Latest / Eating While Broke / RACHEL JONES - Nostalgia Tacos

Transcript

RACHEL JONES - Nostalgia Tacos · Eating While Broke

• 0:00
  Speaker 1: Hey guys, welcome to another episode of Eating While Broke.
• 0:03
  Speaker 1: I'm your host, Colleen Witt, and today we have another
• 0:06
  Speaker 1: special guest. We have Rachel Jones from Trill Pause, owner, founder,
• 0:11
  Speaker 1: creator of trill Pause, which is a luxury accessory lifestyle
• 0:16
  Speaker 1: brand for our little pups and our guests. Right sure,
• 0:43
  Speaker 1: So what caught my attention was a couple of things
• 0:47
  Speaker 1: why we have Rachel here today. But one of the
• 0:50
  Speaker 1: things that I like about your brand is can you
• 0:52
  Speaker 1: share some of your dog tags? That is very I
• 0:57
  Speaker 1: mean creative and just really cool so guests can get
• 1:00
  Speaker 1: an idea.
• 1:01
  Speaker 2: Yeah.
• 1:01
  Speaker 3: Absolutely, So. Our best selling tag is have your people
• 1:04
  Speaker 3: call my people.
• 1:06
  Speaker 2: We've had that tag.
• 1:08
  Speaker 3: Since we launched the brand and it is still the
• 1:10
  Speaker 3: best selling to this day. We have not not all
• 1:13
  Speaker 3: who wander are loss but I am.
• 1:15
  Speaker 1: Oh, yeah, that's the one I like too, Okay.
• 1:18
  Speaker 2: Super cute.
• 1:19
  Speaker 3: Another one that I love is Extra. It's so it
• 1:22
  Speaker 3: has the word extra on it with an avocado, so
• 1:26
  Speaker 3: it's like, you know when you're at chipolt and you
• 1:28
  Speaker 3: ask for the glock and.
• 1:29
  Speaker 2: They're like, it's gonna be extra.
• 1:31
  Speaker 3: And it's also for those dogs like mine who just
• 1:33
  Speaker 3: has a ridiculous over the top personality. Cuddly as fuck
• 1:38
  Speaker 3: is gonna be a good one.
• 1:39
  Speaker 1: I like that one, Love that one, love that one.
• 1:41
  Speaker 3: Yeah, so a lot of them are funny, and I
• 1:43
  Speaker 3: just the goal is to make people laugh and somehow
• 1:46
  Speaker 3: associate the name of the tag to their dog somehow,
• 1:50
  Speaker 3: And so I feel like we've kind of found that magic.
• 1:53
  Speaker 1: Yes, And then when I look at your leashes, I
• 1:55
  Speaker 1: did try to get my hands on some of your accessories,
• 2:00
  Speaker 1: but even her leashes, like the materials like really soft.
• 2:03
  Speaker 1: It looks very high quality, not your typical, you know,
• 2:08
  Speaker 1: run to the pet store leash. So that's pretty exciting too.
• 2:12
  Speaker 2: Yeah. Yeah, the leashes are great.
• 2:14
  Speaker 3: I design them with the goal to be able to
• 2:17
  Speaker 3: clean them, you know, because their dogs can get dirty
• 2:20
  Speaker 3: or like get into things, and I wanted to be
• 2:21
  Speaker 3: able to put a warm paper towel to it and
• 2:24
  Speaker 3: clean it and it not be smelly.
• 2:26
  Speaker 2: And so that's that.
• 2:27
  Speaker 3: And the tolls that I can play with different colors
• 2:28
  Speaker 3: with this material, like I love this red, but I
• 2:31
  Speaker 3: can do like a deep forest green.
• 2:33
  Speaker 2: I can do a neon green if I feel like it.
• 2:35
  Speaker 3: And yeah, so it's great. I had a lot of
• 2:39
  Speaker 3: fun designing the leashes and collars.
• 2:41
  Speaker 1: I love the creativity you put into it because it
• 2:43
  Speaker 1: like really brings the personality and matches the dog and
• 2:46
  Speaker 1: the owner. And if I ever saw a dog with
• 2:50
  Speaker 1: that type of name tag, no matter how cute and
• 2:53
  Speaker 1: expensive that dog is, I feel like, oh, I have
• 2:56
  Speaker 1: to return it just because of the tag. You know
• 2:58
  Speaker 1: what I'm saying. You feel like, uh, yeah, I'm gonna
• 3:02
  Speaker 1: return this dog. You know, you know there are little
• 3:05
  Speaker 1: dog thieves, But I'm just saying like, if you saw
• 3:07
  Speaker 1: a dog with that tag, you'd be like, you know what,
• 3:10
  Speaker 1: this dog got just a little bit too much pozzazed
• 3:13
  Speaker 1: in its ownership and everything's.
• 3:15
  Speaker 2: Gonna miss the dog.
• 3:16
  Speaker 1: Yeah, clear, the owner is gonna miss this dog definitely.
• 3:18
  Speaker 1: So before I get into like the who, why and
• 3:23
  Speaker 1: where you came up with this whole trill pause thing,
• 3:26
  Speaker 1: we gotta know what you were eating when you were broke. Yes,
• 3:30
  Speaker 1: So what is the dish you're gonna have me eating
• 3:33
  Speaker 1: for breakfast today?
• 3:35
  Speaker 3: So they are ground turkey tacos aka budget tacos.
• 3:40
  Speaker 2: And it was a dish that I did grow up eating.
• 3:43
  Speaker 3: My dad made a more elevated version of this with
• 3:47
  Speaker 3: better ingredients. But when I stepped out on my own
• 3:51
  Speaker 3: and moved into my apartment with no furniture. This was
• 3:54
  Speaker 3: a meal that I would make.
• 3:56
  Speaker 2: Every Tuesday, Taco Tuesday.
• 3:59
  Speaker 3: And you know, with twenty dollars, I could feed twenty
• 4:03
  Speaker 3: people with these ingredients. And so you know, over the
• 4:07
  Speaker 3: years the recipe has been perfected. You know, I use
• 4:11
  Speaker 3: better ingredients today if I do do it. But in
• 4:15
  Speaker 3: the beginning, it was just ground turkey, taco seasoning, corn,
• 4:18
  Speaker 3: tortillas and cheese, and everyone would be beyond satisfied. And
• 4:24
  Speaker 3: it was just it was just a time back then.
• 4:27
  Speaker 3: You know.
• 4:27
  Speaker 2: Everyone would come over.
• 4:29
  Speaker 3: Sit on the floor, yep, you know, and we would
• 4:32
  Speaker 3: just eat our ground turkey tacos on paper plates and
• 4:35
  Speaker 3: just you know, live our young lives.
• 4:39
  Speaker 1: It's so funny when you say, like no furniture, you
• 4:42
  Speaker 1: literally take me back to like every girlfriend of mine,
• 4:45
  Speaker 1: when we get an apartment. It would be like a
• 4:47
  Speaker 1: one bedroom apartment. They would literally be no furniture in it.
• 4:50
  Speaker 1: It was like rent was paid and there was a
• 4:52
  Speaker 1: bunch of blankets, but furniture was not an option. And
• 4:56
  Speaker 1: even for myself, I remember all the way up to
• 4:58
  Speaker 1: like I was twenty six, at the bed on the
• 5:01
  Speaker 1: little square thing with the wheels. Do you know what
• 5:03
  Speaker 1: I'm talking about? Like without the frame, it was just
• 5:06
  Speaker 1: like that was what your been like sat on until
• 5:10
  Speaker 1: one of my homies was like, you could do better.
• 5:13
  Speaker 1: You can definitely do better. You feel much better off.
• 5:16
  Speaker 1: It came home to a bad frame and I was
• 5:18
  Speaker 1: like really, and he was like, yeah, get a bed frame,
• 5:21
  Speaker 1: and then completely changed my life. I was like, oh shit,
• 5:23
  Speaker 1: bad frames do matter exactly, but go ahead, you can start.
• 5:28
  Speaker 1: I think our intros were so good that Jared's probably
• 5:31
  Speaker 1: not gonna make us reallydo it, so you could go
• 5:33
  Speaker 1: ahead and start cooking for us.
• 5:37
  Speaker 3: You don't mind, yes, So first things first, it's always
• 5:41
  Speaker 3: cooking the turkey first because it takes the longest.
• 5:45
  Speaker 1: Yes. And then you don't put oil in your pan?
• 5:47
  Speaker 1: Do you?
• 5:47
  Speaker 2: I actually do. I just put a little bit of oil, so.
• 5:51
  Speaker 3: Yeah, I'll just put put a hair back. In the day,
• 5:54
  Speaker 3: it was definitely vegetable oil. To day when I make
• 5:56
  Speaker 3: the talks, it's all oil.
• 5:58
  Speaker 1: So you know what I learned after being on eating
• 6:00
  Speaker 1: while broke is that I used to think olive oil
• 6:03
  Speaker 1: is like, okay, you know, the better more premium oil.
• 6:07
  Speaker 1: But what I've been learning is is that each oil
• 6:11
  Speaker 1: burns differently, And I didn't know that. I think we
• 6:14
  Speaker 1: had a couple of chefs teach me a couple lessons,
• 6:17
  Speaker 1: like what oil to use for what? Okay, but if
• 6:20
  Speaker 1: you asked me to tell you what oil is for
• 6:22
  Speaker 1: what right now, I couldn't tell you, you know, But
• 6:25
  Speaker 1: you're right.
• 6:26
  Speaker 3: Like summer smokier. I don't have that knowledge. I just
• 6:31
  Speaker 3: want to make sure the burner. I think it might
• 6:33
  Speaker 3: be on too high. But yeah, I mean for me,
• 6:38
  Speaker 3: if this is vegetable oil, yeah, no, it's canola.
• 6:41
  Speaker 1: Oh there's a difference. Oh, I don't know.
• 6:44
  Speaker 2: That's my knowledge. I guess know.
• 6:46
  Speaker 3: It was like you can get this big bottle for
• 6:48
  Speaker 3: what like three forty nine?
• 6:51
  Speaker 2: Yeah, you know, and it's like you'll.
• 6:52
  Speaker 1: Have it for months. Yeah. So it's funny because back
• 6:56
  Speaker 1: in the day, if you went grocery shopping, it was cheaper.
• 7:00
  Speaker 1: But now when I go grocery shop and I'm like,
• 7:02
  Speaker 1: I don't know.
• 7:04
  Speaker 2: Like, how did I spend two hundred dollars on nothing?
• 7:07
  Speaker 1: On nothing? And usually when you spend two hundred dollars,
• 7:10
  Speaker 1: you're like, okay, I walked away with like three things
• 7:12
  Speaker 1: of protein. Yeah, it'd be like I didn't walk away
• 7:14
  Speaker 1: with no protein, nothing, nothing, nothing.
• 7:17
  Speaker 2: Yeah, it's wild. It's definitely wild.
• 7:20
  Speaker 1: Oh that's sizzling.
• 7:22
  Speaker 2: Yeah.
• 7:27
  Speaker 1: So while you're doing these tacos, and I feel bad
• 7:31
  Speaker 1: for all our listeners because I can literally hear the sizzle.
• 7:35
  Speaker 3: Hear it.
• 7:36
  Speaker 1: She's cooking, guys, it's a cooking show. Take me back to,
• 7:41
  Speaker 1: like what was going on in the home of you
• 7:44
  Speaker 1: when you were making these tacos. And I think you
• 7:48
  Speaker 1: could take me back. I know you said you did
• 7:50
  Speaker 1: it later on after you got your first apartment, but
• 7:53
  Speaker 1: kind of take me back to you a little bit
• 7:55
  Speaker 1: of your home life growing up.
• 7:56
  Speaker 2: Yeah, So I grew up. I grew up in La.
• 8:00
  Speaker 3: My parents were together until I was thirteen, and after thirteen,
• 8:08
  Speaker 3: you know, my dad moved out. He didn't move far,
• 8:10
  Speaker 3: but he moved out, and he was the sort of
• 8:12
  Speaker 3: disciplinarian of the family. So the second he moved out,
• 8:17
  Speaker 3: all hell broke loose in my head. I went from
• 8:20
  Speaker 3: being a straight A student to oh, well, I guess
• 8:25
  Speaker 3: I don't have to do anything because my mom was
• 8:27
  Speaker 3: so busy, you know, working forty fifty hours a week,
• 8:31
  Speaker 3: and so I briefly became a degenerate and I just
• 8:38
  Speaker 3: so my whole school career was sort of in the
• 8:41
  Speaker 3: toilet and I was just focused on anything but and so.
• 8:46
  Speaker 2: It took me.
• 8:48
  Speaker 3: I just had a lot of trouble in high school,
• 8:50
  Speaker 3: a lot of trouble, and you know, got out of
• 8:53
  Speaker 3: high school, enrolled myself in La Valley College, which isn't
• 8:57
  Speaker 3: far from here, decided to study child development meant and
• 9:02
  Speaker 3: completely turned everything around somehow, by the grace of God,
• 9:05
  Speaker 3: turned everything around.
• 9:07
  Speaker 2: And I was like, okay, I'm setting child development. I
• 9:09
  Speaker 2: need a job. Let me get a job as a nanny.
• 9:12
  Speaker 3: I hear it pays well, I hear it's paid cash. Like,
• 9:16
  Speaker 3: let me try this out during and so nanny's let
• 9:18
  Speaker 3: you live with them, right yeah yeah, travel with them?
• 9:21
  Speaker 1: Oh wow, you know.
• 9:22
  Speaker 3: And so I was like, this is interesting. I want
• 9:24
  Speaker 3: to learn about children, and I need money. And so
• 9:27
  Speaker 3: I got a job with a family and stayed with
• 9:33
  Speaker 3: that family for ten years.
• 9:34
  Speaker 2: Stop school, yep, stop.
• 9:37
  Speaker 1: Like or was it were they paid enough where you
• 9:41
  Speaker 1: were like cool?
• 9:42
  Speaker 2: Or they were paying they were paying enough? And it
• 9:45
  Speaker 2: was it was cushiony. It was.
• 9:47
  Speaker 3: I was very comfortable the kids, and I grew to
• 9:49
  Speaker 3: be very pardon me, the kids and I grew to
• 9:52
  Speaker 3: be very close, and I just, yeah, I like quit
• 9:58
  Speaker 3: all of my school ambitions and did this full time.
• 10:01
  Speaker 1: Wow, And how old were you at the time I started?
• 10:04
  Speaker 2: When I was twenty nineteen twenty jeez.
• 10:09
  Speaker 1: Yes, that's a long dedication. It just long. Yeah, So
• 10:12
  Speaker 1: what makes you at that point decide, Okay, I'm gonna pivot.
• 10:16
  Speaker 1: I'm gonna pivot out of this because that's that's a
• 10:18
  Speaker 1: lot of comfort. Yeah.
• 10:20
  Speaker 3: So I was very as comfortable as I was.
• 10:26
  Speaker 2: I wanted more and I just didn't know how to
• 10:29
  Speaker 2: get it.
• 10:29
  Speaker 3: I didn't know what to do to get more, and
• 10:31
  Speaker 3: I didn't know what that more was.
• 10:34
  Speaker 2: And so I would.
• 10:36
  Speaker 3: Look for different jobs, and every job that I was
• 10:39
  Speaker 3: interested in required a degree, and so I was just
• 10:42
  Speaker 3: so discouraged, you know, I'm like, damn, like, what am
• 10:45
  Speaker 3: I gonna do? And so I sort of figured that
• 10:52
  Speaker 3: if I wanted to be successful, I had to start
• 10:55
  Speaker 3: a business because everything, you know, if I wanted to
• 10:58
  Speaker 3: go work here, they there were just so many.
• 11:02
  Speaker 2: It was just so impossible for me.
• 11:04
  Speaker 3: And so I just started to idate and think about
• 11:06
  Speaker 3: different businesses that I could start in. A friend of
• 11:08
  Speaker 3: mine attempted to start a bikini brand, and you know,
• 11:13
  Speaker 3: there was a juice company that I wanted to start,
• 11:15
  Speaker 3: and I just didn't really have the skill set and
• 11:19
  Speaker 3: the knowledge too. I could start something, but to fully
• 11:23
  Speaker 3: execute with something that I just I couldn't refine that task.
• 11:28
  Speaker 3: And so I got to a point in my late
• 11:30
  Speaker 3: twenties where I was like, okay, like something has to give.
• 11:35
  Speaker 1: So I'm surprised you did you see an entrepreneur something,
• 11:40
  Speaker 1: because usually people don't just well, I don't know if
• 11:43
  Speaker 1: people do this, and people could correct me, but like
• 11:46
  Speaker 1: I didn't know. People just randomly will say like, Okay,
• 11:49
  Speaker 1: I think I want to start a business, because that's
• 11:50
  Speaker 1: such a big feat. No, I didn't.
• 11:53
  Speaker 3: I did not grow up with any entrepreneurs in my
• 11:56
  Speaker 3: family at all. But I was very entrepreneurial as a
• 12:02
  Speaker 3: kid when I sat and thought about my.
• 12:04
  Speaker 1: You were in school like sodas and chips or something exactly, Okay, Yeah.
• 12:10
  Speaker 3: And I at our elementary school were sitting around one
• 12:13
  Speaker 3: day and I think.
• 12:15
  Speaker 2: We saw on TV at like the cooler kids in high.
• 12:17
  Speaker 3: School had student stores and we were in elementary school,
• 12:21
  Speaker 3: and I was like, well, why can't we have a
• 12:23
  Speaker 3: student store? So we literally built out a student store
• 12:26
  Speaker 3: that remained at the school years after, and every.
• 12:31
  Speaker 2: I think it was once a week, let's just call
• 12:32
  Speaker 2: it Thursday.
• 12:33
  Speaker 3: They cleared out a classroom and brought in books, pencils, paper,
• 12:37
  Speaker 3: Domino's Pizza would come in and sell pizza.
• 12:40
  Speaker 2: And so we we did that, you.
• 12:43
  Speaker 1: Know, and I think there were a handful of things.
• 12:44
  Speaker 3: That things like that that showed me.
• 12:47
  Speaker 1: You know, it's like, yeah, you had it in you
• 12:49
  Speaker 1: you were Yeah, it was already there.
• 12:51
  Speaker 3: It was there, it was, and it was it was
• 12:53
  Speaker 3: definitely dormant during my twenties. I was just focused on
• 12:56
  Speaker 3: anything but personal growth. And I think once all the
• 13:01
  Speaker 3: noise sort of you know, quieted itself, I was like, okay.
• 13:06
  Speaker 2: Like let's let's let's revisit that and let's.
• 13:08
  Speaker 3: Focus because you've got I have so many ideas. I
• 13:11
  Speaker 3: will always have an idea. Let me just figure out
• 13:14
  Speaker 3: how to execute. Yeah, And so I actually started a
• 13:18
  Speaker 3: business prior to the pet Tag company where I saw
• 13:23
  Speaker 3: the girls that I was babysitting, they were wearing Air
• 13:26
  Speaker 3: Force ones and we wore Air Force ones back in
• 13:30
  Speaker 3: the day. And I started to see this trend where
• 13:32
  Speaker 3: everything that we did back then they were doing now
• 13:36
  Speaker 3: I'm like, Okay, so if they're wearing this now, I
• 13:38
  Speaker 3: can kind of predict that this trend that I'm familiar
• 13:41
  Speaker 3: with will become a thing too. And so I don't
• 13:44
  Speaker 3: know if you remember putting like Louis Vuitton Gucci luxury
• 13:49
  Speaker 3: prints on air Force ones?
• 13:51
  Speaker 1: Remember I remember people doing it, you know, And so
• 13:54
  Speaker 1: I was like.
• 13:56
  Speaker 3: If that was pop And then I think I can
• 13:58
  Speaker 3: make this pot now. And it was just a hustle.
• 14:01
  Speaker 3: It was, yeah, trying to figure out how you can
• 14:03
  Speaker 3: get extra cash. And so a friend of mine and
• 14:06
  Speaker 3: I did all the research, figured out how to get
• 14:10
  Speaker 3: faux luxury prints, but learn we wanted to make it
• 14:13
  Speaker 3: more feminine, make it more cool, make it more trendy.
• 14:15
  Speaker 3: So we added a few details to the air Force one,
• 14:19
  Speaker 3: and we sold so many air Force ones, so much
• 14:23
  Speaker 3: so that Kylie Jenner.
• 14:24
  Speaker 2: Were the Air Force ones. And what it was just
• 14:27
  Speaker 2: it just it made us a lot of money fast.
• 14:30
  Speaker 1: And you did it before the trend hit.
• 14:32
  Speaker 2: Before the trend hit brilliant, So yeah.
• 14:35
  Speaker 1: Wow, that's that's that's extremely impressive to see the eye
• 14:38
  Speaker 1: for that, to even have the eye.
• 14:40
  Speaker 2: For that, And I was, I guess I was hungry
• 14:42
  Speaker 2: at that.
• 14:42
  Speaker 1: You were hungry, but you were you were paying attention.
• 14:44
  Speaker 1: That was like natural, little little bit of natural in
• 14:48
  Speaker 1: you right there. I would definitely say, yeah, I don't
• 14:51
  Speaker 1: even know how to say that, because that's that's really
• 14:53
  Speaker 1: natural for you to pick up and observe that.
• 14:56
  Speaker 2: I'll take it.
• 14:56
  Speaker 1: So I guess you know what, I will say, the
• 14:58
  Speaker 1: hustle are in you because because it would take a
• 15:01
  Speaker 1: hustle to like even peep that. But very impressive move.
• 15:06
  Speaker 1: I would say, very impressive, like if you were on
• 15:08
  Speaker 1: a basketball court, I would say that that's a that's
• 15:10
  Speaker 1: a strong pivot game. And how are you selling them?
• 15:13
  Speaker 2: So we sold.
• 15:14
  Speaker 3: Them online, created a website, sold them online primarily Instagram,
• 15:18
  Speaker 3: just all the like hot Instagram girls loved them.
• 15:22
  Speaker 2: We would give them a lot just for organic marketing.
• 15:25
  Speaker 1: Yes, okay, okay, we made that business acumen was good, right,
• 15:30
  Speaker 1: That business agument was good. Okay, that wasn't That wasn't
• 15:34
  Speaker 1: your average business acumen, to be honest.
• 15:36
  Speaker 2: It was.
• 15:36
  Speaker 3: It was wild and it was fun and we at
• 15:40
  Speaker 3: some point were going to get shut down because we
• 15:42
  Speaker 3: were selling you know, these fo Gucci and it was
• 15:48
  Speaker 3: and it was blown up and so we may or
• 15:52
  Speaker 3: may not have got a few like cease and desist letters,
• 15:56
  Speaker 3: and our website was like, we can no longer accept
• 15:59
  Speaker 3: your pain. You gotta find, you know, a third party.
• 16:03
  Speaker 3: And so it just we kept running into these roadblocks.
• 16:06
  Speaker 3: And my husband boyfriend at the time but now a
• 16:09
  Speaker 3: husband would joke and say like this is cool, but
• 16:11
  Speaker 3: like this is gonna burn fat. So you need to
• 16:14
  Speaker 3: figure you need to figure out what else to do.
• 16:16
  Speaker 1: I love it, and so it's funny.
• 16:17
  Speaker 3: We sat down and we went to coffee one Saturday
• 16:21
  Speaker 3: morning and he was like, let's figure it out.
• 16:24
  Speaker 2: Let's sit down and let's figure it out.
• 16:26
  Speaker 1: He was like, let's let's turn you legitimate.
• 16:28
  Speaker 2: We got we got your.
• 16:29
  Speaker 1: Your your your illegal side out, we got your hustle
• 16:32
  Speaker 1: spear because you had and I could see why he
• 16:35
  Speaker 1: did it. You had all the ingredients of a successful entrepreneur.
• 16:39
  Speaker 2: Who was it.
• 16:40
  Speaker 1: We were interviewing a country Wayne and he was doing
• 16:42
  Speaker 1: like a legal activity and he just his focus was
• 16:45
  Speaker 1: like I want to get out of a legal activity,
• 16:47
  Speaker 1: and that was like became his focus. He was good
• 16:49
  Speaker 1: at it, but he needed a transition. And it sounds
• 16:52
  Speaker 1: like you, I mean, you're a legal activity. Obviously sounds
• 16:55
  Speaker 1: prettier than what he was doing. But you know, you
• 16:58
  Speaker 1: had obviously the skill set for your husband to sit
• 17:00
  Speaker 1: there and be or your you know, boyfriend at the time,
• 17:02
  Speaker 1: to say, okay, let's see where we could apply it
• 17:04
  Speaker 1: to something more legit. So when you not that I
• 17:09
  Speaker 1: want to spend a lot of time on your pre
• 17:12
  Speaker 1: pre entrepreneur brand, your little your sneaker hustle, but I
• 17:16
  Speaker 1: am curious. So you get the prince, what is your
• 17:21
  Speaker 1: first step to take it to market and promote it?
• 17:23
  Speaker 1: Because it sounds like you started moving a lot and
• 17:26
  Speaker 1: you're talking e commerce, internet, social media. How did you
• 17:31
  Speaker 1: do it?
• 17:32
  Speaker 3: So we tried to move quickly because I understood that
• 17:37
  Speaker 3: it was a trend it was a trendy product. So
• 17:40
  Speaker 3: source the fabric from overseas, bought a bunch of air
• 17:44
  Speaker 3: force ones retail.
• 17:47
  Speaker 2: And just spent a week two weeks.
• 17:50
  Speaker 3: Trying to find someone that could actually sew these these
• 17:54
  Speaker 3: prints onto the shoe. So that took about two three weeks,
• 17:58
  Speaker 3: and then at that point it was just all right,
• 18:00
  Speaker 3: let's start the Instagram. Let's take as many photos as
• 18:03
  Speaker 3: we can. So we were putting on the shoes and
• 18:05
  Speaker 3: going to what's that street Beverly to like take photos
• 18:09
  Speaker 3: in front of the pink wall, and let's just do
• 18:11
  Speaker 3: as much as we can get the website going, upload
• 18:15
  Speaker 3: those photos to the website, and let's just press go.
• 18:18
  Speaker 3: And obviously there was no real action the first day
• 18:22
  Speaker 3: or two that we launched. So you know, my idea was,
• 18:25
  Speaker 3: all right, let's spend time engaging with accounts on Instagram.
• 18:28
  Speaker 2: Let's let know, let people know that we exist.
• 18:31
  Speaker 3: And I still use that tactic today.
• 18:34
  Speaker 2: You know, it's going on.
• 18:38
  Speaker 3: Someone's page who appears to be the ideal customer, liking
• 18:41
  Speaker 3: a few photos, commenting and basically saying.
• 18:44
  Speaker 2: We're here, Like, hey, we're here. And so we did
• 18:47
  Speaker 2: a lot of that.
• 18:48
  Speaker 3: We did a little bit of gifting to macro and
• 18:52
  Speaker 3: micro influencers, people that weren't asking.
• 18:55
  Speaker 2: Us to pay them for these posts.
• 18:57
  Speaker 3: And it just slowly took off and eventually it caught fire.
• 19:03
  Speaker 3: And so you know, it was a lot of organic,
• 19:05
  Speaker 3: a lot of learning on the fly.
• 19:07
  Speaker 2: I knew nothing.
• 19:09
  Speaker 1: Did you end up when you were buying the sneakers?
• 19:11
  Speaker 1: Did you wait for people to place the order to
• 19:13
  Speaker 1: buy the sneaker or did you end up with like,
• 19:16
  Speaker 1: oh damn, we're out of size eights.
• 19:18
  Speaker 3: It was we were sold out a lot, and so
• 19:22
  Speaker 3: there would be mind you, I was still working as
• 19:25
  Speaker 3: a nanny full time, so after I got off work,
• 19:28
  Speaker 3: I would head to the mall and hit this foot locker,
• 19:30
  Speaker 3: that foot locker, this foot locker.
• 19:32
  Speaker 2: Do you have a size eight all white air Force one?
• 19:34
  Speaker 3: No, okay, lady footlocker might And so it was just
• 19:37
  Speaker 3: a lot of me running around town grabbing as many
• 19:41
  Speaker 3: women's all white shoes as I possibly could.
• 19:44
  Speaker 1: And women were your top purchase.
• 19:47
  Speaker 3: Ye, And we had I mean, we definitely had men
• 19:51
  Speaker 3: that were inquiring.
• 19:52
  Speaker 2: But the whole brand, and I say that in quotes
• 19:56
  Speaker 2: that we established it was for women.
• 19:58
  Speaker 1: The name of the company was v okay okay, you know,
• 20:02
  Speaker 1: so if you can.
• 20:02
  Speaker 2: Read between the lines, and it was just it was
• 20:04
  Speaker 2: just a brand for women. Yeah. So and that helped
• 20:07
  Speaker 2: because otherwise.
• 20:08
  Speaker 3: I can't imagine running around town trying to find both sizes.
• 20:12
  Speaker 1: And well, I would definitely say you for your first business,
• 20:18
  Speaker 1: that was the most gangst the first business I've seen,
• 20:22
  Speaker 1: and you you did it great. So now let's talk
• 20:26
  Speaker 1: about trill pass so or the conversation with your husband
• 20:30
  Speaker 1: or your boyfriend at the time kind of walk me
• 20:34
  Speaker 1: through what's going on. He's like, baby, girl friends are
• 20:39
  Speaker 1: about to pull up on us.
• 20:40
  Speaker 2: Yes, in so many words.
• 20:42
  Speaker 4: Yeah.
• 20:42
  Speaker 3: And so we sat down for coffee and the goal
• 20:47
  Speaker 3: during that session was we can't leave until we figure
• 20:51
  Speaker 3: it out. Because I had been scratching my head for
• 20:53
  Speaker 3: months knowing that this wasn't practical, this wasn't real.
• 20:56
  Speaker 2: So I was like, what is it? I don't know,
• 20:59
  Speaker 2: I don't know, I'll think about it later.
• 21:01
  Speaker 3: But he was like, no more, I don't know, Like,
• 21:03
  Speaker 3: let's sit down and figure it out. And so, you know,
• 21:07
  Speaker 3: I started to ask myself in that conversation, what do
• 21:10
  Speaker 3: I love? You know, when people you hear established entrepreneurs
• 21:14
  Speaker 3: talk about their business, they often go back to, well,
• 21:17
  Speaker 3: you know, they say like, do what you love? And
• 21:19
  Speaker 3: I hated that thought because I love, I truly love
• 21:24
  Speaker 3: so much.
• 21:25
  Speaker 2: Like I love food more than anyone I know.
• 21:29
  Speaker 3: I love music more than anyone I know, Like I
• 21:32
  Speaker 3: love there's just you know, there's just so that's that's
• 21:34
  Speaker 3: so difficult for me to just sit and think about
• 21:37
  Speaker 3: a thing that I love.
• 21:39
  Speaker 2: But when I thought.
• 21:40
  Speaker 3: About my everyday life and what I spend most of
• 21:44
  Speaker 3: my time thinking about, were like, what brings the greatest
• 21:47
  Speaker 3: reaction out of me. It's dogs.
• 21:49
  Speaker 2: I will pet you, I will ask you, but I
• 21:53
  Speaker 2: will pet your dog. I will pet your dog. I
• 22:08
  Speaker 2: will ask you, but I will pet your dog.
• 22:09
  Speaker 1: If you're trying to get a nice quiet walk and
• 22:14
  Speaker 1: you passed Rachel, you're probably.
• 22:17
  Speaker 3: Like, so I'm that person. You know, to this day,
• 22:22
  Speaker 3: I'm that person. And so I was like, Okay, that's.
• 22:24
  Speaker 2: Interesting, maybe there's something there.
• 22:27
  Speaker 3: And so I started to think about when you have
• 22:31
  Speaker 3: a dog, what are the things that you need to
• 22:34
  Speaker 3: get for that dog. You need the food, you need
• 22:38
  Speaker 3: the bulls to put.
• 22:39
  Speaker 2: The food in. You need the you know, you need
• 22:41
  Speaker 2: the least, you need, the collar, you need this. And
• 22:43
  Speaker 2: so I'm like, okay, the pet. You need a pet.
• 22:46
  Speaker 2: You need a pet. Tack, God forbid your dog gets out.
• 22:48
  Speaker 1: You need one. But I think what I like about
• 22:51
  Speaker 1: Trail Pause is the flavor in like the and I
• 22:55
  Speaker 1: say flavor as in like the lifestyle, the trend that
• 22:59
  Speaker 1: you have of just the uniqueness of you know, like
• 23:02
  Speaker 1: when I describe my dog, it's like he's a muck
• 23:05
  Speaker 1: with attitude, or he's you know, of course everyone thinks
• 23:08
  Speaker 1: their dog, especially I'm like my dog could join the Olympics.
• 23:10
  Speaker 1: He's so fast, you know, he can out run a groundhog.
• 23:13
  Speaker 1: Like he's he's a little I think, you know, but
• 23:17
  Speaker 1: when you think about your dog, especially when you first
• 23:19
  Speaker 1: get him, I mean, I don't know about ten years
• 23:21
  Speaker 1: in because you know, my daughter just shattered one of
• 23:23
  Speaker 1: his balls. I need to replace it. But like, but no,
• 23:27
  Speaker 1: you know you you love to spoil your dog. Yeah,
• 23:31
  Speaker 1: and it's like a nice guilty pleasure. Like I go
• 23:34
  Speaker 1: into the dog food to the dog store, and I like,
• 23:38
  Speaker 1: what treat looks the best. We're gonna just hook him up.
• 23:41
  Speaker 1: Like I never buy a dog without just bawling out
• 23:44
  Speaker 1: on dog treats.
• 23:45
  Speaker 3: Absolutely, Like how can you make your dog's day? It
• 23:48
  Speaker 3: is the mentality for a lot of people these days.
• 23:50
  Speaker 2: Yeah, you know. And so I think that I grew
• 23:54
  Speaker 2: up with dogs. We've I was born into a house
• 23:57
  Speaker 2: with dogs.
• 23:57
  Speaker 3: We've never not had a dog, And so I'm very
• 24:00
  Speaker 3: familiar with going to the pet.
• 24:01
  Speaker 2: Store and just going crazy.
• 24:04
  Speaker 3: And I'm also familiar with, you know, we've got this
• 24:06
  Speaker 3: new dog and we need to put a tag on
• 24:08
  Speaker 3: him or her, and I'm you know, going going onto
• 24:11
  Speaker 3: the kiosk and purchasing like that standard bone tag tag.
• 24:16
  Speaker 1: It's like, ill, like you never look at tags the same, right, right.
• 24:20
  Speaker 3: I know I've become that person too, But it was
• 24:23
  Speaker 3: it was that, It's like, okay, that.
• 24:24
  Speaker 2: Was cool, but it was boring.
• 24:27
  Speaker 1: Yeah.
• 24:27
  Speaker 3: After you, you know, you get the tag, it's like okay,
• 24:30
  Speaker 3: and it's just a bone and it starts to rust
• 24:33
  Speaker 3: and it's not special.
• 24:34
  Speaker 2: And so I'm like, okay, how can we make that special?
• 24:37
  Speaker 3: They will wear it every day, you know, I mean,
• 24:42
  Speaker 3: it can be so much more than what it is.
• 24:43
  Speaker 2: And so that's when I started to explore. After we
• 24:46
  Speaker 2: left the coffee.
• 24:46
  Speaker 1: Shop, I was gonna say, so, like at the coffee
• 24:49
  Speaker 1: shop where you like, you know what I think it is?
• 24:51
  Speaker 1: We gonna make dog tags? Cool? Was it that? Or
• 24:53
  Speaker 1: was it like I think I'm going to go in
• 24:55
  Speaker 1: the arena of dogs.
• 24:56
  Speaker 2: Nope, it was I think we're gonna make dog tags.
• 25:00
  Speaker 2: I was pumped.
• 25:01
  Speaker 1: I was like dog tags. So we went from Air
• 25:05
  Speaker 1: Force once the dog No.
• 25:06
  Speaker 3: He I mean he also grew up around dogs and
• 25:09
  Speaker 3: he gets it.
• 25:10
  Speaker 2: He's like that's it. Yeah, like you got it.
• 25:14
  Speaker 3: And so I left the coffee shop high off of
• 25:17
  Speaker 3: coffee and caffeine, like we're going, and so I just
• 25:20
  Speaker 3: started to do the research. How do I make dog tags?
• 25:23
  Speaker 3: How do I make them special? How do I make
• 25:25
  Speaker 3: them durable?
• 25:26
  Speaker 2: How do I you know?
• 25:26
  Speaker 3: So I did about, you know, two three months of
• 25:31
  Speaker 3: R and.
• 25:31
  Speaker 2: D, and I was like, okay, I think, I think,
• 25:34
  Speaker 2: I think I have a product.
• 25:37
  Speaker 3: Now I need a website. And so just going back
• 25:40
  Speaker 3: to the basics and that stuff I learned from my
• 25:42
  Speaker 3: side hustle business.
• 25:43
  Speaker 2: So that was easy to do.
• 25:45
  Speaker 3: And put the tags up on the site, launched the
• 25:48
  Speaker 3: site crickets for a while.
• 25:51
  Speaker 1: Did you start doing the Instagram?
• 25:53
  Speaker 2: Did the Instagram?
• 25:54
  Speaker 3: But it was it was harder going from marketing you know, shoes.
• 25:59
  Speaker 2: Two cool girls to like dog tags to dog owners.
• 26:02
  Speaker 2: It was very different.
• 26:03
  Speaker 3: So it took me a while to figure it out
• 26:06
  Speaker 3: and I'm still figuring it out, but it was I
• 26:09
  Speaker 3: did take it to Instagram and eventually we got a sale,
• 26:13
  Speaker 3: and we got another sale, and then I learned, okay,
• 26:17
  Speaker 3: I need to be in these pet stores too, so
• 26:19
  Speaker 3: I would awesome.
• 26:20
  Speaker 1: Okay, so what'd you do? You went door knocking?
• 26:23
  Speaker 3: I went door knocking. Okay, yes, I was door knocking
• 26:27
  Speaker 3: any pet store. I'd be, you know, driving whatever, going
• 26:31
  Speaker 3: to the gym, and if I saw a pet store,
• 26:32
  Speaker 3: I would write it down and then I would call
• 26:34
  Speaker 3: the pet store and I would just pitch. Wouldn't work,
• 26:38
  Speaker 3: I would refine my pitch, and sometimes I would go
• 26:41
  Speaker 3: into the store because a lot of times the owners
• 26:43
  Speaker 3: don't want to be bothered, and so I'd bring the display,
• 26:46
  Speaker 3: bring some tags.
• 26:47
  Speaker 2: Sometimes it worked, sometimes it didn't.
• 26:49
  Speaker 3: So I would engrave the stores a name with the
• 26:51
  Speaker 3: store's and phone number on the back of the tag,
• 26:53
  Speaker 3: and you know.
• 26:54
  Speaker 2: And so eventually after doing.
• 26:56
  Speaker 3: That, that worked. And it was also it's also of marketing.
• 27:01
  Speaker 3: I myself, if I walked into a pet store and
• 27:04
  Speaker 3: saw this cool display, maybe I won't buy it immediately,
• 27:07
  Speaker 3: but I might say, oh, what's the name of the company?
• 27:09
  Speaker 2: Oh, okay, okay, cool, you know.
• 27:11
  Speaker 3: And so even if the stores, some stores don't perform well,
• 27:15
  Speaker 3: some stores knock it out of the.
• 27:17
  Speaker 2: Park, but it's a it's a billboard, yeah, yeah.
• 27:20
  Speaker 3: You know, and so yeah, and so just between the
• 27:23
  Speaker 3: retail marketing, the Instagram, just all of that stuff, I
• 27:28
  Speaker 3: started to figure out, you know, just just what my
• 27:31
  Speaker 3: angle was.
• 27:32
  Speaker 1: Were you still nannying during this?
• 27:35
  Speaker 5: I quit?
• 27:36
  Speaker 1: Oh, you got to wait.
• 27:37
  Speaker 2: The pressure was on The pressure was on. Geez, yeah,
• 27:40
  Speaker 2: the press.
• 27:41
  Speaker 1: You know what I will say about that though, like
• 27:43
  Speaker 1: jumping off the cliff and like just building your wings
• 27:46
  Speaker 1: on the way down. Like I will say that nothing,
• 27:51
  Speaker 1: nothing motivates you more than no backup playing.
• 27:54
  Speaker 2: Yeah yeah, it's like burn the boats.
• 27:57
  Speaker 1: Yeah yeah, it's definitely like think or swim yep.
• 28:01
  Speaker 2: Yeah.
• 28:01
  Speaker 1: Damn. That pressure must have been real because I can't
• 28:03
  Speaker 1: imagine how many dog tags you'd have to sell to
• 28:06
  Speaker 1: make rent.
• 28:07
  Speaker 2: Yeah. Yeah, the pressure like two and fifty dogs.
• 28:10
  Speaker 1: We're at forty nine.
• 28:12
  Speaker 2: The pressure was on, and you know, to be honest,
• 28:14
  Speaker 2: that first year was really slow.
• 28:17
  Speaker 3: I was just trying to figure it out, which is
• 28:19
  Speaker 3: in that first year when I was like, Okay, I
• 28:21
  Speaker 3: need to sell these tags to people into store, which
• 28:24
  Speaker 3: is where the idea came about.
• 28:26
  Speaker 1: And are you going to markets and stuff too.
• 28:28
  Speaker 3: I did a market and the market was so much
• 28:31
  Speaker 3: fun because I had been selling online, you know, there
• 28:35
  Speaker 3: was no real interaction with people, and it was so
• 28:38
  Speaker 3: special to have people come up to the booth look
• 28:43
  Speaker 3: at the tags, laugh at the tags, you know, like
• 28:46
  Speaker 3: like bring their daughter over and say like do you
• 28:48
  Speaker 3: think this tag would work for you know, Buster and
• 28:52
  Speaker 3: then pick out a tag and me engrave it and
• 28:53
  Speaker 3: then them Actually it was just so special.
• 28:55
  Speaker 2: I should do more of them, but they're just it's
• 28:58
  Speaker 2: a lot.
• 28:58
  Speaker 1: Yeah, new mom too, now.
• 29:00
  Speaker 2: Oh yeah, it's it's not happening all your listeners.
• 29:04
  Speaker 1: If you're thinking about it, baby, you could damn region.
• 29:08
  Speaker 1: So what would you say was the hardest part in
• 29:13
  Speaker 1: building your business? Was it the first couple of years
• 29:17
  Speaker 1: or was it like, what was the part where you
• 29:20
  Speaker 1: were like, seriously, I'm going to cry off all my makeup.
• 29:25
  Speaker 3: Now if I'm being honest right now is yeah, I
• 29:29
  Speaker 3: just think it's like I am a new mom and
• 29:33
  Speaker 3: so balancing being a new mom and trying to run
• 29:36
  Speaker 3: a business that my only focus was this business for
• 29:39
  Speaker 3: the last you know, four and a.
• 29:41
  Speaker 1: Half year baby.
• 29:42
  Speaker 3: It was my baby, you know, and I now have
• 29:45
  Speaker 3: a real baby, and so it's hard to think about
• 29:49
  Speaker 3: dividing my time.
• 29:51
  Speaker 2: You know. It's it's it's a lot. So I feel
• 29:53
  Speaker 2: like now is when I'm experiencing the just a lot
• 29:57
  Speaker 2: of anngst, a lot of anxiety all as well, you know,
• 30:01
  Speaker 2: but just it's a it's.
• 30:02
  Speaker 3: A new challenge that I am currently just trying to
• 30:07
  Speaker 3: figure out.
• 30:08
  Speaker 1: Yeah, yeah, I'm glad you spoke on that because we
• 30:11
  Speaker 1: were talking before we were taping. Like that pressure of
• 30:16
  Speaker 1: you know, sink or swim gets real real when there's
• 30:20
  Speaker 1: a baby sitting in front of you that's helpless. Like
• 30:22
  Speaker 1: I didn't ask to be here, you summoned me.
• 30:27
  Speaker 3: Uh.
• 30:27
  Speaker 1: It's one of the things that caught my eye about you.
• 30:32
  Speaker 1: Was my favorite rapper of all time. Okay, so my
• 30:37
  Speaker 1: favorite rapper of all time. You walked past it. I
• 30:41
  Speaker 1: don't know if you saw it, but there's a huge
• 30:43
  Speaker 1: jay Z painting in Yes, it's literally the only one
• 30:46
  Speaker 1: in the world. I think Sypher sounds he's gonna try
• 30:49
  Speaker 1: and get jay Z to sign it for me, but
• 30:51
  Speaker 1: you know, I still got to follow up on that.
• 30:53
  Speaker 1: But it's a picture of jay Z in a lawn
• 30:56
  Speaker 1: chair in Brooklyn with some like those remember those kool
• 31:00
  Speaker 1: aids with the little silver Yes, if you go out there,
• 31:03
  Speaker 1: it is literally custom. I paid my mom to do
• 31:06
  Speaker 1: it when I was like twenty five, and when I
• 31:09
  Speaker 1: bought my first house, she mailed it, so I didn't
• 31:12
  Speaker 1: see it for like years. Okay, but jay Z, hands
• 31:16
  Speaker 1: down is like I love him. I mean, I can't
• 31:21
  Speaker 1: even I don't want to get into the love obsessive
• 31:24
  Speaker 1: love relationship I have for Jay. I still email his
• 31:28
  Speaker 1: team and be like, it'd be really great to have
• 31:31
  Speaker 1: a billionaire on eating wall broke as should And I
• 31:35
  Speaker 1: always like, well, not right now, and I'm like, well,
• 31:37
  Speaker 1: you know a couple while Yeah, I'm like, how great
• 31:41
  Speaker 1: would it be to have jay Z a billionaire on
• 31:44
  Speaker 1: eating while broke? Make it broke this as I still
• 31:47
  Speaker 1: shoot my shot and I will continue to shoot my
• 31:49
  Speaker 1: shot shout outs to his publicist, who, by the way,
• 31:54
  Speaker 1: always responds, and then I always try to do a
• 31:56
  Speaker 1: nice closer like I'm gonna rereach out again in a
• 32:01
  Speaker 1: couple of months. But I was watching a music video
• 32:05
  Speaker 1: and I saw you, and I say, oh, okay, that
• 32:10
  Speaker 1: was different. And I saw a couple of other entrepreneurs,
• 32:12
  Speaker 1: a couple other people in the video. What was the
• 32:14
  Speaker 1: video again?
• 32:15
  Speaker 3: The song was called Entrepreneur by Pharrell featuring jay Z.
• 32:19
  Speaker 1: Yes, and of course all all I saw was jay Z.
• 32:23
  Speaker 1: But back to the most iconic So, if you're a
• 32:25
  Speaker 1: huge jay Z fan, this moment for you had to
• 32:28
  Speaker 1: have been like, holy shit.
• 32:32
  Speaker 3: Yeah, I thought, well, so I received an email from
• 32:35
  Speaker 3: the director's assistant and they kind of spelled it out
• 32:40
  Speaker 3: enough for me to understand what this was, and I
• 32:43
  Speaker 3: thought it was fake.
• 32:45
  Speaker 2: No, there's no.
• 32:46
  Speaker 1: But like, how did they know you?
• 32:49
  Speaker 2: I don't.
• 32:49
  Speaker 3: I don't know, so I do not do know that
• 32:51
  Speaker 3: the director of the music video is also from LA
• 32:54
  Speaker 3: and I do know. I don't know him personally, but
• 32:57
  Speaker 3: I absolutely know that we have a lot of like
• 32:59
  Speaker 3: mutual friends. So I don't know how I appeared on
• 33:03
  Speaker 3: his radar. And I should have asked, but I was
• 33:05
  Speaker 3: just so like just shocked.
• 33:08
  Speaker 1: Well, first you said you did you didn't believe it.
• 33:11
  Speaker 2: I didn't believe it.
• 33:12
  Speaker 1: So like, did you ignore or did you still respond?
• 33:14
  Speaker 3: I know I and I do this generally. If I
• 33:17
  Speaker 3: receive an email, I have to sit on it, you know.
• 33:19
  Speaker 3: So I'm like, I'm sitting on it, I'm thinking about it,
• 33:22
  Speaker 3: overthinking this can't be real. Well, if it is real,
• 33:25
  Speaker 3: you can't miss your opportunity, so.
• 33:26
  Speaker 2: You need to respond.
• 33:27
  Speaker 3: So of course, I, you know, at some point, responded
• 33:30
  Speaker 3: quickly thereafter, and you know, it was very it was
• 33:33
  Speaker 3: it was real, clearly, you know.
• 33:37
  Speaker 2: So who did you.
• 33:38
  Speaker 1: Reach out to first when you got that? Obviously your
• 33:40
  Speaker 1: husband or your boyfriend?
• 33:42
  Speaker 2: Yeah, fiance at the time.
• 33:44
  Speaker 1: Oh shit, mab, look at this.
• 33:49
  Speaker 3: Yeah, he was the first person I probably forwarded him
• 33:51
  Speaker 3: in the email, knowing me and our relationship, and he
• 33:56
  Speaker 3: knows how much I love jay Z, you know, and
• 33:59
  Speaker 3: so it is.
• 34:00
  Speaker 2: I just know how.
• 34:01
  Speaker 3: Happy he was and it didn't really feel real. And
• 34:06
  Speaker 3: I think that's just a lot of how I'm wired.
• 34:09
  Speaker 3: Until it happens, I'm.
• 34:10
  Speaker 1: And you don't want to get your hopes up and
• 34:12
  Speaker 1: then it pops.
• 34:13
  Speaker 2: Yeah, exactly exactly.
• 34:15
  Speaker 3: So it took the crew arriving to my house for
• 34:18
  Speaker 3: me to be like, oh, this is happening, and you know,
• 34:22
  Speaker 3: it's funny.
• 34:22
  Speaker 2: I'm having this thought. I huge jay Z fan. He
• 34:27
  Speaker 2: must be aware of who I am.
• 34:30
  Speaker 1: Like, first of all, jay Z, the way he's so meticulous,
• 34:36
  Speaker 1: there's no way he did not He does not know
• 34:39
  Speaker 1: who you are. Definitely watched the video.
• 34:41
  Speaker 2: That's crazy, you know, just thinking.
• 34:43
  Speaker 1: About that, you're even doper and.
• 34:47
  Speaker 3: Did you just realize that just I just realized that
• 34:51
  Speaker 3: that's crazy.
• 34:52
  Speaker 2: Wow, Okay, that's really crazy. That is so crazy.
• 34:56
  Speaker 1: Yeah, I'm just I don't imagine your hero knows you.
• 35:01
  Speaker 1: That's crazy. I mean, I don't know if he's your hero,
• 35:03
  Speaker 1: but like, yeah, you know, it's.
• 35:05
  Speaker 2: Someone that I've looked up to forever.
• 35:07
  Speaker 1: So so you get your feature in this video, what
• 35:14
  Speaker 1: impact does it have on your business?
• 35:16
  Speaker 3: So I at the time, I was also receiving a
• 35:19
  Speaker 3: lot of press just for other reasons, and so it
• 35:24
  Speaker 3: just I feel like the press at the time, and
• 35:27
  Speaker 3: then the music video was just a culmination of the
• 35:30
  Speaker 3: work that I had been doing for the last few years,
• 35:33
  Speaker 3: and so I got more opportunities from it, and I
• 35:38
  Speaker 3: just think it it sort of validated things for me.
• 35:42
  Speaker 3: I'm you know, just at the time, I was just
• 35:45
  Speaker 3: working with my head down. I didn't have help at
• 35:48
  Speaker 3: the time. So I'm receiving every order, handwriting thank you
• 35:52
  Speaker 3: cards to every single customer.
• 35:56
  Speaker 1: Very important, very important. Remember Johnny Cupcakes brand Okay, Okay,
• 36:02
  Speaker 1: he blew up and he his thing was like he
• 36:05
  Speaker 1: would even take like a random toy from his house
• 36:07
  Speaker 1: and like throw it in a box or.
• 36:09
  Speaker 2: To make it personal.
• 36:10
  Speaker 1: Yeah, and he would just scribble whatever or you know
• 36:14
  Speaker 1: it like literally built his brand to like a gigantic brand.
• 36:18
  Speaker 1: And he was like he'll be in London, He'll see
• 36:19
  Speaker 1: someone with a tattoo of his brand on him. Wow,
• 36:22
  Speaker 1: Because he was just like, you know, I think I'm
• 36:24
  Speaker 1: just gonna throw this mug in there. I have to
• 36:27
  Speaker 1: look into that just like really built like this personal
• 36:30
  Speaker 1: connection with his people writing notes. So I love that
• 36:33
  Speaker 1: you were writing the thank yous.
• 36:35
  Speaker 3: Yes yeah, yeah for for a long time. And so
• 36:39
  Speaker 3: I when that happened, I think things got a little
• 36:43
  Speaker 3: too a little too hard for me to manage. So
• 36:45
  Speaker 3: it actually pushed me to, Okay, I need to hire someone.
• 36:48
  Speaker 3: I can't do everything. So I ended up hiring someone.
• 36:51
  Speaker 3: So it really it really helped me take things to
• 36:54
  Speaker 3: the next level where I am now. So I'm I
• 36:58
  Speaker 3: will forever be grateful for that opportunity and just the
• 37:02
  Speaker 3: just the acknowledgement. It was like a validation for me
• 37:05
  Speaker 3: that i'd be doing something right.
• 37:07
  Speaker 1: Did you frame like a screenshot of the vie?
• 37:09
  Speaker 2: You should?
• 37:10
  Speaker 1: Oh, come on, I should? Are you Like, you know,
• 37:15
  Speaker 1: I'm one of those people that I definitely won't do it.
• 37:17
  Speaker 1: But I remember the first company I had was a
• 37:20
  Speaker 1: high school magazine called Celebrity High And like, every time
• 37:23
  Speaker 1: something went wrong, this is how I operate. I never
• 37:26
  Speaker 1: call anybody when something's going good. I'm like, something went wrong,
• 37:29
  Speaker 1: It'd be like a parking ticket that would just mess.
• 37:31
  Speaker 2: Up my day.
• 37:31
  Speaker 1: I'd be like, yo, I'm already struggling. You're gonna give
• 37:34
  Speaker 1: me a fifty dollars parking ticket. I'd be like calling
• 37:36
  Speaker 1: my dad from the backseat of car, and my dad
• 37:38
  Speaker 1: would always be like, I don't think you can see
• 37:42
  Speaker 1: how far you came. And that was always even with Nick,
• 37:46
  Speaker 1: my partner, I felt like that was always a thing
• 37:48
  Speaker 1: for me, like I just couldn't see how far it came.
• 37:52
  Speaker 1: And I think Nick Cannon started putting up the celebrity
• 37:55
  Speaker 1: highs in his office, and you know, I'd walk down
• 37:58
  Speaker 1: the hallway of his office and be like, selevery high,
• 38:00
  Speaker 1: pictures high, selevery high, and I would see all these
• 38:03
  Speaker 1: covers and I felt dope, like you know, bragging rights
• 38:05
  Speaker 1: if someone came to the studio, be like, this is
• 38:07
  Speaker 1: our hallway, you know, but it well, you know, it's
• 38:09
  Speaker 1: just But then eventually my dad was like, I think
• 38:12
  Speaker 1: you need to start doing it for your house because
• 38:15
  Speaker 1: it got to the point where I just could not
• 38:17
  Speaker 1: see how hard I hate how far I had come. Everything.
• 38:21
  Speaker 1: Even I remember Nick pulling me to the side. I
• 38:23
  Speaker 1: would do these huge talent shows and he would be like,
• 38:27
  Speaker 1: I don't think you can see it, and I really couldn't.
• 38:29
  Speaker 1: All I could see was putting out a fire. Putting
• 38:32
  Speaker 1: out a fire.
• 38:33
  Speaker 2: Your head is just in it. Yeah, you don't come
• 38:35
  Speaker 2: up for air.
• 38:36
  Speaker 1: And I say all this to say, Rachel, if I
• 38:39
  Speaker 1: don't get a text or an email with a nice,
• 38:42
  Speaker 1: beautiful blow up picture of that moment, like you know,
• 38:47
  Speaker 1: you need to do it for yourself.
• 38:48
  Speaker 2: Yeah, yeah, no, you're right, You're right. It's yeah, I've
• 38:52
  Speaker 2: got like a perfect spot on my wall. I can
• 38:54
  Speaker 2: see it, like I can.
• 38:56
  Speaker 1: You have to, because like it's so easy to get
• 38:59
  Speaker 1: caught up in the weeds in the next milestone and then,
• 39:01
  Speaker 1: like I feel like as entrepreneurs, once you accomplished one
• 39:04
  Speaker 1: thing that a little bit of confidence goes, well, let's
• 39:07
  Speaker 1: go try something else.
• 39:08
  Speaker 2: Yeah yeah, yeah, you gotta.
• 39:10
  Speaker 1: Do it for yourself. I mean it's an iconic moment.
• 39:13
  Speaker 2: I love it.
• 39:13
  Speaker 3: That's great advice, it really is. I don't I don't
• 39:16
  Speaker 3: stop and smell the flowers. I'm just like, go go,
• 39:19
  Speaker 3: go next XX. You're not doing enough.
• 39:20
  Speaker 2: It's not enough.
• 39:21
  Speaker 1: It's never, it's never. Yeah, And I feel like there's
• 39:24
  Speaker 1: always those challenges. How did you deal with Oh, well,
• 39:28
  Speaker 1: I haven't eaten yet, let's try these tackles. Yes, okay,
• 39:31
  Speaker 1: take a BikeE okay. And these are corn tortillas everybody,
• 39:35
  Speaker 1: which I usually don't eat a lot of, so I'm
• 39:38
  Speaker 1: excited to Yeah.
• 39:40
  Speaker 2: Mmm, it don't do on a budget. Mm hmmm.
• 39:46
  Speaker 1: I know we were talking recently.
• 39:49
  Speaker 5: And I said, I like salta and then I feel
• 39:53
  Speaker 5: like it's a real deal. Right, But I like that
• 39:56
  Speaker 5: you didn't add salsa because it was like I taste
• 39:59
  Speaker 5: brokeness that.
• 40:00
  Speaker 2: Was the goal.
• 40:02
  Speaker 3: You nailed it, Like if I do, if I do
• 40:05
  Speaker 3: it today, I've got all that. I've got an onion, yeah, avocado,
• 40:11
  Speaker 3: let it. But like this is this is the the
• 40:15
  Speaker 3: bare minimum here.
• 40:30
  Speaker 1: Taco mhm wit taco. My reviews on this is even
• 40:40
  Speaker 1: with inflation, this meal cost me, I would say ten
• 40:46
  Speaker 1: eleven dollars and you get like, I don't know how
• 40:49
  Speaker 1: many tacos coming that thing, like fifty or one hundred
• 40:52
  Speaker 1: a lot. And the meat was six dollars. I think
• 40:56
  Speaker 1: the seasoning was a dollar or two, and the cheese
• 40:58
  Speaker 1: was a couple of dollars. So you nailed it because
• 41:01
  Speaker 1: on this budget, guys, if you are at home thinking
• 41:04
  Speaker 1: about doing your own business and you want to survive
• 41:07
  Speaker 1: the week. This will land you there.
• 41:11
  Speaker 2: I agree, well, I agree.
• 41:12
  Speaker 3: If you refrigerate the meat, the juices kind of solidify
• 41:16
  Speaker 3: is better the next day.
• 41:18
  Speaker 2: It will get you through.
• 41:19
  Speaker 1: You will get you through.
• 41:21
  Speaker 2: Yes, shout outs to this dish.
• 41:25
  Speaker 5: And then you know, if you really broke, maybe you
• 41:27
  Speaker 5: can throw some ketchup on it.
• 41:28
  Speaker 2: Mmm?
• 41:29
  Speaker 1: Does that work?
• 41:30
  Speaker 2: Why not? I love that?
• 41:35
  Speaker 1: So, looking at your whole entrepreneur journey, what is something
• 41:39
  Speaker 1: you would tell your younger self? Like, what was that
• 41:41
  Speaker 1: miles somewhere you us? I'll give you an example. I
• 41:48
  Speaker 1: was having a conversation with somebody yesterday and the debate
• 41:54
  Speaker 1: for my whole career. I feel like, is will I
• 41:56
  Speaker 1: bring Celebrityhigh Magazine back? But I always people know absolutely not.
• 42:01
  Speaker 1: I'm sorry, guys, but I said, if I could go
• 42:05
  Speaker 1: back in time and talk to my younger self, I
• 42:08
  Speaker 1: would have definitely adopted digital. During that era, Instagram was
• 42:12
  Speaker 1: coming out of, social media was taken off, were doing
• 42:16
  Speaker 1: we were doing all these celebrity interviews. But I was
• 42:19
  Speaker 1: so inundated with the print in the everyday overhead of
• 42:23
  Speaker 1: paying the bills and the cash flow and everything that
• 42:26
  Speaker 1: I was just like, I ain't got time to add this,
• 42:29
  Speaker 1: and I know seeing you, I feel like you're one
• 42:32
  Speaker 1: step ahead of the curb. So maybe your paint area
• 42:35
  Speaker 1: isn't that. But I am definitely curious, like if you
• 42:38
  Speaker 1: had to go back to that time or anytime and
• 42:41
  Speaker 1: even with your previous business, like, what would you have done?
• 42:44
  Speaker 1: What piece of advice would you have given yourself?
• 42:47
  Speaker 2: That's a good question, you know. I think it's think bigger.
• 42:55
  Speaker 3: I think that I often, maybe to prevent myself from ache,
• 43:00
  Speaker 3: I will just kind of put limits on myself, whether
• 43:04
  Speaker 3: it's you know, putting limits on the product line or
• 43:07
  Speaker 3: you know, okay, I'm only going to order a thousand
• 43:11
  Speaker 3: of these pieces, or I should be ordering five thousand.
• 43:14
  Speaker 3: I just always think small, just to kind of put
• 43:16
  Speaker 3: the the bumpers around me. But I think I would
• 43:19
  Speaker 3: tell myself just think bigger, you know, and inevitably, if
• 43:23
  Speaker 3: you think bigger, you're kind of forced to level up
• 43:25
  Speaker 3: up to that goal that you set for yourself. But
• 43:28
  Speaker 3: I'm always like, no, let's keep it safe.
• 43:32
  Speaker 2: So I definitely need to start killing myself that now.
• 43:36
  Speaker 1: I can see that. I think coming from being you're black,
• 43:40
  Speaker 1: you're mixed. Yeah, you look like me, We look like
• 43:43
  Speaker 1: you just have like really cute freckles, so like that
• 43:46
  Speaker 1: would make us like not be sisters. But yeah, you
• 43:49
  Speaker 1: look like me, so you're mixed. But I will say, like,
• 43:53
  Speaker 1: I think part of the for lack of better words,
• 43:59
  Speaker 1: the hinderance is that black culture has, like as far
• 44:01
  Speaker 1: as opportunities prior to the Black Lives movement has been
• 44:05
  Speaker 1: way less. And I think the fact that we don't
• 44:08
  Speaker 1: have these huge economic backgrounds, it's harder to see like
• 44:12
  Speaker 1: the big picture. But I remember reading books and like,
• 44:16
  Speaker 1: you know, other companies were asking for millions of dollars
• 44:20
  Speaker 1: and you're like, how the how can they build or
• 44:23
  Speaker 1: dream so big? And it's hard to dream and build
• 44:25
  Speaker 1: so big when you don't have that background. But I
• 44:29
  Speaker 1: will say I just interviewed an entrepreneur and they were
• 44:32
  Speaker 1: talking about licensing. I would love to see trill pause
• 44:36
  Speaker 1: in every Walmart, every Target, uh, you know, every store
• 44:42
  Speaker 1: that people can purchase pet tags for absolutely, you know.
• 44:47
  Speaker 1: And one thing I just learned recently with which I
• 44:52
  Speaker 1: didn't know about was in my last interview, was licensing,
• 44:57
  Speaker 1: And like, I really feel like, I don't know if
• 45:00
  Speaker 1: you're already entertaining it, but I really feel like you
• 45:02
  Speaker 1: could knock that beast down, and I would love nothing
• 45:05
  Speaker 1: more than to see you against big dogs.
• 45:08
  Speaker 3: Yeah, you know, it's it's so I toyed with that thought.
• 45:12
  Speaker 3: I'm going to say two three years ago was on
• 45:13
  Speaker 3: my New Year's you know, these are the goals that
• 45:16
  Speaker 3: I want to reach and I would love I would
• 45:19
  Speaker 3: love like an NBA license where I can you know,
• 45:23
  Speaker 3: make tags out of the players and just different jerseys
• 45:25
  Speaker 3: and do it legally because.
• 45:27
  Speaker 1: I am I've done things, yeah, okay, or just.
• 45:31
  Speaker 3: You know, it's like I yes, that is such a key,
• 45:34
  Speaker 3: key way to grow.
• 45:36
  Speaker 2: I love it.
• 45:37
  Speaker 3: And that's just you know, there's the NFL, there's san Rio.
• 45:40
  Speaker 3: There are like so many ways that we can take it.
• 45:43
  Speaker 3: But it's to you know, to your point, it's like
• 45:47
  Speaker 3: it's just it's doing it, you know, and it's just
• 45:49
  Speaker 3: like putting myself up against.
• 45:51
  Speaker 1: The putting it out there, you know, like putting it
• 45:54
  Speaker 1: out there that like this is what I want to do,
• 45:56
  Speaker 1: and you never know who's listening or who's in the room.
• 45:58
  Speaker 1: But I tell to get that little bit of a
• 46:03
  Speaker 1: roadblock mentally on like you know, but I think it's
• 46:06
  Speaker 1: also like a lack of knowledge.
• 46:09
  Speaker 2: Yeah right, yeah, experience.
• 46:11
  Speaker 1: Like, like I said, I met this other lady and
• 46:15
  Speaker 1: looks like you and me. You know, she's obviously the
• 46:18
  Speaker 1: first black and she's she's the first black licensed character
• 46:21
  Speaker 1: in all these stores. And it's like we're in two
• 46:24
  Speaker 1: thousand and twenty three, you know what I'm saying. Yeah,
• 46:27
  Speaker 1: so that's why I have to drop the blackness in it.
• 46:30
  Speaker 1: Like I know some people don't like it, but it's
• 46:32
  Speaker 1: like we still are breaking barriers in twenty and twenty one,
• 46:35
  Speaker 1: twenty twenty two, twenty twenty three. Yeah, I just I
• 46:38
  Speaker 1: want to see you up there with the rest of
• 46:41
  Speaker 1: the break barrier people and just kill it, you know.
• 46:44
  Speaker 2: Yeah, I appreciate that. I do. I do, And I
• 46:47
  Speaker 2: think the business has so much potential.
• 46:49
  Speaker 1: You know, it's grown too much flavor. Yeah, it's too
• 46:52
  Speaker 1: much flavor. It's too much flavor. So where do you see, Well,
• 46:57
  Speaker 1: I guess you see yourself doing the NBA Like.
• 47:00
  Speaker 3: Sure, yes, absolutely, I mean that would be yeah, another
• 47:04
  Speaker 3: dream come true to have those partnerships.
• 47:08
  Speaker 2: But where I see myself down the line.
• 47:10
  Speaker 3: Just more, just more growth. We have such a huge
• 47:15
  Speaker 3: market in the US, but I know that there are
• 47:18
  Speaker 3: dog lovers across the globe. So it's you know, in
• 47:20
  Speaker 3: my head at some point figuring out how to really
• 47:24
  Speaker 3: get product to the Canadian customers, to just every market,
• 47:28
  Speaker 3: the UK, the you know, Australian market, to really figure
• 47:31
  Speaker 3: out how to get it out there. Shipping is so
• 47:34
  Speaker 3: expensive these days, so it's not it's not as easy
• 47:37
  Speaker 3: as you think or I thought it would be. So
• 47:40
  Speaker 3: really just expanding more retail partnerships. We're on Chewy, which
• 47:44
  Speaker 3: is so beautiful. There's so much exposure there. Yeah, yeah, yeah,
• 47:47
  Speaker 3: we are. I can probably say it now, but we're
• 47:49
  Speaker 3: launching product in Petco at their flagships or in New York.
• 47:53
  Speaker 2: So it's happening. Yeah, it's happening.
• 47:57
  Speaker 1: It's just now, are you going after these deals yourself
• 48:00
  Speaker 1: or they coming to.
• 48:02
  Speaker 3: A little bit of both Chewy I you know, I
• 48:04
  Speaker 3: inquired and they took us on immediately. They were happy
• 48:07
  Speaker 3: to and I have been selling product with them for
• 48:10
  Speaker 3: three years and all as well.
• 48:12
  Speaker 2: Pet Co approached us.
• 48:14
  Speaker 1: Chewy is the box that comes to your house.
• 48:16
  Speaker 3: Right, Yeah, well, Chewy is the so they're the online
• 48:19
  Speaker 3: pet retail store. They're the go to so you know,
• 48:22
  Speaker 3: they're like the the pet Co of the online world.
• 48:25
  Speaker 3: They're actually owned by pet smart. But anything you need
• 48:29
  Speaker 3: is you know food, literally anything you need. And then
• 48:32
  Speaker 3: they also do like dog prescriptions if God forbid, your
• 48:35
  Speaker 3: dog has any you know need for it.
• 48:37
  Speaker 2: So they're they're a big they're a huge player in
• 48:40
  Speaker 2: the game.
• 48:40
  Speaker 1: So you go and then you drop ship.
• 48:43
  Speaker 3: Yeah yeah, so yeah, that's a lot of our business
• 48:46
  Speaker 3: is chewy. So just the big retailers. I think for
• 48:49
  Speaker 3: a while that it was big, that was big.
• 48:52
  Speaker 1: Well, it's like the day when you found out that
• 48:55
  Speaker 1: deal went through, where you like run into the house
• 48:57
  Speaker 1: and girl, you would not believe what happened today.
• 49:02
  Speaker 2: I was pumped. I was, and it just there.
• 49:05
  Speaker 1: Have a group text that you have your family on
• 49:06
  Speaker 1: that you stream it through.
• 49:08
  Speaker 2: I don't.
• 49:09
  Speaker 3: I celebrate like the winds with my husband, you know,
• 49:12
  Speaker 3: whether it's just like acknowledging it, like talking about it.
• 49:15
  Speaker 2: And I have like a handful of friends.
• 49:17
  Speaker 3: Where we just share our winds on a phone call
• 49:20
  Speaker 3: or like when we're out whatever it is.
• 49:22
  Speaker 2: So I definitely, you know.
• 49:25
  Speaker 1: Really humble. They're really humble because I'd be like hello world, No,
• 49:31
  Speaker 1: I will say, you know, I take it aback. I
• 49:34
  Speaker 1: have a little brother that I'm very close with, so
• 49:36
  Speaker 1: we definitely jump on a text. Matter of fact, we
• 49:40
  Speaker 1: he's like literally my best friend, so like we jump
• 49:43
  Speaker 1: on text all the time, and we talk about our
• 49:45
  Speaker 1: losses together, and we talk about our wins and our
• 49:47
  Speaker 1: insecurities together. Yeah, but he's definitely my goal to for both,
• 49:51
  Speaker 1: but I have a core group that, yeah, we may
• 49:53
  Speaker 1: jump on a text.
• 49:55
  Speaker 3: Yeah, it's funny saying that my brother is my go
• 49:58
  Speaker 3: to is what I actually call him on the way
• 50:00
  Speaker 3: here just to talk about the mommy stuff. So he's
• 50:04
  Speaker 3: definitely that someone that I share my my.
• 50:06
  Speaker 2: Wins with as well.
• 50:09
  Speaker 3: But it still is kind of small, you know, for
• 50:12
  Speaker 3: for whatever whatever the reason.
• 50:15
  Speaker 2: Yeah.
• 50:16
  Speaker 1: Yeah, so from an outside perspective, this brand looks larger
• 50:21
  Speaker 1: than life. What is a day in the life of
• 50:24
  Speaker 1: you now, especially with you being a mom, because that's
• 50:26
  Speaker 1: a whole nother And I just became a mom now, guys,
• 50:30
  Speaker 1: so I'm learning it's like thug life over here, Okay, right,
• 50:36
  Speaker 1: it's thug life. Like literally, mom life is like I
• 50:40
  Speaker 1: promise you, I don't even think girls have a sense
• 50:42
  Speaker 1: of humor until they become a mom, right, because like
• 50:45
  Speaker 1: everybody all of a sudden has like a WTF attitude
• 50:49
  Speaker 1: or whatever. But I think being a mom just I
• 50:51
  Speaker 1: don't know, it brings that something out of you, some
• 50:55
  Speaker 1: some something different. So can you just tell me a
• 50:58
  Speaker 1: day in the life.
• 50:59
  Speaker 3: Yeah, so I have we currently have what is it
• 51:04
  Speaker 3: for employees, So I've got someone she's incredible. She handles
• 51:08
  Speaker 3: all of the fulfillment so all you know, all the
• 51:10
  Speaker 3: Chewy orders, everything that comes in online, She's engraving, packaging
• 51:14
  Speaker 3: and making sure it gets shipped out. I have someone
• 51:17
  Speaker 3: that handles customer service, so just every everything is being handled.
• 51:22
  Speaker 3: And for me now it's just thinking about growth and
• 51:25
  Speaker 3: product development and what I can do to just take
• 51:29
  Speaker 3: things to the next level. So that's where I spend
• 51:31
  Speaker 3: a lot of my time, you know, like just just
• 51:36
  Speaker 3: all the things like I spend time with SEO and
• 51:39
  Speaker 3: you know, just like email, marketing and like all that stuff.
• 51:41
  Speaker 3: I really spend every single day there. So it's it's
• 51:45
  Speaker 3: really helpful to have like a team where I don't
• 51:49
  Speaker 3: really have to think about the.
• 51:52
  Speaker 1: You're not in the weeds, but you're in the You're
• 51:54
  Speaker 1: definitely in the executive suite. You're out there. You're the
• 51:56
  Speaker 1: CEO cml C. Yes, yes, well are you the CEO?
• 52:00
  Speaker 4: Well yeah, all of it, yeah, all of it, and
• 52:04
  Speaker 4: I you know, and I feel it, but that's what
• 52:06
  Speaker 4: comes with being an entrepreneur, like you took this on,
• 52:09
  Speaker 4: you know, like you decided to do this.
• 52:11
  Speaker 1: Do you ever struggle with cash flow? Because I feel
• 52:13
  Speaker 1: like cashlow has never discussed, especially when you have employees.
• 52:16
  Speaker 1: I think it can be a little strenuous, but I
• 52:19
  Speaker 1: I'm just curious, do you deal with it?
• 52:20
  Speaker 3: Yeah, so I the beauty of the product, and that
• 52:23
  Speaker 3: was one of the things that I thought about when
• 52:24
  Speaker 3: launching the business was my profit margin, because.
• 52:28
  Speaker 2: I struggled with that with my little illegal side hustle.
• 52:31
  Speaker 3: It just it wasn't, you know, like it just it
• 52:33
  Speaker 3: didn't the math didn't math. Whereas when I started this business,
• 52:37
  Speaker 3: I just wanted to make sure I was profiting a lot,
• 52:40
  Speaker 3: so the cash flow was never an issue.
• 52:43
  Speaker 2: We profit a lot.
• 52:44
  Speaker 3: And my employee, I've had two employees in the fulfillment seat.
• 52:50
  Speaker 3: This employee's part time and she can like power it
• 52:52
  Speaker 3: out and get it done, so you know, I'm not
• 52:54
  Speaker 3: paying a forty.
• 52:56
  Speaker 2: Hour a week salary.
• 52:57
  Speaker 3: And then my person that handles customer services actually based
• 53:00
  Speaker 3: in the Philippines. I found her on upwork and so
• 53:04
  Speaker 3: she you're not paying what you would You're not paying
• 53:10
  Speaker 3: a US salary, You're you're paying a Philippine salary, and
• 53:13
  Speaker 3: so it makes sense.
• 53:15
  Speaker 2: So no cash flow, We're okay.
• 53:17
  Speaker 1: Yeah, yeah, yeah, So what's a day in the life.
• 53:20
  Speaker 2: A day in the life is okay, so.
• 53:24
  Speaker 6: You can include.
• 53:27
  Speaker 1: Yeah, because I need all the moms to like still
• 53:29
  Speaker 1: be listening, like know that they can do. Yeah, you're
• 53:33
  Speaker 1: living and I don't care if you cry every day.
• 53:37
  Speaker 1: You're a living proof. You're like literally like what jay
• 53:40
  Speaker 1: Z is to us, Like you gotta think there's a
• 53:42
  Speaker 1: mom out there that is trying to figure it out,
• 53:44
  Speaker 1: Like do you inspire pitch? Tell us what a rael is?
• 53:48
  Speaker 2: Okay, so so you know what I'll do.
• 53:51
  Speaker 3: Yesterday is a great example of a day in the life.
• 53:54
  Speaker 3: My son woke up at.
• 53:57
  Speaker 2: One in the morning and three in the morning, and
• 53:59
  Speaker 2: I I eventually had to figure out how to put
• 54:01
  Speaker 2: him back down. I then woke up, it.
• 54:05
  Speaker 3: Woke back up a let's call it six thirty worked
• 54:08
  Speaker 3: out at seven. My husband knows how much work I
• 54:12
  Speaker 3: needs to get I need to get done, so he's
• 54:14
  Speaker 3: very great about like letting me leave the house and
• 54:17
  Speaker 3: he you know, he can deal with like whatever's left,
• 54:21
  Speaker 3: and so he did ran to the office, and I
• 54:23
  Speaker 3: was in the office from I don't know, let's just
• 54:26
  Speaker 3: call it ten till five point thirty, and you know
• 54:30
  Speaker 3: it's I always have hundreds of emails every day, hundreds,
• 54:33
  Speaker 3: and so I'm just getting through all of the emails
• 54:36
  Speaker 3: and then talking to my manufacturers that are overseas, so
• 54:40
  Speaker 3: just kind of planting seeds and then when they get
• 54:42
  Speaker 3: in the office they respond. So it's just a lot
• 54:45
  Speaker 3: of that, and I need to think more about TikTok
• 54:48
  Speaker 3: and just creating content, you know, the reels and all
• 54:51
  Speaker 3: that fun stuff. And so I do spend a lot
• 54:53
  Speaker 3: of time thinking about what I can do, what kind
• 54:57
  Speaker 3: of interesting content I can create. So it's a lot
• 55:00
  Speaker 3: of hats throughout throughout the day.
• 55:02
  Speaker 1: Do you go now, do you go to your desk
• 55:04
  Speaker 1: with do you initially pull out a pad and do
• 55:07
  Speaker 1: a list? I know I used to do that back
• 55:10
  Speaker 1: in the day. I need to go back to doing
• 55:11
  Speaker 1: that because I can get distracted all over the place,
• 55:14
  Speaker 1: but that used to be my go so I'd be like,
• 55:16
  Speaker 1: you're not leaving this desk, You're not getting on any
• 55:19
  Speaker 1: social media, so this list is done? Yes, yeah, I'll
• 55:22
  Speaker 1: just add to the list even throughout, like and I
• 55:24
  Speaker 1: do the little checks.
• 55:25
  Speaker 3: Do you still, Yeah, So when I'm when I am
• 55:28
  Speaker 3: my most efficient self, I have a list for the week.
• 55:31
  Speaker 3: We're all just go on to Google calendars and I
• 55:34
  Speaker 3: will plug in. This is what so timee blocking like
• 55:37
  Speaker 3: you need you know, you'll get the emails done between
• 55:40
  Speaker 3: ten and twelve, and then at twelve you'll have a
• 55:42
  Speaker 3: fifteen minute lunch and then you know. And so when
• 55:44
  Speaker 3: I'm like yesterday, I was incredibly efficient and that was
• 55:47
  Speaker 3: because a few days prior I.
• 55:49
  Speaker 2: Planned you know.
• 55:50
  Speaker 3: Now, when I don't do that, I'm just rolling with it,
• 55:54
  Speaker 3: you know, and I get things done, but it's not
• 55:56
  Speaker 3: in an efficient way. And so yesterday it was just
• 55:59
  Speaker 3: a remind or that this is this is the way
• 56:01
  Speaker 3: that works for me.
• 56:02
  Speaker 2: And so I need to spend more time.
• 56:04
  Speaker 3: And it takes time to create the list and to
• 56:06
  Speaker 3: think about the next week, the next month, the next year,
• 56:09
  Speaker 3: what needs to get done? What can I do today
• 56:11
  Speaker 3: or next week? So that takes time in itself, but
• 56:15
  Speaker 3: that's I am.
• 56:16
  Speaker 2: I can.
• 56:17
  Speaker 3: I feel like I can conquer my world when I'm
• 56:20
  Speaker 3: checking checking things off of the like I'll have I have.
• 56:23
  Speaker 2: I used to.
• 56:24
  Speaker 1: I'm a dry erase board fanatic. If you went into
• 56:27
  Speaker 1: my room, it's definitely not girl. But I definitely have
• 56:30
  Speaker 1: like the perseverance poster, the integrity poster at that time.
• 56:33
  Speaker 1: And then I have I do have a TV, but
• 56:35
  Speaker 1: I have goal board, which is the long term goals
• 56:38
  Speaker 1: for the whole year, and then it has like the
• 56:41
  Speaker 1: micro goals all broken out. It's like, you know, and
• 56:44
  Speaker 1: I don't even like if I updated some mom, I'm like,
• 56:46
  Speaker 1: you ain't coming in my room because it's too personal.
• 56:48
  Speaker 1: Two yeah, yeah, because it was a point where I
• 56:50
  Speaker 1: did put like a family and a kid on my
• 56:54
  Speaker 1: my goal board. I put a Lamborghini Urs.
• 56:56
  Speaker 2: By the way, absolutely you got more color, more color.
• 56:59
  Speaker 1: I think I just did a black and white one,
• 57:02
  Speaker 1: but I think the picture was actually black and white.
• 57:05
  Speaker 1: But I if you see my cards, black on black,
• 57:08
  Speaker 1: so I'm probably gonna get the black on black, clean
• 57:11
  Speaker 1: Lambo with the white interior. Though the only thing that
• 57:14
  Speaker 1: scares me about white interia is like I wear a
• 57:16
  Speaker 1: lot of jeans and if you've seen white interaar cars
• 57:18
  Speaker 1: the jeans like message. But no, I remember at one
• 57:22
  Speaker 1: point I did put personal goals and one was a family.
• 57:24
  Speaker 1: When I put that family up there, I was like, hell, no,
• 57:27
  Speaker 1: ain't no dude coming into.
• 57:29
  Speaker 3: Her room because he's gonna be like a family, right,
• 57:32
  Speaker 3: that's a lot of pressure.
• 57:33
  Speaker 1: Yeah. And I put like a mixed family too, because
• 57:36
  Speaker 1: I didn't know what race like the person I was
• 57:38
  Speaker 1: gonna be with was gonna be. But I was like, well,
• 57:39
  Speaker 1: I'm mixed, so we was gonna just do a mixed
• 57:43
  Speaker 1: family and uh. And then I put like investment property
• 57:47
  Speaker 1: and usually I don't do that, but I just was
• 57:49
  Speaker 1: like one year, I was like I'm gonna put pictures
• 57:51
  Speaker 1: or whatever, and I ended up with a family and
• 57:54
  Speaker 1: I was like, oh wow, this isn't little too. I
• 57:58
  Speaker 1: couldn't get the lambeau before the kid.
• 58:01
  Speaker 2: Is that the order? Or maybe you should have been
• 58:03
  Speaker 2: more specific about the.
• 58:04
  Speaker 1: I should have Yeah, I should have pulled one. And
• 58:06
  Speaker 1: it's funny because I did put eating walk Broke. We
• 58:08
  Speaker 1: had the drawings of eating while broke, and it's it's
• 58:12
  Speaker 1: on there. And then the only thing is I just
• 58:19
  Speaker 1: I can't believe I didn't get the lambo first. Yeah,
• 58:23
  Speaker 1: you know what I'm gonna do. I'm gonna take all
• 58:25
  Speaker 1: the other pictures down, just put the lamba, you know,
• 58:30
  Speaker 1: thank you so much for feeding me and just sharing
• 58:33
  Speaker 1: your greatness with me and mom to mom mad respect,
• 58:37
  Speaker 1: you know, to think of it. You in the think
• 58:39
  Speaker 1: of it. And uh, I'm really excited for your future
• 58:43
  Speaker 1: and any possible connections I may have. I'm definitely gonna
• 58:46
  Speaker 1: reach out to them because I definitely want to see you,
• 58:49
  Speaker 1: you know, do your thing on a big, huge, gigantic scale.
• 58:52
  Speaker 1: Thank you, but you're already doing, you know, And then
• 58:54
  Speaker 1: hopefully I'll get a random text or email from you
• 58:57
  Speaker 1: with a blow up of your jay z M.
• 59:01
  Speaker 2: Yes, yes, I need to do that.
• 59:03
  Speaker 1: I'm going And you know, I know it's not gonna
• 59:07
  Speaker 1: seem like a priority because that's how I am. But
• 59:11
  Speaker 1: you gotta make it a priority because those mama days
• 59:15
  Speaker 1: when they will as you won't be like okay I was,
• 59:20
  Speaker 1: I okay, yes, But shout out to all my listeners.
• 59:24
  Speaker 1: Take check out Rachel Jones. Trill pause. How can they
• 59:27
  Speaker 1: keep up with you? How can they follow you?
• 59:29
  Speaker 3: Yeah, So if you are looking for direct if you're
• 59:32
  Speaker 3: looking for a pet tag, anything for your dog, pet tag,
• 59:35
  Speaker 3: leash collar, and we're expanding the line, so anything that
• 59:39
  Speaker 3: you would.
• 59:39
  Speaker 2: Need for your dog.
• 59:40
  Speaker 3: You can go to troll Pause dot com and if
• 59:42
  Speaker 3: you want to follow us on Instagram, it's at trill Pause.
• 59:45
  Speaker 1: Yes, so get all those cool trendy lifestyle pieces personality
• 59:50
  Speaker 1: pieces for your pet at trill Pause. So it's not
• 59:53
  Speaker 1: your traditional pet accessories. So I want y'all to think,
• 59:58
  Speaker 1: very exciting, very cool, very hip personal ad your dog
• 1:00:03
  Speaker 1: with a little bit of flair when he's walking around
• 1:00:05
  Speaker 1: the block being lost. You know, you know what I'm saying.
• 1:00:10
  Speaker 1: I let my dog out of the garage and my
• 1:00:13
  Speaker 1: friends are always like, a Coita is gonna get him,
• 1:00:15
  Speaker 1: and I'm like, don't speak that. You know, he's eight now,
• 1:00:19
  Speaker 1: you know he knows how to get his way back home.
• 1:00:22
  Speaker 1: But I can't wait for my dog. My Dog's gonna
• 1:00:23
  Speaker 1: be rocking a trill pauls yep tag soon. So thank
• 1:00:27
  Speaker 1: you all listeners.
• 1:00:27
  Speaker 6: Peace out
• 1:00:47
  Speaker 1: For more eating while broke from iHeartRadio and The Black Effect,
• 1:00:51
  Speaker 1: visit the iHeartRadio app, Apple Podcasts, or wherever you listen
• 1:00:54
  Speaker 1: to your favorite shows.