lesson with her, particularly to help with um extra confidence for podcast uh guesting, actually, which is really good.
• 25:19
  SPEAKER_01: But you know, when you collaborate and you like she's then been on a guest on my expert, then with her expertise hat on, as a you know, not just a singing teacher but a vocal coach as well.
• 25:31
  SPEAKER_01: Of course, she's then sharing it.
• 25:33
  SPEAKER_01: It's a collaboration, you know, we're both sharing it to both of all of our social media and email lists and everything, so that we're giving that, you know, value and content and also hopefully inspiration and motivation to other people as well.
• 25:47
  SPEAKER_00: Yeah, I think collaboration is very powerful.
• 25:50
  SPEAKER_00: And I think um being able to do that in your business and to bring other people on board is is great because you get to share audiences as well.
• 26:01
  SPEAKER_00: So from the business perspective of having that visibility, you get to tap into somebody else's audience and and sort of vice versa with them as well.
• 26:11
  SPEAKER_00: So that becomes more powerful in terms of being able to grow your audience and and to get more visibility on what it is you do and how you can help people.
• 26:23
  SPEAKER_00: So with your podcast, uh would you say that it has very much helped you to grow your audience and your customer base?
• 26:35
  SPEAKER_01: So, yes, it's it's definitely definitely helped um definitely helped grow audience.
• 26:39
  SPEAKER_01: It has increased customer base.
• 26:41
  SPEAKER_01: Um I can't tell you exactly how much, but but it has.
• 26:45
  SPEAKER_01: Um it's been really enjoyable as well.
• 26:48
  SPEAKER_01: I have to say it's been it's been enjoyable and the different guests you know I've had on shows that I you know teach men's Pilates as well, not you know, not just um business women that I teach, you know, all sorts.
• 27:00
  SPEAKER_01: And I, you know, having you know Julie New author on and other different authors and and experts, it you know, it's interesting, and uh I think it's a really really positive thing, you know, for for a business to show your expertise that you can help other people in that way as well.
• 27:19
  SPEAKER_00: It's my annual anniversary on the first of July, and it's been one of the best things that I've done.
• 27:24
  SPEAKER_00: And I think what it's done for my business has been it's it's been so powerful, and I think that's one of the things that we we know about podcasts and we know that the medium is there to tap into, but it's not always clear as to what it can actually do for you.
• 27:41
  SPEAKER_00: And if you just see it as being, okay, there's just work involved, because there is work, there's no doubt about that.
• 27:47
  SPEAKER_00: There is a lot, there is a lot of work involved, but it's just weighing up that work with the benefits, and I think, especially if it's sort of your type of podcast, the impact that you're able to create through the stories that you share, the the motivation, the guidance, the strategies and the tips and all of that good stuff that you put out in the world.
• 28:12
  SPEAKER_00: Yes, you will benefit as um a business owner because that will obviously build that no like and trust, and you will get customers off the back of it.
• 28:21
  SPEAKER_00: But just in terms of impact, it's huge.
• 28:24
  SPEAKER_00: It's absolutely huge.
• 28:25
  SPEAKER_00: And that's how that that's where I why I love the podcasting medium because of the impact it can create.
• 28:32
  SPEAKER_00: Never mind the you know, the business that may come from it is purely down to the impact it can have on other people because helping others to succeed and move forward and grow and in your case have better mental health and all of that, the impact is incredible.
• 28:53
  SPEAKER_01: Yeah, it is.
• 28:54
  SPEAKER_01: I think um, and also of course being a guest on someone else's podcast.
• 28:58
  SPEAKER_01: So that's something I then got into as well.
• 29:01
  SPEAKER_01: Uh obviously I'm a guest on yours today.
• 29:04
  SPEAKER_01: Yeah.
• 29:05
  SPEAKER_01: Uh thank you again.
• 29:06
  SPEAKER_01: And but I I found that has been, and interestingly, they seem I don't have all the full stats on my own podcast, which I must look up actually.
• 29:15
  SPEAKER_01: But some of the podcasts I've guested on, like different top 5% podcasts, they've actually said to me, Wow, your podcast has had 40,000 listens or whatever.
• 29:24
  SPEAKER_01: And it's like, oh wow, you know, you have you have no idea who's listening, do you?
• 29:29
  SPEAKER_00: No, and I think that's one of the downsides about the podcast medium, is I I have my figures and and I have my metrics, but it's it's at a very top level.
• 29:41
  SPEAKER_00: So you wouldn't know necessarily who exactly is listening.
• 29:45
  SPEAKER_00: You just get numbers based on downloads.
• 29:49
  SPEAKER_00: Um, so I think that's really interesting because I would have thought that you would have been able to sort of dive deeper into that.
• 29:57
  SPEAKER_00: I mean, I'm on a I I pay to be on a really good um hosting platform because I want my metrics.
• 30:04
  SPEAKER_00: I want to know, you know, I want to know my my numbers and what that's doing.
• 30:09
  SPEAKER_00: And I like to track things as well.
• 30:12
  SPEAKER_00: Um, but but I just think I don't I don't think the metrics it's one of these things, isn't it?
• 30:18
  SPEAKER_00: We as entrepreneurs, we need to be aware of our numbers, but it's not necessarily about those numbers, it's about the value that we're providing.
• 30:27
  SPEAKER_00: And I think that as long as we're putting really uh top quality, high value out into the world that creates an impact, however small, it doesn't have to be life-changing, it just needs to be able to help or at least give someone something that they can obviously um walk away with, um, then then the metrics to a certain extent doesn't really matter.
• 30:56
  SPEAKER_01: Yeah, it's yeah, it's been really good though, um, being a guest on other people's podcasts, because of course, you as I said, with just the guests that come up have come on my podcast, we've each, you know, each shared it to our audiences and everything.
• 31:09
  SPEAKER_01: And I found it really, really interesting getting to know each podcast by listening to some episodes like I did with yours, um, you getting to know the person and their podcasts and the content or reading their book.
• 31:25
  SPEAKER_01: I found it really, really interesting actually.
• 31:28
  SPEAKER_01: Um, one of the one of my business friends um is Leslie Thomas, and she has a podcast called Let's Talk Money and More.
• 31:35
  SPEAKER_01: Uh, it's a fantastic podcast, and one of her guests was Lou Hamilton.
• 31:38
  SPEAKER_01: This is I think this shows really well how how podcasting is is so powerful.
• 31:43
  SPEAKER_01: And I listened to Lou and I heard about her two books, and I was like, I really want to read her books.
• 31:49
  SPEAKER_01: So I bought them both.
• 31:50
  SPEAKER_01: I read read one on Kindle, which if if any of your listeners do want to be a guest on podcast more, this is the golden book to read.
• 31:58
  SPEAKER_01: It's called Dare to Share by Lou Hamilton, and it you know, it it teach it teaches you in that book how to pitch to podcast to be a guest.
• 32:07
  SPEAKER_01: And guess what?
• 32:08
  SPEAKER_01: Guess what I did?
• 32:09
  SPEAKER_01: I actually um I actually used um Lou's template.
• 32:14
  SPEAKER_01: She has a template in her book of how to pitch to podcast and what to do to how to get you know the best result possible.
• 32:22
  SPEAKER_01: Um, and she loved my pitch letter by using her pitch letter, but of course it has to be personalized, you've got to have listened to that person's podcast, you've got to know, you know, know their work very well.
• 32:32
  SPEAKER_01: I've happened to have read, got bought her other book as well.
• 32:35
  SPEAKER_01: And then I was a guest on her podcast, and her other book is How to Be Fearless.
• 32:39
  SPEAKER_01: It's called Brave New Girl, and her podcast, Brave New Girl, and and she has the stats of you know, 40,000 people have then listened to the episode that I was on with her.
• 32:47
  SPEAKER_01: So it you you you listen to different inspiring things, and then you it's a really interesting journey.
• 32:53
  SPEAKER_01: Like her book, this book is just absolutely lovely.
• 32:56
  SPEAKER_01: I've bought it as gifts for friends, it's a hardback book, and it's got like an inspirational quote in it, and a little picture that she's drawn because she's an artist as well.
• 33:06
  SPEAKER_01: So, on the one hand, she's got a book of how to how to be a podcast guest.
• 33:11
  SPEAKER_01: Um, she does have an agency that you know people want to pay to for them to do it, of course.
• 33:15
  SPEAKER_01: But or you can do the do-it-yourself version like I've done, and you know, and and I've met you just meet some very, very interesting people along the way.
• 33:24
  SPEAKER_01: And you know, many of us have like-minded audiences where we can help each other, which is which I think I find really inspiring.
• 33:31
  SPEAKER_00: Yeah, absolutely.
• 33:32
  SPEAKER_00: I think that's it, isn't it?
• 33:34
  SPEAKER_00: It's being able to tap into other audiences by being a guest, but also being able to share your audience as well, um, by sharing other people's content and products as well.
• 33:48
  SPEAKER_01: Yeah, I've done I found it really, really fantastic, actually.
• 33:52
  SPEAKER_01: Janie Lee Grace, my co-author's podcast is called Alcohol Free Life, and it's uh, you know, it's really high up in the mental health, very, very high up in the mental health charts, very high up in the top five percent.
• 34:06
  SPEAKER_01: But each each podcast has got its own sort of unique message, and that's all about you know having an amazing sober life.
• 34:13
  SPEAKER_01: So I shared my sober joy journey, whereas Leslie's is all about people sharing their money stories, and and and other times it's it might be like um I was telling you earlier about the She Is Awesome podcast with Jalen Boyce, and you know, I shared my determination entrepreneur journey on there, and and sometimes you know you can be vulnerable and share your rock bottoms as well, like I shared my some of my rock bottom journey on there.
• 34:38
  SPEAKER_01: And I think people can hopefully relate to that and realise that it doesn't always, if they are at rock bottom, for example, it they there is light at the end of the tunnel and there are tools that can, you know, help help you get out or profession, you know, different professional things that you you can reach out for, you know, to help with that.
• 34:56
  SPEAKER_00: Yeah, I think that inspiration and that motivation really does help, doesn't it?
• 35:01
  SPEAKER_00: I know um I have some go-to podcasts that I listen to, and I just especially, you know, from time to time you might feel a little bit that you just need to kind of hear it from somebody else or listen to somebody else's journey or gauge motivation elsewhere.
• 35:20
  SPEAKER_00: And I think being able to listen to other stories and how other people have overcome their challenges because we all have challenges, especially in business, it's very um unusual for success to happen overnight.
• 35:37
  SPEAKER_00: And so you end up going on this entrepreneurial journey that has so many highs, so many lows, and and there are times where you just need to hear it from somebody else.
• 35:47
  SPEAKER_00: And I think this is where this is why I love podcasting, because you can pick up a really great episode full of inspiration, and then you're back.
• 35:56
  SPEAKER_00: So, in terms of getting started with podcasting, I mean, obviously, we've established that in terms of get um becoming visible, podcasting is absolutely brilliant for that.
• 36:09
  SPEAKER_00: But what are the three top tips that you would perhaps share with the listeners about how to get started with creating a podcast, or at least what they should be thinking about if they were to do this?
• 36:23
  SPEAKER_01: So, number one, uh get somebody to do your tech if you're not a tech person, definitely.
• 36:30
  SPEAKER_01: Don't make that an excuse, number one.
• 36:32
  SPEAKER_01: Well, you've got to you've got to want to do it, you've got to be inspired to do it, and you've got to know why you're doing it.
• 36:40
  SPEAKER_01: Um, there's no point just telling one going to do a podcast just because everybody else is.
• 36:44
  SPEAKER_01: Um, so you've got to know what the point of it is.
• 36:47
  SPEAKER_01: So be very clear on that.
• 36:49
  SPEAKER_01: Um, and number three, I would say, is look, you know, look at a podcast with in regards to intro, outro, and sort of have a struct, some sort of structure overall.
• 37:02
  SPEAKER_01: So I think people feel at home and make sure you've got bullet points when you do your intro and outro in that that very first you know bit.
• 37:10
  SPEAKER_01: Just make sure you've got bullet points for for each bit so that it can, you know, have it ripped have it written out nicely so that it so that you can really be clear and confident with it.
• 37:22
  SPEAKER_01: And before before you go to any pog, you know, doing your own podcast, make sure that you're I was about to say on time, this is a fourth tip, really, but yeah, just make sure that you're in a good space, um, that you've taken a few uh one or two minutes to to prepare and breathe and and feel and have good posture um and smile for you before you do your podcast.
• 37:49
  SPEAKER_00: Yeah, absolutely.
• 37:50
  SPEAKER_00: I'd agree with all those tips.
• 37:52
  SPEAKER_00: And just going back to what you said about, you know, the concept around your podcast, I think absolutely that needs to be nailed first and foremost.
• 38:01
  SPEAKER_00: So it's it's a bit like when you create an online course, you need to really be thinking about the end goal.
• 38:07
  SPEAKER_00: What are you looking to achieve from creating this podcast?
• 38:11
  SPEAKER_00: What are the results going to be?
• 38:14
  SPEAKER_00: How do you want your audience to feel?
• 38:17
  SPEAKER_00: And how do you want them to, what do you want them to walk away with?
• 38:20
  SPEAKER_00: And then really structuring each episode so that every episode has value, especially if you are creating a podcast around if you're teaching something or you're you know you're talking about something in particular, you want to really be able to give that value.
• 38:43
  SPEAKER_00: And that comes from planning it out and understanding what it is you're trying to deliver, so that at the end of that episode your listener has walked away with value.
• 38:55
  SPEAKER_00: You don't want them sitting there thinking, God, I'm never gonna get that time back, you know, because obviously it's a little bit all over the place.
• 39:02
  SPEAKER_00: So I think planning every episode, I think is really important.
• 39:06
  SPEAKER_00: I'd probably say for me, that's the part that takes the most most time.
• 39:10
  SPEAKER_00: I spend a lot of time planning each episode out and really working through what it is I want to include so that each episode I feel delivers what it is I want to be delivered.
• 39:24
  SPEAKER_01: Yeah, exactly.
• 39:25
  SPEAKER_01: And I always have bullet points for the content because you want to, when you're doing a solo episode, you want to be able to talk naturally about it and not be all scripted and just reading something.
• 39:35
  SPEAKER_01: So I just have little bullet points so I know that I'm gonna all the things that I'll cover so it can come across, you know, sort of very naturally.
• 39:43
  SPEAKER_01: And you know, whether it's your own podcast or being a guest on a podcast, what I always do for for two minutes before is just take, I do one of my stress to calm tools called Calm to Happy in One Minute, um, and I do some power desk stretching so that the posture's really good as well, and it just makes you feel happier before you start, makes a big difference.
• 40:05
  SPEAKER_00: Beverly, thank you so much for coming on today's episode.
• 40:08
  SPEAKER_00: I really appreciate you spending the time and coming on and talking um to us about podcasting and sharing your story as well.
• 40:19
  SPEAKER_01: Yeah, thank you so much, Karen, for having me as a guest today.
• 40:23
  SPEAKER_01: Really appreciate it.
• 40:24
  SPEAKER_00: Thank you so much for taking the time to listen to today's episode.
• 40:28
  SPEAKER_00: I hope you found this episode of value.
• 40:30
  SPEAKER_00: And of course, please feel free to share it with others who you may think will also benefit from listening to today's episode.
• 40:38
  SPEAKER_00: If you are feeling inspired and would like to know more about getting started with creating an online digital course, then why not download my free ebook, 10 Steps to Digital Course Success, by visiting my website www.pink-lemondigital.com.
• 40:55
  SPEAKER_00: I will be back next week with another episode, but until then, have a great week.
• 41:03
  SPEAKER_00: I hope you enjoyed this episode of the Digitley She Does It Show.
• 41:06
  SPEAKER_00: Don't forget to check out the show notes for all the links and resources mentioned in today's episode.
• 41:12
  SPEAKER_00: New episodes drop every week on Wednesday, so why not rate and subscribe so you never miss an episode?
• 41:18
  SPEAKER_00: Thank you for tuning in today, and I will see you next time.