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Candid Conversations from the SUPERZOO Show Floor: Real Talk with Daniel Schulof

Live from the show floor at SUPERZOO 2025, we sit down with Daniel Schulof, Founder and CEO of KetoNatural Pet Foods and author of Dogs, Dog Food, and Dogma. In this candid conversation, Schulof pulls no punches on one of the most debated topics in pet nutrition—carbohydrates. From AAFCO’s upcoming Pet Nutrition Facts label changes to the spread of misinformation in pet nutrition, we explore how transparency in labeling could reshape consumer choices and companion animal health. This episode cuts through the noise with hard questions, bold insights, and a behind-the-scenes look at the…

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